Big play bone

"We need your help." Blessertra station in front of the research institute, the elevator door opened, and the tympanic King Dragon opened a eye in a greenness; then blue ceremony stood in Bles Arck, examine the audience, calmly say, "I have an idea."

In the next second, the tympal kinglong broke through the fence, all of the entire park all rushed out as the decides; the gun police shot toward the rupture of the tyrant king, but it still did not stop the other party, but sent himself. Entered the mouth of the ruins of the Dragon, the screen slammed.

"They kill just for sports."

Under the blue rites, the tympal King Dragon is biting two children's glass ghills, and the two children screamed horrified, and then they can see a mess of the park, and even the wing dragon. With the high arrival of tourists, the chaotic scenes from the wolf smoke are extremely bad.

"We are here safe, right?" The young child asked the brother, but immediately, the tympanic King Dragon trew the truck, pounce together toward two children and blue Come over, in a bloody, swallow the light of the entire picture again.

Finally, on the TV screen, the font, "Jurassic World, Blue Rhine Hall leads, on July 12, shocking the landing hall."

There is also a tubing channel, a facebook account, a photo wall link below the font, and all all shows that "Jurassic World" is coming.

In fact, from December last December, the Jurassic World has officially identified the scheduled period, and the worldwide will have chosen the summer file after deep thinking. This means that the Blue River will fight the midsummer gold session in the second consecutive year. The whole Hollywood is getting more and more confident in Blue Rise.

When "bursting drum" is fully released, "Jurassic World" began to post the trailer. Before and after, the global model has three trailers, including North American version, world version, TV version, online version Wait, etc., all-round began to spread, and promote this work.

The global model is even thinking about the trailer on the "American Spring Festival Evening" super bowl, but the price is too expensive for 30 seconds, it takes four million US dollars. There is only 32 advertising positions, but not only competition Intense, and the price is tragic, including the "Avengers League 2", "Tomorrow", "Disc Spi 5", major competitors have big hand, and the world of global models still don't make fun.

Despite this, the Global Film is still launched by $ 30 million of promotional costs including premiere, global propaganda, and preview patches.

Such data, compared to Disney's 3 million propaganda budget, naturally not enough, but this is the most expensive propaganda budget in the history of global models, created a list of label; before this, the highest global publicity The budget is 2005 "Diamond", and the works directed by Peter Jackson cost $ 200 million, and the propaganda budget has reached two million. From now until today, the global model finally creates a new high.

Although the global film abandoned the intention of the superb bowl propaganda, they still settle down, and they have launched a dense bombing in the world, and they are truly all of the $ 30 million in practice, from the notice short film to viral video, and then Social network interaction, all departure.

And all is the golden time period.

Despite missed the super bowl, the price of "thirty seconds of 4 million", let the Global Film have grabbed the first machine on major TV stations, tubes, face books and photo walls, virus marketing is vastly open. And also developed different sets of solutions, and interlaced superimposed land promotion.

Even than "Avengers 2" is not inferior.

Early morning, you can smell the taste of smoke in the Hollywood industry. This year's summer file competition is extremely fierce, and it is absolutely not easy to miss.

In fact, this is also a blue gift to end the holiday, one of the reasons for return to New York, the propaganda of "Jurassic World" asked him to attend.

Just when the Blue Rise opened a new album, the summer files' warfire had bombarded.

"Speed ​​and Passion 7" as Paul Walker's bid, pretending to occupy the market in the spring, first next city with a mighty sweeping, then the summer file ushered in the "Avengers League 2" Bomb, officially opened the fierce competition for the 2015 Summer movie market.

Three years ago, the "Avengers" created countless history in the posture of the Qianjun, truly announced the success of the Mountain's universe, changing the entire Hollywood film industry, the influence is far-reaching; three years later, "Avengers League 2 "With countless expectations and attention, debut again.

Everyone is looking forward to the "Avengers League 2" to further detonate the market, which is undoubtedly the most expective moment this year.

Unfortunately, the higher the expectation, the greater disappointment

The media reviewed sixty-five points, the fresh index of rotten tomatoes, the popcorn index is 83 percent, in addition, the cinema score "a".

