China Entertainment 1997

"call…"

Cao Xuan blew away the non-existent dust, wiped the Huabiao Best Actor trophy in his hand with a handkerchief, and then placed it in a glass cabinet.

He took two steps back, touched his chin and quietly admired the row of Best Actor trophies.

Needless to say, although the Huabiao Award is small in size, it looks like a small Huabiao Pillar, with dragons and phoenixes on the pillar body, auspicious clouds carved on it, and the whole body is golden. It is definitely the most beautiful among these trophies.

"Don't look at it. I've been playing around with it for a day at home and I'm still not tired of it."

Zeng Li, who had returned home from the filming of "Sword Rain", watched this scene while leaning against the door and couldn't help but complain.

Cao kept saying that he didn't care much about the Huabiao Award, and he boasted that he was a useless actor, but his body was very honest, and the trophy was almost reflective when he touched it.

"You are jealous."

Cao Xuan ignored her, turned around and hugged his precious daughter who was climbing the threshold with short legs, pointing to a row of various trophies with great pride.

"Look, this is your father's medal of honor."

"wanna play."

Little Cao Li grabbed the trophy, and Cao Xuan quickly took it away.

After receiving the award yesterday, his daughter wanted to play with the trophy, but he didn't take it seriously. As a result, one of them failed to watch and fell directly.

Fortunately, the child was not very strong and could only make a small mark, otherwise he would have to contact the organizer to ask if he could exchange the trophy.

"Go on and say something."

Zeng Li sneered, Cao Xuan ignored her and took a few Barbie dolls to coax his daughter who was clamoring for the trophy.

Ignoring the girl who was struggling to break the baby's thighs, Cao Xuan turned to look at Nishinomiya Empress: "Are you going to Japan this time to have sex? I'll take you to have fun."

"I'm not going. Then you'll just be busy with the movie. It's boring to be sneaky for two days."

Zeng Li took his daughter and told her not to bite the baby: "After filming for several months, I want to get close to the child. Besides, Yuan Quan is getting married soon, so I have to help."

"That's okay."

Cao Xuan didn't hesitate. Now his popularity in Japan is not much worse than that in China. It would be really inconvenient for him to travel there with Zeng Li.

After teasing his daughter, Zhang Chong called to report on the flight route for tomorrow, and Cao Xuan simply packed his luggage.

Cao Xuan and the others have already had experience in packing their luggage when they go out all the year round. They don’t have many things, and they mostly contain commonly used personal belongings. They always have several sets at home for easy use, which is very convenient.

Soon, the suitcase was packed, and Zeng Li helped check it.

"Bring two more clothes. It's hot and you need to change frequently. It's not easy to buy in Japan."

Cao Xuan never likes to bring clothes, as he thinks they take up a lot of luggage, so he just buys them if he needs them. He doesn’t choose clothes anyway, except for a few custom-made clothes, they are basically seven wolves.

Because of this, Cao Xuan is the one with the most new clothes in the family. He has hundreds of sets every year and can never wear them out, so he packs them up and donates them every year.

Of course, they were all donated anonymously. Otherwise, if it were revealed that the clothes were worn by Cao Xuan, there would be no telling how many people would rob them, and it would be hard to say what they would use them for.

If he gets some kind of Heavenly King's original battle suit, Cao Xuan won't be able to rest in peace until he dies...

"No need to bother, there is also a store in Japan called Seven Wolves."

It has been almost ten years since Cao Xuan officially endorsed the Seven Wolves in August 2000.

During this ten-year period, the Seven Wolves witnessed Cao Xuan step by step from a fledgling popular idol to a world superstar.

The two parties have been tied together for a long time, and the Seven Wolves even gave Cao Xuan 40% of the shares in the company on the condition of Cao Xuan's lifetime free global endorsement + partial investment.

However, this condition is actually not a loss. Because of the binding to Cao Xuan, Septwolves has huge popularity. It only needs to invest regular advertising fees every year, and the results obtained are much better than those clothing companies that have spent sky-high prices.

However, it's just an advertisement. The most important thing is that Cao Xuan's popularity and popularity continue to help the Seven Wolves gain popularity.

It turns out that Septwolves is only positioned in the domestic mid-range market, and even in many cases does not let go of the low-end market. However, with Cao Xuan's endorsement, Septwolves appeared on major domestic headlines.

