China Entertainment 1997

QQ Star Music is based on QQ Music, which was founded in 2005. With the rapid growth of QQ's user base, QQ Star Music and Qianqianjingting became the most popular computer music software nowadays.

The positioning of the two is not the same.

QQ Music is not just a simple music player, it should be regarded as an online music player website. You can listen to music directly online. It is smart and convenient, but it is affected by the Internet.

Qianqianjingting is a professional music player that loads music from the local hard drive without the need for an Internet connection, and the sound quality is also higher.

Of course, the two softwares have been making progress. QQ can now be downloaded locally, Qianqianjingting has also established a music resource library, and other software such as Kugou are eyeing it.

At this time, each company wants to completely overpower the other and expand its market share. In fact, what they are playing with is exclusive copyrights and content.

The largest music copyright holder in China is undoubtedly Fanxing, which directly or indirectly owns half of the ringtone copyrights in the industry.

Since Fanxing can operate ringtone copyrights, Fanxing will naturally be able to obtain network copyrights. Whoever can cooperate with Fanxing will get absolute priority in the digital music market.

Compared with websites such as Qianqianjingting and Kugou, which were acquired by Baidu, the relationship between Penguin and Cao Xuan goes without saying.

Even so, whether it is public or private, although Cao Xuan has about 35% of the majority shareholder in Penguin, Fanxing is doing its own business.

Because Cao Xuan doesn't want to get involved in social platforms such as blogs and Weibo, he can give them to Penguin as long as he has a certain say.

But music is related to Fanxing’s entertainment strategy, so the initiative cannot be handed over casually.

After a series of negotiations and discussions, the two parties formulated a new cooperation plan.

Penguin separated the QQ music business, Fanxing provided a certain amount of funds and a large amount of exclusive copyright resources, and the two parties cooperated to establish [QQ Star Music].

"QQ" comes from penguins, and the stars come from the stars, and both parties registered all relevant trademarks as early as the beginning of the negotiation.

The famous QQ Star Children’s Milk has since been out of print...

The independent [QQ Star Music] shares 51% of Penguin and 49% of Fanxing, and the management is filled with the backbone of both parties.

Being able to achieve this cooperation is actually not new. Cao Xuan has always had a close relationship with Penguin over the years.

Whether it is cooperative games and Penguin cooperatively operating games, or the enthusiastic interaction between Fanxingxing artists and bloggers and Weibo, both parties are mutually beneficial and have a very rich and solid foundation for cooperation.

Although some conflicts were inevitable during the period, they did not affect the overall situation and overall it was quite enjoyable.

Penguin has great trust in Cao Xuan, and Cao Xuan also respects Penguin's related interests.

Of course, another point is that both sides do get what they need.

Whether Penguin wants to expand its Internet ecology or Fanxing’s big entertainment strategy, the music website platform cannot be ignored.

The two of them can do it by themselves, but the advantages will be more obvious than if they cooperate.

One party provides exclusive content, and the other party provides a traffic pool, which directly complements each other and kills other platforms.

Therefore, in January 2008, QQ Star Music was officially reorganized and launched, and a mobile version was launched in March.

Less than a week after its launch, Penguin and Fanxing signed a strategic cooperation with the independent QQ Star Music.

Penguin determined that the internal resources obtained by QQ Star were by no means weaker than those of the previous QQ Music, and would even increase.

Fanxing is no ambiguity, and directly announced that the online copyrights of all Fanxing singers starting from Cao Xuan will exclusively cooperate with QQ Star Music.

Soon after, several music companies including Warner Music also announced exclusive cooperation with QQ Star Music.

Singers such as Jay Chou, Wang Wang, and Cai Yilin have also announced their presence on QQ Star. From now on, new songs and albums will be released on QQ Star.

Even foreign European and American singers such as Linkin Park, Coldplay, Shakira, Avril Lavigne, Taylor, etc., have also settled in with Cao Xuan's help and launched exclusive cooperation with QQ Star.

It is worth mentioning that such a momentum was not only due to Cao Xuan's great reputation, but also because most of the music software at this time was pirated, stealing the talents of other singers and unwilling to pay dividends to others.

