China Entertainment 1997

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Big D, played by Liang Jiahui, was knocked to the ground by Ah Le, played by Simon Yam, and then hit on the head fiercely again and again. Cao Xuan was looking at the TV with a bit of a grin on his face.

"No one fishes without a helmet."

After "New World" became popular, To Qifeng led a team of people and also made a film about the election of Hong Kong gangs to power, that is the "Black X Club", also called "Dragon City Years".

Although the box office was not high, the DVD and copyright sold well, so the original cast was used to film "Black X Club 2: Harmony is Most Valuable".

Different from "New World", these two films follow the purely local gangster route of Hong Kong, with a strong atmosphere of urban gangsters, and the style is also Du Qifeng's unique realistic and dark style.

This also leads to the fact that the quality of the two movies is not problematic, but the commerciality is obviously worse than "New World" by more than one level.

Although the latter has been suppressing the protagonist, the narrative structure is clear. It seems to be a scattered narrative, but in fact it is closely linked to the protagonist Li Zicheng. The final counterattack is crisp and neat, and all the depression that the audience has suppressed before is poured out.

The two “Black

Especially in the first part, if I don’t know much about the characteristics of the Xiangjiang Society, I can’t figure out many plot points of the story.

It can be said that this is a good movie, and you have to savor it carefully several times to figure out the taste.

"New World" is also a good movie. Not only can it be carefully considered, but more importantly, it can make the audience enjoy watching it for the first time. It naturally has higher commercial attributes.

Just like "New World" is often compared with "Infernal Affairs", because it is also a gang election and it is the same director, "New World" has often competed with "The Black Society" in the past two years.

Most audiences in the Greater Bay Area and mainland movie fans who like Hong Kong culture may prefer "The Black Club" with its strong Jianghu atmosphere, but most ordinary mainland audiences prefer "New World".

But no matter which one of the two movies you like, you all understand one thing: you must wear a helmet when fishing.

In "New World", Liang Jiahui played a gangster who was stoned to death by Vietnamese killers while fishing. In "Black X Club", he was also attacked and killed while fishing.

Whether it was Du Qifeng's deliberate prank or an accidental coincidence, these two classic movies have made Liang Jiahui inseparable from "Fishing with a Helmet" in his life.

While watching the excitement, Hu Jing came in, took off her high heels, and collapsed on the sofa.

"so tired."

Cao Xuan skillfully lifted the Donggong Empress's leg and gently kneaded it: "If you don't tell me, why don't you let the people below do it? Who asked you to charge into the battle by yourself?"

"That won't work. Everyone in the company is watching. As the vice president, some people were whispering privately that if I don't show up for the year-end inspection, it will really become nothing."

The end of each year has always been the busiest period of the year. The stars work according to the Gregorian calendar year, so December and January of the Gregorian calendar are the busiest two months at the beginning and end of the year.

However, after finishing this busy period, the Spring Festival is basically not long ago. Not only is there an annual meeting but also annual leave, so you can take a short rest. In addition, there are year-end bonuses, which makes Fanxing employees feel happy and sad at the same time.

Everyone in the company is busy, and the supervision department led by Hu Jing is no exception.

A comprehensive review of Fanxing Group’s upper and lower departments and subsidiaries will be carried out, instructions and rectification opinions will be issued on relevant issues, and a detailed report will be compiled on this year’s supervision work.

The person in charge, Hu Jing, not only has to supervise the work of the Supervision Department, but as the vice president, she also has to participate in some high-level summary meetings, making her very busy every day.

In fact, Hu Jing doesn't have to take care of these matters personally, and it doesn't matter even if she becomes invisible. With Cao Xuan protecting her, no one can really trouble the boss's wife.

But there must be a lot of private discussions. Hu Jing is relatively strong. He doesn't want company employees to treat her as a high-level vase to watch, so he can only go into battle in person.

But now the gossip is gone and the limelight is out. Even though he is exhausted every day, Cao Xuan's massage techniques are also improving rapidly.

"It's better to be the boss. We working part-timers are exhausted, and you can just sit at home and watch DVDs."

Hu Jing had suffered enough and took the initiative to join the working class. When she got home, she quarreled with the capitalists. Cao Xuan couldn't laugh or cry and didn't argue with her.

"I heard from Li Yan that he's almost too busy. It's okay to relax a little. After the Chinese New Year, we will go abroad for a trip. I asked someone to buy an island before, but I haven't decided whether it will be in Asia, the Pacific or the Atlantic. This time I can do it while I have time. Go on a field trip.”

