China Entertainment 1997

In mid-July, "Girls We Chased Together in Those Years" was officially released, with a final total of 333 million yuan.

In the mainland box office rankings so far, it is second only to "Kung Fu Panda 2", "Pirates of the Caribbean 5" and "The Founding of the Party".

For this movie alone, Liu Tianxian directly became "the nation's first love", and the number of fans soared by 1.4 million in a single month.

You must know that her size is already 25 million+. It is very rare that such a large size can increase so many fans in a short period of time. She will definitely have a place among the influential figures on Weibo Night this year.

Compared with the increase in the number of Weibo fans, which is not much intuitive, real money in business is the real benefit.

Liu Tianxian himself has already said before that his salary will skyrocket. What's more important is that Liu Tianxian has already negotiated two endorsements with this movie, with a guaranteed income of more than 35 million.

And this is just the result of this month. I believe that I can sign a few more commercial endorsements in the future, and even win first-tier luxury brands.

If before, Damimi worked so hard and worked so hard to achieve a higher commercial income than Liu Tianxian, now the latter's new work is a big hit and he can easily get high-quality endorsements at high prices, surpassing Damimi. Just a matter of time.

The entertainment industry is so cruel, winner takes all.

Liu Tianxian's new work is a hit, and his popularity has skyrocketed. No matter how Buddhist his personality is, if he just chooses a few business cooperations, Damimi can't make up for it with just the word "hardworking".

Not to mention Liu Tianxian, there is Chen Yao, who became a top star in a short period of time with one movie and also got several good endorsements.

Although the price is not very high, you must know that there are many famous actors who cannot get this kind of cooperation. Even many first- and second-tier artists who are not very popular cannot get such high-quality endorsements and can only cooperate with some unknown brands.

Chen Yao started out as a male actor with over 300 million in movies, and he also has high-quality endorsements. There are many artists in the entertainment industry who can start better than him, and they can be counted on two hands.

However, this is not all the advantages of Chen Yao's start. In mid-July, "The Legend of Zhen Huan" was launched.

This TV series, which stars Zhou Gongzi, Fan Xiaopang, Jiao Enjun, Yu Feihong and countless star actors and actresses, has a cumulative investment of more than 120 million and is definitely the largest production this year.

But high investment also has high returns.

Just because of the above-mentioned series of celebrity names, the popularity before it was aired, and the golden brand accumulated by Fanxing from countless hit dramas over the years, "The Legend of Zhen Huan" immediately attracted the attention of TV stations and online platforms.

After the news was released during the Spring Festival of Stars, Beijing, Shanghai, Shandong Province, Hunan Province, Zhejiang Province, and Jiangsu Province all offered sky-high prices, hoping to win this "King of Drama".

At that time, the three highest bidders, Beijing, Shanghai, and Zhejiang Province, had already bid 2.8 million for an episode.

You know, "The Legend of Zhen Huan" has seventy-six episodes. Under normal circumstances, the price of such a multi-episode TV series is generally lower, but even so, at a price of 2.8 million for a single episode, the entire drama is about the same price Over 200 million.

Such a price is absolutely sky-high for the field of TV dramas.

However, even so, it is still not the transaction price of "The Legend of Zhen Huan". The three TV stations spent money desperately, each one more wealthy than the other.

It wasn't until later that Jingcheng Station couldn't hold on any longer, and after careful consideration, chose to withdraw.

Over the years, Jingcheng TV and Fanxing have had an irreversible relationship and have received a lot of benefits. However, despite this, due to system and management reasons, the overall development is still inferior to that of Zhejiang TV and the rapidly rising Modu TV.

For example, in this competition for the copyright of "The Legend of Zhen Huan", Jingcheng TV's funds are not necessarily worse than those of these two big dogs.

But at the critical moment, I still lacked courage. I felt that spending so much money on a TV series was too risky, so I chose to quit.

The other two companies were determined to win, and after leaving Beijing Channel, they quickly reached a tacit understanding. The two companies joined forces and finally won the TV rights of "The Legend of Zhen Huan" with a single episode of 3.2 million + partial advertising share.

Just from the selling price of TV rights, Fanxing has made a huge profit, and the income from online rights is not bad either.

As I said before, online copyrights have skyrocketed in the past two years, and they are getting bigger every year.

"The Princess" was broadcast at about the same time as "The Legend of Zhen Huan", and Youku spent almost 30 million. There are a total of 98 episodes in this drama, which is almost equivalent to 300,000 per episode.

This price is outrageous enough, but "The Legend of Zhen Huan", which is recognized as the king of dramas, many websites offer a higher price than "The Princess".