QQ Star Music currently has a digital single sales system, that is, new songs and new albums can be sold digitally on QQ Star.

In other words, when a singer releases a new song on QQ Star, fans can purchase digital singles/albums. Although this is not uncommon in China, it is the first time that it has been done on a large scale.

Except for some new songs, QQ Star currently does not charge for listening to songs, but if you activate VIP, you can enjoy some special benefits.

For example, the number of downloads increases, free advertising, discounts on new songs, QQ lights up the green diamond icon, personalized dress-up, some annual events can be forwarded to the lottery, and you can expect to get the singer's signed album or event tickets, etc.

Considering the current Internet environment, apart from hardcore fans, there may not be many real paying users.

But no matter how small a fly is, it is still meat. It is better than being prostituted for free!

QQ Star not only distributes money, but also cooperates with some singers to do some promotions. It also launches its own hot song list and related honors and channels, which is also a good help for the promotion of singers.

The vast majority of other music software are basically free prostitutes. They only care about their own traffic and not much about singers.

After several comparisons, everyone is naturally more willing to cooperate with QQ Star.

With the help of Cao Xuan and Fanxing, QQ Star's market share expanded rapidly, and it also entered into copyright lawsuits with several other operating companies.

Brother Xiao Ma and Cao Xuan have become close friends. It is difficult to explain why the two people are not both double standards.

Cao Xuan aside, Xiao Ma's principle is that he can copy others, but others can't copy him, let alone using his own music copyright.

Fanxing’s legal team is known as the number one legal team in the entertainment industry, and it scares the industry members, plus Penguin’s [Nanshan Pizza Hut].

Join forces and strike hard!

Of course, it is difficult to eliminate piracy in the current Internet environment, but it is still promising to kill a few key singers and keep them as exclusive as possible.

By the way, cracking down on a wave of piracy can make them disappear for a while, and after several back and forth, a large number of users of related software will flow to QQ Star.

If you can't insist on the software, you must also take the genuine copyright route. In addition to some exclusive singers, Fanxing can also cooperate with other websites, but the related copyrights and operations will be charged.

This wave has not only improved the status and business of QQ Star, but also promoted the progress of genuine digital music, bringing benefits to the large number of copyrights held by Fanxing. It can be described as a win-win situation.

As for whether QQ Star Music is suspected of being a monopoly, that is a matter for the future.

Anyway, what does the beaten QQ star have to do with the stars...

And those are all things for later. No matter what, for Fanxing, having an important music platform in hand is a very positive supplement to the big entertainment strategy.

Moreover, QQ Star Music can be regarded as opening up new cooperation ideas for Fanxing and Penguin.

Since the two parties can cooperate on QQ Star Music, in the next two years, the two parties can naturally launch a QQ Star Video or Penguin Star Video to get a share of the emerging video websites.

Compared with music websites, which are slightly smaller in size, video websites are the top priority.

Especially in the early stage, super film and television production companies like Fanxing are decisive in supplementing the resources of a video website.

When Cao Xuan was asked to start a video website by himself, he was still worried about not being able to transfuse blood later, but with Penguin involved, he no longer had such concerns.

With Penguin's shares, Cao Xuan doesn't have to worry about being kicked out of Penguin Tyranny in the future. Who dares to kick Fanxing? He first implemented the rights of the major shareholder in Penguin and kicked out the bad guy.

Boss Cao keeps a low profile at Penguin and doesn't like to get involved, but that doesn't mean he doesn't have the ability to interfere with Penguin.

You know, the combined shares of Brother Xiao Ma and the other founders are roughly the same as Cao Xuan. Even if there are various restrictions, if he is really annoyed, even the core executives will have no choice but to get out.

Going back to QQ Star Music, after its launch, there have been many good news, and the one with the best results is Gu Miaomiao.

After its third album was released at the end of June, more than 200,000 digital albums were sold on QQ Star Music in the past three months. The two title songs were sold more than 500,000 times as singles respectively, earning millions of yuan.

Even the revenue from physical album sales may not be comparable to this digital album.

Of course, Gu Miaomiao is just an example. Her fans are relatively sticky and have stronger consumption desires. They are willing to spend money to support idols, which does not fully represent the entire market.

