Big play bone

Most importantly, "Star Crossing" is released two weeks later, we will usher in the strong impact of "Transformers 4", in this land, "Transformers" appeal to absolutely Bristol - Noland and blue Gift - Hall stack is more strong, no one can be underestimated.

In addition, "Star Crossing" also needs to face other local movies, "Opal", "Breakup master", "small time 3" and "there will be no life" - the next July is Huaxia local movie Protect the moon, which also makes "Star Crossing" box office growth spaces are further compressed.

Under the reason, "Star Crossing" is the first week, the overall situation is not optimistic, and the drainage rate of each column is only about 30%, not only far more than 50% "Transformers 4". Even the drainage rate of "extraordinary spider-man 2", "Galaxy Guard", "Cosla", etc., compared with North America, "Star Crossing" appears to be a low The grade is completely lagging behind popcorn.

Then, all kinds of accidents appear, ups and downs in 36 hours, the renewal of the story, let people should have a serious impact, some extent, the first wave of "resistance frenzy" is still seriously affected , Can see directly from the box office data:

30 million yuan!

"Star Crossing" has chosen the officially released on Wednesday, and the single-day box office data premiere on Wednesday is not 300 million yuan, but 30 million yuan. What is the location of the data? The huge gap can be seen in the horizontal comparison:

Last year, "Constitutional Gravity" was only held in midnight, and he handled 20 million yuan to create history. In just three days, he sweeps six hundred of millions of millions of RMB, only the two weeks have broken the "Avatar", the highest box office record.

The midnight data of "Constitutive" is almost comparable to the "Star Crossing" premiere box office data. This ... this is a magical data contrast?

But the reality is being staged in truly, so that everyone fell below the glasses.

Although, every box office superstar has Waterloo, and, "Star Crossing" in the first week of the North American market has not been explosive, which seems to be a result of successful chapter; but so huge gap, even It is said that all people have fallen, and this is once again proved:

The Chinese market does have infinite potential, but now there is still no complete mature. The box office of type movies is still in a state of unstable uncertainties - this is also the Hollywood movie that came to propaganda has to put all the publicity and distribution to Huaxia local companies. s reason.

If this is developed, then "Star Crossing" Huaxia Box office is about to flutter, but it is obvious that this market has brought a surprise again.

2008 counterattack curve

It can be determined that the Huaxia Film Market has huge box office potential, "The Costra" is the best proven, but this market is still in the early stage of development, type movie positioning and target mass classification There is no fully mature, which also makes the box office data often easily show the scenery of the big fall -

A traffic hotspot, it seems to be detonated box office; a positioning deviation seems to cause an exploiceship avalanche. This is also the cause of traffic stars to become a large-scale manufacturing protagonist: The entire film industry is exploring the law of the market, and they have to comply with the trend for more attempts, even if there is an error, you can't give up try and challenge.

This is the case.

On Wednesday, the premiere is only 30 million yuan, and the local movie is generally absent after the Dragon Boat Festival, the local movie is universally absent, lacks the frontal confrontation competitor, and grab the single-day box office champion, and the ultra low grade is almost All media have a chilly, is there a blue ceremony to appear in China?

This ... this should not be!

Although it is said that Wednesday is a working day, the premiere of the premiere is inevitable and the "stellation" is the first one hundred million billion billion in the Friday, but the area of ​​30 million box office data, this is too It is exaggerated, far lower than expected, and even people have a touch of streets.

Subsequently, the miracle appeared.

On Thursday, if there is no more competitors in the same period, the drainage rate is still only about 30%, even if the blue rites and other draft groups have made countless hotspots and focus, they still have no ability to react immediately to the drainage rate. On, a single day, once again created a box office, can't be bad, but also said that it is surprised.

On Friday, the reading video of "Tengwang House" gradually started to spread a powerful influence, and the discussion section climbed. This also made the drainage rate slightly, Jiemo reached 35%, but the data of competitors with the same period Still can't be opened, the single-day box office climbed to 40 million yuan, gradually experienced the rise curve.

On Saturday, from Weibo to Douban and then go to a friend circle. The sky-covered discussion really broke out amazing energy. "Teng Wang House" is just a propaganda, the truly detonation is a good review of the word of mouth, with Douban and Time Network. Movie hobby At the gathering website, instantly score even more than "Piratespace Space", reached an incredible height, "Douban 9:00 to open the bureau", one fell swooped in the top three of Douban two hundred and fifty-eight!

Although it is said that there is a fan-free fan impulse - even the phenomenon of brushing, no one can deny that crazy discussion heat has been brewing and fermentation through three days, and finally truly highlighting unparalleled power. From the ups and downs of fans to the "Tengwang Palace", the "Tengwang House", and then to "Star Crossing" reputation, this film finally detonated the focus, at this time, it truly improving the entire market.

