Big play bone

Now, the situation is quietly changing.

And not to mention how much water is pet-like, and the box office conversion rate can reach any level, such a heat wave has a competitor's intentional promotion; a topic of the topic of the network boom, this is the "burst drummer" award season The battle is all kind.

So, Sony's classic decided to randomly strain, causing a good opportunity to create a good word of "bursting drums", and look forward to the best film, best director, best in the best film, optimal director, best Other important departments such as adaptation of the script can have a harvest, full flowering.

On the first week of December, on the one hand, Sony's classic officially announced the expandment plan, responding to the network petition; on the other hand, "bursting drums" continues the scale of the original plan, continues to release in the 50-storey line - When the next week is to fulfill the promise. At the same time, Sony has also changed the public relations strategy, and the line of sight is no longer limited to the best male protagonist and the best male role, but aimed at a bigger blueprint.

From the perspective of competitors, this also means that Sony's classic public relations resources begin to scatter. It is not the whole propoy in Blue Gifts and JK Simmons, the best actor and the best male supporting competition will be more open - at least, This is the situation that Waynestan's shadow is looking forward to, then, if you can see Harvey's movements behind it, it is unknown.

However, at least from the current development trend, Sony's classic battle response is on the correct track, and the overall situation is still within the plan, it is fully compliant.

In the last week of 2014, the "burst drum" in the fourth week of movie continued to be released in the 50-storey line, with a single house of 50,000 dollars in the outstanding box office data, taking two hundred and fifty five thousand weekend box office, In the Christmas holidays of the family, they also mobilized countless viewers to walk into the art of the art.

The stage is in just four weeks. On, compared to the three million production costs of the film area, such a grade is dedicated - and the data obtained during the appointment period, that is, it is called.

From last year's "drunken rural rumors", this year's "burst drum", in fact, it should also join the "Budapest Hotel" and "Budapest" and "Youth Era" this year, including the previous "Juno" and "Sunshine Little Beauty" "Wait, these independent movies in the excellent performance of the box office market is proven to be a fact

Unrelated to Blue Rise, as long as the work is good enough, as long as the declaration is excellent enough, then the North American film market is still willing to pay for these works. At the end of the root, everything must be spoken by the work, and think about the market law, and trying to speculate, it is better to focus on the work of the work.

However, it is also related to Blue Rise, the most important thing is the unique eyes of the Blue Rich, from the "Pacific War", there has not been missing records, and the strict selection and serious interpretation of each work - the most important thing is the unique art The taste, became a unbeaten radio, "bursting drum" discussion frenzy also directly proves the trust of the Proan Volkswagen, this solid trust is not available for money.

Objective, "bursting drums" create such good results, people have already seen it.

The accumulated box office is a thousand and two million, and the social network-related topic discussion has exceeded 70 million, and "bursting drums" expected, the "bursting drum" finally greeted the early morning dawn in 2015, and entered the full release phase.

All the universities are well known, Sony is a big bold company, and the Dagong strategy of opening a big way is often not banned by ordinary executives, allowing professional people who don't work, and high-risk high-risk models make their awards season, but Always able to surprise surprises in unfortunate. In contrast to the old life talking about Waynestan shadow and focusing, the Sony classic award season college public relations worth more expectations.

Last year, "Drunken Villagers" is undoubtedly the best examples of the stage of five weeks, with absolute strong attitude, accounting for the focus of the entire market; then enters the extension stage, the sixth week is 350, The seventh week came directly to 3,100, the pace is too big to make people fall and break the glasses, and people are worried about Sony classics is crazy.

But the results prove that Sony classic gambling is successful.

This year's "bursting drum" once again replicated the trajectory of "drunken towns", and even further.

In the first week of January, "bursting drums" is directly released in the United States.

boom!

The exclamation and sigh were rushing to break out, even if Sony classics, so the move is too adventure, it seems that the proposal to take a shot after drinking the brain - even directly skipped the small scope released Process, entered the entire US release phase, and is also the size of the commercial film level, this is really ... the heart is mad.

