China Entertainment 1997

Ma Yusheng never expected that things would take a turn for the worse.

That night, because Qin Xin was moved to tears by the movie and she was still depressed for nearly an hour after watching the movie, Ma Yusheng couldn't do anything about it and wanted to send his girlfriend home.

Unexpectedly, his girlfriend was touched by the movie and did not want to separate from Ma Yusheng, so she followed Ma Yusheng back home half-heartedly.

That night, Qin Xin's mood was not very stable, and Ma Yusheng was a little uneasy and not in the mood.

So, the two hugged each other on the bed and talked about their love for half a night. Although there was no real talk, their relationship warmed up sharply.

When the couple woke up the next morning and found themselves in the same room with their emotions restored and their relationship stronger, there was no need to say more about what happened next.

Omit 15,000 words here......

Because they are both teachers, it is summer vacation and they don't have to go to work. It is not until evening that Ma Yusheng sends his girlfriend Qin Xin home.

In fact, he still has the strength to fight again, but Qin Xin didn't go home all day and night, so he couldn't explain it. Anyway, the summer vacation is still long, and there are plenty of days.

On the way back, Ma Yusheng reviewed the whole day and night, and then suddenly realized.

He wrongly blamed Cao Xuan. He was the one who saw things from a higher perspective. He only looked at the small profits in front of him, while Cao Xuan planned things from a long-term perspective.

"When Men Are in Love", which is sweet first and then violent, allows couples to amplify their emotions and promote their relationship to the greatest extent. At this time, it goes a step further, the effect is better and easier, and the body and mind are integrated in a true sense.

This one is a master!

This is the master! ! !

Ma Yusheng was convinced and fell to the ground in admiration. He was indeed a Cao official who was famous all over the country for his skill.

He was so happy that he couldn't sleep, so he wandered around and found an Internet cafe to play a few games.

To give money, get a card, find a location, and turn on the phone, the first thing is to log in to QQ. When you enter the page, there will be a pop-up news.

"8.7 million on the first day, "When Men Fall in Love" breaks the summer first-day box office record"

This is a good result!

Ma Yusheng usually pays attention to movie news and has a little understanding of box office data.

These days in the Mainland, especially for Chinese-language films, a box office of more than 20 million is considered a good one. Not surprisingly, a film with 30 million is firmly in the top ten of the annual box office list of Chinese-language films in the Mainland.

It grossed more than 8 million on the first day. Even if the subsequent figures are discounted, wouldn’t the box office still exceed 100 million?

This shows that Ma Yusheng only has a partial understanding of the film market and is not a real expert.

The mainland box office market is not yet fully mature. In many cases, it is the sum of several large ticket warehouses, and the number of movies is small. There is no large-scale release, and the experience and evidence of all parties are insufficient.

But even so, we can still figure out some general trends based on the box office data on the first day and the first week.

However, this data deviation is very large, which is normal. The fermentation of word-of-mouth, hot spots, and negative news about a movie can easily cause the movie box office to rise or become cold.

Even if later generations use Internet big data to calculate, the statistics may not be completely accurate and can only be updated in real time.

But then again, no matter how biased the industry is, it can still estimate the number. The professionalism and gold content are much more accurate than those of outsiders.

Before "When a Man Loves" was released, because it was a romance film, it also starred two very popular newcomers, Cao Xuan and Hu Jing.

Therefore, the box office data here is difficult to estimate. No one knows how much Cao Xuan's popularity can support the box office.

But everyone has the same idea, that is, the minimum guarantee is not less than 10 million, which is a recognition of the Chinese King and the Four Little Actors.

Later, some people saw the sample film, such as Mr. Han and some theater chain executives, and found that the quality of the film was quite good, and their estimation of the film's box office increased.

They estimate that this movie will reach about 20 million to 30 million. Considering Fanxing's series of promotions, everyone prefers the latter, otherwise the theaters would not schedule so many films.

However, the box office of 8.7 million on the opening day still left many people stunned.

Of course, many people know this. This is due to the popularity of Cao and Hu on Chinese Valentine's Day. Many people deliberately watch movies or support idols on this day. There are many other factors that add points, otherwise this figure may not be achieved.

