China Entertainment 1997

The movie "Eagle Eye" can be regarded as a very standard Hollywood commercial film, with themes covering action, friendship, revenge, agents, saving the world and a little bit of love.

Well, the villain in the movie wants to use laser weapons to threaten S.H.I.E.L.D. to hand over Hawkeye, otherwise he will blow up New York.

Hawkeye and Black Widow destroyed its conspiracy, which can be regarded as saving the world to a certain extent.

After the film's premiere, Rotten Tomatoes in North America gave it a 60% freshness rating, and an IMDb score of 6.2. This is not particularly bad among commercial films, but it can still be considered average.

However, many viewers did not say that the film was poorly made. The reason for its low rating was mainly because they felt that the film conflicted with the plot setting they expected.

In a word, the magic reform is too serious!

After all, it was a premiere, and apart from Cao Xuan fans and passers-by, a large part of the first batch of viewers were die-hard Marvel fans.

90% of the time there will be conflicts between fans of the original book and the film version.

Because every fan of the original work has his own understanding and favorite film and television adaptation plan for the original work such as comic novels. For example, if a certain actor plays a certain role, the film studio cannot satisfy everyone, and some fans of the original work will naturally dislike it.

So many times, fans of the original works look forward to the film and television versions of some popular works, hoping to see the world they like.

But when the project really starts to progress, and I find some actors or plots that I don't like, I will resist and scold them again.

This is a difficult problem to solve comprehensively.

Therefore, for most film producers, the market is definitely larger than fans of the original work. The products are not only targeted at fans of the original work, but also casual fans and new audiences.

Of course, the best adaptation should be based on the original work, eliminating the essentials and retaining the essence of the original work as much as possible.

Otherwise, there is no need to spend money to obtain copyrights and names. If the things you shoot are completely different, then there is no need.

This is actually the problem with "Eagle Eye".

The changes are too big. Although part of the storyline and settings are the original plot of Hawkeye, the content is not too much. The entire plot has been greatly subverted and changed, not to mention the introduction of [Qi].

To put it bluntly, Hawkeye is considered a semi-original character. Except for borrowing a small part of the settings, it is very different from the original comic version.

Of course, Iron Man, Captain America and even Thor have also been greatly adapted. Even Marvel itself said that the movie universe can be regarded as a parallel world.

But who told Cao Xuan to be Chinese?

His performance in Marvel has attracted much attention, and now there is a demon reform incident, which naturally arouses a lot of public opinion.

It is said that many Marvel fans have joined forces online to protest against "Hawkeye". This is the first time Cao Xuan has received this treatment.

To be honest, Cao Xuan sincerely hopes that the martial virtues of this group of people will increase and he will be able to see the combat effectiveness of American Sir.

It's a pity that a large part of the people who like comics are otakus. This is true in Asia and the United States is no exception.

The American TV series "The Big Bang Theory" dramatizes this group of comic book fans. Although it is a bit slanderous, it is not completely unfounded.

At least before Cao Xuan left the United States, he saw these people clamoring online every day, but few of them went to the streets to demonstrate.

Not even on the street, even in the comment section of his Twitter, his fans cannot be scolded.

After all, although these people are Internet surfers, their fans in the fan circle are even more powerful.

Not to mention that the vast majority of die-hard Marvel fans are in the United States, while Cao Xuan’s fans are all over the world. As a result, in many cases, it is basically half of the United Nations that encircles and suppresses the United States...

In fact, these negative comments did not affect Cao Xuan much, because aside from the dissatisfaction of these Marvel fans, the reputation of "Eagle Eye" is not bad.

Many film critics and audiences have given it good reviews, so the overall reputation is polarized.

Even with the release of the movie, more and more non-original fans have watched the movie, and the reputation continues to pick up.

The well-known American film critic Pete Paris reviewed the film in his "Washington Post" and Twitter columns.

"I think the quality of this movie is higher than "Thor" and "Captain America," and second only to Marvel's first film "Iron Man."

The smooth plot and wonderful action scenes made me give it an 8.5 rating. Of course, what I appreciate most about this movie is that it does not have some annoying preaching.

