Big play bone

Number seed, No. 2 seed. Occasionally there may be three seeds, but basically select two seed players, further according to the competition of each award, such as "Iron Night", all public relations are concentrated on the heroine, so, "Midnight All the focus of Paris has fallen above the best original script, only a few part of the work can compete with multiple awards.

This is why people always say "Nomination rely on strength, winning by luck", because in the college public relations, the strength and quality have become a secondary factor, the issuance of the company and public relations company will inevitably produce side focus, some strength Outstanding works are not necessarily suitable for public relations marketing, or they are not good at public relations marketing, so they will become abandoned, and nominate is already capped.

The industry has been quite whispered for the Waynestan brothers. The Harvey Waynestein is fueling, and a lot of works have been collected early in their own, but after the New York Film Festival, he began to abandon the abandonment, many The works or even even the opportunity to promote the public relations in December, they were gave up by Harvey, completely unattended.

For commercial movies, even if there is no one to ask, after all, they still show up on the courtyard or video with the lease shelf; for art movie, once after abandonment, then it is really dark, no one knows, even Industry professionals are not necessarily to know the existence of these works, not to mention ordinary audiences?

For independent film art creators, Harvey gave up, basically equal to all efforts before they were invalid. It is better to die.

Of course, from the business perspective, Harvey's decision is not very good, this is why he can succeed. However, there is a lack of humanual and artistic positions. When all, everything is commercial figures, artistic creation is also in shape, and the quality of film finished products will naturally decline.

In recent years, even Harvey has been seriously dissatisfied with Harva, but Harvey is long-sleeved and dancing. It will never be easily guilty, and the weak people who have been bullied have appealed, so he also The more you happen. Many issues are now impressed in all, helping each other, hoping to break through Harvey's blockade on Oscar, winning a breathing space.

Return to Sony Classic.

This year, Sony classic award season preparations can only be said to be flat, there is a flynstan brother, then there is a focus of shadow and Fox to find light, Sony Classic Since 2010, the award season work is gradually in a deadlock, and it is impossible to achieve breakthroughs - - In 2011, there were two leaders of "one other away from" and "midnight Paris". In 2012, only "Love in Rome", "Chile said no", "love" and "looking for small sugar people" four works. .

From the quantity, 2012 is more good than 2011, but why did you talk about it?

In 2012, in addition to consistent with Woody-Allen, Sony's long-term cooperation, the other three works were all foreign language works, and even later in Oscar, the "love", Sony classics can take It is also because this work is not optimistic in the early stage of the Cannes Film Festival, they grabbed the best in front of the competitors.

Just a year ago, "Once I leave" sweep all the most important awards on the Berlin Film Festival, Sony is still easily defeated all competitors, but now, now their situation is increasingly difficult.

I can't say that it is falling, but Sony classics really need to find a breakthrough: Otherwise, Sony classics is willing to cooperate without any qualifications without any qualifications, preempting the "bursting drums" cooperation rights?

So far, there are only four seed players in the Sony classic award season - and lightly grabbed the two-digit Western brothers, which can be said to be cold; more desolate Yes, three of the four seed works are all related households.

Woody-Allen's "Blue Jasmine", 2008 "Midnight Barcelona" is the last work of Woody and Waynestan Cooperation Cooperation Season, after that, from 2009 "how "Start, all of Woody's work is issued by Sony classics, and both sides have signed a long-term cooperation agreement.

Asha - Fasi's "past", "one other than one away" two years ago is the first cooperation between the two sides, and Sony classic successfully pushed the work in the throne of the best foreign language. I got the nomination of the best original script, and the pleasant experience promoted this time again.

Richard Lincale's "Love is in front of the midnight", and Richard has never fixed cooperative objects in the past few years. Every time they are small cost independent works, and they will find issuers after completion, but Chande shot "Front before Dawn", this work is Sony classic release.

Finally, it is the "drunken township" of Cohen Brothers.

