Big play bone

"The Edge of tomorrow" has ushered in big outbreaks in the premiere, and detonated all energy in the super-gear, all major movie companies are happy; what is under this background, "tomorrow's edge" is about to be with "rock" "," Dad's good son "launched a decision, which is natural to report the theme for the media.

In the history market in the North American film market, the first truly box office superstar is Harrison-Ford, "Planet" series and "Raiders" series, with unparalleled powerful power, has created a new commercial film market. Time; But stand in a historical point of view, Harrison is a hero. The success of two series of works has laid a brilliant foundation, which has made Harrison.

After this, the North American movie market has gradually formed a scale, with climate, hundred flowers, hundreds of concert, all movie box office averages a step.

Tom - Cruise is to come out of such a background, he has become the first brand created by business model and business rules, from personal image to the character image, and even commercial operations and publicity models, all Formed a formal system, gradually got rid of the shackles of the work, with the actor's personal charm manufacturing box office appeal - the audience spontaneously because the actor walked into the cinema, not the film works itself.

Then, build an idol, build a hero, which has become a work of pipeline industrialization. Industry, gradually maturing.

If someone is curious, why do Tom-Cruises is more than half of the year, still appear in the idol character, still the film is constantly attracting attention. This is the reason, he is the first successful article of the pipeline industry.

Now, can Tom continue to glory after Johnny and Will have encountered a heavy blow? More importantly, in the face of Tom-Cruz and Adam Sandler, the two top superstars with a strong market appeal, can "tomorrow Edge" hand over the beautiful drop answer? Alternatively or replace it, can the blue ceremony take the wind in the confrontation with Tom, Adam, will the audience will give up Tom, Adam, and then choose Blue Rich?

New and old, not nervous, spark four shots, but Yin Yin expectation.

However, this is not so pleasant for Tom and Adam, but there is no need to retire, and there is no intention of the old age, what "new and old alternation", what "Beneneur"? Is it ear to heard the "Yangtze River after the waves, before the waves on the beach"

Especially Tom, this is an insult to him.

Although there is still less than seventeen days, Tom is to be officially fifty years old - he is on July 3rd in birthday; but Tom is still idol, still is a dream of numerous women's worship, still in movie The hero of the four parties.

He won't pick up the work of middle-aged crisis, and he will not play a child who has entered the adolescence. He will not reveal the old state in the movie. This is absolutely impossible for him.

Therefore, on the premiere of the "Rock Year", the reporter asked when the "new and old confrontation", Tom demonstrated the topic, just expressing the opportunity in the future, hoping to cooperate with Blue Rise; but about age, With regard to new and old, he refused to answer.

After the premiere end, the "new and old confrontation" reported on the "new and old" reports, even directly withdrawn, gave up any form of discussion and rendering; just, "Ming Day" And the "rock age" is from the production and distribution of Warner's brothers, so relevant topics have not caused more wave.

Despite this, there is still a rumor in the industry. After the premiere of the "Rock Year", Tom is very angry on the celebration. It is very angry about the reporter's question. It is more accused for his public relations. It is my own my own sister, and the two people started directly, and the scene is awkward.

Subsequently, there is a rumor, "tomorrow's edge" once considered Brad Pitt, and once considered Tom Cruise, because the high-rise of Warner's brothers still tend to invite top big names; unfortunately, the last failed to go, blue ceremony Jianfa first, successfully got William-Kaico this role.

Suddenly, Tom has fallen into a embarrassing location.

However, rumors are just rumors and have no confirmation. Warner brothers inside the mouth are strict, and there is no confirmation. In the end, it is only between the industry, the mouth is passing, just a small period of time, and then there is no trace.

Among the bustling ages, the premiere of "Rock New Year" and "Dad's Good Son" have come to an end, the word of mouth is the first, but for the two works, it is a bad news.

"Dad's good son" has encountered the media's inspiration, the media review only terrible thirty-one points, the fresh index of rotten tomatoes is only a bad one percent; the most terrible is, popcorn index 501, this is almost the death penalty of a comedy movie.

The "rock year" is also the same as the disease, the media reviews forty-seven points, the fresh index of rotten tomatoes, the popcorn index is fifteen percent. A mess, I can't see any hope, even more miserable, for Tom-Cruise performances, film reviews have issued vicious spits -

"This is what I have ever seen worse, the most self-righteous performance! This is a disaster."