At least most fans are more willing to spend a little more money to buy physical albums rather than ethereal virtual digital music.

But even so, many record companies have seen the decline of physical records and new revenue points besides ringtones. Record companies and singers who were still in the wait-and-see period have also started to cooperate with QQ Star.

At this time, Cao Xuan's new single "Hall of Fame" was also announced to be exclusively released in China and globally on QQ Star Music. Taking advantage of the momentum of the Olympic opening ceremony, it added another fire to QQ Star Music.

QQ Star also gave Cao Xuan a good reputation as the boss and the king of the world.

On August 20, the opening page of QQ Star and the background of the entire platform were changed to posters of Cao Xuan and "Hall of Fame".

Penguin has worked together through multiple channels to promote this song to everyone who surfs the Internet.

As an Internet giant in games, social platforms, chat software, music, etc., Penguin spreads its joyful propaganda and its influence on the Internet is absolutely terrifying.

"Hall of Fame" was launched on time at 8 a.m. on August 20. In less than an hour, the number of clicks and views of the song and MV exceeded 1 million.

This popularity and data could directly crash QQ Star's server if it were not adequately prepared in advance.

And this also made the song "Hall of Fame" directly penetrate the major charts of QQ Star Music.

QQ Star Music's list is somewhat similar to the American bulletin board. Based on the website's internal on-demand, sales, search index, download volume and other data, and based on the proportion of comprehensive scores, the [QQ Star Popular Song List] and [QQ Star Popular Song List] are launched. New song list].

The new song chart is easy to understand. It only includes new songs within three months of their release and is ranked daily. It is mainly to support new songs and promote them.

The hot song list does not consider new or old songs, but only uses internal data from the website to calculate the song's comprehensive index and rank it.

At the same time, the imitation bulletin board is divided into daily chart and weekly chart, ranking 100 songs. The daily chart is intelligently updated every hour, and the weekly chart is updated every Monday. The song that wins the championship next week will have the championship logo of [Crown] added to the page. Show honor.

A song gets one crown once a week, and two crowns every two weeks. The more crowns a song has, it proves how popular the song is.

Because the list was launched not long ago, the influence of the current weekly list is actually slightly less than that of the daily list that is updated in real time, and the influence can only be accumulated slowly.

Moreover, QQ Star also intends to cooperate with some radio stations and other related platforms in the future to expand the selection scope, increase the gold content, and strive to make this list the most authoritative list in the Chinese music industry.

At that time, in addition to the weekly list, it is also possible to launch an annual list, or to select the top ten most popular songs of the year on QQ Star.

In addition, there are several miscellaneous lists, but their influence is limited and their arrangement is complicated, so I will not list them one by one.

Today is Wednesday, so there’s no need to think about the weekly charts for the time being. The daily charts, which are updated hourly, directly allow “Hall of Fame” to dominate the charts.

Even the new song list, which is updated on time at 6 o'clock every morning, was deliberately delayed by four hours today, and then "Hall of Fame", which was online for two hours, took the first place.

In addition to QQ Star Music, the topics of "Hall of Fame" and Cao Xuan's new song were also successfully posted on Penguin Weibo/Blog, ranking second and fourth respectively in the real-time search lists of the two platforms in half a morning.

Even on Baidu, which has nothing to do with Cao Xuan, the search index for "Hall of Fame" instantly jumped into the top ten, which shows the huge popularity of this song.

The exposure, which can be called a bomb, also made a large number of fans and passers-by go to QQ Star Music to listen to Cao Xuan's new songs.

………

Liu Tianle (appeared in Chapter 168) and Cao Xuan were both farmers from Zao City, and were even a high school alumnus.

However, he is better than Cao Xuan, who did not enter high school. In recent years, college enrollment has expanded, and his poor grades have allowed him to enter a junior college.

After graduating from junior college last year, Liu Tianle got a promising career - working in a factory to tighten screws.

Liu Tianle didn't care about boring and tiring work, but he felt that this business was not profitable, so he decided to get rich and went to work in Shanghai. Now he is selling insurance.

Relying on his sweet-tongued and shameless nature, Liu Tianle did pretty well in his new job after suffering losses for several months. At his peak, his monthly income was over 10,000 yuan, and his monthly income was stable at over 5,000 yuan.