Later, the Seven Wolves even appeared in international headlines, including the Grammy Awards, Oscars, global concerts and many other occasions.

Thanks to Cao Xuan's tireless efforts, the level of the Seven Wolves has continued to rise in the eyes of the outside world.

Septwolves also seized this opportunity, hired outstanding designers at home and abroad, optimized clothing design, improved product quality, focused on franchise management, and made a series of improvement efforts, and finally succeeded in moving from the mid-to-low-end to the mid-to-high-end and even the affordable luxury market.

In 2007, it surpassed Rimba Men's Wear and became the No. 1 men's wear brand in China. In the 2008 Beijing Olympics, it even won orders from some athletes and volunteers.

And in 2008, leveraging Cao Xuan's influence, Septwolves officially announced its entry into the Asian market, with direct stores and dealers in more than a dozen countries including Japan, South Korea, and Singapore.

It is easy to save advertising fees, but improving the quality of one's own brand and successfully entering the international market cannot be achieved by an enterprise's own efforts.

Cao Xuan definitely played a major role in this, which is why the Seven Wolves were willing to give up a large number of shares to bundle them.

Because of this incident, Septwolves and Cao Xuan not only became a business legend, but many people also studied the success of Septwolves.

In addition, various data on products endorsed by Cao Xuan such as Pepsi, Samsung, and M-Zone have also been mined by interested parties and found that the advertising effects are excellent.

However, since these are all large companies with huge fundamentals, various increases are just the icing on the cake, unlike ordinary companies like Septwolves, which have undergone earth-shaking changes almost entirely because of Cao Xuan alone.

Because of this situation, the success of the Seven Wolves has a certain degree of specialness and even cannot be replicated.

Even if Cao Xuan is now fully committed to endorsing an ordinary company, without the legendary nature of both parties growing up together, the effect will be compromised compared to the Seven Wolves.

After all, the Seven Wolves Yu Cao Xuan experienced many dreamy moments.

For example, when Cao Xuan appeared at the Grammy Awards for the first time wearing Septwolves and won China's first authoritative Grammy award, and now Cao Xuan wears another brand to go to the Grammy Awards to purchase goods, they are completely different concepts and meanings. .

On the other hand, with the help of Cao Xuan, Septwolves subsequently introduced elite management, restructured the company, and imitated the business models of later successful brands such as Uniqlo. This is the most critical factor.

Mutual achievement between the two parties is the real core of this matter. Otherwise, no matter how popular Cao Xuan is, if the quality of the brand's hardware cannot keep up, it will just be a waste of the popularity brought by Cao Xuan.

Therefore, perhaps Cao Xuan can achieve another type of corporate success, but I am afraid he will never be able to copy the route of the Seven Wolves...

Therefore, many people also call this success template [Cao Xuan’s Law], or [Seven Wolves Law].

Many reborn business web articles like this model to start with. The protagonist tricks Cao Xuan and tricks him into signing a ten or twenty-year contract at a bargain price, and easily earns him a clothing giant with a market value of nearly 10 billion.

However, compared to operations such as grabbing Cao Xuan's box game, cutting off Hu's shares in Penguin in advance, and letting Cao Xuan work for the protagonist entertainment company, this is already a drop in the bucket.

The first person on the Internet to be raped for free!

Cao Xuan doesn’t even know how many Internet novel protagonists he has passed through. He is definitely one of the top figures in the Internet literary world. Maybe in two years, when these people get tired of writing the routines, he will probably become a poisonous point, and he will be persuaded to quit when he appears. The kind of...

After packing his luggage and putting it directly at the door, Cao Xuan returned to the living room. The Empress of the East Palace was pulling Zeng Li to watch TV, and her hearty laughter spread directly to the yard.

Cao Xuan looked over and saw that Hu Yifei and Zeng Xiaoxian on the TV were using the remote control to pick up girls. They were full of jokes and made Hu Jing and Hu Jing laugh.

Speaking of which, Cao Xuan only remembered it after watching "Love Apartment" today.

Hu Jing and Zeng Li have the same surname as the male and female protagonists of this drama. What a bad fate...

"Hey, come and watch. This drama is quite entertaining, no worse than "Wulin Gaiden"."