Single from the number, the number of "bursting drums" is still lower than "drunk villagers", but this mathematical title is not so calculated.

First, "bursting drum" does not have a small-range release stage, and it is unable to test the general reflection of the United States.

Second, "Drunken township" itself is gathered, and the movie style and story are more easily accepted by the public; but "bursting drums" dark style is really similar to Christmas, New Year, etc., there is no much relationship, the appeal and impact on the network The force is deceptive and enters the commercial movie-based release phase will completely expose the short board.

From the point of the box, you can see one or two, "burst drum" is all around, one thousand two million; "Drunken township is" 5 weeks, 20 million. This is a gap that is visible. Even if the number of thoughts is different from the number of weeks, but it can also obviously notice the gap between the audience; and a little bit of gap in the stage, it will be fully enlarged, ten times and even a hundred times It is very likely to defeat the soldiers.

The entire Hollywood industry believes that Sony is a little bit of stunned - first, "Drunken township" last year's huge success gave them a sufficient confidence; secondly, the petitions above social networks let the Xuanfeng department make mistakes This makes the Sony classic team to make such a bold release plan, "burst drummers" award season prospects become uncertain.

However, if you say it back, this is Blue Rich Hall - until you have dilestred, you can make an uproar of the blue ceremony!

Who can I refuse Blue Gifts? Who can determine the market law and the blue ceremony must be judged in accordance with the constant manner? Who can arise from Sony classic gambling will not be awarded again? Who can predict this will become a blue ritual Waterloo?

In the face of "Hollywood's last superstar", the industry has predicted that there are many times of the birth of Waterloo, but it has not been able to break the routine once again and again, to create a miracle, who can determine this is not another miracle. ? After all, the stage of "bursting drums" is already crazy, and the publication phase will continue to be crazy. It seems that it is so incredible.

People have been used to it.

Big aura

Big aura

2244 a flying sky

From the 50-storey line to two thousand seventh hundred halls, "bursting drums" only spent one week, Sony's classic exiting strategy once again triggered a shocked voice.

But for netizens, it is a joy.

There is no doubt that they expect the "bursting drum" to fully release, when the hour is injected into 2015, the number of signatures of the network petition has been strong enough to exceed 20,000 - even if it is fun, so lively far more than far more. Any form of college public relations move, the whole network wave, has broken the secondary wall to go deep into the real world, and there is one of the links of Sony classic public relations means.

In the streets of the 25th city, there is a "network request 'burst of drums' full-length release", and all art design routes, with a strong visual impact with high-end simple design, and not with Just place the primary school handicraft level, highlight the power of netizens.

The most interesting thing is that there is no Los Angeles and New York in the 25th city, but in these two first weeks, the city is in the first week, and the stitch poster is replaced. Take a small photo stitching into a huge poster, each A small photo is all a message or photo of netizens petition, and finally, with the huge avatar of Andrew among the "bursting drum", express the "dissatisfaction" of the netizens in this way.

Behind such a move, it is obvious that the Sony classic figure is definitely not the height that netizens can achieve through their own organization, but it is undeniable that the main body of the entire event is still netizens, the incident is like a virus, Ho Hao is spreading.

But tell the truth, the users are looking forward to Sony Pictures Classics The expandable mapping, but did not look forward to this scale release five hundred? One thousand? This seems to have touched the ceiling. The reality is 2,700, and the full-scale release of grand and magnificent is better than the premiere.

Group of carnival!

Maybe some people have doubtful netizens who are busy, they just talk about it. They are the world's most unlikely the most boring group, and finally convert to the box office's number is estimated to be pitiful. The online popularity is just a bubble; but it is undeniable It is, the influence of this wave has far exceeded the cost of public relations - in fact, Sony's classics did not spend too much cost.

"Sony classic might!"

"Sure enough, you must still see Sony!"

"Bold! Strong! Fruit! Sony classics will never be disappointing!"

"Warm applause! Top film worship! In order to express sincere gratitude, this weekend cinema will walk, refill feedback with a movie ticket."