This income was not considered a bright future in the city of 2008, but it was still manageable.

Liu Tianle is now thinking about buying an iPhone to pretend to be a cool girl.

As for his junior high school goddess Wu Lanlan, he has not forgotten her, but Wu Lanlan has already been admitted to Zhejiang University. I heard that she has been admitted to graduate school and will soon be a graduate student of Zhejiang University.

A graduate student from a key university and a sales graduate from a college.

Liu Tianle, who has experienced social beatings, understands that the two of them are no longer on the same path.

It's a pity that Cao Xuan's signature album was released back then. He failed to live up to the sacrifice of his friends and failed to win Wu Lanlan when he graduated from junior high school.

"well…"

Liu Tianle, who disliked the hot weather and didn't want to do business, came to the Internet cafe to lie down, smoked a cigarette and lamented the past. He also didn't forget to take a look at Wu Lanlan's QQ space.

The page is very clean. There are no fancy space decorations, photo stickers or Martian texts that are very popular nowadays. When I clicked on the message board, there were some students who called them "dislike". Liu Tianle hesitated for a moment, but clicked "dislike" and left. footprints.

Wulanlan Space doesn’t speak much. The most recent one was a week ago, when it forwarded a log——

"Angry, Cao Xuan even cried! 》

I clicked in and took a look. It probably meant that November 13th was Cao Xuan’s birthday, but a Korean singer said that Cao Xuan had no fans and no one sent him birthday wishes. Cao Xuan cried in anger.

Cao Xuan made a bet with the Korean singer: If this talk does not reach 1 million on November 13, Cao Xuan will no longer be a singer. If it reaches 1 million, the Korean singer will apologize.

Now that the contract has been signed, those who like to listen to Cao Xuang’s songs must forward it. If you like it, you are Chinese, if you don’t like it, you are Korean...

The accompanying picture is a photo of Cao Xuan with tears in his eyes, but Liu Tianle always felt familiar when he looked at it, and recalled, isn't this a still from "When Men Are in Love".

Although he knew that Wu Lanlan was Cao Xuan's biggest fan, Du Wei, he still couldn't help but smile bitterly when he saw this.

Even a graduate student at Zhejiang University believes this kind of nonsense!

However, it is understandable that he previously believed the rumor that he would be given 500 Q coins by forwarding news about the birthdays of shareholder Cao Xuan and CEO Xiao Ma.

In fact, it's not that I believe it. The main reason is that it's easy to do it anyway, and it's not troublesome, just join in the fun.

After browsing the QQ space of his first love goddess and reminiscing about his youth, Liu Tianle went straight to QQ Star Music.

Just now, pop-up windows kept popping up on the page, promoting Cao Xuan's new songs. As a fellow alumnus, I also grew up listening to Cao Xuan's songs when I was a teenager.

Although Liu Tianle considers himself not a fan of Cao Xuan, as long as there are new songs by Cao Xuan, he will search for them and listen to them.

As the most popular music software nowadays, QQ Star Music is almost a must-have for installation, and QQ also has a direct jump page, so you can open the software without any difficulty.

The overwhelming publicity for Cao Xuan's new song "Hall of Fame", with various posters and titles directly rubbing into your head.

Liu Tianle is a long-time user of QQ Star Music and a noble Green Diamond member. When he opened the software, he was not in a hurry to listen to the songs and rush to the charts first.

The position of the charts is also very conspicuous. Just under the banner on the homepage, there are three charts: daily chart, weekly chart, and new song chart.

Only the top 10 songs are directly displayed on the homepage. Among them, the names of the top three songs are blackened and emphasized, and the first one is especially enlarged.

Click on the list to reveal the complete list of 100 songs. Different from the home page, this time the top ten songs are blackened and emphasized, and the top three are blackened and emphasized. The first place not only has a larger font size, but also has a ribbon. Fireworks for company.

Anyway, it’s as conspicuous as it can be, it’s a benefit for the top-ranked songs to be exposed.

In addition to the weekly charts among the three charts, "Hall of Fame" easily won the top two charts.