Hu Jing, who was so amused, did not forget to give Cao Xuan an advantage, and even possessed the proprietress, and even came up with the idea of ​​​​this drama.

"I checked online and found that this drama is quite popular. Many young people like to watch it. The production company is not a big company. Why don't we invest some money? I think it will make money."

"I know this show."

Cao Xuan sat on the sofa, looking at the young and tender protagonists in the play, and couldn't help but shake his head.

Compared with "Wulin Gaiden", which only featured Yao Dazui, the starring attributes of "Love Apartment" are much more complicated.

Except for Zhang Wei and his aunt, the reviews of others are all flawed, especially Guan Gu and Zeng Xiaoxian, who are also considered controversial figures in the entertainment industry.

"How is it? Is it successful or not? I think the investment is not big. It can be done in a few million dollars. Once the TV series is sold, it will be good to put it on Penguin Star. It will fit the audience."

Hu Jing has not been an executive for nothing in recent years. She still has a business vision. She can identify the advantages of "iPartment" at a glance. It is extremely popular among young people and is very suitable for Penguin Star's network route.

"The plot is indeed interesting, but it's a pity that it's all Chineseized."

Cao Xuan had no choice but to show his hands. Hu Jing was quite busy with work. Although she also watched some European and American movies, she mainly focused on movies and watched relatively few American TV series.

Although Zeng Li usually watched some American TV series, including "Friends" and so on, she couldn't quite place the plot for a while. However, after Cao Xuan said this, she really felt that the plot was a bit familiar.

"There is a plot in "Brother Xinzha Chases a Girl" in 1995 that is almost exactly the same as this one."

Cao Xuan is also someone who has watched "The Humility of the Can Wolf". Almost all the "Love Apartment" he watched was completely transformed into "Chinese Apartment". Almost every episode has a plot that can be followed.

His impression of this drama is very average. Of course, he himself is not a good person and is not qualified to comment on this matter.

However, Fanxing definitely cannot invest in this drama, otherwise Fanxing will be found out for producing plagiarized dramas in the future, and Fanxing's reputation will be lost.

"..."

The Empress of the East Palace, who was originally in high spirits, could no longer feel the same way after listening to Cao Xuan clarifying the truth and then watching "Love Movie" on TV.

Cao Xuan, on the other hand, had a calm attitude and pondered over what he had just said: "Plagiarism or plagiarism aside, but this drama is indeed suitable for Penguin Star, and the Internet copyright can be obtained."

"Aren't you afraid that someone will scold you in the future?"

"It has nothing to do with the platform if we are scolded for making a TV series. On the contrary, we can lower the price."

Cao Xuan has never been a good person. Except for some principled matters, his moral bottom line is very low. He made his fortune by plagiarizing, and he doesn't care about using this show.

"Profiteer!"

Zeng Li, the people's teacher, covered her daughter's ears, not wanting little Cao Li to hear such evil capitalist remarks. However, little Cao Li didn't do what she wanted. Instead, she stretched her ears to listen and clapped her hands to support her father.

Boss Cao was greatly relieved and felt that he had a successor.

When doing business, you must adhere to the bottom line, but you must not be too rigid. There is no model company that everyone praises. Only relatively flexible business methods can enable the company to develop healthily.

After being deceived, Hu Jing picked up the remote control and adjusted the channel, and then an angry Sister Shuangzi appeared.

"First, my name is not Hey, my name is Chu Yuxun!"

"Ahem..."

Cao Xuan almost choked to death, and then he remembered that the new drama that has become popular recently is not only "Love Apartment", but "Let's Watch the Meteor Shower" is the real trump card.

Wei Chen was signed by Fanxing, so Tianyu asked Wang Shuoxin, who also debuted in 2007's "Happy Boys", to replace him. The other three were not replaced, and partnered with Sister Shuangzi to produce this mainland version of "Meteor Garden".

Frankly speaking, from the perspective of later generations, this drama is simply outrageous and embarrassing, but in 2009, it was relatively okay.

If you are not an audience with high requirements for watching movies, you can accept the setting of this drama and even find it quite comfortable.

Not to mention the youth group, this drama is extremely popular among college students and below. The student fans of Sister Shuangzi’s drama circle have not been completely dispersed until 2022.