But even so, "When a Man Falls in Love" directly achieved 1/3 of its goal in one go.

And with this momentum, the data for the next two days will at least not be too bad.

As long as the reputation is not too bad, the box office will be cut in half in the next few days and hit the bottom, and the subsequent box office will definitely exceed 30 million.

They are well aware of the quality of the movie "When Men Are in Love". Even if it doesn't get a great reputation, it will never be bad. Everyone's estimate has now been raised to 35 million+.

As for hundreds of millions?

Romance films have a limited ceiling. In the current mainland film market, hundreds of millions is definitely a wishful thinking.

Ma Yusheng actually doesn't care about the box office, but he still has a good impression of this movie.

On the one hand, he was deeply touched, and on the other hand, he got a lot of credit, so much so that he specifically clicked on the news and browsed the comment area.

The first comment was to ask if the movie is good?

Ma Yusheng typed a reply [It's pretty good to watch, but the plot behind it is a bit sad, so be mentally prepared and bring enough tissues].

Just after sending it, I opened the reply area of ​​the comment and browsed, only to find that the whole screen was full of replies——

[This movie is very sweet. My girlfriend and I couldn’t stop laughing after watching it. The acting was so good]

[Warmth heals, making people feel warm in their hearts]

[I’m very touched, it’s a beautiful movie, Cao Xuan and Hu Jing are so sweet to me]

[The front is funny, the back is very heartwarming, you must go see it]

[I laughed so much from beginning to end that I couldn’t stop laughing at the end. I couldn’t stop myself from dreaming at night, and my face cramped from laughing in the morning]

[My girlfriend likes it very much and plans to recommend it to all her relatives and friends]

[Are we watching a movie? I cried like a dog in the theater]

[Shut up, it’s obviously a funny romance movie, you must watch it, it’s very healing]

【……】

Ma Yusheng read it again, silently deleted his previous reply, and typed again.

[Super invincible heart-warming drama and sweet love movie, if you don’t watch it, you are not Chinese]

I don't have any other ideas. I cried so miserably, so naturally I had to trick a few more unlucky people into crying.

Thinking of this, Ma Yusheng didn't even play games anymore, and went to the end of the world to post crazy comments, praising how sweet and heartwarming the movie "When Men Are in Love" is. You must watch it, otherwise you will be at a huge loss.

Ma Yusheng is not the only one who has this idea. Human nature cannot stand the test. If you are unlucky, you will definitely want everyone to be unlucky as well.

When many people who have watched the movie saw the post, their first reaction was that this guy was just trying to trick him. Their second reaction was that he was right and everyone must go see it.

The first person to take the lead was definitely not Ma Yusheng. It is impossible to verify who it was.

But 90% of all people who watched the movie participated in it tacitly, and a few honest people couldn't compete for the right to speak.

Many netizens who were deceived by online comments went to the theater and spent an hour and a half crying until their eyes were red and swollen, cursing a few words about beasts. However, when they touched the keyboard, the text they typed was consistent with the person who had deceived them before.

I’m done crying, you have to cry for me too!

At first, it was just a joke among netizens. Later, Fanxing’s publicity staff saw this and asked for permission, so they started to make fun of it.

The slogan contains words such as "warmth", "healing" and "sweetness", but they are all enclosed in big double quotation marks.

Prior to this, "When Men Fall in Love" actually did not promote the film's attributes and plot issues too much, but only emphasized watching a love movie on Chinese Valentine's Day.

Now that the movie is officially released, a lot of things are going on, and Fanxing’s promotions have also begun to open up.

Playing memes is just one of them, there are other promotions, such as directly shouting out the slogan "Please prepare tissues before watching the movie".

The relevant media under his command are even more rhythmic, and all kinds of names and slogans are attached to "When Men Are in Love".

The most tearful movie of 2003!

No one can watch a movie without crying!

The best tear-jerking movie, if you don’t cry, come to me!

I cried like a dog in the theater, how about you?

...!

Anyway, there are various slogans, some of which are exaggerated and provocative. If you are an audience who has experienced the impact of the Internet in later generations, you can see at a glance that this is full of marketing.

But now everyone is not very defensive about this routine, and many people fall easily into it.

