Big play bone

Second, the two heavyweight works are so filed, is it normal?

The answer is not common but not uncommon. In fact, the film works and investment levels have no direct linking, more or the market positioning, box office expectations, propaganda programs, and market direction; current market, heavyweight works to avoid each other, mainly because The cost of promotion is as much as possible, you want yourself to drain yourself in the theater, do not need to face additional competition, but occasionally Mars hit the earth's collision is not impossible.

If it is a preliminary schedule, it is more frequent, because the next time you can replace the schedule, mainly to watch a movie company's issuance strategy.

According to official data, the production cost of "Star Turning" and "Super Trail Team" is all orders of $ 65 million, absolutely a heavyweight investment, and now watch Warner's brothers and Disney's strategy. In fact, it is also a Thanksgiving period, as long as the "hunger game 3" is avoided, the other gears can still be selected, and the two works such as such levels can completely beat.

Finally, the two work starring the work of the same actor, is it normal?

The answer is very normal and very common. As for how the promotion period is scheduled, the issue between the issuance company and the actors will be seen.

For example, "StarCal Crossing" is in the contract, Blue Rich must cooperate with certain out-of-spot show, but the "Super Land Team" has no relevant regulations.

For example, "Super Land Team" and "Star Crossing" require Blue Rich to attend the premiere, then if you really hit the gentle, the premiere will also need further consultations.

In any case, the "Star Crossing" and "Super Land Corps" will be together, in fact, Warner Brothers and Disney's internal are considered, whether they postpone a week or postpone three weeks - Avoid two weeks After the "hunger game 3", the problem is that the other two gears are also general.

After a week, you must face the sequel of classic movies "Aroun and Agua 2", although this is a medium-cost comedy movie, but as a sequel, a sequel, a fans of Jeff Daniel? The powerful force is undoubtedly the focus of the consideration range.

Three weeks, then face the "Madagascar's Penguin" and "Difficult Old Board 2", for Disney, I don't want the "Super Land Team" and "Madagascar's Penguin" to grab the market; For Warner's brothers, "The Board 2" and "Star Crossing" are all works, then they are even more reluctant to kill. What's more, there is also the "Hunger Game 3" that is released next week is continuously rolling, which cannot be ignored.

In just four weeks, the Thanksgiving Day, turned to the ground, and it seems that you can't find other choices.

I want to go, or the Warner brothers actively seek change, the official palette will "Star Crossing" to the summer file.

In fact, for Warner Brothers, this is a difficult decision is not an impossible choice. After the "Harry Potter" and "Batman" series, they lost control for summer files, now only Relying on the "Hobbit" series to seize the last holiday file, the highlights that lack the summer staging to pull the city will also mean that the competitiveness of the year-end box office is far less than enough.

This summer, Warner brothers dispatched six movie rounds, "Cosla", "Tan Mi", "Jersey Boy", "Single Resort", "Not afraid", "If I leave", From the quantity, it is second only to Disney, which is the second multi-film company in the Hollywood, but from the quality ...

Among the above six works, only the investment level of "Cosla" has reached more than 100 million US dollars, which costs 10 million; all other works are small, two lightweight comedy movies, A small cost music movie, a low-cost teen movie and a medium-cost disaster science fiction movie, this is all.

Although "Tan Mi" was taken by Melisha Maiki, "Single Resort" is Adam Sandler and Durbari, "Jersey Boy" is ClintsTwood ... seems every A work has a certain propaganda, and it is not completely overwhelmed in the summer file; but the magnitude difference is still unable to make up.

In the initial initial initial, Warner brothers hope that "Star Crossing" can be among the summer months this year, but because the shooting progress is accidentally interrupted and delayed at the beginning of the year, this is no longer to arrange the Thanksgiving Day. Now, the completion of the completion of the post-production is far exceeded, and the record summer file seems to be not difficult.

The only problem is what to promote?

1885 airborne geographic

In general, a movie's release date often needs to be ahead of the year or even two years in advance, especially the commercial movie in the box office market. On the one hand, in order to develop a release plan, provide the creed work schedule for the crew. Reference; On the other hand, in advance, in advance, the surrounding competitor, the film company is in charge, and it is as if the circle is general, and the ownership of the schedule will be declared early.

In addition, on the one hand, in order to develop a pre-publicity based on the scheduled steps.

The movie propaganda of the Internet is increasingly rich, from the poster to the trailer, from the virus video to the street activity, from the superb bowl advertising time to the tubing video advertising ... These and so on, the entire propaganda has become three-dimensional and fresh Live, the issuing department must formulate a corresponding plan, and then advance more news according to the shooting work of the crew, and there is a relaxation to draw more news to attract the attention of the audience.

