Big play bone

The most intuitive portrayal is the award season economy surrounding Oscar. Since December, the audience will be increasing for the awarding season works, and all major hotels and bars have even launched the "Oscar Package". The audience can participate in the award season; of course, the box office data of Xiaojin people's winning works will generally rise about 30%, and even directly double, this is also a more direct data.

Thanks to the existence and communication of the network, more and more free art works are getting a lot of favor, even if the hospital box office is unable to recover, the tape rental market and the income of the line stream media are in the festival.

In fact, such changes are always objective, but Hollywood industry insiders always disappear. Or more accurately, the growth of the momentum is far from reaching the level they look forward to.

Since the "vulgar novels" in 1994, the market performance of independent art film has always occupied a place, but the moment that truly entered the Volkswagen's sight is in 2006, the production cost is only the 8 million "Sunshine Little Beauty" in the production cost. Summer file. Point - The Fox probe lamp issued at the same year did not expect the follow-up curve of this work, shocked the entire North America.

After the movie release, it has been praised, all the way, from July last week, the second year, the market response ability makes the old road's Fox to take the lights, and finally, this work has got five thousand in North America. Nine Million Boxen, and in the Oscar in the year, the best male supporting role, the best original script, two small gold people, and the best film, the best female support, two nominations, can be described as the entire award season Maximum black horse.

Subsequent 2007, the Fox Search lamp, they released a new work of 75 million US dollars in the production cost, and I have been released in the beginning of December, and I have not sent too much hopes because the theme of the whole work is The theme is too "light", and it is not enough to stand in the award season. However, this work has once again ushered in the outbreak.

First, I have swept more than one million box office in North America, and then I have won the best film, the best director, the best actress and the best original script, and finally put the best original script in the bag. .

This work is "Juno".

You know, 2006 and 2007, Oscar's best film nominations were still five seats in the district. All five seats were struggling to break the blood flow, even the Waynestan shadow must have a way to win a place However, I didn't think that the Fox search light was easily in the game for two consecutive years.

More importantly, "Sunshine Little Beauty" and "Juno" work also also in the box office market, excellent performance, the same year's other works.

"The Million Million of Slums", 2009 "Ninth District" and "In the cloud", "Black Swan" and "City of the City" in 2010, 2011 "Help" ...

After that, almost every year, such works, excellent reputation, excellent box office, and excellent award season prospects, independent film is expanding their influence a year, proves that art works can also be Win your own position in the box office market.

But Hollywood has never given attention - at least there is not enough attention.

the reason?

The success rate of art works in the box office market is too low, and the proportion of promotion is too large, the proportion of payment and returns cannot be satisfactory; the mass base growth of art work is too slow, far from the expansion of commercial movies, especially When the commercial series of mobile phone headed, the number of art works in the market is even more embarrassing.

In 2018, the American Institute of Film Arts and Sciences actively put forward that they would like to set up the best popular movie award, specialized award art to achieve outstanding commercial movies, this moved a piece of inside the entire industry, people spit, "this is being Holding the Youth Choice Award. "

Objectively, "Avatar", "Titanic", "Dark Knight" has achieved great achievements, and they still have received praise from the public, and they have also won their own place in Oscar. This also means that the college has always given attention to commercial movies, but now, it is now added a "Best Pop Movie Award". It is what you want to make popular topics, attract yourself, "Youth Choice Award" ridiculous It is also justified.

Of course, the college chooses to make such a decision-making background, you need to know:

With the interest of network streaming media, the number of TV stations has declined, even if the ratings of North America's first sports rugby, the total rankings of North America's total rankings are in the top 50, football The event can occupy more than 35 or 40 seats - not to mention the award ceremony? Grammy, Emmy Award, Oscar, Golden Globe, and all the mainstream awards have declined.

In order to enhance Oscar's ratings and influence, the college has chosen "Best Pop Movie Award".

But the most ironic is that the college announced the decision-making, the adolescents have a prize, and the number of views, the number of views, creating the lowest history, even "Star Wars", "Avengers 3", "Jurassic Park 2", etc. A series of super commercial large-scale masterborn people attended, and they still have no collapse of the ratings.

In the first time, someone stood up and rushed.

Soon, the college officially announced that because of the multi-faceted consideration, the "Best Pop Movie Award" is set up temporarily stranded.

