China Entertainment 1997

Throughout October, the "Chinese Style" album almost swept the market, with sales exceeding one million in a single month.

This is also Cao Xuan's second album to have sales exceeding one million in a single month after "Bright Stars".

This sales performance is terrifying, but some media still express doubts.

Because of the brilliance of last year's "Bright Stars", Cao Xuan's fame and influence have become much greater than last year, and he has opened up the Asian market. The sales scope of his album is no longer just in Greater China, but in the entire Asia.

Logically speaking, if the quality of "Chinese Style" is guaranteed, the sales volume should be several times higher than that of "Bright Stars".

But nowadays, the sales volume of "Chinese Style" is not as good as that of the previous "Bright Stars". It can be seen that Cao Xuan is no longer what he used to be and has begun to "exhaust his talents."

This statement almost made people angry to death.

In an interview, Huang Minxia, ​​the then vice president of Warner Greater China and the person in charge of "Chinese Style", directly stated that this statement was "ridiculous and ridiculous."

"I don't know if this reporter has studied the album sales data in the music industry. The sales volume of "Chinese Style" exceeded one million in a single month. According to our estimates, the total sales of genuine albums are expected to exceed 4 million, and may even have an impact of 5 million. possibility.

I asked the reporter to check how many genuine albums in Asia have sold over 5 million copies.

If this can be considered a waste of talents, then please tell me what it means to be talented. "

Huang Minxia responded unceremoniously, maybe "Chinese Style" is not as good as last year's "Bright Stars".

But the problem is that the album "Chinese Style" has a certain cultural threshold after all, and not all fans can accept it.

Although there are certain markets in countries such as Japan, Korea and Thailand that are deeply influenced by Chinese culture, the main audience groups are domestic and overseas Chinese.

So from this point of view, the Asian market that Cao Xuan opened last year actually has limited growth for "Chinese Style".

Furthermore, "Bright Stars" is such a masterpiece. It is a classic and can be said to be the pinnacle of Cao Xuan's career as a singer. It is about to exceed 5 million single sales, ranking among the top in Asia.

Hikaru Utada, a famous Japanese singer, set the record for the highest sales of a single album in Japan and even Asia, which was only more than 7.6 million.

Cao Xuan has become a fierce player in Asia in the past two years. In the Greater China area, he can block the gods and kill the Buddhas. However, in terms of sales, he cannot sell this Japanese girl who is 8 years younger than him.

There is no way, Japan's copyright protection is too good, sometimes even slightly better than that in Europe, second only to the United States.

Cao Xuan was instinctively at a disadvantage in competing with them.

But then again, disadvantages are also advantages. Japan's physical record market is saturated and even starting to decline.

Although the domestic record market has followed the general trend of "the decline of physical records" and piracy has not been effectively improved, due to the rapid development of the domestic economy, it has squeezed out a few years of golden period.

It's a blessing in disguise. No matter how much Cao Xuan suffers now, he will make up for it in the future...

But no matter what, Cao Xuan's album sales are definitely the first in Asia.

Except for Japan's Utada Hikaru, Hamasaki Ayumi, B'z group, and a few other national treasure-level singers in Asia who can compete, the others are younger brothers.

Therefore, Cao Xuan's Asian King is not one conferred by the domestic media, but one that has been certified by overseas authorities in many countries. He is the top pop king in Asia in the true sense.

That group of media is just questioning talent, but questioning sales is definitely because they are full.

This is not a scolding of Cao Xuan, but a scolding of other singers. They all sell more songs than they do. Those who don’t know better think it’s a slander.

………

Cao Tianwang was so popular that he was naturally targeted by interested people. In late October, Cao Xuan received a strange phone call.

As soon as he spoke, Cao Xuan felt a little familiar. Later, when the other party introduced himself, Cao Xuan was happy.

Isn’t this Jack Ma, the father of 996 Fu Bao!

Jack Ma made a simple call and invited Cao Xuan to participate in the second West Lake Sword Discussion to discuss major Internet issues.

As I said before, last year Jack Ma held a West Lake sword debate in order to spread the banner of Alibaba, but no one liked him.

After all, Lao Ma had no strength, reputation, or qualifications at this time. Alibaba was not well-known among Internet companies and had no appeal at all.

So, Lao Ma invited Jin Yong through his connections. Jin Yong had a wide reputation and the heads of the three major portals came together.

This year, Lao Ma held the second West Lake Sword Discussion and invited Jin Yong again. In order to better expand his influence and popularity, he was also thinking about Cao Xuan.

After all, Cao Xuan is a shareholder of Penguin and can be considered a person in the Internet circle, so it is not considered a random hire.

And with Cao Xuan's fame now at its peak, once he was brought in, the exposure of West Lake Sword Theory would explode.

Jack Ma had a good idea, but Cao Xuan ignored him.

On the one hand, he is busy. The production of the new album is in a critical period. Cao Xuan has no time to promote, let alone go to Hangzhou to participate in the West Lake Sword Discussion.

Secondly, Cao Xuan didn’t understand at all, nor was he very interested in their so-called Internet spirit, thinking, and concepts.

