Black Technology: Start with Ten Thousand Times Speed

People at the scene enthusiastically speculated.

Netizens in the live broadcast room were also frantically posting comments.

Several executives from Hengde Times were also attracted by Su Xin's words and began to speculate on the supply price of Thor batteries.

With our mature production lines, a large number of orders to reduce supply chain costs, and an excellent yield rate, the final pure production cost is close to 500 yuan per kilowatt hour.

“Thinking about it further, we need to recoup our huge R\u0026D investment, ensure appropriate profits for subsequent R\u0026D, ensure enough profits for shareholder dividends, give a good financial report, and reduce the supply price to 700 yuan per kilowatt hour. It’s almost the limit.”

In my opinion, the mass production of new technologies like solid-state batteries will cost at least about 800 yuan per kilowatt-hour of electricity. If we consider the early R\u0026D investment and later re-development, as well as enough profits for expansion, they will The price must be at least 1,000 yuan.”

This price is nearly half more expensive than ours. Calculated based on a pure electric car with 60 kilowatt-hours of electricity, the cost of the battery alone is 18,000 yuan more expensive than ours.

Another executive also said:

It's not just expensive.

Don't forget, solid-state batteries are a new technology, and the basic impression it gives people is super long battery life. Therefore, if Su Xin wants to make solid-state batteries an instant hit, he will definitely use the gimmick of long battery life and arrange the battery life to More than a thousand kilometers, otherwise people’s first impression would be that the so-called solid-state battery is nothing more than that.”

Based on the current excellent power consumption control systems on the market, a 1,000-kilometer battery life requires at least a 130-kWh battery, and its cost is 130,000 yuan, which is nearly 40,000 yuan more expensive than ours.

“Such a price gap is enough to put most people away.”

Yes, all sales or demand ultimately depends on price. If the price is too high, no one will want the best thing.

On the contrary, as long as the price is right, even if it is not the most cutting-edge technology, it can occupy the market.

Seeing the enthusiastic response at the scene and the heated discussion on the barrage in the live broadcast room, Su Xin smiled.

It seems that everyone is really concerned about the price issue, so I won't be too pretentious. Please watch the big screen.

Su Xin said, moving to the side of the host desk and pressing the remote control in his hand.

On the big screen, the question mark behind the words Thor Battery slowly became blurred, and the font slowly faded until it disappeared.

next moment.

A few shiny numbers suddenly appeared at the positions of the original four question marks.

Seeing this string of numbers, the audience was stunned for an instant.

Su Xin said with a smile: Everyone is right, the supply price of Thor's solid-state power battery is 800 yuan per kWh!

This price is less than 30% more expensive than the current mainstream lithium iron phosphate battery, and only more than 10% more expensive than the ternary lithium battery.

Here, I officially announce that Raytheon batteries will be mass-produced from now on, and all automakers at home and abroad are welcome to come to discuss cooperation.

There was a roar of discussion on the field.

The barrage in the live broadcast room started going crazy again.

Although the majority of netizens are not professionals, they can tell from this price that it is only 10% more expensive than ternary lithium batteries. In the end market, it will definitely not be much more expensive. This has given many people some ideas. .

Especially those middle-class potential customers with a car buying budget of around 300,000.

Originally, after hearing what Su Xin said before, they thought that the market positioning of Thor batteries would be very high, and they would either have to increase their budget a lot to get it, or they would have to give up.

But now.

Thor batteries are only 10% more expensive than ternary lithium batteries, so it is not a big pressure for them. After all, new energy vehicles equipped with ternary lithium batteries on the market are not too expensive and can be purchased for 300,000 yuan. The performance is good.

Several senior executives in the Hengde era were also stunned at this time.

One of them exclaimed:

How is this possible? The newly developed solid-state battery technology has just been put into mass production. How can he achieve the supply price of 800 yuan?

Isn't he planning to lose money and seize the market at a low price? But it's not necessary at all!

Even if Thor batteries are mass-produced, the initial output will not be very high. Even if it is priced at more than 1,000 yuan, it is estimated that the supply will exceed demand. The mid-to-high-end market alone is enough for them to slowly eat, so why bother to reduce profits? This is crazy ?

He is completely disrupting the market!

This is unfair competition!

At this moment, Zeng Daqun took a deep breath and said with an ugly expression:

When we were discussing pricing just now, we overlooked one of the most important issues...

The rest of the people fell silent, only to hear Zeng Daqun continue:

That's the R\u0026D cost.

When we first considered costs, we were accustomed to thinking in terms of our own or other companies' situations, but we didn't notice that Apocalypse Technology is different from ordinary companies.

When we develop a new technology, the biggest cost is research and development, but the research and development cost of Apocalypse Technology is likely to be Su Xin alone.

Hearing this, several people were stunned.

I saw Zeng Daqun with a solemn face and said:

I just received the information from my secretary that Apocalypse Technology acquired Wanhua Energy more than a month ago and renamed it Apocalypse Energy.

Everyone should have some impression of Wanhua Energy. It is just a second-rate power battery company in China. Its technology is neither strong nor bad, and its output is not bad. However, it has no advantages at all in solid-state battery technology. Why is it so popular? More than a month after the acquisition, Su Xin suddenly developed a complete set of solid-state battery technology?

There is only one possibility...

This technology was developed by Su Xin alone, and the research and development cost was only one month of his time, or at least, he played a decisive role in it.

This means that Suxin has closed a large part of the gap in R\u0026D costs.

At the same time, he does not need to consider the cost of subsequent R\u0026D investment.

It just so happens that these two items are the biggest single costs for us and other companies. Without these two items, Apocalypse Technology... No, it should be Apocalypse Energy. They naturally have a huge advantage in cost and can completely eliminate it. The gap in production costs.”

Once their supply chain is improved and production stabilizes, the cost may be lower than ours.

At that time, it will be a real disaster for all our power battery manufacturers.

Several executives felt their hands and feet were cold.

Before, they felt that they had a big advantage in price and could survive through low-price misalignment competition.

But if the cost of Thor's batteries is close to theirs, then they will be uncompetitive.

As long as Tianqi Energy continues to expand and expand production capacity, all power battery manufacturers, including Hengde Times, will disappear.

Business competition is so cruel.

Even top companies in the industry like Hengde Times with a market capitalization of trillions, even if they were once extremely brilliant and sought after by hundreds of millions of people.

But once you fall behind, you may be abandoned by all customers or capital at any time.