But it's a pity that this drama has long been confirmed by Penguin Star, and it is impossible for him to stand aside.

But the brothers have settled the score. Although Fanxing openly favors Penguin Xing, it does not mean that he can have sex in vain. In order to win "The Legend of Zhen Huan", he also paid a price of 550,000 per episode.

Putting aside a few TV dramas that are suspected of insider trading and so expensive that people doubt life, "The Legend of Zhen Huan" has undoubtedly set a new record for normal online copyrights.

But according to this trend, how long can this record last?

In order to kill those small websites and compete for traffic at the same time, several major video websites have entered the stage of hand-to-hand copyright war. They are desperate to spend money.

The prices of subsequent TV series will continue to skyrocket, and they will not stop until all small websites are wiped out and several major video websites cannot hold on.

Due to the stars, Penguin Star has now started the production of some self-made dramas, and the expenditure in this regard will be less than other websites.

Even so, the money was flowing like water. In a short time, more than one billion were gone like water. Cao Xuan was so angry that he pinched his teeth.

Fortunately, he didn't get hot-headed and choose to go it alone, but instead invited Penguin to join him.

Otherwise, the family would not be unable to afford the gold sales cave, but considering other stalls, funds would have to be tight from time to time.

The TV and online copyrights basically make "The Legend of Zhen Huan" very profitable, and the subsequent advertising sharing and pre-roll advertising can also bring in tens of millions.

It's hard to say about overseas copyrights, but you can give it a try and see how much you can earn.

The costs were recovered and a huge profit was made, but Fanxing did not relax internally.

Although they are happy to make money, they are also concerned about the performance of the TV series and are afraid of ruining their golden brand.

You know, the reason why Fanxing TV series can make so much money is that even before the filming of a TV series has started, a TV station has taken over it. The price is 30% to 50% higher than other companies and crews on average, and some crews have more than doubled. The brilliant achievements accumulated over the years.

Normally, everyone is not nervous, but "The Legend of Zhen Huan" is after all one of Fanxing's first large-scale TV series in so many years, with an investment of over 100 million and a gathering of big names.

The one whose cost can be compared is probably the "Feng Shen Bang" in cooperation with CCTV. If the market hadn't grown in the past two years, Fanxing wouldn't have dared to play on such a big scale.

Just kidding, this is an investment of hundreds of millions.

As long as a movie can go to theaters, there will eventually be a way to make money. TV series are different, and a platform must take over.

Aside from the TV station's own investment, except for Fanxing, Qiong Yao, Zhang Dahu and a few other producers, even if they can afford to pay, they are afraid that the TV series will fall into their hands.

After all, the platform owners are not fools. They don’t mean to recruit a few celebrities and then offer you a sky-high price. Otherwise, everyone can just hire a bunch of celebrities.

As long as they have enough money, Liu Tianwang and Cheng Long can also use it to make TV series...

Therefore, although the star lineup is important, it is more of a bonus. The platform side mainly looks at the production side. The production company, producer, director, screenwriter and other behind-the-scenes teams are the key.

Without Fanxing's golden brand, perhaps "The Legend of Zhen Huan" could still make money, but it certainly wouldn't make as much money.

It is precisely because of this that Fanxing is nervous about the performance and reputation of "The Legend of Zhen Huan".

This drama is too noisy, and everyone is watching from top to bottom. If it fails, or even performs mediocrely, it will have a big negative impact on Fanxing.

It affects the whole body at once, and this consequence is likely to trigger the income of related projects in the second half of the year and next year. Many jobs in Fanxing are based on performance. The company's income is less, and everyone's bonuses are also less. No one is nervous about letting go.

The film and television department even called on company employees, relatives and friends on WeChat Moments to watch the show, which is extremely rare among stars in recent years.

You must know that Fanxing has been successful in its film and television productions in recent years, and has done a lot of killing, so that employees have enough confidence in their company's works. Put aside the spontaneous publicity and amway of a few employees, very few people do this.

This time the film and television department semi-officially called on internal employees to do this, which shows the importance and tension towards "The Legend of Zhen Huan".

………

Qin City, Hokkaido Villa

After putting Cao Yang to sleep, Dongxi Ergong and his daughter happily sat on the sofa and watched TV.

The two of them were originally planning to participate in the show, but the script was rejected before they could get it, so they were still very curious about the show. Coupled with the intense publicity in recent times, they immediately became fans of the show as soon as they saw it aired.

