Blackstone Code
Chapter 1305: Do you want to answer the question?
Latest URL: "No one can refuse money, just like no one can refuse me!"
When Lynch wanted to move the acquired TV station from the local area to Buppen, the local city government had some opinions.
A TV station seems to be just a TV station, as if... just like that.
In fact, a TV station can provide at least hundreds of job opportunities in a region, which still refers to those that are not large in scale.
TV stations like Bupen, and some TV stations ranked in the federal rankings, behind each of them, there is a team of possibly thousands or even tens of thousands of people working!
The jobs created by TV stations alone are enough to make the local government attach great importance to it, and it is said that TV stations also play a role in propaganda.
After some interest exchanges, the TV station was relocated to Buppen-Lynch built a factory there to provide part of his own Blackstone Aviation that does not involve high-tech parts.
Coupled with the relatively cheap local labor, no one actually suffers.
After the TV station moved over, it updated some information about taking pictures, and then began to form it.
The project we are talking about today is about how the TV station can quickly establish its own brand and status.
In this regard, Momo has a better say. After all, she was a well-known host of a TV station before, and she knows more about the insider of this industry than others.
In her view, if you want to quickly establish a TV station brand, you must have clear goals.
"We must first determine when we are going to compete with other TV stations. My personal suggestion is to put the competition time in the daytime..."
"We are not very competitive during the day, and most TV stations are broadcasting rebroadcast programs. If we can gain a foothold during the daytime and prove our appeal, we will be supported by turning to night programs."
A lot of people gathered in the conference room, these people were all dug by Momo through her relationship during this time.
Perhaps these people were not too interested in changing jobs at the beginning, but share incentives coupled with higher salaries, higher positions, and a better future are enough to persuade many people to try to change jobs.
This is not a pheasant TV station after all. This is the TV station of Blackstone Media. Behind it lies Lynch and his already-formed consortium, which is a growing tree.
There are some former ace show producers and some senior practitioners in the industry. When Momo put forward his views, he immediately got everyone's support.
After all, TV programs are not the same as products. Products are often a one-time transaction. Except for a few that may be repeated purchases, the repurchase rate of most products is very low and the time span is also very long.
TV stations’ programs are different, and the cost of production is not small. Once the ratings cannot be captured at the beginning, a series of follow-up problems will arise.
Therefore, the trump card program must be successful. In order to make the trump card program be successful, the time period is deliberately placed in the day when the competition is lower.
Busy federal people spend almost all day at work. There may be some housewives who watch TV for a long time during the day, so this time period has always been abandoned.
Lynch did not make a statement, but asked Momo to talk about their ace show.
"TV dramas and various current affairs programs are concentrated in this time period at night. We will not compete with them. At the same time, in terms of genre, we must also open up with them."
"The audience has the inertia to watch movies. When they are keen on a certain program, they will subconsciously reject other similar programs."
"We recently conducted a market survey, and more than 40% of people are willing to take the initiative to watch tourism programs, and more than 30% want to see some new high-tech things."
In fact, tourism and science popularization have always had a strong market demand. Exploration and curiosity will always be indelible genes in the human bones.
People cannot travel on their own. It may be because of poverty, it may be because of lack of time, it may be...
Regardless of the reason, they all hope to see some uncommon scenery.
They are also curious about high-tech products. They also want to know how far the current technology is, and then say a few words, "These people are so **** crazy", and then the next day they use the strange work they know to study and brag with others. .
These are required by the market and are also lacking in current TV programs.
In fact, when Momo did not leave the previous TV station, what she wanted to do was to invite some celebrities and guests who had time, and then let the audience follow them to enjoy the beautiful scenery of the Federation.
Other people also discussed the two types she proposed, and most of them were positive.
As a result, she is now the assistant director, that is, the deputy director, no one knows when she will be able to become regular.
Secondly, Lynch is supporting her behind her back. Everyone knows that doing this business is actually plain. As long as you have money, it doesn't matter what you do.
