Big play bone

In 2018, two things among the awards quarters were worthy of attention.

First, Oscar in order to attract ratings, proposes to set up the best popular film award, and the results have encountered the agreement and opposition of the entire Hollywood gain, and finally can only be there; but Disney is still not giving up, ready to "Avengers Union 3 "and" Black Panther "registered for the competition for many major awards such as the best film, the best director.

Second, in the line stream media leader Netfilx rely on the strategy of synchronous online play, breaking the rule of traditional cinema line, causing "Whether the movie should be reflected in the courtyard" called movie ", Nafei almost It is a large-scale implementation of the streaming media strategy in the world, and finally change the strategy for "Rome" for Alfonso-Karon.

First, the French film industry stipulates that the film is officially introduced before the streaming of the stream. Otherwise, it is not allowed to participate in the main competition unit of Cannes, although Cannes constantly mediate, but the wealth is rough But refused to compromise, one shot, and finally "Rome" missed Cannes and logged in Venice and took a smooth down the Golden Link Award.

Then the Northern American award season, Oscar is clearly stipulated, only the qualifications of the registration can only be won in the mainstream hospital, which is why all the awards figures must be on the third week of December. Dead date. The reason for the reflection and even the release. In order to participate in Oscar, Nafei broke the sky, and the first week of December arranged the "Rome" point in the multi-court line.

Disney and Nafei, the two indigenous companies, truly the whole industry will shake the top gigbles, but the two companies have changed their own strategies for Oscar.

According to the reason, "Avengers 3" and "Black Leopard" are commercial movies, the success of commercial boxes is the most important, and it is also possible to drive the full hot hot, from the perspective of interest, Disney, from the perspective of Disneyland. It is really a number of money to hand; and Nafei is also the same, the online traffic of the Internet is full, they are the only enterprises in all movie production companies, ignore the box office, and even ignore quality enterprises.

why?

Here you need to explain the Naifei's profit model.

After Nafei rapidly rises, he has harvested a large number of fans with a series of word of mouth, especially the practice of all on-line on the TV series is more acclaimed; but later, they invest in a lot of quality mediocre movies. All of these scripts are written according to the statistics of big data. Which themes are popular, which segments are the most popular, which types are popular, rolled up the sleeves, they are directly filming, no carvings are not polished, the quality of finished products is unable to compliment This also triggered countless disputes.

In this regard, Nafei official said: "What we care is not quality, but the number of works. We need a large number of works to fill your own copyright gallery, as for quality, insignificant."

Because Nai Fei makes money by paying subscriptions.

Simply, they build a huge piece of libraries, with different types of different nature of different types, all-round, different fields, different interests, different hobbies, different orientations, as long as users subscribe to Nafei, then users You can sit on a library ocean, pick your favorite work -

This means that a super big bad film, even if only one user likes, then this is enough. Because as long as the user became a subscription user of Nafei, Nafei has been successful, and this user can also find more works in the library - even if it is rotten, he will choose Continue to pay subscriptions.

From this point of view, the role of rotten and classic is the same. Because every piece of rotten, it must have its own audience group; let alone, after booking Nafei, you can watch any work at will, occasionally watch some bad films, or to some other people. Classic, why not?

This also means that no matter what, Nafei can achieve profitability.

Therefore, Nafei does not need to worry about the quality of the works. The number of box office is affected, and they have a subsequent surrounding system, and they have an independent belongings system, which has made Nairife have become the only production company that does not need to worry about the quality of work. This has also become another strong number of huge changes in the real industry structure.

In other words, Disney and Nafei do not need Xiaojin people to seek more benefits, but why are they constantly chasing the Oscar Trick?

Simply, it is the brand effect!

From a statistical perspective, a work that harves Oscar nominates, the hospital online box office can significantly increase by 10% to 80%; and a work that wins the Oscar trophy, the increase in the market room can reach Thirty hundred percent or more, this is just the first step.

A movie's Blu-ray disc cover, only needs to print "Oscar nomination" or "Oscar Works", market rental income can increase more than 50%; at the same time, movie's posters, original soundtracks, related products, And even the names of the entire production team, the influence of the interests is the ring loop.

Although everyone is now vomiting Oscar, and the college public relations are gradually ruining the authority of Oscar, but the fact is that "Oscar" is still symbolizing the highest honor of the entire movie industry, even in Europe, the continent is not free. The ground has been affected.

For Disney, "the first hero movie in history, the best film" of Oscar ", this is a very important title, which can directly let the Milky movie complete the essence of the essence, evolving from the simple popcorn movie Become an era of popular cultural imprint, and thus derived a large surrounding economy, it is calculated in billions billion.