He invests in Penguin just to make money. In this regard, he is more "cold" than those so-called investors. He only cares about profits, don't get into any fancy stuff with him.

Therefore, no matter what Xiao Ma does, Cao Xuan is very kind to him, and can even be called "pampering".

Just because Brother Ma can make money for him, Cao Xuan is the best investor in the world.

If you can't make money, emmm...

Cao Xuan didn't want to get involved in Lao Ma's troubles, and he wasn't interested in many of the Internet companies he went to. If he was interested, he wouldn't go to that place to chat.

In addition, there is the last point. Cao Xuan made a fortune in silence and deliberately downplayed his status as a Penguin shareholder.

Now, when promoting his contact with Penguin, he only talks about being a spokesperson and does not talk much about shares. Obviously, he will not make an exception for the West Lake Forum and attend as a shareholder.

However, Lao Ma's phone call also reminded Cao Xuan. After he declined, he immediately called Brother Xiao Ma.

"Brother Ma, have you been invited to the West Lake Swordsmanship in Hangzhou?"

"I was about to call you. Are you going? If you go, I will go with you. If you don't go, I will push you away."

This sounds a bit strange.

Cao Xuan shuddered and replied: "I won't go there. We are not in the same circle, but I think you might as well go and take a look. Our company has also developed now. Sometimes you should show up when you should show up."

In fact, Internet companies sometimes strive for exposure. Lao Ma goes to great lengths to engage in this West Lake debate, not just for fame and connections.

Therefore, Cao Xuan felt that if Brother Ma was free, he might as well go and communicate with each other and learn about the existence of penguins.

The most important thing is that Xiao Ma is in the front, representing the penguin. The more famous he is, the less Cao Xuan will be directly tied to the penguin.

In the future, when players charge QQ coins to curse others, they will also be targeting Brother Ma...

Xiao Ma was persuaded by Cao Xuan, but he didn't know that Cao Xuan meant to push him out of the way. He thought that Cao Xuan intended to encourage him to come to the stage and fully represent Penguin. He was once again touched by Cao Xuan's efforts and concessions.

He is indeed the best angel investor in the world!

When Xiao Ma was moved, Cao Angel also informed him of the good news. The next album will include a promotional song "Gray Avatar" that he wrote specifically for QQ. It is expected to be released first in November.

Fanxing will then contact QQ, and QQ can cooperate with the promotion. In addition to promoting QQ, it can also provide feedback to promote the new album.

In fact, before this, QQ had always been Cao Xuan’s key online promotion channel.

Apart from other things, "Cao Xuan" now has tens of millions of QQ friends in total. Although most of them are invalid accounts, the number of active users is also very impressive.

"Cao Xuan" faithfully provides alarm clock reminders, holiday blessings, birthday greetings, weather forecasts and other services to friends every day.

At the same time, when Cao Xuan has a new album or new drama released, he will always send a thoughtful "notice".

We are all QQ friends, why don’t you come and support me?

Even if many people turn off the message without reading it, or block "Cao Xuan" directly, the remaining friends number in the millions.

Especially Cao Xuan's fans and fans, many times, due to various reasons, are unable to learn about his new work in the first place.

With "Cao Xuan" prompt reminder, you often won't worry about missing something.

Frankly speaking, compared with Penguin shares, which are temporarily unable to obtain real money, this [Public QQ Friend] is an excellent benefit for Cao Xuan.

Moreover, as QQ continues to grow in the future, the effect of this benefit will probably become better and better.

Because of this, even though he knew that he might be criticized for it, Cao Xuan was reluctant to let Penguin cancel this function.

It is even hoped that Penguin can add more auxiliary functions to give users a better experience and help, making them more and more inseparable from "Cao Xuan".

Since Cao Xuan became a shareholder of Penguin, he has rarely participated in the company's operations. He only occasionally offers opinions. It doesn't matter if Xiao Ma and the others agree or disagree.

But only for this function, Cao Xuan always followed up and made many improvement requests, and Xiao Ma and others all agreed.

Just kidding, the major shareholder of nearly half of the shares only asked for this, and you are still picky and blocking things. You really think you have a bad temper.

Cao Xuan gave good news to Brother Xiao Ma, and Brother Xiao Ma also replied to Cao Xuan.

The previously mentioned cooperation between Fengyun Studio and Penguin has already begun. Penguin has designed a platform for Penguin News Network, which is linked to QQ and pops up to users every day, similar to the [Penguin News] of later generations.

But as mentioned before, Penguin currently has no plans to do news on its own, so it is temporarily cooperating with Fengyun Studio.

One party produces a platform, the other produces news, and grabs users first.

After hearing this, Cao Xuan was indeed very happy. Fengyun Studio's previous development was not bad, but it was still far behind the three major portals.

Now that Penguin's platform user bonus is available, it may not be impossible to compete with the three major portals and completely establish the name of Fengyun Studio.

In the future, whether we develop news self-media on multiple platforms or directly create a content information platform like [Today’s Toutiao], we will have enough confidence.