"You really want to buy an island."

Hu Jing was shocked. Cao Xuan had mentioned this before, but they all thought Cao Xuan was joking and did not take it to heart.

Unexpectedly, Cao Xuan not only thought about it, but also started to prepare for the inspection.

“I can’t do it if I don’t buy it.”

Cao Xuan was also very sad: "Do you think I still have privacy now? I bought a horse farm and went to play once, but the media found out.

You've seen me in the UK before. Not everyone knows me, but I'm not a stranger. The paparazzi on Fleet Street are the ancestors of Hong Kong's paparazzi. They have great noses. When you drink a cup of coffee, they have to pick it up and let it go. Sugar cube.

As for the few houses in our family, they have not been exposed until now. I spent money and resources to hold them down.

In this way, it is no secret that Caojia Hutong and Dashizuo Siheyuan are on the Internet. It’s just that I let people set the pace and muddy the water.

Racecourses and farms are not secretive enough after all. Building an island not only isolates them from the outside, but also has a good view. You don’t have to worry about anything, and you can have a good time. "

"If you want to buy it, just buy it."

Hu Jing was persuaded by Cao Xuan and began to imagine how to build the island. Cao Xuan also opened up his chatterbox and talked endlessly about his extravagant thoughts.

In addition to the above reasons for buying the island, there is another thing: Cao Xuan has too much money and really has no place to spend it.

Although he has done a lot of charity and invested in some domestic weak industries, some of which are even thankless, but even so, the growth rate of Cao Xuan's wealth makes him worry every day.

How to spend so much money?

You can't keep so much money at home every day and wait for it to depreciate. Cao Xuan is not a stingy person, so he can enjoy what he deserves.

But he doesn't have many hobbies, and because of his personality, although he is willing to spend money, he doesn't want to waste it deliberately.

Buy a bunch of luxury goods and burn them at home, buy some porcelain and ancient jade and smash them to pieces, crash and scrap two Rolls-Royces or Lamborghinis, go to a bar and club and say that Mr. Cao is paying for today’s consumption, and the money has been spent. But this is not enjoyment, it is pure stupidity...

Money spent is money spent, and Cao Xuan still values ​​​​the two characteristics of practicality and value preservation.

So I wanted to build a small island and a private world to satisfy my dream of infrastructure and paradise. It is both practical and a value-preserving asset, and it can be regarded as "thrifty and diligent".

Thinking of this, Cao Xuan couldn't help but pat his right hand in annoyance. He still couldn't get rid of the simple habits of being born in the countryside and would not spend any money.

It seems that I have to discuss it later with others and seriously ask for advice on how to experience the happiness of the rich.

Just like today, when I have nothing to do, I don't go out to indulge in extravagant things. I just watch DVDs at home, and I won't be able to save my bank account if I go out.

Boss Cao hated the iron, so he decided to take Donggong Empress to have fun. As a result, the two of them discussed it at home for a long time. Either the place was not suitable, or they were not interested.

After much discussion, the two decided to watch TV at home.

Cao Xuan didn't know whether he should cry or laugh.

To sound better, it means that you never forget your original intention and to be true and down-to-earth. But to sound worse, it means that you are born with a poor life. Mountain pigs cannot eat fine chaff.

But wild boars will be wild boars. Cao Xuan just regrets that he doesn't know how to spend money like water. It doesn't mean that he is ashamed of it. Continuously accumulating wealth is not a kind of happiness.

He envies others for being smart, and others are jealous that he can make money...

…

Hu Jing had no interest in gangster videos, so she watched TV directly, tuned to Beijing Channel, and did not forget to explain.

"I heard from my colleagues that "The Voice of China" premiered on Beijing Channel. It will be replayed today. Let's see how good it is."

Hu Jing mentioned this, and Cao Xuan also had an impression. With the four great mentors together, Cao Xuan did not interfere too much in the show, but some information was still clear.

As a new music talent show that Fanxing is determined to launch, "The Voice of China" has been frantically snapped up by various TV stations.

Zhejiang TV station, which had a good cooperation with Fanxing on "Run", offered a sky-high price of 80 million, hoping to package all "The Voice of China" in one go.

Suzhou TV, which cooperated with Fanxing, added another 5 million to the original 80 million offered by Zhejiang TV, while Hunan TV, which had deep pockets, directly asked for 100 million.

