China Entertainment 1997

March 5th is destined to be an uneasy day in the American music scene.

A newcomer who has just landed on the American music scene, one EP, and all three songs have charted.

Many related music media immediately noticed the unfamiliar name Chris Cao.

As mentioned before, the influence of the Billboard Hot 100 Singles Chart has a decisive position in the American music scene. There is an essential difference between whether a song is on the list or not.

For many Americans, if you recommend an Amway song to a friend and mention the Billboard ranking, the effect will be doubled immediately.

If "Chris Tsao" was only popular on a small scale before, landing on the Billboard meant that these songs began to go out of the circle and become popular.

Without Warner's efforts, some American music media began to report on it spontaneously, and radio stations across the country began to recommend it one after another.

This is not Cao Xuan’s unique treatment. Many related media or radio programs have similar sections or processes that introduce and recommend new songs on the Billboard charts.

The higher the ranking, the more recommended resources it receives, and Cao Xuan also received some extra care because three songs were on the list together.

It can also be seen from this point that Billboard's status in the American industry is that as long as it is on the list, it will be a steady stream of exposure.

According to Warner's data, after the three songs were listed on the Billboard, sales and radio on-demand rates skyrocketed. Warner is now formulating various plans to help Cao Xuan reach the charts.

Cao Xuan and accompanying Zhang Chong and others saw the power of the bulletin board for the first time.

Cao Xuan was lucky. After all, he had a golden finger and had done his homework beforehand. Although he didn't dare to say that he knew much, he at least had good common sense. However, Zhang Chong and others' eyes were opened.

Domestic music rankings have a lot of promotional power, but there is no unified plan. The rankings are independent, the promotion efforts are not concentrated, and there are a lot of chart buying and data falsification.

Apart from other things, when Cao Xuan first debuted, Warner and himself had to pay some "public relations fees" to certain charts, not to engage in shady activities, but to avoid being cheated.

If you don't pay, they will deliberately suppress your data and even not include your songs. For the sake of publicity, you can only bow your head.

Of course, Cao Xuan doesn't need to spend money now. With his current size, if he dares to play tricks on him, all songs will be removed from the list.

Without Cao Xuan's songs, even if the four heavenly kings are invited, it will be a wild list.

This is the influence of the number one person in the Chinese music scene today!

Having said that, no list is completely fair, including Billboard.

Cao Xuan had a chat with Mike before, and based on what he said, several record companies should also give some sponsorship fees every year to ensure that it is [relatively] fair.

Therefore, what really impressed Cao Xuan was not the so-called fairness of Billboard, but the authority and influence created by the entire American music scene.

Combining all the lists from the three places in China, the publicity effect provided is not half that of the bulletin board, and the gold content is even lower.

What's more important is that Billboard is not only extremely influential in the United States, but is even recognized by everyone around the world.

To be honest, when Cao Xuan first saw how powerful the bulletin board was, he thought about going back to gather the power of the Chinese music scene and try to create a Chinese version of the bulletin board.

But then I thought about it and realized it would be difficult to achieve.

The interests of singers, record companies, media, radio and television networks and other platforms, official associations, and even regional interests all have their own demands, and it is difficult for everyone to reach a consensus.

It has taken nearly half a century for Billboard to get to where it is today, and there have been numerous setbacks during this period. Many musicians and fans still criticize or do not recognize Billboard's status.

Therefore, this is simply not something that can be accomplished in one or two sentences.

………

After getting on the bulletin board, Cao Xuan breathed a sigh of relief. The remaining goal was very simple, which was to rush up as high as he could.

Zhang Chong even called out his goal of winning the Billboard championship!

In his opinion, Cao Xuan has won the first place on the Oricon Chart in Japan, which is no different from the American Billboard. Since Japan can win it, so can the United States.

Zhang Chong's self-confidence was recognized by several people in Zhu Jiang, and everyone had full confidence in Cao Xuan.

However, Mike, who knew the inside story, was afraid that Cao Xuan would really believe it and would be unable to hold back his lies during the interview, so he hurriedly explained it to everyone.

How powerful is the Billboard Hot 100, the influence of each ranking, and how difficult is it to break into the list——

In the United States, as long as a song can be on the charts, even if it is ranked low, it means that the song has been popular in a small area, and the radio and sales data are good.

However, Billboard says it is a top 100 list, but there is a big gap between the top 50 and the bottom 50.

It can only be said that it is a small break out of the circle in the second fifty years, but it cannot be said that it will be popular. It is still in the slow fermentation stage after the start.

The popular song reached the top 50. It is considered a very popular song in the United States and can basically establish a foothold in the music world.

Those who are not popular, unless they can stay on the charts for a long time, will most likely be pushed down. They may be considered a small hit, and they don’t have to worry about making a living, but they still have a long way to go before they want to become a well-known singer.

