Big play bone

Simply, popularity is a work, it is a role, but it is not an actor's own.

In Hollywood, "The Box Depression" is absolutely not so simple, one or the two works of the box office have been successful, those media will not wait to stand the appearance of the box office, but in fact, there is no mass base, after leaving the work, They can't call on the audience into the cinema.

Johnny Depp and Little Robert-Donney, their box office appeal to relatively limited to their own roles, only Tom-Cruis and Will Smith in the peak period is the real market.

The audience as long as they see their names above the posters, even if they don't know what to do, even if they have a word of mouth, they are willing to buy tickets into the cinema, peek. This is the real box office appeal, and the second year of the 21st century will take a call room on the market.

Therefore, although the Blue Rise has repeatedly achieved excellent results, the media is still a suspicious attitude towards his box office.

The same is true now, Chris and Christine are also true. So, the media made a horrified sigh. For the Y generation, the box office appeal is too greedy. The most important thing should be in the work, and one step is a footprint to establish his reputation and image. Opportunly.

The previous generation is about the ultra-generation of the US market. It is this group of media; now advises the Y generation to return to reality, or this group of media. It is a non-black and white, a mouth of the media reporter.

Regardless, the premiere of "Snow Princess and Hunter" is a lot of money, the discussion not only does not cool down, but continues to heat up, the media have begun to call for a young generation, but also need to polish further; this also makes people further reduce The expectation of "Ming Day" and "Amazing Spider-Man".

Especially the "next day" - no fans foundation, no box office calls, even even propaganda is relatively weak.

Reduce expectation? Before the release, the media predicts that the box office is only two million, how can I continue to reduce my expectation? Is it again lowered to 20 million? Is it 20 million? This is almost the release of the defeat before the "tomorrow edge" of the hundreds of millions of production costs.

The media's predictive box office data is too bad, and a singing is endless, which has also triggered the strong dissatisfaction of Don Quixote, even in the network. With the premiere of "Snow White and Hunter", arguing and not only do not weakened, but more fierce

Even the "Snow Princess and Hunter" failed, "the edge of" tomorrow "is even more no success. This is the point of view, and Don Quixote has to come forward and strive to force.

However, if the blue ceremony read the digital predicted box office number, he would smile and even endorse, even the accuracy and professionalism of exclaimed media forecasts.

On the last life, Tom-Cruz version of the "tomorrow edge", the premiere of 2,800 million, and finally the accumulated box office in North America reluctantly over 100 million. In other words, the media's predicted number is actually true, and it is enough to be professional.

So, what about this? The face is unrecognizable, even if the replacement period is completely refurbished, the premiere of the "Ming Day" will be?

On the mouth, the media both shouted down, lowered their expectations; in fact, stress and burdens were quietly heavily added, and the practitioners of the entire movie industry were tight, and six film companies were atmosphere. dignified. Not because of the success or failure of a piece of film, but because of the downturn of the whole market. Everyone is responsible.

Since the "Avengers Alliance" unveiled the scene of this summer, after a historic results data, North American summer files have already ushered in four consecutive rops:

"Black Shadow", "Super Warders", "Black Man 3", "Snow White and Hunter".

More terrible is that word of mouth and box are all together, completely see any dawn and hope. Among them, the premiere of "black shadow" and "super battleship" did not have 30 million thresholds, and their investment costs should not be underestimated. The cheapest "black shadow" is more than 150 million - - "Tomorrow's edge" is only 10 million.

So, is this the downturn? Or a work of "Avengers" has a work of all box office for the market? How long will it take long? Which piece can be broken? This is related to the annual income and performance of all movie companies, naturally, every company is inappropriate.

On the name, this is the most popular summer file since the millennium; the century, they are worried about the retrogression and decrease of the fumet fumes. The disappearance of the interests and eating, it is called a nightmare of each film company.

Thus, the pressure begins to increase. Time is just the second week of June, everyone is looking forward to it, this week's North American box office can explode.

This week, "Madagascar", "Promethamus" and "Tomorrow's edge", three works are crowded in the same weekend, and only "Snow Princess and Hunter" works in the last week, this Zhou seems too crowded some.