In 2008, for a variety show that had not gone through any pilots, this price was no longer terrifying.

As long as Fanxing nods, not only will all the production costs be repaid, but also a huge profit will be made. In addition to the income from sponsored advertising and other income, it will be a mouthful.

But before Fanxing could nod, Beijing TV released Wang Zha, and all "The Voice of China"-related advertising revenue was divided into half of Fanxing's, and an additional 40 million in cash was added.

TV station advertising revenue is the foundation of the TV station's revenue, which is not something ordinary programs can get.

"Stars of Tomorrow" was so popular that it only tasted some sweetness in the first season, and it was only in the second season that Stars got certain rights.

"Run" can be called a national variety show, and "If You Are the One" is also a phenomenon, but they still haven't taken much revenue from advertising TV stations from Zhejiang and Jiangsu Satellite TV.

Beijing TV Station is willing to spend half of the related advertising revenue and 40 million in cash, which can be said to be a huge investment.

But then again, this is not a gamble. "The Voice of China" exploded and Beijing TV Station suffered a huge loss, but if it did not explode, Beijing Station's losses would be limited.

It's hard to tell whether this approach is smart or stupid.

But Beijing Channel has no choice. "I Love to Remember Lyrics" is mediocre, and other programs are not particularly outstanding. "Tomorrow's Star" is not available, and Beijing Channel does not have a trump card program to highlight the show.

Comparing Suzhou with "If You Are the One", Zhejiang with "Run", "Happy Camp" and Hunan with the newly launched "Tian Tian Shang" this year, Beijing and Taiwan are in urgent need of ace variety shows.

An ace variety show with huge influence not only generates advertising revenue, but also brings great benefits to the TV station.

For example, Hunan TV is now the number one local satellite TV station. This is largely due to the reputation accumulated by "Happy Camp" and "Super Girl".

The strong rise of Zhejiang Province and Taiwan in later generations is also related to the production of popular variety shows such as "The Voice of China", "Running Man" and "Ace vs. Ace".

Even for most viewers, TV series are broadcast on any channel, and they will not deliberately remember the TV station except when watching dramas. However, variety shows are mostly exclusive, which is the signature and fan base of a TV series.

Yes, TV stations also have fans.

They are career fans of television stations, chasing the influence and ratings of popular variety shows produced by their own stations.

The most famous one is the fan of Hunan TV station [Mango Essence], which claims that it only needs ratings but not word-of-mouth, and would rather Douban's "Mother's Way" with a rating of 2.8 than "Tiansheng Changge" with a rating of 8.2.

Which TV series or actor has high ratings, no matter what the reputation is, is their god.

Many works of Jin Dong and Liu Tao have poor reputations, but they don't care. Just because the TV series has high ratings, they put them on the altar and call them Queen Mother Mang and Duke Mang.

Similarly, Chen Kun's "Tian Sheng Long Song" has a good reputation, but because the ratings fell below the lowest point in Hunan Province and Taiwan, it attracted the siege of mango spirits. The nickname "Pu Kun" was first used by these people. .

Of course, there are still relatively few such extreme fans. Most fans of TV stations refer to regular viewers.

Long-term and stable popular variety shows can attract and consolidate a large number of fixed audiences, which not only increases the ratings but also enhances the influence of the TV station.

In the past two years, Fanxing has been a good performer on major TV stations. Artists have been given generous resources, and various welfare and generous policies have also contributed to Fanxing.

Having a steady stream of high-quality TV series in hand is actually the second most important reason. Several top variety shows are the most critical bargaining chips in Fanxing's hands.

One divided and one bought out.

This choice is not difficult to make. You may want to get paid for a normal salary, but Fanxing, who has created many top programs, has enough confidence.

If Jingcheng TV is willing to take a gamble, Fanxing will not be a coward.

The two parties signed a contract, which premiered yesterday. Cao Xuan didn't pay attention. After learning the news, he sent a text message to the person in charge to ask, and got a call back soon.

Ranked first in ratings during the same period, top three in Baidu's all-day search index, the number of people discussing related topics on Weibo exceeded 6 million, 24-hour Weibo hot searches for "The Voice of China" totaled 16 hits, and the total number of four instructors increased within one day With nearly a million fans, the advertising fee after the first issue doubled several times.

In two words, this show is a blast!