The bored Cao Xuan also grabbed a few preserved fruits and sat next to him. He had no interest in TV. He mainly played on his mobile phone, browsed news and chatted.

Mid-July is coming to an end, and another Marvel masterpiece "Captain America" ​​is finally released.

The performance in North America was pretty good, but not as good as "Thor", and the same was true for word-of-mouth.

How can I put it, a story about a kind-hearted boy who becomes a superman during World War II is not particularly popular with everyone.

Many radical movie fans believe that the only thing that shines in their eyes is the post-credits Easter egg that Director Fury hints at that the Avengers are about to be formed.

"Captain America" ​​is mainly sold in the Americas. The three box office locations with the largest box office are North America, Brazil, Mexico, and then European countries.

The box office in Asia is quite sluggish. The mainland box office is expected to be only 50 to 60 million US dollars. Even South Korea, which has always been the most active and usually has a Marvel movie box office of no less than 10 million US dollars, this time it is estimated to be only 3 to 4 million US dollars.

On the contrary, Taiwan Province performs well, with data even better than South Korea, and is likely to become the second largest province in Asia after the mainland.

Taking into account the huge difference in the population base between Taiwan and the Mainland, we can see the temptation of the words "Captain America" ​​to some people...

Compared with "Thor", the performance of "Captain America" ​​can only be said to be qualified, at least Marvel is not satisfied with it.

When its president Kevin Feige chatted with Cao Xuan, he expressed a little disappointment in "Captain America".

However, it is also understandable that this movie is set in the background of World War II. The fight against the Nazis is equivalent to the domestic theme for American and European audiences. It also has super soldier elements. If you are more grumpy, it can be directly classified as an anti-German movie.

In addition, the plot is a bit old-fashioned, and due to the capabilities of Captain America, the special effects and fighting are far less cool than those in "Iron Man" and "Thor".

It is understandable that there is a gap in performance compared to the previous two films.

However, Marvel is worried about the results of the follow-up "Hawkeye".

If the decline can be reversed, everyone will be happy. If it continues to be mediocre like "Captain America" ​​and its reputation declines, then no one can guarantee whether it will affect next year's big hit "Avengers".

This is a big killer weapon that Marvel has been preparing for several years. If this cannon is not fired, many follow-up plans may directly become nothing.

Cao Xuan was too lazy to pay attention to the troubled and hesitant Kevin Feige, but instead invited the slightly frustrated Chris Evans to come to China for a visit.

"Now You See Me" is about to be released all over the world, and most of the countries will do so at the same time. This also means that the team's promotional work is very complicated, and it is likely that they will have to travel back and forth across the continents.

North America, as the largest box office, must not show up, Asia, as Cao Xuan's base, cannot give up, and Europe, if coaxed, will also be a major source of box office.

In order to be able to relax when the time comes, Cao Xuan has already begun to recruit young men.

Damimi deliberately moved the schedule for a month, and Cao Xuan was going to trick Mr. Tao and others into taking the next step.

At that time, everyone will show up together and participate in some activities, and then divide the work and cooperate later.

Damimi mainly cooperates with promotions in Asia and China. Juan Fu is British and focuses on Europe. Mr. Tao and Hulk stay in North America. Cao Xuan takes Gal Gadot as a reserve team and flies back and forth across the three major states.

Boss Cao swore that he had no selfish motives in leading Gal Gadot. It was purely because the latter had followed the "Fast and Furious" series around the world and had certain experience.

Yes, it is like that!

Cao Xuan was having a good time, and the first episode of "The Legend of Zhen Huan" was also aired, and the ending song "Phoenix Flying" sung by Liu Huan played.

"The Legend of Zhen Huan" has two theme songs, one is "Phoenix Flying" and the other is the opening song "The Beauty Tribulation" sung by Yao Beina.

Both songs were "composed" by Cao Xuan, and they are also a major selling point of "The Legend of Zhen Huan".

Cao Xuan hasn't written songs for TV series in a while, and he hasn't written much for movies. It's rare to write a song, which can attract the attention of many fans and arouse a certain amount of discussion.

"Looking forward to the bright moon, looking forward to the rising sun, looking forward to the spring breeze

The wind can't help but bring rain and snow, destroying the plum blossoms and branches.

The phoenix is ​​flying, its feathers fluttering, disappearing without a trace

Listen to the drizzle of the parasol tree, rustle its leaves, and let the wind shake the memory

…”

Empress Nishinomiya listened very seriously: "The lyrics are so well written, why don't you sing it yourself."

"I can sing it, but only Brother Huan can sing this song to express the weight of history and the desolation of the bitter resentment in the palace and the end of the song."