For three works, the results of the front pair are likely to be tragic, the end of each other, three defeatings; but for other movie companies, the tribute to the three works can effectively stimulate the market, they don't care Which piece is standing out, obtain the box office champion, they care about the audience re-enter the cinema, the market is reluctant.

After the "Snow Princess and Hunter", the boom of the summer files further rose, "Madagascar", "Prometheus", "Ming Day" three works jointly attack, their own combat, then, what is the result? Is it a great victory, or the three works have been benefited, or the three works will be covered?

The trend of the summer file, no one can expect.

978 super geographical period

The second week of 2012, this is the most lively stage of the whole summer. none of them.

Three works in the foot, each of the investment costs are more than 100 million US dollars, and the brush is released this week. Even if the work is gathered, the grabbing of the grabbing is too crowded, almost can't breathe.

In contrast, there is only one "Snow Princess and Hunter" in the previous week; the next week is a work of about 75 million invested in two, which is "rock year" and "Dad's good son". This week is simply The serial car accident, the bustling is bustling, people can't bear to look at it, it is terrible.

It can only be said that under the mistakes of the wrong, it is possible for the summer file that the military must fight.

The "Madagascar 3" that Pammon and DreamWorks jointly built, spent more than 45 million US dollars, the first two of the series have achieved billion9 million and more than 100 million people, global box office The performance is even more eye-catching, the third sequel this year, it can be presented is expected.

"Prometheus" issued by Fox in the twentieth century, costing $ 130 million. Directed by Redley Scott, I have been reported to the classic series of movie "Alien", and the clouds are gathered in Michael, Fasbund, Charliz - Seron and Labor - Races ( Nooi-race) Three actors - Lak is the heroine of the Swedish version of the "Dragon Tattoo".

The "tomorrow edge" of Warner Brothers, the investment cost is more than 130 million, so that there is no need to have a problem.

Three works have their own advantages and disadvantages, with competitiveness, but also full of uncertainty.

For example, "Madagascar 3", the continuation of the movie, the family is happy, this is the mainstay of the box office of the summer file, but the first two box office in North America can exceed 200 million, and the overseas box office is full of North America, so Three-in-one box office explosion is still needed to put a question mark.

For example, "Prometheus", as a pre-biography of "shaped", classic is unquestionable, the announcement of the trailer has made countless fans / tide. However, it is already more than 20 years ago, "Alien" and "Alien 2" are undoubtedly the peak, but the third and fourth part have encountered Waterloo.

Therefore, a suitable geographical period is crucial for three works.

The first to schedule "Prometheus", the twentieth century Fox is weak in this year's summer, only three works are released, of which "Prometheus" is the top priority, and the July "Glacier Times 4" on three weeks. Therefore, they have determined the geographic period early, and then launched a darkly intensive propaganda.

Subsequently, it is "Madagascar 3", they must avoid the "brave legend" in June, "the third week of July," The three animals of the Glacier Times will be the battle main force of this summer. At the same time, they must also avoid the "Avengers" and "extraordinary spider-child", and must avoid John Ni Derp, Will Smith and Tom - Cruise, plus them must also avoid themselves ,then……

Lost the domineering and sharp DreamWorks, almost saying that it is a sandwich. So they chose the second week of June. Although and "Prometheus" is hit, the audience of the two is very different, with a limited impact, the front collision, it is worth trying - at least, the three starring is not proved to pass the box room. Artist.

Finally, the battle is "tomorrow's edge", but Warner brothers can't say it.

This summer, the Warner brothers have six works, "the rise of the Dark Knight", "Rock Era", "Black Shadow", "Ming Day", "Magic Mike", "Political Bi Warfare", and two small cost horror movies All arranged at the end of August, and did not have a table.

Among this, the "Rise of the Dark Knight" is the largest giant crocodile, which is considered to be a work that is sufficient to fight with the "Avengers"; the "rock year", Johnni starring Tom ", Thanks to the main position of the protagonist, the two works are also the main force of thunder, and it is determined early.

In May, June, July. As for August, the end of the summer file, the market potential is exhausted, and most of the film companies have chosen to give up.