Big play bone

Johnnide Person's call is rapidly weak, even collapsed; small Robert Downey leaving "Iron Man" box office performance is not too big.

If there is no power to pull the tide, "not defeated" is exactly, so it is foreseeable that future Mourning and DC-based adaptation work will gradually become Hollywood's absolute hegemony, comics, novels, animations, and classic removal, such as such, etc. Waiting, that is, the effects of two tights will be more and more tight, which further weakens the personal strength of the director and the actor, so that the major powers will focus on the adaptation copyright.

In addition to the Blue Rich "Star Crossing", there is still an expectation, "extraordinary spiderman 2" this year.

In contrast with Blue Raw, Johnny, "Amazing Spider-Man 2" is another position - the position of adapting works, if this classic comic adaptation work is also able to continue the box office strong performance, continue the superhero movie market appeal, then It will also further increase the confidence of major film companies.

The "Spider-Man" series starred in Tobima, but the first horn of the official awakening of the superhero movie of the North American market.

The "Amazing Spider-Man" series starred in Andrewafield is also hoped, but unfortunately, the box office performance of this work cannot be satisfactory.

failure?

Not so described, it is really not satisfactory.

Although the Sony Columbia shadow official did not announce the production cost of "extraordinary Spider-Man 2", they mentioned many details in the official propaganda. This is the first film works filmed in New York, and is also the production cost of shooting in New York. The most expensive movie, because New York is the world's largest city, in order to protect everyday life, the New York City Hall has developed a number of frame boxes to limit the film crew.

For example, the shooting crew member exceeds a certain number, then the tax proportion needs to be improved; for example, the production cost must reach a certain level, before you can apply for the street shooting; for example, the taxation that is high, let the movie crew are here every day. It is a huge expenditure.

Sony Columbia Film In order to shoot "extraordinary spider-Man 2", the Sony Columbia shadow can be highly cast. According to the first-hand information learned by the industry, the production cost should have exceeded $ 22 million; in addition, the cost of publicity has exceeded 50 million, and even higher.

From the actor card lineup to the behind-the-scenes production lineup, "Extraordinary Spider-Man 2" is done with the highest treatment, just like "Star Crossing", people look forward to high payment.

But the actual situation is not satisfactory.

The first map office is nine thousand; the next week has a decline, plummeted; 53% of the third week, still narrowing; the sixth week weekend box office has fallen below $ 2 million At present, the total accumulated box office will be 1966 million.

Such a box office data, if it comes from "the fault in the stars", the entire North American market will boil, send all the praises and amazing are not for it; but if it is "extraordinary spiderman 2", then Sony Columbia Film If you want to smash your table, the news media will also give a very understanding.

Of course, the superhero movie always has overseas markets to recycle profits - plus the surrounding gains outside the box office, the film production company is always able to return, the last final, "Amazing Spider-Man 2" global box office foot The Sony Columbia shadow is actually successful in Sony Columbia shadow, and the area is more than 10 million US dollars. If you add surrounding gains, then numbers can be higher.

However, this is not the number of Sony Columbia shadow, the benefits are too low, they are not willing to give up the copyright development of the superhero, but they must find a replacement sheep, and finally, in the past two years, they canceled The shooting plan of "Amazing Spider-Man 3" and expels the director Mark Weber ArceBB) and the male protagonist Andrewafield, announced the new "Spider-Man" series.

From "Super Trick" to "Star Cross" to "Amazing Spider-Man 2", the summer file in 2014 is full of variables, just like the rapid rise of streaming media Nafei, now the whole Hollywood's traditional film production industry is also being Frequently changed, the film company headed by Disney and Warner's brothers is constantly adjusting the future plan, and every movie box office and income will become the cornerstone of subsequent plans.

This also enables the "Star Crossing" box office to attract more attention.

After the thrilling outbreak of the first weekend, all the sights were once again ejected toward the Chart of North American Weekend Book Office, because everyone knows that the next time the fashion is true.

The best case, "Avatar", only seven thousand seven million in the first weekend, it is not worth mentioning in the history Changhe, but the next week's box office has only one hundred percent, once again takes 755 Wan, the final North American box office broke through the 800 billion - "Titanic" premiere, the premiere of the "Titanic" is only two thousand eight million, the next week's box office has also ushered in the counter, and finally writes the miracle of the box office.

Comparative case, "Harry Potter and the Death Holy Cup)", the premiere is 10 million in the weekend, and the "Batman Dark Knight" has broken the "Batman Dark Knight". The box office has a decline in 72%. In the end, the North American box office is only 300 million, and there is no more than 4 million thresholds - and the "Dark Knight" North American box office is 500 billion.