Zeng Li thought about it. Cao Xuan's singing skills may not be bad, but Liu Huan's style is unique. Some songs he sings are tasteful. Others may not be bad at singing, but they are not the same as before.

Hu Jing paid more attention to the plot of "The Legend of Zhen Huan": "The filming of this drama is really good, the service is beautiful, the lines are exquisite, and the acting is good, but the pace is a bit slow."

"Slow down, that's right. It's not a show to show off, and the drama will only become more interesting when the foreshadowing begins and the palace battle officially begins."

The drama "The Legend of Zhen Huan" has many advantages, but its only shortcoming is that it is a bit too slow.

In fact, it is not completely slow. In the previous episodes, some conflict points and exciting points were set up, but the performance was not obvious, which is a bit unfriendly to some viewers who like high exciting points and quick conflicts.

But it is this slow-burning style that makes the whole drama come alive, making "The Legend of Zhen Huan" very watchable and never tire of it. Every time you watch it, you will find new surprises.

It even formed [Zhen Xue], and countless viewers watched it carefully and repeatedly, finding out new details and analyzing and interpreting it in various ways, and never tired of it.

However, as long as the TV series is not completely popular, this style is destined to suffer.

The premiere ratings of "The Legend of Zhen Huan" were not very high, only 1.6.

This data is actually not bad, ranking first in the same period, but considering the weight of "The Legend of Zhen Huan" and the commotion it caused, it can only be said to be quite satisfactory.

You must know that the premiere rating of "My Fair Princess" not long ago reached 2.4. Although its subsequent reputation collapsed, the ratings also dropped significantly, and it is only about 0.7 so far.

However, the premiere ratings of "The Legend of Zhen Huan" were not as good as "The Princess of My Fair Princess", which inevitably raised a question mark in people's minds.

However, "The Legend of Zhen Huan" is not without its advantages, that is, its reputation is high enough. Although the plot has not yet unfolded, with the performance of the actors and exquisite service, it scored a high score of 8.9 on Time.com at the beginning.

In the same period, "My Princess" was rated 4.5, which is nearly double the difference between the two dramas.

With quite good word-of-mouth ratings, the "failure" of the premiere of "The Legend of Zhen Huan" did not cause much panic. Many people firmly believe that after word-of-mouth fermentation, it can drive ratings.

With this idea in mind, everyone has been waiting for ten days. Although the ratings did not rise fast enough, they have been rising steadily and gradually.

As the plot unfolded, the influence of "The Legend of Zhen Huan" gradually expanded after the initial struggle period, and in the later stages of its broadcast, it became completely popular.

It took almost a month for "The Legend of Zhen Huan" from its first broadcast to its complete popularity, which was longer than anyone expected.

But also because of this month's accumulation, "The Legend of Zhen Huan" became extremely popular after it was released, and the scope and height of its popularity were also astonishing.

The ratings increased from 1.6 in the first broadcast to 3.4, and the number of views of Penguin Star's TV series easily exceeded 100 million.

Suddenly, "The Legend of Zhen Huan" was being discussed everywhere on Weibo, Tianya, and Shiguang.com, and its imitation of Zhen Huan's body became a popular trend.

"The Legend of Zhen Huan" has become a nationwide popular TV series.

Starring actors such as Mr. Zhou and Fan Xiaopang are even more popular. They may have had many classic roles before, but there are very few roles with such a huge influence on the public.

At least the few Rong Xinda TV series starring Zhou Gongzi are not as popular as Zhen Huan, and the same is true for "The Legend of the Condor Heroes".

Fan Xiaopang does have a national-level TV drama role, Jin Suo, but the highlight of a little maid can't compare to Concubine Hua, who can't be suppressed by the protagonist.

As some of the most popular female stars in the Chinese entertainment industry, when they go out now, many people do not call them by their names or nicknames, but call them Concubine Hua and Zhen Huan. This shows how deeply these two characters are deeply rooted in the hearts of the people.

And Chen Yao, who played the second male lead in "The Legend of Zhen Huan", had just experienced a big hit, and immediately ushered in a wave of fire.

Its rise is so fast and its popularity is so high that even Hu Ge, the first brother of Fanxing, was a little bit bitter and jokingly suggested that Chen Yao should film "Armor Warrior 3".

Otherwise, wouldn’t the law that stars with stars in “Armor Warriors” must become popular would be broken?

Not to mention, Cao Xuan has really considered this suggestion, not to satisfy his own evil taste, but to maintain the long-lasting good tradition of Fanxing...