Anyway, I can afford it!
As long as you are not afraid of losing money and do a hundred categories of programs, you can always meet one or two successful ones, right?
Listening to everyone’s exchanges, it seems that the program is really good, and they have confirmed the time, which is after two o'clock in the afternoon.
This time period belongs to the housewives who are alone at home. These women yearn for a strange world more than others, and they yearn for a passionate encounter.
With clear positioning of customer groups and more precise commercial promotion, Momo has listed some advertisers that can cooperate. It can be said that as long as there is no big problem with the program, let's not say how successful it is, at least it will not fail!
This is a very complete plan, with almost complete content from the concept of project establishment, market research, target groups, profitable groups and methods.
Even a fool, with such a plan can do a very good job of this show.
As for other times, they can buy the copyright of some TV series. Anyway, they don't compete for the audience ratings of the prime time at night, and they don't blindly upload original dramas. Those cheap TV series have become a good choice.
Especially for some classic TV series, one or two rounds may have been missed, but there will always be people who want to watch it again.
These TV series have good ratings, and at the same time, the risks of broadcasting are very small and the benefits are great.
"As for news programs, it is the simplest one. While we can cultivate our own news channels, we can also pay for news. This is something that almost all TV stations are doing."
News is time-sensitive, and there are many news happening in a region that do not have broadcast value, so purchase becomes the main way to obtain it.
There are many federal agencies that specialize in selling all kinds of news materials, and how much is each item, so even if you don't have your own team of reporters, you don't need to worry too much about news issues.
The meeting room gradually became quiet, leaving only the voice of Lynch looking through the materials.
About ten minutes later, he put down the planning book and lit a cigarette.
Everyone's eyes are on him, and his words will determine how the TV station will proceed.
"These things are very good, they are quite enforceable..." Momo showed some smiles, but soon she couldn't laugh anymore.
Because Lynch doesn't like these, or they don't like their plans!
"We can do this for daytime programs, but we will not give up night-time ratings competition."
"We must not only compete, but also win!"
There was some commotion in the conference room for a while, and some people raised some questions, "Mr. Lynch, if we are to compete for the ratings of evening TV, we must have enough hard-line shows."
"Any program has continuity. It is impossible for us to change the program every issue to test the preferences of the audience. This will not help our brand image in any way."
Any program can certainly cater to the likes of some viewers, even if it is only a small part of it.
But if the program is changed frequently, it will continue to bore some viewers, so even if the ratings of some programs are not very good, the broadcast is cyclical.
The first season, the first and so on.
If they can't produce a good show, they will not only waste money, but also lose their reputation.
Lynch looked at him and said after he said, "Do you like money?"
The staff member who put forward a different view was taken aback for a moment, and then nodded with a blushing face, "Yes, Mr. Lynch, I like money."
Lynch did not reject him because he had different opinions, but instead gave him a chance to perform. "There is nothing wrong with liking money, and I also like money. If you give you a chance now, you can spend an hour and a half. Get a million, will you set aside ninety minutes for it?"
The gentleman nodded, "Yes, if I really have such an opportunity, I will definitely set aside enough time for it, and everything will be ranked behind it."
Lynch looked at the others again, "How about you?"
Everyone nodded one after another, saying that if all this is true, then why refuse?
One million, for people of this age, it is like an incredible number!
At least for most people, UU reading www.uukanshu. Many families in com have a lifetime savings of tens of thousands of dollars, which is still saved by a very planned life.
Many families without a plan and purpose cannot save a few thousand yuan in a lifetime.
Don't say one million, one hundred thousand yuan is an astronomical wealth to them!
If there is anything that can make them earn a million in ninety minutes, then they will be crazy about it.
After a brief hustle and bustle, everyone realized something, and their breathing began to rush!
"This is a comprehensive question-and-answer program. We will select some lucky winners from the registered contestants to participate in each issue."
"It has nothing too special. As long as you answer all the questions, you can bring one million home."
"And its name is called "The Rich Man Maker"!"
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