Some people are attracted by the slogans, and some people just don't believe in evil. I still have to watch any movie that makes me cry like this.

The vast majority of people were moved by the plot and burst into tears. There were also some people who couldn't empathize or didn't like the plot and expressed their indifference.

There are also some people who, whether they cry or not, always go online to say a few words.

"Are you sad? I feel so bored."

"What a crappy movie, I don't feel it at all. Those who say they cry are just excuses."

"The crying point is so low, I even want to laugh."

"..."

It’s not necessarily a matter of presence, it may be true feelings. After all, the slogan itself is exaggerated, so it’s not wrong to fight back.

However, when the vast majority of people are sympathetic, sometimes these words are not particularly appropriate for the time. If some words are used in a more high-profile manner, it is easy for other people to be dissatisfied and attack in groups.

Cao Xuan himself did not comment on these comments. No one person or one work will be loved by everyone. Controversy is normal.

If he had any doubts, he would feel entangled and sad, and he would have suffered from depression a long time ago.

Ignoring it is the best way!

However, ordinary viewers can ignore it, and the opinions of some film critics should still be taken seriously.

Although the Internet has risen at this stage and ordinary people have channels to express their opinions, its influence is still low. The reputation of a movie is mainly in the hands of the media and film critics.

Media Cao Xuan is not afraid. He has his own media matrix and voice network platform. Not to mention blindly shooting rainbow farts, at least he can be objective and slightly biased towards "When Men Are in Love".

But as for film critics, that's not something he can control.

Most of the film critics at this stage are writers and literary and artistic workers, and it cannot be ruled out that there are also many who are casual and unfaithful, but most of them still have a strong character when it comes to capital, and they will criticize when they need to, and will not show mercy.

But these film critics also have a common characteristic, that is, they are aloof and arrogant, look down on commercial films, admire film art, and often even criticize for the sake of criticism.

Maybe they didn't take the money, but it's hard to agree on their opinions and public opinion.

However, compared to those later generations who called "Dream Showbiz" a avant-garde film, "The Young Lion" as a national treasure, and those capitalist stooges who were bad at making any bad money, Cao Xuan still prefers these film critics who talk about the seventh art.

As expected by Cao Xuan, "When a Man Loves" was not well received by film critics.

YDUHU, a famous film critic from Tianya, commented that "When Men Are in Love" is a third-rate love movie.

The characters are stupid and unrealistic, the story turns abruptly, the emotional logic is strange, and the character portrayal is extremely failed. The only highlight is that the crying scene between the male and female protagonists is good and has strong emotional appeal.

Industry screenwriter Xing Bingjing believes that the first half of the movie is funny and the second half is painful. The story is less than a third of the way and he has already guessed the subsequent plot arrangement.

The plot is a bit cliche for him, but overall the filming is very delicate, or the actors' acting is very delicate.

However, as a commercial film, watching this movie without worrying about wasting ticket money is also a good pastime.

Pang Yidian, an online writer under the banyan tree, gave it a very negative review. His words could no longer be described as harsh and were almost equivalent to swearing.

"The whole movie is self-absorbed, self-moved, and self-absorbed from beginning to end. It's cliché. The whole movie didn't touch me in any way. It's all bullshit.

Also, everyone is praising Cao Xuan's acting skills. In my opinion, his character is essentially a symbolic puppet. Cao Xuan's performance seems strong, but in fact it is very hollow.

There is also Li Xuejian, who gave up his face to flatter his apprentice and played the worst role in his career. Not to mention Hu Jing, who left no impression after watching the movie, so she should just go back to filming TV series.

I felt like I was on pins and needles watching this movie. I endured it until the end and left. I watched several Hollywood romance movies before my eyes were clean. "

The first two are okay, but Pang Yidian's film review was reposted by many media who just watched the excitement and didn't take it too seriously because the words were too strong.

Pang Yidian originally wrote Internet articles under the banyan tree, and also took on some work as a screenwriter of sitcoms and sketches. At the same time, he loves editorials and likes to express his opinions. He can be regarded as a celebrity in the world.

These two guys are the most famous. One has a bad mouth and an extreme personality. He is the most famous troll among Internet writers. The second one is [Cao Hei].