In this information on this "Wine, the wine is also afraid of the alley", the role of promotion is becoming more and more important, correspondingly, the cost investment of promotion is also boat rose high -

Is there a movie work that is lacking in the publicity? Of course, such a black horse miracle will have almost every year. With the strength of social networks, the unnamed small cost works will also win the opportunity; but in the final analysis, the power of promotion is critical, especially for summer files. This is even more such.

Lacking publicity is often a propaganda of a movie box office crash.

One year or longer determined the scheduled period, the promotion department can start the paving propaganda from the previous preparatory angle preparation stage according to the schedule, and then expand the second phase of the propaganda according to the shooting progress of the crew, and then launched the third in the post-production progress. Stage and follow-up propaganda before formal release.

This is a huge and scientific project, and the detailed process is more professional than thinking than imagination.

According to the plan, "Star Crossing" will be officially released this year, Warner brothers also launched the previous publicity and promotion; but a series of accidents disrupted the plan, after the Oscar Awards ceremony, Warner Brothers were deeply thoughtable. , Officially clap the "Star Crossing" file, from November 7th to June 6, joined the competition of the summer file.

There is no doubt that this is the most sensational news that "US Captain 2" is about to open the summer season.

It is true that at the time of the "American Captain 2", there is still a six-week time, while the schedule is still three and a half years after the "Star Crossing" file, all plans have the space and room for adjustment, but for 2014 For summer gear, this is still a heavy news that cannot be ignored, it is very likely that major projects have to reshape it.

Uncertain factors suddenly increase the blowout, even for the "Star Crossing" crew itself.

From November 7th, it was five months of June 6, which also means that the propaganda time is shortened for five months. So, is the communication effect? Is the expected effect? Is the feedback effect sufficient? More importantly, is it enough to modify the publicity program and market positioning?

Previously, I was always propagated around the "home" theme, and the aspects aimed at the Thanksgiving Day, but now I must kill the summer file battle, "Go home" theme is too warm, and the focus of publicity must Adjust to "harden magic", try to excavate the science fiction market of summer files.

Now there is only three and a half months of time to complete the paving and brewing, and it is too embarrassing. Is the effect sufficient?

Of course, "Star Crossing" still has advantages that other films cannot match:

The first is the strong appeal in Chrithopher-Nalan in the science fiction film. After the "Batman" series and "The Pirates of Dream Space", his name has become a hard signboard, and it has been constantly emphasized in the preliminary propaganda. A little, laid enough fierce moment for the movie.

Secondly, the influence of Blue Rich-Hall, after the Oscar ended, there was a rising, suppressed the opening and popularity of the entire award season and popularity; considering the far-reaching influence on the Saint Dance Film Festival, from "bursting "The mouth of the drummer" The popular popularity of the symposium, "Star Crossing" has a congenital advantage early, the visibility and popularity have accumulated a certain height in the first two months of 2014.

It is again the return of the core theme of "Going home", even the summer file, this theme is also in line with the market expectations, perhaps unexpectedly attracting the family audience outside the science fairy fan, "G-13" classification positioning in Thanksgiving Day It is standard, but it is an unexpected advantage project in the summer file.

However, how to release all of these advantages in three and a month, and further evolve into the power of attracting the audience into the cinema, this is a severe issue.

At the end of the root, the time is still too short, "Star Crossing" can hardly say that it is airborne summer file, all preparations are serious, compared to other pre-publicity, the competitors for half a year, Warner Brothers The dynamics of the dynamics will force the "Star Cross" to the edge of the cliff.

Industry insiders don't even know that Kevin - is bold and rational or losing reason, but it can be determined that the universal view of the industry is expected to look forward to the premiere of "Star Crossing" premiere -

Perhaps the subsequent box office can complete the counterattack with a reputation advantage as well as the appearance of Blue River and Christopher, just the long explosive force of "stereotropy"; but lack of promotion, the outbreak of the premiere is inevitably affected directly, This is an objective situation that is not ignored.

In addition, from the word-of-mouth feedback information in the early morning, the overall evaluation still maintains a positive trend, and the praise of Christopher and Blue Rich still accounts for absolute upper; however, those who participate in the special representation, this It is a hard science that involves deep theoretical knowledge, and the importance of theoretical knowledge has more than "Pirates of Dreams", which means that the audience needs to be higher.

Explanation with a conviction is that the popcorn index of the summer file is not high enough, and how will the market feedback will not be clearly predicted.