I am tired of those endless political correctness and so-called displays of various spiritualities. Although "Eagle Eye" does not avoid these, the content is extremely low. The movie pays more attention to the characters and plot lines.

I believe this is definitely Cao's handiwork, and this is what I prefer about him. He will not instill too many certain principles or thoughts, but will stop at the point and let the audience ponder and think for themselves.

This kind of Chinese-style implicit blank space has also been reflected in the "Hurricane Rescue" series before.

I didn't have a high opinion of "Now You See Me" before, just because this movie fell into the common problem of those Hollywood commercial movies. Fortunately, "Eagle Eye" has changed it again.

It’s also worth mentioning that “Hawkeye” is very restrained in its emotional expression.

The emotional breaking point of the entire movie is the moment when Barney dies, but it is not overly exaggerated, but more about exploring the inner drama.

I want to praise Cao's acting skills here. I think Hollywood has always underestimated the strength of this Chinese Grand Slam Best Actor. He is not an action star, but a mature, professional and excellent actor.

I even feel lucky for Garfield Andrew. Fortunately, he played a dead body later, otherwise he would have been scolded a lot as a child.

After Barney's death, Cao didn't shed a single tear, nor did he make any too sad movements. Just a few staring eyes and a trembling voice could instantly touch the hearts of the audience.

It’s a pity that Marvel gave him too little room to develop. I hope he will be given more roles to show off his acting skills in the future..."

This film critic is considered a relatively authoritative presence in North America and is quite influential among the media and movie fans.

Also because of his leadership, many film critics also gave quite good reviews, and the box office data were also pretty good.

Although the North American box office of "Eagle Eye" is firmly dominated by "Mission: Impossible 4", which was released at the same time, it can only compete with the "Detective Sherlock Holmes 2" animated film "Rare Treasures" and the Three Kingdoms.

The box office in its first weekend was US$54 million, ranking second in the same period.

The total box office in the first week was US$75 million, ranking third in the same period.

Although Cao Xuan didn't care, the opposition and negative wave still had an impact. There was a certain decline in the box office in the early stage, but the word-of-mouth among passersby picked up in the later period and began to gain momentum again, but the trend was not serious.

Considering the current polarized reviews, the outside world is not sure about the film's performance.

After waiting for the first week's data to be released, and supplemented by various detailed calculations, it is expected that it may be lower than "Thor" and "Captain America", probably around 140 to 160 million US dollars.

Strictly speaking, it is not lower than Marvel's expectations, but there are no surprises.

But soon, Marvel realized that they were wrong. The real surprise of "Hawkeye" was not in North America, but around the world.

………

The vast majority of Marvel fans are in North America. Other regions may have some influence, but they are not as deep-rooted.

Most people will not be obsessed with the plot of the original work. For them, there is not much difference between "Hawkeye" and other superheroes. It mainly depends on the starring role and the quality of the movie.

And this can often maximize the potential of "Eagle Eye".

Cao Xuan + Widow Sister are still very popular around the world, and many movie fans will go to the cinema to watch them.

Not to mention the quality of "Hawkeye" compared to other movies, within Marvel, it is unanimously considered to be second only to "Iron Man".

"Captain America" ​​is the main theme. In fact, it is not very interesting, and the name is a bit discouraging. Not all countries like the United States.

The plot of "Thor" is okay. It focuses on special effects. In Europe and the United States, there will be a mythological bonus. In other regions, if you just look at the story, you may not think this movie is bad, but it is not very classic.

I dare not say that the plot of "Eagle Eye" is better than that of "Thor", but the advantage is that it is simply about fighting villains, and any country or region can be directly substituted.

At the same time, the plot of this movie is extremely smooth, with smooth flow and constant fighting scenes. In the words of the audience, there are few peeing spots.

With Cao Xuan in charge, "Eagle Eye" may not be as good as "Iron Man" and "Thor" in terms of visual effects and special effects, but its action scenes are definitely Marvel's number one.

Even if it extends to all superhero movies, it can be said that it is firmly in the top two spots. As for who the other one is, it depends on the results of the competition among fans.

With a movie like this, if you come for Cao Xuan, you won't be disappointed; if you come for action movies, you won't be disappointed; if you come for superheroes, you won't be disappointed either.