According to legend, this guy seems to be a fellow villager of Cao Xuan, and he seems to have attended the same school, but I don't know if the girl he likes was robbed or was beaten by Cao Xuan, and he hates Cao Xuan deeply.

Whenever there is a topic about Cao Xuan in Tianya, as long as this guy appears, there will be almost no good things to say.

In fact, at the beginning, Pang Yidian was a little bit conceited. Although he also scolded Cao Xuan, he was generally quite objective. He mainly disliked Cao Xuan's romantic style, but there were no other attacks.

But later, because he was scolded by Cao Xuan's fans and a large number of Cao Hei gathered to encourage him, Pang Yidian gradually took the lead and began to attack Cao Xuan without distinction or bottom line, and was known as the number one Cao Hei in the world.

But this guy didn't fare well either. He had also served as a screenwriter for some TV series before.

After Stars Rise, although there is no official ban on it, the relevant cooperating TV stations and film and television companies will not accept any of Pang Yidian's projects.

If he is a well-known or well-connected screenwriter, he may still have a way to survive, but he is a third-tier screenwriter who is not in the mainstream. If he is banned, he will not have a chance to turn around.

Although Pang Yidian is still known as a screenwriter, since last year, no screenwriter income has been recorded.

Next, he planned to go to a certain point to write an online article, but he had no idea that a company called Jiaoyang Venture Capital was discussing acquisitions with a certain point.

If once the acquisition is completed, Pang Yidian's works will be 404 because they do not meet the requirements of the website...

In fact, such film reviews have too many subjective ideas. Many people don't believe it at all. They just take it for fun and make fun of Pang Yidian. Some people even make it into a joke.

[As soon as Pang Yidian arrived at Tianya, everyone looked at him and laughed. Some people shouted, "Damn Fatty, you are cheating Cao Xuan again", while others shouted, "You are no longer a part of the team, you deserve it."

At this time, Pang Yidian would blush, with veins on his forehead popping out, and argue: "What does Pang Yidian's matter have to do with being fatter?"

Then there were some words that were difficult to understand, such as "friendly guest appearance", "liar in this chapter", "it's not my fault it's short" and so on.

It caused everyone to burst into laughter, and the air inside and outside Tianya was filled with joy...]

Of course, not all film critics are unanimous in their criticism, and some film critics still give it affirmation.

Especially the acting skills of Cao Xuan and Hu Jing, many people expressed surprise, especially Cao Xuan, who completely nailed the role of the male protagonist throughout the movie, and his emotional appeal and expressive ability were shocking.

A big shot from the Filmmakers Association even commented that Cao Xuan's film surprised him no less than Mr. Zhou in "Suzhou River" two years ago.

Some film critics also said that the actors' performance saved and sublimated this somewhat bloody story. If it were replaced by other actors, the effect of this movie would be greatly reduced.

Prior to this, Cao Xuan was actually considered an actor among the younger generation who was highly appreciated in the industry.

Both "The Swordsman" and "The Golden Family" have received praise from some experts and seniors, but the two TV series combined did not receive as much praise as this movie.

On the one hand, Cao Xuan did a good job this time. On the other hand, it can be seen that an actor's performance in movies has far greater influence in the industry than in TV series.

To be honest, Cao Xuan has been tired of hearing praises about music after so many years since his debut.

But this was the first time for such large-scale praise on his acting skills. This feeling made Cao Xuan once again find the pleasure of being an actor.

Not to mention Hu Jing.

In addition to their achievements in various aspects, the professional level of the Four Little Girls has also been the focus of discussion by the outside world.

In terms of acting skills, Mr. Zhou is unique, not to mention among the four little beauties, but also among all the new generation beauties.

Zhou Gongzi's foundation in the role of Si Xiaohua Dan is her acting skills, and she is known as the best successor to Gong Li and Maggie Cheung.

A certain Zhao makes a living, and there is no work that truly reflects his acting skills, but the overall performance is not bad and is quite satisfactory.

The evaluation of the international chapter is quite divided. Some people think that she is second only to Mr. Zhou, and can even compete with the latter, while others think that she is just a bitch and her acting skills are a mess.

