Business Empire: Black technology has more than 100 million
Chapter 32: Promoting Qingfeng Wine
Deng Yalun used their previous relationship to gather a group of wine lovers to taste Qingfeng wine at dinner.
At Jinling Qingshan Hotel, Deng Yalun was chatting with people at the table. He took out Qingfeng wine like a treasure, unpacked the box, and poured a glass of wine for everyone.
"Brother Sheng, come and try the wine I brought this time. I found it by chance and it attracted me immediately." Liu Sen patted the middle-aged man sitting next to him and said.
"Haha, come and try it. We have tasted all kinds of wine. Last time, Mr. Xu got a box of wine. The taste was okay, but there was too little. There was not enough to share. I hope Brother Deng can bring surprises to everyone this time." Sheng Qiancheng held the cup to his nose and smelled it. He immediately felt the rich fragrance. I don't know how it tastes.
Everyone raised their glasses and drank a sip. They found that it was smooth to the mouth. A stream of heat flowed from the mouth to the stomach. Then they felt warm all over. The face and brain also felt a warmth in an instant, like a breeze.
"Good wine!!" After everyone drank a glass, they all exclaimed that it was addictive.
Instantly, everyone fixed their eyes on the wine bottle, wanting to see what brand of wine it was.
Because everyone often tasted wine together, they didn't care about these things at the beginning. After all, the wines tasted each time were good and bad. Only when they liked it, they would pay attention to what kind of wine it was.
It can be said that everyone present is a wine lover, but the wine bottles and trademarks they saw were not similar to any on the market, and even the manufacturers had never been heard of.
"The wine bottle packaging is special, the recognition is so high, and the wine is fresh and elegant. It is indeed a rare good wine. Brother Deng, where is this produced." Sheng Qiancheng asked after carefully evaluating it.
"This wine was researched by my brother. The factory has just been built and this is the first batch of wine." Deng Yalun did not hide it, and directly pointed it out and said it.
In this circle, everyone loves wine, and they are relatively famous, so wine companies often contact them and give some fees to help taste and promote wine.
However, everyone would not brag about it after taking the money, but taste it sincerely. Good is good, bad is bad. Everyone is a person of status and will not lose their integrity for a little money.
Therefore, when Deng Yalun started to introduce it, no one paid attention. Now they all gathered around and carefully observed the wine bottle and packaging box. At this time, they suddenly found that this wine was actually produced in Rongcheng, next to Jinling.
I couldn't help but become more curious. At first, I thought it was a new product launched by a large manufacturer, but I didn't expect it to be produced at home.
After seeing the alcohol content of 4.2 degrees, I was also surprised. Generally, low-alcohol wine does not have too much wine aroma, but Qingfeng wine is completely different. The wine aroma is not lower than that of high-alcohol wine, and it is easier to drink, smooth and delicious.
If you don't look at the trademark, you really don't know it is a low-alcohol wine.
For a while, everyone was talking about this wine, all kinds of advantages and disadvantages.
In the end, it was basically all advantages. The disadvantage is that people who want to get drunk probably don't get drunk easily.
Soon the party ended, and everyone went back with a box of wine. Some of these people were CEOs, and some were company executives.
At this time, Cao Lei had already developed the company's homepage, including all the introductions of the company, including Taoism, Laozi, and spring water, and explained that all the wines produced by Yidian Winery are brewed using ancient methods and technological methods.
And the online shopping channel has also been developed. There is only one variety on the homepage of the mall for the time being, which is Qingfeng Wine.
Click on Qingfeng Wine and there will be an introduction.
Qingfeng Wine is produced in Maoshan, which was called Jinling Difei Mingshan in ancient times, Huayang Jingtian, the first blessed land among the 72 blessed lands of Chinese Taoism, and the eighth cave heaven among the ten great cave heavens.
It is a famous Taoist holy land.
Maoshan Taoism has a long history. In ancient times, Emperor Ku Gao Xin's Zhan Shanggong practiced in Fulongdi, Juqu Mountain, nearly 5,000 years ago;
Zhou Yan Guo Guo Sichao also practiced Taoism in Yuchen Temple, and was later named Taiwei Baoguang Zhenren;
In the pre-Qin period, Zhenren Li Ming practiced Taoism in the ancient alchemy courtyard, and the elixir realm still exists. In the Han Dynasty, the three brothers of the Mao family in Xianyang, Shaanxi practiced Taoism and did good deeds at the foot of Juqu Mountain.
During the Eastern Jin Dynasty, Ge Hong, a Maoshan native, practiced at Baopu Peak of Maoshan and wrote Baopuzi, an important work on Taoist religious philosophy and primitive chemical alchemy.
Ge Hong is the master of Taoist theory since the Han and Wei Dynasties, and was later called the Danding School.
Maoshan is the birthplace of the Shangqing School of Taoism, and it is also the place where the Shangqing, Zhengyi, and Quanzhen schools of Taoism practice and coexist.
Our company adopts the formula summarized from the ancient alchemy and the modern high-tech brewing technology. It uses the ancient spring water of the ancient Taoist Maoshan to unify science and ancient methods and brew wine.
Qingfeng wine, drinking it is like a breeze on your face, soft and long aftertaste.
The name is taken from the name of the Taoist boy to explain the source of our company's technology and the road to growth.
The unit price of Qingfeng wine is 168 yuan.
Note: Real liquor technology (our company has surprises to give away, technology is everywhere).
The website's promotion is completely in accordance with Liu Sen's initial opinion, telling a good story.
Nowadays, people like to tell stories. Any obvious variety show is a routine. Since everyone likes it, Liu Sen will tell it to everyone.
This introduction and pricing will not affect the price increase of new wines launched in the future.
There is growth with stories. Now is the beginning, it is Daotong Qingfeng, and in the future it will be Taiqing, Shangqing, and Yuqing. The corresponding ones are big guys, and the prices are definitely not of the same level.
The first batch of 10 tons of wine, totaling 20,000 bottles, was sold out the next day.
After receiving Liu Sen's call, people from various banking and financial systems ordered all of them.
In order to thank them for their help, Liu Sen gave a 20% discount, but also informed them that the discount was only for one month, and 10% off after one month.
Most of the wine ordered by the banking system will be distributed to internal staff as welfare, and some will be given to their customers.
Of the first batch of wines from Yidian Wine Industry, a part of the wine worth about 280,000 yuan was taken out for promotion, and the remaining sales revenue was about 2.6 million yuan.
This first batch of wines is a primer, they will bring fame and reputation to Yidian Wine Industry, and there will definitely be a big explosion in the later stage.
Two days later, all the machines in the winery were put into use, and the second batch of Qingfeng wine produced 100 tons.
Channel dealers in several nearby cities took a part, and the rest were all posted on the company's online mall.
Yidian Wine Industry, Liu Sen's office.
Yin Dan looked at the company's sales data and found that they were all the same old promotional sales methods, so he immediately said to Liu Sen.
"Brother Sen, what we lack now is fame, otherwise the online sales can't be increased, and our wine is positioned for young people, so we can find a few famous ladies on the Internet to test our Qingfeng wine."
Indeed, they are too conservative, and the times are different now.
At present, we are doing peripheral channels and some nearby friends to recommend, and we still need to promote if we want to increase sales nationwide.
Yidian must immediately adjust the promotion and sales plan.
"You are really great!"
Liu Sen hugged Yin Dan and kissed her.
The strong woman in the workplace who was just reasonable and generous, instantly blushed, like a little woman, charming and touching.
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