Cao Xuan actually has a deep impression of this drama. In Goldfinger’s memory, when this drama was on the air, he went back to his hometown to recuperate due to poor health. Several neighbor children discussed the drama every day, and his classmates also watched it.

He also watched a few episodes at that time, but later he almost forgot the plot, but he remembered that this drama was very popular, and the famous line "Metusbonwe".

Xiao Zhou is the spokesperson of this brand. The two Chinese kings have contributed a lot to the domestic clothing industry.

But if Cao Xuan remembers correctly, Metersbonwe was on the verge of bankruptcy and closed more than 1,000 stores in three years. I don’t know if Xiao Zhou was still the spokesperson at that time, otherwise there might be a "Jie Lun Law"... …

Hu Jing also watched "Meteor Garden" back then. She figured out the details of the show within a few minutes of watching it, and she felt even more depressed.

"Are there no new dramas to watch these days?"

"Yes, I have."

Cao Xuan smiled: "In September and October, Penguin Star will host two online dramas. One is "Cannon Fodder Counterattack" starring Guo Zhenni, and the other is a small company. But don't underestimate it. Fanxing has already invested in it. Qian cooperated with it.”

"What's the name of that web drama?"

""Mao Liar"."

Empress Xigong covered her daughter's ears again and glared at Cao Xuan. Cao Xuan hurriedly explained.

"It's not the movie we watched, it's a pornographic film, which means little street hustler. The first part has actually been filmed, but it was average. We voted for the second part, and the script is particularly exciting."

"Mao Liar" is the highest-rated online drama on Douban. Although it is partly in the spotlight of a niche audience, it has its merits for being rated so high.

Especially the final chapter, Jiji Fengshen may be a bit exaggerated, but it is indeed particularly brilliant. Even if you pick just one episode by itself, you can make a movie of quite good quality.

Cao Xuan didn't think about this drama at first, and the other party knocked on the door by mistake.

After the establishment of Penguin Star, it consciously acquired some online dramas to fill its resource library. It just finished filming the first part of "Mao Liang" and delivered it to your doorstep.

Although the production of the first part of "Mao Liang" was very crude, it still showed some aura. It just so happened that Penguin Star was short of materials and bought it with money.

During this period, Cao Xuan has been paying attention to the early development of Penguin Star, so he saw "Mao Liar" from the report and asked someone to call him to inquire. The second part is being filmed and written, but due to tight funds, the progress is very slow. .

Boss Cao waved his hand, and not only Penguin Star and Fanxing jointly injected 5 million into the crew of "Mao Liang" to film the second part of "Mao Liang".

Even Cao Xuan intends to let Penguin Star acquire or invest in the company in the future. This team has produced a lot of works, and the quality is also good. It is also a good complement to Penguin Star.

It is impossible for a company like Fanxing to fill the needs of a platform from Penguin Star, and Guolan may not be enough. In addition to other outsourcing, Penguin Star itself also needs to invest or produce films and TV shows to be self-sufficient and save costs.

"It still takes half a month."

Hu Jing was a little discouraged, so Cao Xuan grabbed her and said, "If you don't want to watch a drama, come here to play. Let's clean up in the afternoon and have a barbecue in the yard today."

The Empress of the East Palace looked at the darkened sky, then looked at her watch, and gave him an annoyed look.

"You call it afternoon after seven o'clock?"

"In our hometown, it's afternoon when the moon doesn't appear."

Hu Jing took another look at the sky. It was full of clouds, and there was no shadow of the moon anywhere. She was a little frustrated and asked: "Does cloudy day count?"

Cao Xuan nodded shamelessly: "Forget it, without the moon, it will be afternoon before twelve o'clock in the morning."

Hu Jing: "Bah!"

Zeng Li: "Bah!"

Little Cao Li looked at the two of them and thought it was funny, so he also spat at his father with a chubby face.

"Pooh!"

………

The next day, Cao Xuan, who was on a private plane, rushed to Japan to promote the second part of "Three Kingdoms: Red Cliff". Toho head Hideyuki Takai came to the airport to greet him personally to show his attention.

It’s not just “Three Kingdoms: Red Cliff” that Toho has tasted the benefits of. After all, it is also the local hegemon in Japan. Toho’s position in the Japanese film market is even better than that of the stars.

