Big Country Intelligent Manufacturing

The efficiency of sample production is also very high!

In order to adapt to the venue situation of the fair, Xu Zhenming deliberately doubled the prototype. It is only six meters long and two meters six wide. Two standard booths connected together can install a CNC flame cutting machine.

Five days later, the final assembly and commissioning of the demonstration prototype of the first CNC flame cutting machine was completed.

The machine body is the blue that Xu Zhenming prefers. The fat Zhang Gui named this blue "Yiming Blue"; the electric control box and the main console are white, which is a little different from ordinary white. This white is called "Yi Ming Bai".These two colors are so finalized and will be the main colors of Yiming's products in the future.

On the fuselage, two styling letters "Y" and "M" are sprayed together.This combination of "YM" letters is the brand LOGO of Yiming Company. Xu Zhenming has entrusted He Lu's company to apply for trademark registration.

Because of time constraints, Xu Zhenming started using the trademark before it was successfully registered.No one uses this mark anyway, and it is not considered an infringement.

When Xu Zhenming was busy with the prototype production and debugging of the CNC flame cutting machine, Wu Yan's task was even heavier.She wants to invite advertising work to make promotional color pages for CNC flame cutting machines, large-format promotional posters, and various advertising supplies needed for the exhibition.

In order to facilitate the transportation, the advertising materials used for decorating the exhibition are all customized to be portable and packed in suitcases.

What makes Wu Yan most satisfied is the slogan designed by Xu Zhenming: "The first domestic CNC flame cutting machine is on the stage!"

This sentence is quite popular and does not violate the principle. It reflects the current situation realistically.Once displayed, it will definitely attract a large number of customers!

In addition, Xu Zhenming also specially prepared a multimedia computer to make a small video of Yiming's factory, production equipment and various new products that have been produced, ready to be played in a loop at the trade fair.

Hard-line product shape, on-site cutting of various steel plate heads, on-site measuring instruments to measure the data of the cut workpiece, plus the use of multimedia computers to demonstrate the hard power of Yiming's company... etc. These publicity methods should be the same Synchronised with major foreign companies.

In this way, the image of Yiming Company is immediately erected!

Busy, it's December 20th.

After the three technical men, Zhang Gui, Sun Chao and Zhang Lin, delivered the prototype of the CNC flame cutting machine to the capital, they took the train with their bags and prepared to pick up the goods at the capital and set up the exhibition booth.Together with them, Zhao Lan from the sales department assisted in liaising with various chores in the Jingshi Metallurgical Equipment Expo.

Xu Zhenming paid special attention to the last professional product exhibition at the end of 1994, and all four generals under his hand were sent to the capital.He and Wu Yan had to wait until the day before the opening of the trade fair to fly to the capital.

On the afternoon of December 23, the plane landed.Xu Zhenming and Wu Yan took a taxi to the Beijing International Convention and Exhibition Center.Today is the busiest day for all exhibitors, and everyone is arranging their booths nervously.

In the hall of the International Convention and Exhibition Center, people came and went, the roar of forklifts, the shouts of various local dialects and the sound of some exhibiting equipment running echoed in the hall.

Yiming's booth is easy to find, near a bathroom in the exhibition center.The location is very biased. If you don’t advertise it, I’m afraid no customers will come here to visit.However, Yiming's target customers are different from all exhibitors, and it doesn't matter if the booth is remote!

Most of the exhibitors are professional manufacturers of metallurgical equipment. Domestic manufacturers include First Heavy, Second Heavy, West Heavy, Yangzhong... etc.; foreign manufacturers include German SMS, Italian Danili and RB New World-renowned metallurgical equipment system suppliers such as Japan Railways.

Xu Zhenming and Wu Yan did not go directly to the Yiming company's booth, but walked around in the exhibition hall.In terms of booth layout, there is a clear gap between domestic units and well-known foreign manufacturers:

Metallurgical equipment is generally relatively large, and some production lines are more than one kilometer.Therefore, most domestic metallurgical equipment manufacturers set up a few tables and put up a stack of product materials, and posted some promotional posters on their booths.

