Carefree Prince In Tang Dynasty

After experiencing the baptism of consumerism that prevailed in later generations, even if Li Xin could not be said to be an excellent businessman, he was a passing-level businessman anyway. As the saying goes, have you never eaten pork, have you never seen a pig run? The subsequent generations of merchants used so many means to stimulate consumption, so that countless consumers unknowingly took out the little money left in their pockets. Even if Li Xin learned only 10% of it, it was enough to let him grow up. Tang became a business man.

Therefore, Li Xin keenly captured this way of thinking of people and used it as the most important propaganda concept of IKEA during this period, trying to bind IKEA with the concept of loyalty and patriotism. Of course, that's what he said, he would definitely not say it so stupidly in an overly straightforward way, so as not to arouse other people's disgust, but made a slight detour.

Outside the Dongshi IKEA furniture store, Li Xin asked his carpenters to hang up a sign that read: If a worker wants to do his job well, he must first sharpen his tools.

What's the solution?

At present, the main products of IKEA furniture store are well-designed desks, chairs, bookcases, shelves, etc., and the people who need these things most are so many scholars and officials in Chang'an City. As I said earlier, Datang’s literacy rate is not high, and those who can read are people with relatively well-earned families. They are really the target customer group with considerable purchasing power worthy of Li Xin's aim. Knowing this, Li Xin is so smarter than the pirated furniture dealers who have made simple tables, chairs and benches.

For scholars, a good set of desks and chairs can make them more comfortable to read and study, thereby improving learning efficiency and increasing the probability of their future success in imperial examinations. This also means that they are more likely to enter the court and become the courtiers of His Majesty Li Er. For officials who have become courtiers, good office conditions can of course improve their work efficiency, so that they can better serve the great Majesty Li Er. If this is not loyal to the emperor and patriot, how can there be loyalty to the emperor? patriotic?

This is what Li Xin taught the guys in the store, and it is also the "Devil's Whisper" hidden in the slogan outside the store. No one will refuse to read in this direction, because everyone wants to gain a reputation for loyalty, and this is exactly what Li Xin wants to see most. This is the most common method used by merchants in later generations: to combine products with a very positive concept to stimulate people's desire to buy.

For example, it’s easy to see words like "A beautiful woman should have something" in various advertisements. Although it sounds okay, the intention behind these slogans is actually It is to implant a concept in consumers' minds: after possessing something, you can become a beautiful woman. Of course, there is no logic that makes sense. Imagine a woman, if she is not a beauty, how can she suddenly become a beauty because she possesses something?

However, as long as you look at the crazy shopping of the women next to the cosmetics counters in later generations, you will know that the desire to shop has nothing to do with logic. It is an impulse. This is the key reason why these little tricks always work well.

A businessman who wants to succeed must learn how to mobilize this impulse and use it for his own profit. Li Xin is undoubtedly walking on this broad road.

IKEA Furniture Co., based on the momentum of His Majesty's autograph, coupled with Li Xin's excellent marketing copy, quickly became a powerful trend in Chang'an. Everyone who has the ability to buy furniture for themselves, their first choice must be IKEA furniture. Even people who have bought furniture from other homes first want to buy a new set of IKEA furniture. As for the original set in their house...throw it in the warehouse to get moldy or give it to the subordinates. Anyway, it's not short of money.

It is conceivable that Li Xin's IKEA furniture store brought huge profits to the Chu Palace just after it opened. There are people who want to buy furniture, and all the carpenters in the furniture shop can't meet the needs of customers when they are working hard. Therefore, many customers can only put down the money, and then take a piece of paper called "Order" away. This is also the first of IKEA.

IKEA promises that after the customized furniture is finished, it will be able to pick up its own furniture with this order.

This type of transaction has never been seen before. Some people have concerns and decide to wait until they are available. Others put the money down very happily and left after receiving a small order. Because all the masters behind them are princes and generals, who would dare to rely on them after eating the bear heart and the leopard? When the time comes, don't say that the business can't be done, it's true that your legs are interrupted by someone, and you haven't made sense.

Those timber merchants who thought they could take the lead and make a fortune were all dumbfounded. Except for the flat-headed people who have no money, no one asks them to buy furniture at all!

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