However, Liu Tianle was not surprised. On the contrary, he acted as if it was true. Cao Xuan, who is a chart-killer, would be big news if he failed to win the first place in the chart.

After seeing the result he wanted to see, Liu Tianle calmly stabilized his headphones, clicked on the song, and jumped directly to the MV.

In the noisy Olympic stadium, shots of several athletes stepping out appeared. Liu Tianle didn't see much of the Olympics, but Cong Cong could also catch a glimpse of two familiar figures.

One is the diving queen Guo Jingjing, and the other is Chen Xiexia, the first gold medal winner of the Chinese delegation at the Beijing Olympics.

After the camera, a pair of hands appeared on the piano keys. It was Cao Xuan who was playing the intro. Then the band and drum accompaniment came in, and the rhythm slowly became passionate.

At this time, a white young man and Cao Xuan appeared in the camera, and a Chinese subtitle introduction appeared next to them - Eminem

Liu Tianle, who didn't know much about the European and American music scene, saw this name and scratched his head in confusion: "Who is this guy?"

Out of curiosity, he paused the MV and searched for the name first, and then saw a series of resumes.

In the rap world where black people gather together, a white man has become the most popular rap star in the United States. He has won multiple Grammy awards, his album sales have broken countless records, and he is called "Mye" by Chinese fans.

If you still can't understand this person's status, Cao Xuan's "Legend" just broke the record for the highest album sales in the new century. The previous one was held by Eminem, who sold 32 million+ genuine albums.

It can be seen that there are not a few people searching for Eminem like Liu Tianle. Many news media are popularizing science and promoting this cooperation in various ways.

"A blessing for the world music scene, the pinnacle collaboration between two international superstars of pop and rap"

No matter what, Liu Tianle was really frightened by these news. Before, he thought this white young man looked like an American street kid. Now that he looks at it again, he really looks like a world superstar.

"Yeah, you could be the greatest, you can be the best

You can be the greatest, you can be the best

You can be the King Kong banging on your chest

You can beat your own chest like King Kong

You could beat the world, you could beat the war

You can conquer the world, you can win wars

…”

As a top rap star, Eminem's rap skills needless to say, the emotional foreshadowing is extremely good, and Cao Xuan also rarely sang along.

It's not that Cao Xuan has never sung Rap before, but not much. Many people think that Cao Xuan is not good at this aspect.

But in fact, as a talented singer with top professional ability, Rap is not difficult for Cao Xuan. His level may not be as good as that of rap superstars like Eminem, but it is comparable to professional rap.

It's just that Cao Xuan is not very interested in Rap and seldom sings. It is true that he is not good at it, but it does not mean that he is not good at it.

When singing "Hall of Fame" this time, even though Cao Xuan invited Eminem to help out, he also performed in person to show off his rap skills.

However, Eminem is mainly responsible for rapping, while Cao Xuan sings.

When the MV features a series of quick shots, Cristiano Ronaldo shoots furiously on the green field, Tyson knocks out his opponent with one punch, Bolt is as fast as lightning, Phelps is as powerful as a dragon, Dayao dunks his opponent, and the big devil Zhang Yining swings the racket roar………

It was an exciting scene where an individual superstar and an Olympic champion were celebrating, and Cao Xuan also sang in a high-pitched voice.

“Standing in the hall of fame

You'll be in the Hall of Fame

And the world's gonna know your name

The whole world will know your name

Cause you burn with the brightest flame

Because you are the most dazzling flame

And the world's gonna know your name

Your name will be remembered by the world

…”

The empathy between sports and music, the violent and passionate melody, and the exciting scenes made Liu Tianle's scalp numb and he wished he could run two laps on the field.

Good songs are like this. They can give the audience strong empathy and appeal. Sad songs can evoke people's sadness. After listening to an inspirational song, you will feel a little more ambitious and courageous.

At this moment, a new message came from QQ. I clicked on it and saw that it was from Wu Lanlan.

[Thank you for stepping down, I have already stepped back (smiley face)]

Liu Tianle, who was aroused by the song, suddenly became excited and replied a message.

[I heard that you are studying at Zhejiang University and want to travel to Hangzhou recently. I wonder if an old classmate can be a tour guide...]