After Di Li acquired the brand, as long as he invested in it himself, upgraded Jianlibao, changed the packaging, and finally through his own star popularity and popularity, as long as there is no problem in the production of Jianlibao itself, it is completely possible to bring Jianlibao back to life.

Moreover, Pepsi and Coca-Cola have occupied the Zhongguo market for too long.

In Di Li's view, Zhongguo's carbonated beverage market must be fought back.

Even if you can't fight for it back 100%, then you should try your best to grab back a part of the market.

If he wins the brand and then uses the celebrity resources around him as a promotion, as long as the taste and quality of Jianlibao pass the test, he will definitely be able to turn around.

Don't forget that many beverages in China are now inseparable from celebrity endorsements.

Just like the yogurt brand of An Muxi, if it weren't for Running Man, few people would know about it

After gaining popularity on Running Man, An Muxi jumped up directly.

Di Li is a member of Running Man. If he uses this resource to discuss with Running Man, he will be able to expand the popularity of Jianlibao. Then there will be endorsements and promotions by him, Yang Mi, Di Lieba, Li Yitong and others.

This will bring Jianlibao back to its peak.

Of course, the most important thing here is the taste and functionality of Jianlibao drinks, which is necessary.

After acquiring this brand, the first thing Di Li has to do is to clear out some internal personnel of Jianlibao Company, and at the same time recruit professionals in this field to upgrade and develop this drink of Jianlibao.

Of course, Di Li knew the reason why he couldn't bear the fact that children couldn't be tied to wolves.

He is not short of money now, the game "King" has earned Di Li enough money to invest in other things.

Now that Di Li invested in the research and development of "PUBG Mobile", the cost of research and development is very low. Di Li still remembered a piece of news:

"Jedi Survival" earned 17 billion RMB in the first quarter after its release, but the R&D cost is only 17% of 0.3 billion, which is 510 million RMB R&D cost

Of course, the low development cost of this game also led to rampant cheating.

Di Li is now investing [-] million in it. While developing the game, he must also try his best to resist the use of cheats. After all, this game lost so many players and users in the end, it is completely because of cheating.

Blue Hole is a game studio in Han Country. They can't do well in this area, so they don't care.

But Di Li can't learn from them, so in terms of cheating, he strictly forbids cheating, and won't give cheaters too many opportunities to take advantage of.

With the income from "The King", Di Li can boldly buy Jianlibao, and then manage it himself.

"¨‖ Really signed a contract...?" Seeing Di Li coming out, Li Yitong asked hastily.

"Well, it's signed. They didn't agree with the cooperation I proposed before, so I just bought it."

"I'm too lazy to talk to them. It seems that they don't really want to bring Jianlibao back to life."

"Since they are not optimistic about this brand, then I will buy it and make it myself, and then they will regret it."

Di Li said it so easily, Reba and the others were even more helpless.

"It seems that you have learned a lot from Xuanyi's father these years." Yuan Yanyan smiled and praised his younger brother.

"Xuanyi's father?" Reba was very curious and had never heard of it before.

"Well, Xuanyi's father is also in business, and seems to have billions of dollars in assets."

"Xuanyi's father seems to be in the real estate business. When Di Li and Xuanyi were dating in middle school, they were often taken out by Xuanyi's father to discuss business."

"Di Li has met a lot of people. He must have seen a lot of people in the past few years since he was in middle school. He also knows how to do business." This is Yuan Yanyan's conjecture.

"But you bought Jianlibao, do you have time to manage it?" This is what Yuan Yanyan was worried about.

"I don't have time, our parents have time." Di Li said with a smile.

"Parents?" Yuan Yanyan was stunned, and then said: "Civil servants are not allowed to do business."

"I know, so I plan to ask our parents to quit their current jobs and enter Jianlibao Company for management. They have been civil servants for more than 20 years and have trained a lot." Di Li said seriously to his sister, "Many people have the impression that , the salaries of civil servants are not high, and the work is easy.”.

Chapter 428 Son, Are You So Rich?

"Many people have the impression that the salaries of civil servants are not high and the work is easy."

"But in fact, as a civil servant, the work is very complicated, and all aspects of knowledge will be involved. If you want to do well, you must be comprehensive, so you can get a good exercise."

"The last point is that as a civil servant, you can get in touch with many people. Many people need to know civil servants if they want to do things. In order to let civil servants help, naturally, they often introduce civil servants."

"Our parents' 20 years of working experience as civil servants have allowed them to make many friends, and they know a little about every aspect, so let them manage Jianlibao as the general manager and vice president of Jianlibao on the surface, They still have the ability."

"And I, as the person behind the scenes, advise them, so that I have enough time."

This is what Di Li decided after deliberating for a long time in the past two months.

After all, Jianlibao was unwilling to agree to his previous cooperation, so he bought it himself.

The current Jianlibao is not as good as it was before, and it was acquired for less than 9 million.

Given two years, he can at least double the value of Jianlibao by ten times.

"My parents actually want to start a business, but they don't have the funds and the opportunity."

"Now that I have the opportunity and conditional 037, I can satisfy my parents' desire to start a business."

What Di Li said, in fact, Yuan Yanyan also knew.

Yuan Kai and Jiang Xing actually wanted to do business ten years ago.

However, Di Li and Yuan Yanyan were still very young at that time. If they quit their jobs as civil servants and went into business, they would definitely not have much income in the early stage.

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