Maybe this movie is not perfect and has many flaws and shortcomings. When a commercial movie can satisfy the majority of the audience without being disappointed, it will never be bad at the box office.

Therefore, after "Now You See Me", "Eagle Eye" starring Cao Xuan swept the global box office.

The box office of "Eagle Eye" in the mainland in its first week was 210 million yuan, which is almost 32 million US dollars. It is indistinguishable from Lao Mouzi's "The Thirteen Beauties".

The two movies once took turns to top the box office rankings, taking in 85% of the Lunar New Year box office, turning other movies in the same period into cannon fodder.

However, in overseas markets, "The Thirteen Hairpins" disappeared, and the main opponent of "Eagle Eye" became "Mission: Impossible 4".

Cao Xuan + Widow Sister and Tom Cruise + Paula Patton + Jeremy Renner are competing at the box office around the world.

It is worth mentioning that Jeremy Renner played Hawkeye in the original Marvel movie.

It felt like Cao Xuan slept with someone else's wife, and then took her daughter-in-law to someone else's house to provoke him.

No matter how shameless Boss Cao is, he is now thinking that if there is any suitable role later, he can get Jeremy Renner to cooperate with him, which can be regarded as compensation.

But now that the two armies are fighting, Cao Xuan has no intention of holding back. Even if he wants to stay, Marvel will not agree.

You know, during the period when "Eagle Eye" was released worldwide.

In Asia, China is approaching 40 million U.S. dollars, South Korea is 15 million, Japan is 22 million, and Malaysia, Singapore, and Thailand are all over 3 million U.S. dollars.

According to estimates, the total box office of "Eagle Eye" in Asia is expected to reach 220 to 250 million, surpassing the summer vacation's "Now You See Me".

Among overseas movies that grossed Asia this year, they were second only to "Harry Potter and the Deathly Hallows" and "Transformers 3," two super hit movies that exceeded $1 billion in global box office.

Europe is not weak either. In the past two weeks since "Eagle Eye" was released, the Russian box office has exceeded 10 million US dollars, the UK, France and Germany have also had 7 million US dollars, and Italy, Spain and other countries have also exceeded 3 million US dollars.

According to this trend, it is not a problem that the total box office in Europe is expected to exceed US$120 million, but whether it can reach US$150 million depends on fate.

Australia's Cao Xuan has always been very popular, but this time there has been a small explosion, and the box office is expected to reach 40 million US dollars.

Even South America has given a helping hand. Brazil, Venezuela, Colombia and Argentina are also quite optimistic about the box office. Not surprisingly, it is not difficult to collect 50 to 60 million US dollars.

Among them, the Brazilian family contributed one-third. The then Brazilian president also talked about the movie in an interview, saying that he was a fan of Cao Xuan and welcomed him to travel to Brazil.

Although Cao Xuan strongly suspected that the president was riding on his own popularity to build momentum for the World Cup and Olympic Games.

But if you don’t reach out to hit the smiling person, let alone if he actually pays for it with real money, Cao Xuan also responded on Twitter, saying that he will definitely go to Brazil to appreciate the charm of the Samba Kingdom when he has time.

In any case, the combined box office from Asia, Europe, Australia, and South America plus miscellaneous box office is expected to reach 450 to 480 million US dollars.

If you include the estimated box office in North America of almost US$150 million, the global box office of "Eagle Eye" may exceed 600 million+.

This is definitely a big surprise for Marvel!

For now, Marvel has produced a total of four movies before "Hawkeye", and the best one is the "Iron Man" series.

The first part had a global box office of over US$580 million, and the second part had a global box office of over US$620 million.

The global box office of "Thor" is almost US$450 million, while "Captain America" ​​is the worst, with a global box office of less than US$340 million.

No matter how optimistic Marvel executives are, their previous estimate for "Hawkeye" was only around US$500 million, and most people even thought it might be lower than "Thor."

Later, the lukewarm North American box office even made them worry that it would not be as good as "Captain America." Some activists even expressed regret for producing "Hawkeye."

Now, Marvel executives have only one idea: how to persuade Cao Xuan to film "Eagle Eye 2".