The layout of the exhibition booths of well-known foreign manufacturers is different!

They invited a decoration company to decorate their booth, and there was a large color TV in the booth that could play their company's promotional video.In addition, they also produced exquisite product models and placed them on a dedicated platform.This arrangement has immediately improved the level of their company's image.

"Mr. Xu, these foreigners like to make gimmicks!" Looking around, Wu Yan, who had experienced this kind of occasion for the first time, muttered in Xu Zhenming's ear.She still cannot understand the marketing strategies of famous foreign companies, and everything seems so curious.

Seeing the loud noise in the hall, Xu Zhenming deliberately approached Wu Yan and told her with a smile, "They are operating the company's brand! These display boards are planned by professional advertising companies. Do they look very high-end?"

Wu Yan, who had just seen the big scene, nodded involuntarily.While observing other people's booths, she memorized the highlights of other people's booths, preparing to do the same in the future!

While talking, the two came to the booth of Yiming Company.At this time, the fat guy Zhang Guizheng was sweating profusely as he assembled a CNC flame cutting machine, and Sun Chao and Zhang Lin were also helping.All three of them sweated a little, and still did not take off the work clothes embroidered with Yiming's logo!

This made Xu Zhenming a little bit satisfied.

Before coming to Beijing, he arranged for the purchasing department to customize a jacket-style winter outfit with a liner, embroidered with the Yiming company's LOGO, and sent it to Zhang Gui and others as work clothes for employees in foreign affairs.Moreover, he repeatedly urged Zhang Gui and others to dress uniformly and wear work clothes issued by the company during their outings.

The fat man felt awkward at first, but after he came to the International Convention and Exhibition Center, he agreed with Xu Zhenming's point of view.In the hall of the International Convention and Exhibition Center, the staff on the booths of foreign companies are all uniformly dressed, wearing their own company work clothes.At the booths of domestic companies, the styles of clothing are varied.

"Group leader Zhang! When can I start debugging the equipment?"

Seeing that the computer flame cutting machine was still in the parts state, Wu Yan was a little anxious, and quickly asked the fat man Zhang Gui.

Zhang Gui was busy and did not hear the question from the beautiful woman Wu Yan.According to his personality, once he heard Wu Yan's shout, he would definitely stop and narrow his eyes with a smile, and his voice gently explained to Wu Yan.

"Don't worry! Minister Wu, you go order a box lunch, we may have dinner at the booth tonight!" At this time, Xu Zhenming told Wu Yan with a smile.

He knows the assembly and debugging time of the CNC flame cutting machine, it is estimated that it will take more than three hours to complete.While talking, he began to take off the woolen sweater in his overalls, ready to roll up his wrist and go to battle himself.At this time, he was the same as the little bosses in Eastern Zhejiang Province: being a boss during the day and sleeping on the floor at night!

Seeing Xu Zhenming also picking up a wrench to work, Zhang Gui laughed and said: "Little...Mr. Xu! Are you staying up late with us to work overtime?" He has never experienced a professional product exhibition, and he doesn't know the engineer who runs the exhibition. Hard situation.

Sometimes, Xu Zhenming used to stay up all night to debug the prototype!Thinking of this, Xu Zhenming smiled while tightening the bolts, and said, "Leader Zhang! Today's time is very important. You must debug the prototype! If it doesn't go well, you have to stay up all night!"

Hearing these words, the fat man Zhang Gui worked harder, even the sweat on his forehead was too late to wipe off.

Fortunately, the commissioning of this prototype was relatively smooth, and everything was done by 7 o'clock in the evening.

After everyone had a fast food dinner, they began to arrange booths again.They were busy until about ten o'clock in the evening before they took a taxi to the hotel to rest.

On the way, the fat man murmured in Xu Zhenming's ear: "Little Junior Brother, I have lost a lot this trip! I thought it was a good thing to come to the capital for a business trip, but I didn't expect it to be a hard work!"

Hearing that, Sun Chao and Zhang Lin in the taxi both laughed.