Big play bone

"Also, he is now over 100 million, even if it is a reputation, there is no need. Do you hear how much this is the" drunken township ", how is the reward of the 'drunk village?"

1615 breaking schedule

15 million? Huge insurance?

Not only "Star Crossing" crew, the rumors of the Blue Rise in the whole Hollywood industry are more fierce, although this is "people red is not much" inevitable, but what is it? Things need to be re-clarified, although the award season is going to high / tide in one step, it seems to concentrate all the sight, but no one should forget: the new year has just arrived, the old and the old welcome time is here.

In 2013, it officially fell, in the 2014 year, all kinds of inventories were hot, and the annual box office list is undoubtedly the absolute focus!

What's more, this year's movie market can be described as a wind, the industry cannot be easily ignored, and the bustling discussion will not stop.

Since the birth of the summer file, the North American film market has been the first time by the autumn files, the champion of the year-end box office, but it is "the gravity"!

"The Cast Level" is not only a work of 60 million in the fourth Northern American box office, but also gently crowned the annual championship, smile and proud, and strong dominance. From the fall of the autumn, it has come to the holiday gears and winter files, with the surprisingant gesture to become an absolute topic in 2013!

Not a summer file or holiday file, but the autumn file premiere work, but the autumn gear work has become the championship champion of the year-end box office? This truly changed the entire industry for geographical definitions.

Not only the autumn file!

Since autumn files can break, don't mean that winter files and spring files may also brew more potential? This completely changed the thinking model of major film companies. From the issuance strategy to the schedule, it broke the fixed framework of the schedule, showing a thriving scene -

The "50 degree gray" period of the 2015 Valentine's section, the autumn file "Mars Rescue".

"Kung Fu Panda 3" and "Dead Waste", the "Sa Li" of the autumn gear.

The Spring of 2017, "Diamond: Skull Island", "Beautiful Skull Island" and "Beauty and Beast", autumnal "Silver Wing Killer 2049", "Clown Soul" and "Ace Agent 2: Gold Circle".

The "Brave Games" of the 2018 Winter Start, the "Black Leopard" and "No. 5" and "Total Players" in the spring gear.

All of these works have similar characteristics: have a highly viewed box office potential, but avoided the summer stages and holiday files of strong enemies, and developed winter files, spring gears and autumn files in the year. Multi-potential, this has played a crucial driving effect on the overall outbreak of the entire box office market.

In addition to "King Kong: Skull Island" and "Silver Wings Killer 2049" box office is not satisfactory, the reputation of "poison" is far below expectations, all other works have achieved a box office and reputation!

Everything is derived from "Constitutional Gravity" to break the blockade of autumn gear, creating a miracle, and the powerful influence of butterfly effects can now be seen.

In other words, the box office of "Constitutional Gravity" has successfully gives the opportunity to re-examine the schedule of the movie industry.

At the beginning of the 1980s, the concept of summer files appeared for the first time. The reason is very simple. The weather and time in summer are more suitable for out. This makes the audience more willing to go to the hospital to spend time, plus positive summer vacation, student and family The audience undoubtedly becoming mainstream, which gradually forms the concept of "summer file".

But now, the concept of the four seasons has become more and more clear, but the market is quietly changed, thanks to the existence of the network, IMDB, rotten tomato, the cinema score is a reference data, while Facebook and Twitter are headed The social network word of mouth is another reference data, which makes the audience more possible for movie choices -

Summer files may also have a box of avalanche in the summer; other off-season stages may still kill black horses. The current problem is no longer "how to let the audience go out of the house", but "how to let the audience into the cinema", the perspective of the issuance and propaganda has quietly changed.

"Constitutional Gravity" is the best example.

The publicity strategy of Warner's brothers is obviously a mistake, but relying on the excellent reputation and blue gift of Cannes, it will usher in a word of mouth frenzy after the premiere. Warner brothers have broken the wrong way to change, temporary adjustment of issuance tactics and marketing content , Then the entire North America witnessed the miracle of the box office.

Parallesmen see the box office figures, and professionals within the industry have seen the law behind the box office curve.

So, the rules of the entire industry have begun to change at a point.

After returning to "Constitutional Gravity", even after the end of the year-end box office, people once again examine the "central gravitation" six hundred thousand or five million North American box office is still a shocking, the powerful shock of numbers has A strain is really unpleasant, and this result is also a crown of the year-end champion!

After this, "Hunger Game 2", "Iron Man 3", "Ice Snow Qiyuan" occupies the second place, worth mentioning, the top four works of the North American box office all breakthrough 100 million, this is also an unprecedented head, and the infinite potential of the entire market will further explode.

In the face of this phenomenon, economists are so analyzed:

The "lipstick effect" has appeared in the Great Depression. In the absence of economic and non-intense, people still have strong consumption, so they will turn to buy relatively low-cost luxury goods, lipsticks as a "cheap non-necessary thing", can play a kind of consumers Consolation, this is greatly stimulating the lipstick sales.

Now, "lipstick effect" will turn to the movie market. Because in the United States, the price of movie tickets is always stable between the seven dollars to the 15 US dollars. In other words, it is equivalent to the seven yuan of the domestic living expenses, which is undoubtedly low consumption.

"Dental Red Effect" can have no seasons, no exception in the four seasons. It is in such a context that the success of "Constitutional Gravity" further promoted the plan of Hollywood's major film companies to break the schedule, the movement of the historical wheel, never been a person's power, but Time to make a hero - the glory of "Constitutional Gravity" is just the trigger.

No matter what, the four movie box office broke through 400 million, which is undoubtedly a great news.

Further, "stent gravity" and "ice and snow" are black horses, and amplifier in the expected situation, it is true to let the entire market.

Subsequently, "Help Dad 2", "Super People: Steel Body", "Monster University", "Hobbit 3", "Speed ​​and Exchange / Love 6", "Magic Fairy" occupied the top ten The remaining six locations. "The Farming Dad 2" is the only work that exceeds 300 million.

Among them, the box office "Super People: Steel Body", "Hobbit 2" and "Speed ​​and Sites / Love 6" are far below expectations, all cards are between 200 million, with investment, expectation, publicity, etc. The supporting is serious, and it is very discerned, especially the first two works, all are affiliated to Warner Brothers - "Hobbit 2" belongs to the new line shadow of Warner Brothers, which also enables Warner's brothers to fall more difficult. Among them, Kevin- is a large pressure mountain.

The only thing is worthy of fortunately, these movies are not works that have only failed. After their, there are more regrettable works - more than one!

The eleventh, "Star Trek: Darkless", North American box office for up to 2,800 million.

The 12th, "Zombie World War", the North American box office over 20 million.

The thirteen, "Drunken Villagers", North American box office for up to 70 million.

The fourteenth place, "Raytheon 2", North American box office for 194 million.

The fifteenth, "Crazy Primitive", North American box office will be willile for 157 million.

The premise of the entire list is that there are hundreds of box rooms in North America to break through hundreds of millions of works. The overall market performance of the whole year is undoubtedly worthy of cheering. This has also created a new high of the Northern American year-end box office, meaning that the box office market is potential. There is more content to be a slowly dig.

However, behind the breakthrough in the box office, there is still a lot of people looking for work.

"Star Trek: Darkless" and "Thunder 2" first rush, the former invest than nine million, the latter cost hundreds of millions of millions, but the box office data of the two works is far from expedited value.