It is true that for Marvel, almost 3/4 of the 600 million+ global box office of "Eagle Eye" was overseas.

According to overseas box office sharing, Marvel can only get 20% to 30% of the revenue from the producer, and it may even be lower in some regions.

From this perspective, the global box office of "Hawkeye" is almost the same as that of "Iron Man", but there is a huge gap in revenue.

After all, North America accounts for more than 50% of the global box office of the "Iron Man" series. The two movies grossed a total of almost 640 million US dollars in North American box office, making Marvel's mouth watering.

Then again, sometimes, that's not how accounts are calculated.

"Eagle Eye" does not have a high local box office, but it can be obtained from other channels. More importantly, the global box office is more than 600 million, which further promotes the influence of the Marvel Universe.

The previous performances of "Thor" and "Captain America" ​​made everyone sweat.

I was afraid that the Marvel Universe would only be able to blow up "Iron Man", but now the explosion of "Hawkeye" has proved that "Iron Man" is not alone, and also injected a shot into the upcoming "Avengers" in 2012. cardiac.

Therefore, Marvel does not worry too much about the box office revenue of "Hawkeye". As long as the influence is enough, sooner or later it can make up for it from other aspects.

Compared to Marvel's complacency, Cao Xuan is also very happy.

Although "Hawkeye" was a big hit and he couldn't get too much money out of it, he could also make it back elsewhere.

For a movie worth over US$600 million globally, the bonuses to an actor are very scary, including fame, status, influence and salary.

Others don’t know it, but Cao Xuan has released two movies, "Now You See Me" and "Eagle Eye", this year. The total cumulative box office is expected to approach US$1.2 billion.

Many people would say that the summer movie "Now You See Me" was just luck.

Now there is another more explosive "Eagle Eye". Even if there are elements added by Marvel, no one dares to say with a shameless face that Cao Xuan is still lucky.

Cao Xuan is not necessarily the artist with the highest cumulative box office on this planet this year.

For example, Gal Gadot's cumulative box office for "Now You See Me" and "Fast and Furious 5" is no worse than Cao Xuan's.

But Cao Xuan's cumulative box office value is far beyond that of ordinary starring actors. He is a well-deserved core and one-liner.

Among the movies that have exploded globally this year, "Transformers 3" and "Harry Potter: The Deathly Hallows" are movies with a strong IP aura, so even if they change the starring role, they can still sell for money.

"Kung Fu Panda" and "Cars" are animated movies, and they do not use actors as their selling point.

"The Hangover" relies on the plot and the reputation of the previous work. Although "Twilight" also has the halo of actors, it relies more on the plot and IP.

The only actors who can make money by selling their signatures are Depp from "Pirates of the Caribbean 4", Tom Cruise from "Mission: Impossible 4", and Cao Xuan from "Now You See Me" and "Hawkeye".

Strictly speaking, the three of them also have other halo bonuses, and they are not entirely relying on their own efforts.

For example, "Pirates of the Caribbean 4" and "Mission: Impossible 4" are also quite mature IPs with a certain fan base. Aside from Cao Xuan in "Eagle Eye", the contributions of Marvel and Widow Sister are also very important.

But it is undeniable that other movies can continue to be made even if the leading actors are changed, and the results are not necessarily bad.

But if there are no three people in the above three movies, the data will definitely be greatly reduced or even collapse.

There are no fools in the entertainment industry. With his outstanding performance in many movies, Cao Xuan has become a presence that can carry the box office on his own. He may not be as good as adult superstars such as Depp and Tom Cruise, but he should not be underestimated.

Capital is the most realistic thing. If you can't make money, you won't be given an extra penny in salary. But when you can make money for them, the salary won't stop you.

If we talk about "Rescue 3", Cao Xuan offered a salary of 20 million US dollars, which is more or less the leading role in the series of movies.

After the popularity of "Eagle Eye", most Hollywood companies agreed that Cao Xuan's commercial film remuneration would be increased to US$20 million.

For example, Marvel offered Cao Xuan a salary of US$25 million to star in "Hawkeye 2".

Although there is no script yet, the global box office of 600 million+ can overcome all difficulties. In a hurry, Hawkeye and Iron Man fight for Black Widow...