Carefree Prince In Tang Dynasty

Chapter 216: It is impossible to preserve capital

Ever since the first floor of Changyi first adopted furniture such as high tables and chairs, many timber merchants have seen the huge business opportunities contained in them, and spontaneously turned to furniture merchants, arbitrarily imitating similar furniture for sale, and earning money. Full of. In the era when there was no copyright law in Datang, this kind of behavior was certainly not wrong, it was just an expected normal phenomenon. This is the real reason why Li Xin had to get Li Shimin's exclusive inscription at that time.

Before Li Xin's IKEA furniture store officially opened, these merchants took the lead and made a lot of money in the emerging blue ocean market of the furniture industry. They therefore had very good expectations for the future of this market and expanded production.

Originally, their ideas were not wrong. If Li Xin did not get the unique brand of "IKEA" and did not link with the royal name to form a huge brand effect, then even if he really opened a furniture shop, at best, it would rely on novel design, a little more. With a small market share, other furniture vendors can still make a lot of money.

However, Li Xin just came up with such a golden sign.

The power of the brand effect is unstoppable, and it has occupied the market share of most large furniture such as desks and bookcases, and this is also the most profitable part. Secondly, since the desks and chairs have been bought from IKEA, other daily beds or ordinary desks and chairs are not necessary to save money and use other homes, right? Let's just have a whole set...

This is what most consumers really think.

The combination of these various factors has created the situation today: IKEA's furniture is not enough to sell, and other people's furniture is piled up but cannot be sold.

These pieces of furniture have already been processed. Naturally, it is impossible to resell them in the form of logs or raw materials. They can only find ways to sell them to others to pass on the loss, or smash them into their own hands and suffer the consequences. So here is the problem? Who will buy these furniture? The answer is obvious.

Yang Xu is also one of the many furniture merchants who have been impacted by IKEA, and one of the boldest. He continued to invest a large amount of his own in this industry, and he thought he could make a lot of money, but he didn't expect that he would fall to this point now, and he would burn up without going bankrupt.

As the so-called people are forced out. Yang Xu was unwilling to sit and wait for death. After thinking and thinking about it, he came up with this whimsical idea: Now the whole length of An’an can only sell furniture from IKEA furniture store, and his furniture is still not enough to sell, then if I can handle it. If you sell these furniture to him, wouldn’t that solve the problem?

As soon as this thought came out, it was as if it had taken root in Yang Xu's mind. So, even though King Chu's name was very bluff, he still couldn't hold back, and came to the palace of Chu King with a lot of gifts to see Li Xin.

Li Xin was not surprised by the appearance of people like Yang Xu. In other words, he had anticipated today's situation from the beginning. After all, looking at the entire Datang, no one dared to say that he understands the laws of business and economics better than him, right?

Although the fundamental purpose of Li Xinkai's furniture store is to promote a more advanced and convenient life concept and to subtly change the conservative attitude of the Datang people, he does not deny that he wants to make money. Therefore, for these pirates who undermined his interests, he is a bit angry, how can he have to teach a lesson?

Li Xin looked at Yang Xu, who was downcast, and slowly said, "The IKEA name is bestowed by your majesty. To a certain extent, its quality is also related to your majesty's face. I will never allow it to appear on sale. The phenomenon of defective products, every piece of IKEA furniture must have a quality guarantee. At this point, I only trust my own craftsmen. Who knows what quality furniture you are selling to me? If I smashed my IKEA name, would you be responsible for it?"

Yang Xu heard the words and squeezed a smile with difficulty, and said: "The prince is really wise, he is a villain with greed, a bit whimsical. The villain will say goodbye..."

After speaking, he got up and wanted to leave. Unexpectedly, Li Xin suddenly changed his words: "However, if you can be honest, I can buy the furniture in your hand for firewood."

When Yang Xu was in desperation, hearing this, he couldn't care what Li Xin's idea was, and immediately said with a keen sense: "The villain is not very demanding! As long as you can save your money!"

"Protection?" Li Xin sneered. "At this time, do you still think about preserving your profits? Isn't that demanding?" For those who don't know the situation, he won't have a good face.

Yang Xu was stunned.

Li Xin had originally intended to teach these speculators a lesson, so how can he be merciful at this moment? He stretched out three fingers and said, "I can eat all three thousand pieces of this batch of furniture in your hand, depending on whether you want it or not."

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