1008 momentum is not reduced

For summer file popcorn business movies, the media's brow assessment is never worst, and the audience's exclusion and dislike is. But now, the newly released works in the third week of June are facing such a difficult job.

"Dad's good son", the popcorn index is fifty-one, and the cinema score is "b-".

"Rock Year", popcorn index fifty-five, the cinema score is "b".

Overall, the word of "rock year" is slightly better, and it is so good from film reviews to the audience, but such an advantage is inert, it is a difficult brother.

The bad reputation, especially from the audience's criticism and condemnation, and give Tom-Cruz and Adam Sandler, respectively, and for these two chambers. This year's summer file is a nightmare that I can't wake up.

Inscident, it seems that in addition to the "Avengers", all other box rooms are all collective and dumb, this disaster is spreading in vain. In this case, it is not tight by the "Batman: The Rise of Batman: Dark Knight".

"The collective downturn of the box office superstar, Tom Cruis, Adam Sandler, this week, the box office is painful -

Join Johnny Derp, Wil-Smith's ranks. "

After the third week of the third week of June, the "Entertainment Week" was released in such a header, which launched a deep report, causing a wide range of discussions.

After experiencing the "Fried Door", "Entertainment Week" conducted internal rectification and cleaning, and now is recovering the vitality and re-departing. This time, this time, it is always not the mountain without dew; but this special report has created a sufficient topic. Despite the suspicion of malicious speculation, the article still shows enough wisdom.

In the report, they mentioned the sluggish of the X generation, which has never been able to inherit the peak of the baby's tide; they mentioned the silence of Y generation, the growth rate is far below expectations, since 2007 began to now, every year There are new stars, but they have never been climate; they also mentioned the decline of the baby tide, including Little Robert-Downey, this year's overall box room call is declining.

After summarizing the reason, they believe that the present box office market is in transformation. Because the existence of the network is also because the rise of social networks, the fans cultures are rising, "Star Wars", "Raising", "Jurassic Park" fans are gradually rise, comics adaptive movies and "Harry - Porter "series of success is the best proven, as well as" Twilight City "series and" hunger games ".

At the end of the article, they said that after the twenty-five rounds, Harrison-Ford's success will once again become the mainstream market; that is, superstars that are enough to fidilize the farewell will gradually disappear. The work is the beginning of the king, and the audience walked into the cinema for a series of movies, not an actor.

Undoubtedly, this report is novel and analyzed in depth. From this year's summer flight box office, the "Avengers" except for the "Avengers"; thus got a development trajectory of the entire market, and focused on comics adaptation movies and The success of adolescent novels adaptation.

"Entertainment Week" successfully, successfully attracted the line of sight and successfully triggered discussion. The hot discussion focused from the generation of the baby tide and Y generation, transferred to the market composition and the changes and impacts of the network era, and truly awakened people's attention.

Later, insiders confirmed that "Entertainment Week" spent a big price, specializing in the "Hollywood Reporter" senior contributors and industry analysts, wrote this article.

In fact, the style of "Entertainment Week" has never been deep analysis, just report gossip and lace, such articles, they can't write it at all; but this time, in order to reverse the image, in order to rebuild the reputation, they pay expensive Remuneration and have achieved gratifying results.

This is not just the victory of a week's box office, but also affects the summer module of the entire industry's core interests. You can see the article through "Entertainment Week". The entire industry, including six film companies is close. Pay attention to the normal and abnormal situation of this summer.

But what is bad box office in the end, actually triggered such a profound and extensive discussion?

"Rock Year", three days and four million US dollars on weekends; "Dad's good son", weekend box office for $ 13 million.

The truth is finally white. Why did the onset of the on-site box office have been released, and the topic of "Blue Raw - Hall VS Tom - Cruise" is hidden, no one mentioned again? Because the premiere of the "rock year" is too bad, it is not comparable, and it is necessary to connect with the context.

It's like a week, "Ming Day" and "Snow Princess and Hunter" box office, the gap is too big, and even shame, you have become a tasteless. What's more, the premiere of "Rock New Year" is too terrible, even more bad than "Snow White and Hunter".