Cao Xuan didn't ask any more questions, and the excited words from the person in charge of the variety show department only received a snap of his fingers and a decent compliment.

Hang up the phone, put the phone away, and watch the replay on TV quietly with your wife.

The main star of "Run" is Liu Yan, and "If You Are the One" is a collaboration with Jiangsu TV host Meng Guangtou. Only the star brother Hua Shao is idle.

However, Fanxing did not treat him badly. The previous flagship program "Tomorrow's Star" was hosted by Hua Shao's partner Liu Yan.

He himself also has other programs in Fanxing, but the performance and influence are far behind "Run" and "If You Are the One", and even "Tonight" produced by Liu Yan and Xiao Hei Fatty is not as good as it.

However, Fanxing still did not give up on him and handed the host of "The Voice of China" into his hands.

Hua Shao lived up to expectations. He thought about a set of advertising slogans and read them out at a very fast speed. It is said that it took less than a minute to write more than 200 words. He also spoke clearly and could understand every word and sentence. It was his brain It’s easy to lose track of.

But this does not affect the spread of the advertisement. On the contrary, it is full of gimmicks, but it makes the advertisement out of the circle, and Hua Shao himself and the program "The Voice of China" also come into the limelight.

There is no doubt that this is a successful marketing example!

After Hua Shao appeared, the show started. The routine was very similar to the original version. The contestants appeared directly + had interviews and confessions backstage. Family members, friends and Hua Shao were waiting backstage.

The four instructor chairs were flipped with their backs to the stage, and the material was selected based solely on singing. There were 100 to 200 live audience members, but they were negligible. It was basically an atmosphere group.

The first person to appear on the show was a middle-aged man wearing a military coat and a simple face. Cao Xuan almost choked to death with his first words.

"My name is Zhu Ziwen. I come from the countryside of Shandong Province. I am a farmer. My usual hobby is singing..."

After the shock, Cao Xuan quickly calmed down. Indeed, it is difficult for a player like this to get ahead in the general draft. They basically have to go to the common people's stage "Avenue of Stars", or they are now playing "The Voice of China" without any barriers. .

As for Brother Dayi’s debut program, the originator of the local variety show "I Am a Big Star" that countless young people in Shandong Province are ashamed to talk about, will not be born until 2010.

And "The Voice of China" was also released four years ahead of schedule, from 2012 to 2008, because of Cao Xuan's butterfly effect.

Taking into account Cao Xuan's reputation among fellow Shandong people and the brilliance of "Tomorrow's Star", it is reasonable to attract Brother Dayi to come out early.

As for why he wore a military coat on stage, Cao Xuan understood the reason as soon as he thought about it.

Deliberately creating gimmicks, it can also quickly establish the barrier-free sign of "The Voice of China".

After all, the audience saw that such a rural man could successfully advance to the next level and win the favor and competition of celebrity mentors. The huge contrast can directly capture the audience.

You must know that 2008 is still an era when grassroots culture is prevalent. The grassroots at the bottom chasing dreams and counterattack is a drama that everyone can’t get enough of.

Don't even say it was 2008. One of the characteristics of Yang Chaoyue, who became popular in 101, is his grassroots down-to-earth attitude. Mao Buyi was supported by countless people when he participated in the draft. In addition to his own talent, his grassroots amateur attributes also gave him a lot of bonuses.

Even the basketball rapper Kun, whom many people ridiculed, a major factor in his success at that time was to fight against capital and crush the group of trainees with corporate backgrounds as an individual trainee.

Regardless of whether these are characters and marketing, judging from the effects, audiences of talent shows will always like this routine.

Of course Brother Dayi is not the protagonist of "The Voice of China", but his peasant attributes bring a strong grassroots attribute to the show and also allow the audience to deepen their sense of involvement.

Cao Xuan might have been a bit naive in the past. Now that he has become a boss, he has seen more of the company's projects, and he understands these variety shows more and more.

We do not rule out some real dark horses and unexpected situations, but it is true that many plots are specially packaged or guided by the program team, especially some favorite dramas that the audience loves to watch and are very popular, and they are even more generous in arranging them.

The program team will never go against the audience,

"Lang Jie 3" Wang Xinlin is very popular, and the number of scenes will increase immediately. Everyone likes to see Xue Kaiqi and the young lady interact, and it will definitely become more and more "coquettish" in the future. I want to see Na Diva and Ning Jing having sex, but the two just don't do it. The program team also wants to make trouble for them...