For Nafei, "The first generation of Oscar's best film" in history ", which is equally attractive, and more importantly, the work made by streaming media can pay the Oscar, for Nairfei The artistic aesthetic taste and creative ability are important, but also released a signal of "Nai Fei's work can also win the little gold", and the follow-up impact is clearly visible -

On the one hand, they can attract more directories and actors to shoot movies for Nafei, such as Alfonso-Carlon, Martin-Skosys, David-Vinci, etc. have joined their ranks. Nafei can let them get rid of the influence of the two tights, really comprehensively shoot the subject matter and works of their own interests; on the other hand, the quality and reputation represented by the top director and the top actors, but also attract more quality users, will The entire user is further deepening, and then returns to the former, attracting more artist to shoot a work for Nafei, and truly establish Nafei brand.

The benefits covered throughout the process are definitely imagined. Later Amazon, Hulu's online streaming media also went up, and then formed a situation of streaming media and traditional production companies. Of course, that is another story.

For Disney and Nafei, even the Oscar nomination, this is an important progress!

It can be seen that Oscar Small gold is indeed a trophy, but this small gold has influenced the influence of the entire industry, and the interests involved are even huge. Why is the Waynestan brothers to call the rain for many years? It is because they have mastered the key of the college public relations!

However, these are all in 2018, all the stories after the rebirth of the Blue River, and he naturally lost the possibility of unheforganism; but the eyes of this world have changed, and they have changed in Hollywood. Blue Rise gradually perceived the far-reaching influence of the Oscar award season, even the European art movie party headed by Canne is difficult to completely, this also makes the Blue Li have more clear understandings for the interests of the award season.

Everyone thinks that Oscar is not a summer file. Everyone is a happy and friendly competition. After all, the college public relations cannot tear his face; but all this is just a surface phenomenon. The dark tide under the lake is still a contest.

Warner Brothers this year's main energy is concentrated on top of "Constitutionalism" and "She" work, according to the common sense, they have no conflict between the Yinstein shadow, because "Phillowmena "And" August: Olympic Zhi County ", the main competition department and Warner brothers have no positive collision, but if Harvey began to hinder the road of Oscar, especially in Thomas Tur, then Kay Wen - is absolutely impossible to sit down.

The surface looks like "the stereotropic" and "Filomina" of the "Flivina", but it is not as simple as the interests behind the competition.

Interest interests, as Blue Rise said to Bob, as long as it seizes the key to the interests, you can drive your opponent.

1724 please enter the

The Oscar Awards Year of the Wheelings, the dark tide is four, and the interests of a small gold person-effective far exceed the scope of the independent individual, and then form a huge industry, even the six major film companies in Hollywood can't ignore -

In 2004, the Oscar Awards Ceremony was held from the end of March to the end of February, which also directly changed the layout of the entire summer file, and further changed the layout of the entire Hollywood drain. This is the most direct proof.

Warner brothers and Waynestan shadings are one of the competitors of this year's award season, but it is not a positive pair of opponents, but if both parties expand a frontal confrontation, then the two movie companies are not able to sit, Oscar Small gold people mainly The interests have been destined to compete between the two sides. Once Harvey Wellnstein takes the initiative to "the gravity", Warner brothers will inevitably hit.

This is the situation that Blue Rise is looking forward to see.

But objectively, this is not the result of the blue ceremony in advance, today Harvey's appearance is unexpected, even if the Wayinstein brothers have turned around, Blue Rich still does not understand the purpose of Harvey's appearance -

Is it just just over? When did Harvey become so idle? Still come over Yaowu Yangwei? Alever or try to sninger "bursting drum"? Or is it possible to seek cooperation in an understanding? But just a short talk, almost no content, the two sides are in the lip gun sword, and there is no matter what you have relatively relative.

All situations are unpredictable.

However, with the promotion of the conversation, the Blue Rise is boiled to the boat to the other extreme, then the fermentation and extension of the situation.

Honestly, the Blue Rich did not have a prophet skills. He couldn't determine the Harvey chose to join hands. He couldn't determine Harvey is willing to stand on the opposite of Warner's brothers. He can't even determine if Harvey will start from the award season. People are calculating "people's hearts", but this is precisely the most difficult part.

Blue rites are only because of the potency.

Thanks to the layout before the Blue Rich, now the entire Hollywood is dark tide, Tomas Tour, the location of Viveeree is deliberately pushed out, because they have a positive interest in conflict with Blue, Warner Brothers and Global Film The attitude position will naturally be more concerned.