Big play bone

Including Disney, Warner Brothers, etc. Mainstream large-scale film companies in the development of commercial movie publicity programs, network virus spread and main actors social interaction, all are become an important part, and gradually form a new discipline, constantly developing In progress.

These are facts.

However, accompanied by time promotion and social development, market reactions, theoretical research, actual operation, empirical precipitation, etc., gradually let the logic and theory of things have floated the surface, and a professional perspective came to see "social network economy "The impact on contemporary and presents a different conclusion.

Simple summary, that is, "social network frenzy", how much is substantial, and it is a foam that is virtual, and further, the so-called boom of virtual space is related to the real world, how is it close, It is also possible to make a lot of waves, which is the topic to be discounted.

First, the conversion rate of the network heat.

The active group of social networks spreads all age groups, but the peak is relatively concentrated in young groups aged 18 and 30; at the same time, the groups of different ages, different regions, different classes, and different education, and their enthusiastic network platforms, They use social networks and so on, they have different.

In other words, the main groups of social networks are relatively special, and their impact on the movie box office is mainly concentrated on a particular group of a particular age. But the properties of the movie are different, which means that work suitable for social networking is relatively limited.

That is, some movies are suitable for social networking, and there is no further; further, social networking booms can affect some movies, some don't.

For example, "The Dream Space", this burning film has certain requirements for education, knowledge, and hobbies, etc., it is not suitable for social networking platforms, even if they are bombard, the final box office conversion rate is also very limited. Like the audience of similar works, even if there is no social network propaganda, they will still enter the cinema; contrary, do not like the target groups of such works, and the coverage of social networks is also the final effect.

Undoubtedly, "Star Crossing" is also such a movie.

Relatively speaking, the "Avengers" has a work of popular cultural attributes. It is related to social networks. Even during non-movie publicity, it is always able to make contacts through network communication, which means that social networks The energy outgoing can act directly on the movie box office - because their target audience group is the active molecule of social networks, this submissions are also the inevitable results after the market is mature.

Standing so angle, review the resiscation of social networks again, you can see different content.

Who is in protest and curse Blue Rich? The fanatic fan of the flow star; then, these fanatical fans are the target audience of "Star Crossing"? Not.

Who is resisting "Star Crossing"? Unknown truth of the fanatic heat; then, these unreasonable judgments will follow the wind's fanaticism is the "Star Crossing" target audience? Nor.

In fact, the answer is so simple.

Social network boiling is true, after the network platform is injected, the real existence of foam after the injection; Similarly, the premiere of the premiere scene is also true, no network radiation effect, covering Luo Qi The full age of the German, the real scene of the foot is ground.

The two are true, but the magic effect is different.

However, even the "Avengers", the box office conversion rate of social network boom is far from imagination, see the second part of the "Avengers" and the third part, this work, and The long paving and outstanding marketing of the entire Niki universe is indivisible, and the social network is just one of the later catalysts.

Here, it also involves the second branch.

Properties of social networks young groups.

Everyone chooses social networks with different purposes, which will continue to form different properties.

Some people, they hope to win the attention, simply, "net red", they will forward the topic of the hot topic to the trend, but not necessarily enter the cinema.

Some people, they are purely to send time, receive the era in the fingertips, they enjoy the relaxation and coziness of the social network virtual world, the cinema is additional options rather than inevitable options.

Some people, they are in order to keep up with the times, do not want to be abandoned by the mainstream, always pay attention to the hot topic, according to the trend of social networks to choose whether they have entered the cinema.

Simply, the peak body of social networks has many uncertainties. Market demand is intricate, and there is too much uncertainty in the transformation rate of network heat and movie box office.

The traffic star headed by Chris Wu and Luo Lu is the most typical representative. They can call the wind on the Internet, and they will make huge sounds, but their box office, ratings, ratings, and the topic of the same energy, the topic is just a topic. The traffic is only traffic, and the final interest conversion rate is far less simple.

Summary, the active group of social networks is a specific goal, and the main audience in the movie market is more vast, only part of the overlapping parts can have an impact, the larger the non-overlapping portion of the movie positioning, then the online heat box office conversion rate The lower the lower it.

Second, Huaxia traffic star's foam.

"Traffic Star" is a special product in the Chinese society, which has also made the Huaxia market has a unique product, and the spoofing of popular foam is often easy to make many misunderstandings.

The proportion of the zombie powder is not said that there is much water, which also has lowered the conversion rate of the network; it is enough to say that the flow manufacturing industry is enough.

"Industry", now the manufacture of traffic stars has gradually formed an industry, which is the "water army" and "brush list". Many times, seemingly vigorous discussions, but only a small water flower in the real world, five people can easily create 50,000 traffic, which also makes Huaxia's network hotspot with billions. Compared to the tweet and photo walls still stay in the magnitude of 10 million times, there is a few grades.

But in fact, these heat is in the fog, it can't see the truth at all, and the content of true and false and false has completely lost judgments.

The surrounding industry produced by this is the foundation of the network, the virtual popularity of the network is pushed to the peak. The hot soup is available. The record is a brush, the data can be made ... and these huge data behind, maybe Just a virtual, the network blesss, but the situation in reality is more and more - not saying all, but it does account for a large part.

Virtual and reality have also become an alternative interpretation of loneliness in the Internet.

Today is the best interpretation.

From the hotel manufacturing and false alert event, all network discussions have begun, all of them have excessive fast, exaggerated development trend; in the afternoon, because of the "key" of two traffic stars, the incident will fully accelerate the brake failure sports car. It is absolutely impossible to rush toward the destruction direction. If there is no "industrial", it is absolutely impossible.

The conclusion is very simple, and if all are bubbles, then it is not the conversion between "virtual and reality".

Then, standing in this way, retrospecting the resiscation of social networks again, you can put forward new questions.

Who is against the blue ceremony? Who is boycotting Blue Rich? Who is driving an event? The most important thing is that the pick-up frenzy last night and chasing the car, is that all ? Which kind of phenomenon is true?

At this moment, the premoded red carpet gives an answer.

This is the reason for Blue Rich - not because he has already seen the truth in advance, but because he clearly understand how much the market is in the market, those bubbles can make a powerful illusion, if I believe, So the ultimate injury is just yourself.

Blue Gifts rarely use social networks such as photo walls and twitters, the main reason is that he hopes that he can pursue your dreams, rather than adding a virtual world built on cyberspace, he needs true! It's like this moment, the boiling people in front of you, this is the real Tang Jialu.

1999 is unforgettable for life

"Boom!"

"Boom!"