In other words, even in 2018, the college still is still a headache for the influence of Oscar, not to mention the current 2013?

Not the college does not pay attention to the exploices of the independent art film, but because the reward ratio of independent art film is too low, one year has only one "Juno" or a "help", the drop in the water sain, can't attract them more Multi-energy. At the end of the root, even if the Oscar with the art name, it has to be the first.

Not long ago, "Constitutionalism" broke the fixed prejudice of the North American market for autumn gear.

Now, "Drunk Villagers" also broke the inertial cognition of the North American market for the award season.

So far, the box office data of "Drunk Villagers" is not a million dollars in the district, and it seems that there is no need to do with such a small matter, but this work is different from "Juno", "Sunshine Little Beauty" is different.

"Sunshine Little Beauty" first week, the listing of the box office is 50,000, can't be surprised, the fourth week, the 700-storey line is scaled, the first three weeks of accumulated box office is 56 million US dollars.

"Juno" first-week movie monoda box office 50,000 US dollars, the same did not create miracles, the third week expanding the courtyard will reach three hundred, and the fourth week directly entered a large-scale screening stage of a thousand municipal lines. The cumulative box office in the first three weeks is 64 million US dollars.

In other words, the box office curve of "Sunshine Little Beauty" and "Juno" is similar, relying on the pre-word of mouth accumulation, the late launch of intensive propaganda, then detonated the box office, the more strong, especially "Juno "For 14 consecutive weeks, the fell is controlled within 30%, and there is still a strong counterattack in Christmas and New Year's Day, and the momentum of the award-winning season is played.

Simply, this is the curve of all award season art films, and major issuers are also arranged in accordance with such expectations. This is the old talk, there is no novel, "Sunshine Xiaomei" and "Juno" rise more still from the work itself, that is, the law has been released, all other works are copying such curves, It is difficult to create brilliant, so I can't set off the waves.

Now "Drunken Rural Areas" has come out of different box office curves: the front four weeks are all controlled below 50, but they have come out of increasing curve, and the accumulated box office broke through 10 million. And the monolith box office data breaks the history of history, so the result is that the entire North American market has never appeared.

Just like "Constitutional Gravity" in autumn gear, this is a feat of breaking the law and breaking the pattern, then, is this coincidence or inevitable? If it is inevitable, is it able to change the existing situation of the art movie in the box office market? What is the study value and reference value?

This is the real creation history!

1594 surprise message

The box office of "Constitutional Gravity" broke out, truly changed the views of the autumn files, and creating a history of history, even if it is in the summer file, it is not inferior, just like the "Avatar", will be all over the world. The sight is redistributed on this year's all-year-off schedule. "Drunitional rumors" is also created during the appointment, and also moved people's views for the award season: It is not enough for the masses of art works, and there is still a propaganda mode and issuance strategy of artwork. ? This also triggered countless discussions in the industry. If the "drunken township" is outstanding, it can become the key to the existing situation of other art works. Then the entire North American market will turn it again. It doesn't say the "drunken towns' rumors", it is a flash, or the history is inevitable, but it is certain that this performance is still successfully causing the industry's discussion and hot discussion, everyone is publishing their own point of view This is the trend of industrial development? Or is it a pre-appeal of Blue Li? If it is the latter, then why? How can the Blue Rich have been paved with the success of the Blue Rich? It can be sure that all the large-scale film companies including Hollywood, all of them have passed the line of sight. This is definitely the 2013 industrial event. No one can miss, from "the gravity" to "drunken township", There are too many things that the blue ceremony changes, and each piece is so heavy, no one can simply use a single sentence "but luck". Once an occasion, it was coincidence twice, and it was inevitable three times. Sadness between, the atmosphere in the Hollywood industry has changed again. Even little Robert-Donney and John Ni-Dup did not have this peak period, the present blue ceremony can really be comparable to Harrison-Ford's alone, everyone's sight is projected toward the blue ceremony In the past, it was like a tour of Jinshan Yinshan waiting for mining. Among them, it is the most fortunate to be Disney. Just replacing the position of the Van-Dissel in the "Galang Guard", but got the opportunity to cooperate with the Blue River "Super Land Team", more importantly, selling a person to the blue ceremony, this It is more important than any benefit conditions or collaborative projects.