It can be apparent that Sony's classic is really less wonderful; but positive factors are in that, in this way, they will focus all their efforts in these four works, and the resources of the college public relations are more concentrated, and for the awards season This is a good thing. What's more, the focus of the four works should be different.

"Blue Jasmine" main attack best original scriptures and best heroine, "past" main attack best foreign language tablets and best heroine - but the latter's heroine Beafi-Bejo's public relations resources are obviously falling After the female No. 1, the female No. 1 in the former, in addition, "Love is coming before the midnight", the main attack book.

As for the "drunken rural rumor", from the current reputation and the moment, the best film, the best director, the best actor, the best female support, etc. can compete, this will become Sony Classics this year's award season. Head.

Now, the first week is outlined so good, the public relations department and the Xuanfeng department need more careful, if the rhythm is wrong, it can destroy a post-award season work, similar case Numbers, they naturally dare not fall. The higher the expectation value, the more you need to carefully plan and calculate.

In the third week of December, after very well-thoughtable, Sony classics still did not have a rush to expand, cautiously adjusted, expanded from the four-storey line to eight, but only a city of Los Angeles, but the number of hospital lines is still concentrated in New York , Foot seven-storey line, and Los Angeles only one, faintly about some investment stone asked.

Do you accept the small-scale stories in Greenwich Village? Can Los Angeles accept?

The East Coast and the West Bank have always been different from the taste of art culture, and they don't say such a uncommon type. I have a popularity of the "East Castle School" and "West Coast", and I will argue in the moon in the morning; then The preferences of the movie are more unreasonable.

Take such a careful point of printing, nothing more than hoping that professional senior fans can enter the hospital in the first time, then interpret and evaluate the movie, bring more praise, let other ordinary audiences can be mentally prepared, even in advance Movies have more in-depth understanding, and make a good release for follow-up.

Sony classics obviously worry that "negative" word of mouth is too fast, so this is dead to control the number of hospital lines.

Los Angeles's senior fans have expressed strong dissatisfaction, is this not looking for them? Is their aesthetic taste than New York? Still think they are only suitable for watching popcorn? But after all, there is still no further complaint: a hospital, always too much, isn't it?

In contrast, the San Francisco, Seattle, Chicago and other cities still need to wait patiently. Los Angeles small part of the fanatics fans are very fortunate.

It is interesting, this week, the North American movie market starts again, and the business large piece has "Hobbit 3" officially shining, and there is a star gathered "American scam" in terms of artwork. The focus is absolutely not in a small number, but "drunk villagers" is still the leader, and has become a new favorite of the hot seeds of the awards season.

From a monolith box office, Sony classic points strategy obviously achieved results:

For the second consecutive weeks, "Drunken Villagers" once again writted history!

1592 seeds hot

190 million US dollars.

This is the "Drunken Villagers", the second week of the monument box office, it is easy to exceed the "Master", "Moon", "Chasing Dream Girl" and other works, and the history of the box office The third place in the box office data.

Now, the ranking of the real movie is:

Champion, "Drunken Villagers", 200,000 to 6,000 US dollars, first week.

The runner-up, "red state", 200,000 to 4,000 US dollars, first week.

The quarter, "drunk villagers", 190,000 million US dollars, times.

Temple, "Master", 140,000 US dollars, first week.

Just only need to browse the entire historical data list, you can clearly feel the surprising heat waves created during the press during the point, even if it is in the history of the history of a century, it is rare, from the discussion of heat The viewing frenzy, this work is not worthy of its own history!

From the four-storey line to the first week, the number of eight hospital lines, although the number of the listing is doubled, but the boom of the number of people thinking is almost no loss, the box office data is only slightly slightly down, can be ignored Clearly show the popularity of this work throughout North America.

It can be compared with the same period of "Red State".

After the first week, after the creation of history, "Red State" increased a venue at the next week, a total of further points in two venues, and the monolith box office quickly fell back to 100,000 yuan, direct Half of the waist, the accurate decline is 49.8 o'clock.

Now, "Drunk Villagers" is also doubled, but the decline is only three percent!