Big Country Intelligent Manufacturing

Everyone's opinions were not uniform, so Zhang Guoli looked at Xu Zhenming's face and spoke when he was summing up the meeting.

"Dong Xu, colleagues, my personal opinion is that based on Mingxin Manufacturing's process technology capabilities, our Dolphin I chip can integrate as many modules as possible. We must achieve global technology leadership and let our competitors completely despair and lose Motivation to catch up."

Zhang Guoli said, insisting on taking the leading technology stream.

After listening to his summary opinions, Xu Zhenming hesitated.

Kaiyuan second-generation mobile phones are for global users, including domestic mobile phone users.Because of national conditions, the domestic price of this phone cannot be too high.But it should not be too low, otherwise it will compete with the domestic low-end mobile phone brands.

Therefore, Xu Zhenming believes that the positioning of the Kaiyuan second-generation mobile phone should be that the technology is slightly more advanced than Nokia, Ericsson and Motorola.

Leading the next step is a high-quality product, and two steps ahead may be a failure product, and the development costs of Kaiyuan second-generation mobile phones cannot be recovered.Three steps ahead is waste, users can only see, no one wants to consume.

This is of course Xu Zhenming's personal product concept. To be demonstrated, it must be demonstrated by professionals.

After thinking of this, he raised his eyebrows slightly and looked at Zhang Jiawei who was sitting on the agenda of the meeting, "Director Zhang, have you done cost accounting? If so, please tell me the list of various types of cost items for Dolphin ICPU."

"Yes!"

Zhou Jiawei raised his head, put down the pen in his hand, and began to operate the laptop placed on the conference table.Before long, a table made with CCED97 office software was displayed on the large projection screen.

The Dolphin I chip integrates audio channel, audio, image, communication, touch screen, handwriting input method and other modules. The development time will be increased by three months. The possibility is uncertain. The cost of batch tapeout is expected to reach 400 US dollars.After all, the yield rate of 130nm process technology is not high.

The Dolphin I chip integrates most of the modules, excluding the touch screen, handwriting input and other modules that have not been designed yet, and can be taped out immediately.It is estimated that the cost of batch tape-out will reach US$200 a piece, because there are too many integrated modules and a 130-nanometer process technology must be used.

Third, remove most of the modules to be integrated, and the main parameters of the Dolphin I chip remain unchanged.This design method can be taped out with a 165-nanometer process technology, or even with a lower precision.If the low-end tape-out method is adopted, the tape-out cost of the Dolphin I chip is lower, only $50 per piece.

The fourth method is more cost-saving. If the main technical parameters of the Dolphin I chip are reduced by another level, the cost will be lower, about $30.For example, under the premise of not affecting the performance of Kaiyuan mobile phones, it is actually possible to minimize the first-level cache to 16Kb. After all, most people do not use the Internet function.

……Wait, etc. Zhang Guoli’s work is very detailed, and he has almost listed the performance, cost and other parameters of a series of products, so that Xu Zhenming can do ABC multiple-choice questions.

It can be seen that this guy already knows Xu Zhenming's character very well, and he feels unusual.But this time, Xu Zhenming didn't make a choice on the spot, but picked up the phone and started making a call.

"President Lei, where are you now? Are you still on business trip in Nan'an?" Xu Zhenming asked after the call was connected.

In his opinion, Rebs is the person who has the most say in Kaiyuan mobile phone sales market.

For a long time, the digital products of Yiming Group have been entrusted to Chaoming Manufacturing Company to OEM, and this company is entrusted to do the market.

Therefore, Rebs, who is at the forefront of the mobile phone market, truly understands the psychology of users.

Xu Zhenming is ready to solicit Rebs' opinions and let Rebs verify his product concept.He didn't want the Kaiyuan second-generation mobile phone to become a failure or a waste product.

At this time, Rebs’ smile came from the cell phone, “Xu Dong, you are making this call at the right time. I just flew back to Nan’an and I am going to report to you.”

"Come on, I'm in the experimental building." Xu Zhenming pressed the phone hang-up button and asked Zhang Guoli and others to wait for a while, preparing for Rebs to participate in the product seminar.

Rebs's idea is very simple, he wants all the series of Dolphin I chips.

"Your Yiming Group Company is not the same as us. You manufacture chips. You must be able to provide customers with a variety of choices and various grades of choices. We, Chaoming Manufacturing Company, Huawei and Sino-Singapore, etc. Does not have the ability to develop mobile phone chips. We can only buy your low-end mobile phone chips."

Rebs explained.In his opinion, the types of Dolphin I chips prepared by Zhang Guoli are not enough. It is best to reduce some technical indicators and reduce the cost to about $10.In this way, these mobile phone manufacturers have a way to survive.

"We can only fight price wars, and cannot be compared with Kaiyuan second-generation mobile phones. Kaiyuan mobile phones are well-known brands that can beat foreigners. How can they be low-end?"

Rebs looked at the large projection screen with envious eyes, and spoke a bit sour.From this point of view, this guy's words make some sense.

He also proposed a concept for Xu Zhenming to make Kaiyuan II into a series of classics released.The Kaiyuan standard version and some low-profile versions were released first, a VIP version would be released three or four months later, and a supreme version would be released after May and June.As a result, the continuous release of products allows customers to maintain a continuous sense of expectation.

In some cases, you can even make advance sales advertisements for Kaiyuan second-generation mobile phones in order to cultivate a group of Kaiyuan mobile phone fans.

"Damn, this guy is really similar to another time and space." After hearing Rebs' explanation, Xu Zhenming nodded involuntarily.

In his opinion, Rebs is indeed a sales genius, and he cannot match it.

However, Yiming Group has an absolute advantage, that is, the R&D team that can be described as a giant in China.

With these in mind, Xu Zhenming decided to take Rebs's opinion and release the Dolphin I chip, which has now completed the research and development process, as a standard version.

If the chip for the touch screen and handwriting input method has not been developed before the release of the Kaiyuan second-generation mobile phone, there is no need to wait for the release of the Kaiyuan second-generation mobile phone.Anyway, there are still flagship and supreme versions that have not been released, and there are opportunities to sap users' appetite.

According to the plan of Rebs, Xu Zhenming is looking forward to the standard version of Kaiyuan second-generation mobile phone.Perhaps this product can create a sales myth-100 million balls sold.As a result, the sales myth of Nokia's explosive mobile phones will not be produced.

"Okay, I very much agree with Mr. Lei's opinion. Regarding the finalization of the Dolphin I chip product, I think we should prepare with both hands. The first is to prepare a chip sequence for our Kaiyuan second-generation mobile phone. The integration level must be higher and higher to ensure product performance. Leading; one is to provide customers with standardized chipsets and separate modules."

Xu Zhenming subdivided Rebs' proposal again, clearly requesting that the Dolphin I public version of the chip be made into a standardized chip, allowing customers to choose various modules by themselves.

He thinks that Rebs is very reasonable. Yiming Group is not a mobile phone, but a chip.

this point is very important.