Only six months, "StarCraft" box office broke out of the horrific momentum, 190 million yuan!

Under only 35% of the drainage rate, the average last rate has exceeded 75 people. This is definitely a super top level, and the data of a single billion, although it is still unable to "stellate" The first weekend weekend is comparable, but it is finally an outstanding energy that meets the expected value!

Such a box office trend, can be said to be very rare in the Shanghua Xiaoxia market in the unpriced, before, only the "Juvenile Fantasy Drifting" released in 2012 has handed over such a curve - relying on the spread of reputation, stabilizing his heel, relying on The focus of the star is countercalating the market, completely reversing the downturn of the initial period!

Since Wednesday, the Saturday is 100 million, "Star Crossing", and successfully spent the bump of acceleration period, and truly raised the speed, and finally Solid and stunned excellent reputation, before the arrival of Native movie protection in July, before the "Transformers 4", the market occupied a place, and gradually made people feel strongly chemical after the "starlight and reputation" collision. reaction.

Blue Rich - Hall and Christopher - Noland, once again launched a classic masterpiece, the universe of the universe, the entangled embarrassment and loneliness, all of all the powerful energy, especially the father's family I have an emotional outbreak of tears, which fully fits Asian traditional culture to families, the persistence and trust of family, successfully hit the flexible ribs of countless audiences, which has become the biggest reason for the audience into the cinema.

On Sunday, the "Star Crossing" drainage rate continued to rise to 45%, and the other miracle of introducing the film was written. It has become the largest box office black horse in June. The final single box office is not looked up. More than two thousand yuan, the next day!

The first week of the first week, the five-day accumulated box office in "StarCraft" is fixed in 300 billion million!

For "stellate gravity", the premiere of the first week of the first week is halfway. At present, it is temporarily behind "Cosla", "Amazing Spider-Man 2", "Sleeping War", "X-war Police" : Reversal of the future ", etc. Energy, perhaps because of other reasons, there is still no specific resolution, which is an enlightenment for all major film companies in Hollywood.

Despite this, "Star Crossing" is still a sufficient back-ended momentum on Saturdays and Sunday, which also makes the movie's subsequent box office worth looking forward to.

Later, the counterattack curve also proved this.

Remnant, "Star Crossing" in the word of mouth in China, the reputation is not increased, accompanied by the rise of the box office data, the audience reputation has gradually spread, although the score data of Douban and Time Network will fall slightly, but the overall reputation It has always been strong, which has become a reputation champion of all the works of all the works of China, firmly grasped the head and chairs, which makes people feel "Noland's majesty".

At the same time, the blue ceremony has begun to soar, from the historical box office of "Constitutionalism", and then make a series of chaos of this magic propaganda, truly prove "people red is not much" Even if it is the peak period, the DiCaprio is like this; to the "Tengwang House" comprehensive capture, no matter whether he is old, everyone knows, there is a British actor to use Chinese. And also wonderfully spiked none of fresh fresh meat, which also makes the popularity and popularity of the Blue Rich and the peak of unprecedented.

Previously, people watched the "Constitutionalism" and met Blue Rise, but they didn't see it because of the blue ceremony, it would be as if they didn't necessarily walked into the cinema because Leonardo-DiCaprio. Nikolas - Cage, Bruce - Willis, Tom-Cruis is also less than a small traffic.

But now, people know the "Chinese fluent" blue gift through "Tengwang House", and in order to go into the cinema to watch "Star Crossing", or to "Star Thrilight", then "actors" The interaction of the audience is officially born, which also makes the blue rites truly have market appeal.

Monday, Monday, because it is a working day, the number of single-day box rooms fell below 100 million, but still maintained an excellent data of 80 million, it can be intuitively, "Star Crossing" relies on reputation and popularity. Standing firmly, the box office output became stable.

On Tuesday, Wednesday and Thursday, the average daily single-day box office figures were maintained between 70 million to 80 million, and the stable box office growth data was shocking - although there was no continuous growth, but during the working day, Didn't see the decline, this also means that the word-of-mouth diffusion is continuously rising, which is undoubtedly amazing, even more excellent than two years ago "boyfi".

The weekend of the next week, "Star Crossing" truly ushered in the first viewing frenzy after the release, after nine-day paving, the fermentation of excellent reputation has continued to be extremely powerful, and the "Tengwang Palace" recital video spread It is also spread all over the north and south of the south, and the drainage rate is maintained at a high level of 45 percent. All the prefecture is ready, then, the box office has completely burst out.

Friday, more than 20 million yuan.

Saturday, more than 100 million yuan.

Sunday, more than 50 million yuan.

The next week, sweeping 400 million, easily surpassed the "Star Crossing" premiere weekend box office, simply in the weekend box office data, growth rate up to 66.7.