Although Hu Jing is not recognized as the youngest, she is definitely the last two of the four Xiaohuadan.

This is also understandable. Although her works are very popular, except for Bai Xiuzhu in "The Golden Family", the rest are seriously homogeneous, and they are always light comedies, and there are not many places for expression. .

Knowing that this time "When Men Are in Love", Empress Donggong has made a comeback.

Although the heroine Ning Ruomei she plays is not as well-received as Cao Xuan, the reviews are not low. Even her teacher Chang Li called her to encourage her.

I dare not say that I will compete with Mr. Zhou from now on, but in the future, I will not easily place her behind in the ranking of the four young ladies.

So much so that during this period of road shows, Hu Jing’s favorite thing was to watch the audience cry because of the plot.

Especially in her plot, the sadder the audience cried, the crooked her eyes became in laughter, and even Cao Xuan complained about her bad taste.

But he actually likes to watch the audience cry, and he feels a special sense of accomplishment.

On August 4, after the premiere of the movie "When Men Are in Love", Cao Xuan, Hu Jing and some of the main creators began a road show.

Within two days, we visited Jinmen and several cities in Hebei Province.

From the 7th to the 9th, we went straight to Shandong Province and performed road shows in cities such as Quancheng, Dao City, Weishi, and Zao City.

There is no way, Lu Province is Cao Xuan's base camp, and it is also the key layout of Fanxing Cinema. The provincial capital and island city must go there.

Weishi is the place where the movie was shot, and when the movie was released, I couldn't miss my hometown of Zaoshi when I returned to Shandong Province.

In addition, this is also the largest ticket warehouse in the entire Shandong Province. In the eyes of people in Zao City, Cao Xuan is a child of Zao City and Hu Jing is the daughter-in-law of Zao City. Naturally, "When a Man Falls in Love" is also a self-produced film, and the self-produced film must be supported.

As a result, there was a wave of movie-going craze in this fourth-tier small city, which once reached the point of queuing up to watch movies. The attendance rate was as high as 90%, which was even crazier than the capital city.

According to box office statistics in the first week, Zaoshi contributed nearly 800,000 in box office, ranking second in Shandong Province.

The reason why it is not ranked first in Nauru Province is because there are only 6 movie theaters in Zao City, and they are all relatively small-scale, otherwise they would be beaten by Daodao City and Quancheng.

After this incident, Cao Xuan was deeply shocked and ordered Fanxing Cinema to build two new theaters in Zao City.

Low EQ: Gathering the wool of the elders in my hometown (×)

High emotional intelligence: Provide the best movie-watching experience to hometown elders (√)

This is actually true. Fanxing Cinemas is currently taking a mid-to-high-end route and is rooted in second-tier cities and above. If two theaters of above specifications are opened in Zao City, given the size of the film market in Zao City, it is likely to operate at a loss for a long time.

But Cao Xuan is willing to be a little willful and give his hometown something special, even if he loses money.

Not only cinemas, the Fanxing Lunan Republic of China Film and Television Base has also begun planning, and the project may be officially launched next year.

After the preliminary goals are completed, the first project to be launched is the TV series "Railway Guerrillas" jointly produced by Fanxing and Zao City officials.

Cao Xuan himself made a guest appearance + sang the theme song "Play My Beloved Tu Pipa".

This time when Cao Xuan came to his hometown for a road show, he happened to coincide with the then top leader of Shandong Province coming to Zao City for an inspection. The other party took the time to meet him and expressed high appreciation for his actions in giving back to his hometown and promoting the cultural tourism industry in his hometown and surrounding areas.

Leaving Lu Province, Cao Xuan and others headed south to continue their roadshow promotion.

And with the promotion and word-of-mouth fermentation, the box office of "When Men Fall in Love" has also become a hit.

On the first day, 8.7 million!

The next day, 5.1 million!

…

2.01 million!

1.79 million!

Seven days later, "When a Man Falls in Love" had a box office of 23.415 million in its first week, which greatly exceeded everyone's expectations.

According to this trend, 35 million won't be enough to stop it, and the total box office is expected to even hit 50 million...

————

ps: I wish you all a happy New Year, happiness for your family in 2022, and great wealth (please ask for guaranteed monthly tickets)