Last year, a total of seven of the top 20 box office movies in Japan were produced by or produced by Toho. Among the top 10 anime movies at the box office of the year, Toho alone accounted for eight of them, a ferocious batch.

Although the first part of "Three Kingdoms: Red Cliff" ranked second in the box office last year, Toho only received about 50% of the related income as dividends. It made a lot of money, but it did not make Takai Hideyuki so cautious.

But the problem is, he may be able to stay calm with one movie, but he won't be able to stay calm with two or three movies.

Since the second part of "Three Kingdoms: Red Cliff" was released in Japan on August 12, it has gained extremely strong momentum, even surpassing the Hollywood blockbuster "Harry Potter 6" at the same time, winning the championship for two weeks in a row.

As of now, the second part of "Three Kingdoms: Red Cliff" has been released for less than two weeks, and the box office has exceeded 5 billion yen, or RMB 365 million.

Looking at this momentum, "Three Kingdoms: Red Cliff" is likely to break into the tens of billions of yen club.

This is also top box office data in Japan that countless classic anime movies and Hollywood blockbusters cannot achieve.

No matter how well-informed the head of Toho is, he cannot ignore such a film that is destined to be recorded in Japanese film history.

Not to mention that after "Three Kingdoms: Red Cliff", there is also "Three Kingdoms: Guandu". He doesn't know that this movie is not controlled by Fanxing, and even if he knows, he may not care.

Anyone with a discerning eye can see the influence of the Three Kingdoms IP in Japan.

Moreover, Wu Baige's reputation is still very impressive. Fa Ge, Guo Tianwang, Jin Chengwu, and Liu Tianxian are also influential in Japan. Even if they are not as good as Cao Xuan and "Three Kingdoms: Red Cliff", as long as they can cut down half of the box office , Dongbao also makes some money.

Not to mention that this time with Fanxing and China Film, Japanese movies under Toho can also be released in China.

There were two films last year and three films this year. They have taken a piece of meat from Hollywood.

Of course, it's said to be a grab, but it's actually just a stroke of a pen from China Film Group, and these two additions have nothing to do with Hollywood's share.

The share of imported films varies every year, some are more and some are less. China Film Corporation said at the beginning of this year that it was about 20 films, but the exact number is very flexible.

The "Three Kingdoms" series has a large ticket sales in Japan, and it relies on Toho's contribution. This can be regarded as a sweetener given to Toho by China Film.

Cooperate well and everyone will make a fortune together. If Dongbao doesn't cooperate, the subsequent share can be "swayed" or "swayed"...

On Cao Xuan's side, Penguin Star also came forward and funded the purchase of a large number of film and television animation rights owned by Dongbao. The price of the scattered pieces is also considerable.

The key point is that few other online platforms have paid copyright fees, so Dongbao was very touched.

Cao Xuan is not at a loss either. Toho has mastered many high-quality IPs. "Detective Conan" and "Doraemon" are both its works, which is a good selling point for Penguin Star.

At the same time, with a large number of genuine copyrights in hand, Penguin Star can also take advantage of the trend to attack a wave of friendly sites.

Penguin Nanshan Pizza Hut and Fanxing, the top litigious lawyer team in the entertainment industry, are gearing up to get their bonuses.

Youku and Tudou are preparing to go public, and they are afraid of trouble. Maybe they can get a wave of compensation to win them over. There are not many other websites that can compete with Penguin.

Dongbao has long been stunned by all the sweetness and benefits. Facing such a gold mine, he has to think about letting Hideyuki Toi sleep with Boss Cao, let alone picking people up at the airport.

But if you really do this, it will be considered as a complete feud with Boss Cao...

After picking him up at the airport, Hideyuki Takai considered that Cao Xuan was tired from the journey and arranged for him and his entourage to go to a hot spring together, and then found a massage fairy to relax.

After taking a bath, everyone ate together, the Rice Sage cooked rice, and then made sushi for the Sushi Sage, the BBQ Sage grilled lanterns and meat skewers, the Tempura Sage made fried food, and the Tuna Sage cut sashimi...

Cao Xuan sat there watching them busy at work, and suddenly felt like the Jade Emperor.

———

ps: Friendly book recommendation, "The Age of Prosperity of Chinese Entertainment" by Hei Che. The author is old and knows everything about it. If you are interested, you can check it out.