It can be seen that the premiere weekend box office is important, this is an initial impression; but the follow-up impact of reputation and feedback, that is, the sub-week decline, this is the measurement standard of the film's final box office ceiling. Next, "Star Crossing" will usher in the real reputation test.

After the first weekend, "Star Crossing" and "The fault in the stars" are well deserved to have a social network discussion hotspot. Especially the former.

At the beginning, just "Blue Rhine Hall" has made an attractive, coupled with the "fault in the stars" to create an unexpected situation, which has made the majority of young audiences have curious. They have walked into the cinema; but gradually, with the time of advancement, those audience who have been watching the movie began to post their own ideas and opinions on social networks, so discussion is slowly tilted towards movies.

Social network is a unique platform, covering all the face behind a "nickname" to become a virtual network symbol, which also makes everyone unscrupulous, unscrupulous, mouth It doesn't cover your most authentic point of view.

This is also true for movies.

I like it, I hate it, hate it, and I have some. All sentiments were presented by ten times or twenty times, and they were disturbed throughout the Internet. Even the words of praise were ignorant, "Master's" The "Master" should have hundreds of people. The above, but it is certain that no one is true - if the master is really so easy, then it is not called "master's work".

What's more, "Star Crossing" is not a simple popcorn work, controversy, naturally more lively.

As the Blue Rich said in the premiere question and answer session, this is a work that impress the audience with emotions - this is also the biggest difference with "Piratespace Space". The audience can feel different emotional shocks. It may be a good thing or a bad thing, but it can be sure that the feelings must be different. Only if you really appreciate it, you can understand what the impact does mean.

For film reviewers and senior fans, this emotional impact is too sensual to be too lyrical. It is too cheap. Instead, the part of Nolan is the most good, and then lost a film to achieve a sci-fi classic philosophical rising space. It is also the main reason why they have heard the movie.

But they also admit that this may be a good thing for the general public.

After the premiere has built a 75 million box office with a blind, the audience truly begins to think about the emotional impact of this movie.

This also first detonated the enthusiasm of the North American market.

1941 strategy error

From "American Captain 2" to "Cosla" to "X-war reversal future", 2014 summer file seems to be not warm, but it has not been able to completely detonate, not only does not appear on weekends, billions of works Even the trend curve of the next year's box office seems to be suppressed to the energy waiting to break, the overall market is slightly dull.

"Star Crossing" is still unable to change the status quo.

However, the topic effects of the name "Blue River Hall" have begun to slowly ferment, although the box office figures can not ignite the market, the discussion of the boom is rapidly spreading on the social network.

For the true hard science fantasy enthusiasts, as well as an amateur audience who knows some permanents, they have started a fierce vomiting attack on the theoretical vulnerability of the movie. The former is really realistic from physical and astronomical angles to the film exhibition. The latter is not understanding the idea, trying to prove his sense of existence with critical movies, but no matter whether the former is still the latter, they Cardgically detonate the disputes completely - unbelievable cooperation.

Objectively, all sci-fi movies and novels and other related art creations, more or less have a hard injury, after all, movies are not scientific research papers, and creators do not have such a deep capacity to establish a theoretical framework or discuss a theoretical knowledge. Otherwise, the artist should be a physicist or astronomer - even if the prepare work is more realistic, and the vulnerability is still inevitable.

This is true of "Star Crossing" and "Constitutional Gravity". They are all created on the basis of the theoretical framework. In order to become an art. For the drama effect, it is often necessary to make a plot of ups and downs, or even Vertical romantic ideas -

Take "Constitutional Gravity" as an example, when the former astronaut Callen Resman said in the official position, the overall theory framework of the movie is true, but the script is used to stroll with the fire extinguisher, no Houston ground support. Independent flight, switching different national aircraft, etc., is detained from the actual situation. However, the reason for movies is a re-creation of art on the basis of reality, and then reaches the effect of entertainment and influence, so Garret is also very like "cities gravity".

At the beginning, when the "Constitutional Gravity" was released, many disputes and refute were also triggered, but the explanation of Garret was still convinced that the audience was buried in the movie's box office.

However, the vulnerability of "Star Cross" is too obvious, and it is very difficult to ignore it.

First, the large worm hole is difficult to exist, and human beings cannot wear insect caves; second, after entering the black hole, all everything is bound to be torn, and it is impossible to live.