Cao Xuan doesn't fall in love with variety shows because variety shows are too fake. He likes acting, but he doesn't want to act in the show as it's very boring.

However, he doesn't fall in love himself, but he likes to watch others fall in love. At the same time, he doesn't like gossip about himself, but he likes to eat other people's melons.

Cao Shuangbiao Xuan

With his green military coat, rustic accent and weathered face, no matter what he is like in private, his appearance is definitely that of an honest farmer in the public mind.

As soon as he appeared on the stage, even Hu Jing got excited and wanted to see what this guy was capable of, and then she was stunned.

Putting aside everything else, Brother Dayi still has some abilities. His rich and powerful bass is a gift from God. Although his singing skills are nothing in the eyes of professional singers, they are still decent. At least in the eyes of laymen, they are very amazing. .

Cao Xuan had a general understanding. This fellow knew how much the other party weighed, could not read music, had no professional training, and learned bit by bit from TV and radio.

With such strength, it is difficult to reach the end of the stage of "The Voice of China", but with two stunning appearances, it is not a big problem.

In any case, Brother Dayi was the first singer to appear, and the program crew must have said hello.

Even though several instructors had already heard that the show was fishy, ​​they couldn't help but fight for the effect of the show and because they felt it was unique, and Liu Huan finally won the show.

The following singers also had different identities. One was a bar singer, one was a mother, and one was a music teacher.

I can’t say that they all have received professional training, but at least they are all real Kung Fu masters, and each of them has two unique skills in their hands.

Especially that mother, looking at Wen Wen, who is quiet and thin, she sang "Legends Never Die" so passionately and explosively that even Cao Xuan, the original singer, was shocked.

And this baby girl is also the first contestant to receive a collective turn from four mentors. The major mentors often come up with strange tricks. Eason Chan even called out 32 concerts next year, but Han Hong finally won the contest by playing the same-sex card.

After a few players, some of the characteristics of the four mentors were basically revealed.

Liu Huan is mature and prudent, and his role in calming the situation is even greater.

The person responsible for controlling the situation is Han Hong, who has a straightforward and domineering temper.

Eason Chan is lively and joking, and he mainly competes with Han Hong for people.

Ren Xianqi has a gentle personality and cooperates with Han Hong. The latter has a violent temper and sometimes makes it difficult for the contestants to get off the stage, so it is his turn to take action. At the same time, he is gentle when he needs to be gentle, and he has to grab when he needs to, and occasionally provokes Han and Chen.

Although this is the first episode of the show, the four mentors have actually been working together in private for a while.

Moreover, the order of the contestants on stage was shuffled at a later stage, so the four instructors seemed to be a first-time team-up, but in fact they had been working together for a while, and they cooperated with each other quite well, and they joked and joked back and forth.

The biggest selling point of "The Voice of China" is the contestants and mentors. If there is no problem with these two aspects, the program will be more than half successful.

Needless to say about the players, Fanxing carefully selected them, which can be said to be a hidden dragon and a crouching tiger.

The four mentors cannot be said to be comparable to the original version, but they each performed their own duties. At least in Cao Xuan's opinion, they performed well. When the relationship becomes more familiar later, they will probably perform better.

When the person in charge of the variety show department reported just now, Cao Xuan already roughly knew the situation.

Beijing TV's related advertising revenue was originally 50,000 per 15 seconds, but now it has at least tripled, which is 150,000 per 15 seconds. The miscellaneous advertising adds up to about 6 million in a single issue.

The key is still the beginning. If the second phase performs better, Beijing TV will have to increase the price. Fanxing’s internal estimate is that the peak price for the first phase is 15 to 20 million.

"The Voice of China" has at least a dozen issues. Based on the 50% share plus the 40 million, the revenue will definitely exceed 100 million.

Coupled with the sponsorship and placement of advertisements earned within the program, "The Voice of China" has brought direct revenue to Fanxing of no less than 150 million.

Excluding the share of SMS rankings, the other income of "The Voice of China" is higher than that of "Star of Tomorrow" in the previous two years.

It can be seen that the variety show market is becoming more and more prosperous, and TV stations are spending all their money to get involved.

However, the rolls come back, but Jingchengtai does not suffer.

"The Voice of China" is a hit, and the 40 million yuan spent will definitely be repaid, and a huge profit will be made. There are countless other hidden benefits brought by another ace program.

All I can say is that both companies made the right bet, a win-win situation!