Carefree Prince In Tang Dynasty

In fact, the principle is also very simple, but Zhao Ke is limited by the simple thinking of the Tang Dynasty and did not want to understand it. Li Xin didn't care, but explained it patiently.

"Suppose I am a customer now, and I have a hundred yuan in my hand." Li Xinxing gestured, "There are two similar restaurants in front of me for me to choose, or they all want to earn this Baiwen. If these two restaurants are not very different in my eyes, then under ideal circumstances, would they each earn me fifty wen?"

Zhao Ke nodded seemingly.

Li Xin continued: "However, at this time, one of the restaurants should be called Restaurant A for the time being. His restaurant has introduced some new discounts or other delicious dishes, which makes me prefer to go to his restaurant, right? Will cause his family to make more of my money, and the other restaurant, that is, restaurant B, his family can only make a little less? Because I only have a hundred wen in my hand, and my money is again It won’t grow more out of thin air, right?"

Zhao Ke nodded again.

"So, if Restaurant A relies on his family's advantage to open a pre-deposit membership card system like what I said, and I deposit all 100 of them in Restaurant A, what will happen?" Li Xin asked.

"Restaurant A will make all your money, but restaurant B won't make a point!" Zhao Ke suddenly realized.

In a certain period of time, the expenditure that any individual will spend on things like eating out is almost constant. If Changyilou can absorb all the money, it will not only greatly increase its own profits, but also compress the profits of other restaurants. This is the reason why various styles of washing, cutting and blowing in later generations like to trick customers into applying for membership cards.

Of course, the reasons are not limited to these.

When there is no membership card, everyone will spend carefully. Because you make money once you consume it, it is a kind of subtle psychological pressure. However, once you apply for a membership card and have a pre-deposit, the checkout and consumption behaviors are separated in time and space. It is difficult for people to clearly feel the relationship between "consumption" and "overspending", which is imperceptible. Will increase consumer spending. This is also the reason why people's desire to consume has been unprecedentedly increased after the prevalence of electronic money in later generations.

Because the human brain is more accustomed to processing physical property information, rather than virtual digital property. Compared to spending 10,000 on the account balance, it will make people feel more distressed to use up a dollar bill that you really hold in your hand.

These reasons are not so easy to explain clearly to Zhao Ke. As a result, Li Xin did not continue to analyze in depth, but changed the conversation, saying: "Our membership card is priced consistently, and those who can afford it are from very well-off families. These customers are our first floor. Heyixiaolou’s most important mainstay. Most of the profits come from this customer group. Once they apply for a membership card, Yixiaolou will not be able to get half a dime profit from them. You say, Yixiaolou can How to do?"

What else can I do? It's closed.

This is a conspiracy that dignified and unavoidable. Unless Yixiaolou can make rapid progress in its hard power and come up with the ultimate means that can compete with the drama and food of Changyilou, it will definitely not be able to withstand this wave of salary draws from the bottom of the membership card system.

Zhao Ke laughed blankly.

The reason is simple, but she did not dare to despise what Li Xin said just now.

Yes, no one denies the straightforwardness of these truths, but why has no one seen it or summed it up before? Even the self-proclaimed smart Zhao Ke himself had to explain the relationship between the box on the table in front of him and the Yixiaolou building after Li Xin explained it. Therefore, although these principles may seem simple, they are not simple at all.

Li Xin didn't know what Zhao Ke was thinking, but his previous considerations began to briefly explain the specific implementation of the membership card.

"After applying for the membership card, the customer can receive a key, which is the membership card. His account is kept in a box in our store." Li Xin patted the box beside him, "That's it. Every time. The next time a customer came to spend money, he gave us his key, we opened his box, made a note in the account, and then left two bills, one for the customer and one for us, to facilitate future reconciliation. In addition, in order to avoid fraudulent use of the membership card after it is lost, customers can leave a password with us in advance."

"Password?" Zhao Ke frowned.

"It's a secret code. Any verse or anything can be done. Let's make a record here. We must match the membership card and secret code before we can record the bill." Li Xin nodded as he thought about it, "This will be safe. When the time comes. Customers can also reclaim a key with a password and identification certificate."

Zhao Ke looked at Li Xin in surprise.

Even if the customer loses his membership card, he has thought about how to deal with it... How does the prince’s brain grow?

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