The word-of-mouth has been repeatedly reversed, and the law will continue again, the overall reputation is far from being compared with the "speed and passion 7" and the "female spy" such as the later release, it is indeed disappointing. Of course, in the summer file commercial large frenzy, this evaluation is enough, but this is the "Avengers" sequel, obviously retreat than the previous work, and hurt the loyal fans, that is another one The story is.

With the full degradation of reputation, the box office score also has a significant fall.

The premiere is 10 million US dollars in the weekend, and the next weekend fell fifty-nine percent, and the third week, 50% of the three percent of the data is full of backhand, and the decline is very obvious; as of "Jurassic World" is about to The weekend before the release, the movie accumulated box office reached 400 million, far behind the "Avengers", and can even say that it is not in one level.

Of course, this is relatively, simple to "Avengers League 2", this is still the premiere of the bright eyes in the summer gear, and the release of 400 million in six weeks, even if it is more than 20 million Thousands of huge investments, Disney still does not need to worry about profitability.

But there is no contrast, there is no harm. The recession of the "Avengers 2" has been very rapid. Don't say more than 60 million box offices that are surpassing forecast. The final achievement may even be more than 500 million. The eyes of follow-up competitors are really unclear.

The most absurd thing is that the "Avengers League 2" did not even have three consecutive championships, and the third week was released by the black horse "perfect tone 2".

Investment is only two thousand or nine million dollars, the "Perfect Tone 2", defeated the "Avengers 2" and "Crazy Max: Rural Road" two works, with a terrible first of 6,9 million US dollars The weekend box office data will be closed, and it is undoubtedly a first highlight of this summer.

But then the avalanche "tomorrow world" once again made the market calm down, and some of the items of Disney is more bleeding.

This investment of more than nine million works is the new work of Pickers Director Bradber, four years ago, "Disc Spi 4" made the director won the opportunity to further implement a big production, invited George Kruni Start, ambitiously prepared to fight the summer file, and do one well.

The results of the results were only 39 million US dollars on the weekend, plus the full collapse of reputation, and again reminded the 2012 "Different Star Battlefield" and "Super Warders" successively the tragedy, "Tomorrow" should be The blood is sorry, the loss may be up to $ 50 million.

In the end of last year, the Sony hacking incident, Georg Kruni filed a brief review in the mail last year, and the "Allied Trojan" of the self-directed self-directed self-encounter, which made him unable to sleep at night; and now try business again Movies, encounter a fatal blow, which may form a double blow.

However, this is the summer file: the battle of the peak, the lively market and the fierce competition coexist, the success of the risk is the same.

So far, "Tomorrow's World" is not the only piece of hardship. In the "Avengers League 2" lower than expected, "Crazy Max: Rural Road" has been praised by the media, but it is not able to mobilize the market enthusiasm, "heat tracking", "the end of the day" and "A Luoha "and other works are constantly cooling for the market.

Since the beginning of the summer file, in addition to a lightweight "perfect tone 2" is a bright, there is no need to be happy, and the work of "Avengers 2" is no exception. This allows the Hollywood industry to be worried: this year is even worse than last year.

Last year, the "American Captain 2", "X-war: reversing the future" and other works, but the box office is not able to explosive as expected, and it is also the road of "Star Crossing". Bumpy, until the "Transformers 4" is released, ushered in the first time, the outbreak is turned off, but it is the lightweight "wrong", "the Galaxy Guard" brings accidental surprises. .

This year's situation seems to be even worse, although "Avengers 2" box office has exceeded 400 million, but no one is celebrating.

Then, in this context, "Jurassic World" debut, just like last year, "Star Crossing" is general, is it to look forward to the creation of a blue ceremony? However, recalling the "Star Crossing" bumpy road, now people are now looking forward to the "Jurassic World".

Perhaps, the market is slightly reason, and it has nothing to do with the work.

2407 program

"Hey, I am Jimmy-Campo, will be super star debut tonight, thank you, thank you for coming to the scene, thank you for watching the show."

Jimmy-campo is still a suit in the suit, and today's photography shed is especially crowded. The whole group of people falls all the horns, and the three hundred visitors are more full of Dangdang. The two floors' mains and monitoring rooms have also been full of people.