And being able to enter the top 25 of the Billboard shows that this song has been widely popular and is already one of the hottest songs in the United States at the moment, affecting at least tens of millions of people.

If only it could break into the top ten of the Billboard Hot 100.

This means that this song is very popular in the United States and can even have a certain impact internationally.

The singer will also become an instant hit, and if the quality of his subsequent works can keep up, he will have a chance to become a first-line singer.

If it can break into the top three of the Billboard Hot 100 singles chart.

Then this song can almost compete for the most popular song in the United States at the moment, and it will have a wide impact on an international scale.

Not to mention other countries, radio stations and record markets in other countries in Europe, Australia, Asia, South America and North America will introduce it and provide considerable promotional resources.

Maybe it's an exaggeration to say this, but to a certain extent, as long as you can get the top three songs on the Billboard, it proves that you have the potential to become a world-class superstar.

Of course, whether this potential can be realized in the future, whether it will be a flash in the pan if we continue to work hard, depends on the individual's ability.

And if it is number one on the Billboard Hot 100, that is, the number one song, even if it only stays for a week, it is destined to be recorded in the history of the American music scene.

This song will also become the undisputed hottest song in the American music scene during this period. It will truly reach the top, and the entire American music scene will look at you.

But it is difficult, very difficult, extremely difficult to win the top spot on the Hot 100 Singles Chart.

Because the Billboard chart itself has a great publicity effect, the higher the ranking, the greater the gain, and the exposure rate of the champion song is much better than that of the song behind it.

Therefore, rushing forward from behind is equivalent to defeating the strong with the weak.

If the difficulty of rushing from one hundred to eighty is 5, then the difficulty of rushing from eighty to fifty is 10, the difficulty of rushing from fifty to twenty-five is 25, and the difficulty of rushing from twenty-five to the top ten The difficulty is 50, and the top ten who want to reach the top are 100.

The numbers here are not calculated as multiples, but as +1+1+1.

50~100 is not simply doubling, but 50 steps...

And there are some special circumstances that need to be taken into account, such as singers from non-well-known record companies, non-mainstream ethnic singers, non-American singers, and the values ​​represented by the songs are not in line with the values ​​​​represented by the songs. They will all suffer varying degrees of suppression from the list.

Mike said it very straightforwardly. He did not hypocritically express that Americans are equal, but directly told Cao Xuan that he was of Asian yellow race and purely Chinese.

He can get some special publicity points with this identity, but it may become a stumbling block for him at some critical moments.

Of course, for the sake of [$], Warner will definitely support Cao Xuan and will try its best to clear these obstacles for him, but Warner does not have a single hand in the United States. No one can say how much it can clear.

Mike pointed out this because he hoped that Cao Xuan would not have too high hopes. If he really goes for the championship, more than 90% of the time he will be disappointed.

Instead, it is better to be more realistic and set a more down-to-earth goal. Warner's goal is to be in the top 25, and its extravagant hope is to enter the top ten.

Completing the goal is victory. If you are lucky enough to make it into the top ten, you can pop the champagne to celebrate.

Mike's cold water poured cold water on Zhang Chong and others and put away their arrogance. On the contrary, Cao Xuan actually knew what was going on.

Billboard's number one song is a unit that can directly define a singer's historical status.

Even Michael Jackson, a world-famous superstar who has been popular in the United States for more than thirty years, only has 13 Billboard No. 1 songs in his career, the most among male singers and fourth on the overall chart.

The female singer with the most number one songs is Mariah Carey, also known as Butterfly/Niu Jie, with 19 number one songs, second on the overall list.

The Beatles are the band/singer with the most No. 1 songs on the Billboard, with 20 songs, ranking first on the overall chart.

As for third place on the overall list, female singer Rihanna has 14 number one songs, and fifth is Madonna with 12 number one songs.

Of course, the statistics here are based on the data after the establishment of the Billboard Hot 100 Singles Chart in 1958, and many songs by ancient gods such as Elvis Presley are not included in the calculation.

But even so, this can also show the gold content of the Billboard No. 1 song.

It is no exaggeration to say that more than 4 songs can be included in the historical inventory, and 9 songs are enough to tie for tenth in the history of the list.

No matter how confident Cao Xuan was, he never thought that he would be able to knock those local American singers to the ground on their territory just after he came to the United States.

Last time in Japan, it was a sneak attack + the list only counted sales, catching the opponent off guard.

The bulletin board's statistics are relatively scientific and balanced, especially now that Internet data is not taken into account. Cao Xuan has no chance of making a sneak attack and can only rely on his strength to move up bit by bit.

Therefore, Cao Xuan's thoughts are almost the same as Warner's. Rush wherever you can, first build up your reputation and accumulate popularity, and the championship will be decided later.

Soon, under the arrangement of Warner, Cao Xuan began to enter the promotion stage, accepting a large number of radio and television interviews, offline signings, and some performances to build momentum for "Chris Tsao".