China Entertainment 1997

"Hunting" crew set

In the corner outside the wedding scene, Cao Xuan, who was wearing the groom's uniform, looked at Zhang Zifeng squatting on the ground with a calm expression, lowering his head and asking.

"What's wrong?"

Zhang Zifeng glanced at him timidly, but couldn't help but feel pain on his face, and showed him the wound: "It's a bruise."

Seeing the wound, Cao Xuan hesitated for a moment in his eyes, but he still reached out and pulled Zhang Zifeng up, carried her to the wedding seat, and then went to find her father to take care of her.

Many guests nearby looked at him in shock, but Cao Xuan always had clear eyes.

This scene is the last of the movie. After experiencing all kinds of turmoil, the male protagonist still treats the girl who is the initiator with a cordial and friendly attitude, and is not afraid of the eyes of outsiders.

This is a very clever design, which improves the personality of the male protagonist and allows everyone to see the gentleness and kindness of this man.

The idea of ​​repaying evil with kindness is no longer recognized by most people in modern society, but it is undeniable that this approach does have a rare atmosphere and pattern.

Especially when this attitude is towards an underage girl, it makes him appear to be a gentleman and magnanimous.

Later, Cao Xuan added another scene to explain why he did this through a conversation with his lawyer friend.

Facing the lawyer's confusion, the male protagonist played by Cao Xuan told a fable.

The eminent monk and his disciples were preparing to cross the river. They met a woman on the bank and asked about her. They learned that she wanted to cross the river but was not able to swim. The old monk volunteered to carry the woman across the river on his back.

The disciple was puzzled and asked how the eminent monk could carry a woman across the river, even though he was an accomplished person.

The eminent monk smiled and replied that he was carrying the woman across the river and immediately let go, but the disciple has not let go yet.

There is a famous saying in Buddhism: Not distinguishing between right and wrong is liberation!

This "non-defense" is not a non-defense on the outside, but the pursuit of inner peace. It can also be understood as letting go of obsessions and being free and easy to let go and take on people and things.

The male protagonist cleans himself up, no longer dwells on the past, reconciles with himself, and the eyes and rumors of outsiders are just a passing cloud to him.

After filming this section, Cao Xuan took the initiative to find Lao Mouzi and asked if it was a bit delayed. If the explanation section was cut off and left blank, the effect would be better.

Lao Mouzi was also a little hesitant. On the one hand, he also felt that it might be a little bit redundant.

But at the same time, combined with the last part of the movie, the male protagonist who let go of his obsession was still shot by someone accidentally, thinking that he was hunted prey, the irony is even stronger.

Those who are pure will be pure themselves, but it is difficult for the enemy to be afraid of them.

It is easy to liberate yourself and let go of your obsessions, but it is more difficult to get everyone to let go of their prejudices than to reach the sky.

The two discussed it for a while and decided that they had already filmed it, so they should keep this part and consider whether to add it when they go back to edit. If it doesn't work, it can be made into a trailer.

It just happens to be a short fable that doesn’t spoil anything but also attracts the audience, the best of both worlds.

After filming this episode, Cao Xuan and Lao Mouzi asked for leave and left the crew.

Time comes in May, "Avengers" is about to be released, Cao Xuan will have to go through at least 20 days of promotion period, 1 to 2 weeks in North America, a few days in China, and other countries and regions are also expected to make an appearance.

This was discussed before. A month ago, the crew of "Hunting" had already started to adjust the shooting plan.

During his absence, the crew can film other people's scenes. If that doesn't work, they can stop working for a week or two and wait for him to come back before filming the remaining scenes.

Compared with commercial films, the shooting cycle of literary films is longer, and the schedules of non-popular actors are relatively easier to coordinate.

For example, the crew of "Hunting", apart from Cao Xuan, except for one Yuan Quan who occasionally returns to the capital to participate in some drama rehearsals or commercial activities, the other main creative schedules can completely cooperate with the crew to complete the filming.

The only problem is that the shutdown will cause some extra expenses for the crew, but who will let the crew have Cao Xuan to take care of it.

That being the case, most people don't mind taking paid vacations during filming.

The few dissatisfied people disappeared under the apology gift given by Boss Cao in his own name.

Every member of the entire "Hunting" crew counts as one, and as long as they are official crew members, each one has an Apple 4S mobile phone that was released in October last year.

All mobile phones are standard equipment, and the price is about 3,500 yuan each. There are about 200 people in the "Hunting" crew, and each person has one, which is about 1 million yuan.

However, this money is really just a drop in a hundred to Cao Xuan.

Boss Cao, who has completed a large number of industrial layouts, is now really making money while lying down. The appreciation rate of various companies, stocks, and real estate under his name is like a rocket taking off.

It is no exaggeration to say that Boss Cao is really making hundreds of thousands of dollars every minute. With this little mobile phone money, he can make it back in just a short nap.

It's a pity that Huawei and Xiaomi's mobile phones are not popular now. Gift giving requires sincerity, otherwise Cao Xuan would have to support a wave of domestic products even if he has a large number of Apple stocks.

Boss Cao's generosity also left the crew of "Hunting" without any complaints.

The latest brand-new Apple mobile phone can be sold for no less than 3,000 yuan, which is almost as much as a month's salary for many people.

Not to mention Cao Xuan's delay of a week or two, if you double it, as long as the salary is paid as usual, everyone will have no objection...

Cao Xuan is also very satisfied with the effect. He is not short of money, and this is considered unethical. He can use money to maintain his reputation, which is worth it to him.

………

"The wontons are small and thin-skinned. Just scoop them into boiling water, put them into a bowl, and take a bite. They are so delicious..."

A rich male voice came from the LCD screen of the business car, making Cao Xuan hungry.

This is "A Bite of China", which was just aired this month. It caused a huge wave of documentaries and food online and offline, and also caused countless people to break the habit and eat with tears in their eyes.

Cao Xuan was no exception. He wanted to take a car directly back to the capital, but after watching a video, he forced the driver to get off the highway and found a nearby snack bar.

"Three bowls of wontons, one without coriander, one bowl of beef noodles, and a plate of braised pork and tofu."

Cao Xuan was still wearing his sunglasses and hat. Zhang Chong went into the store and ordered something to eat. He saw a fried skewers shop next to him, so he turned around and bought a lot of fried skewers.

When the food was served, Cao Xuan brought the bowl without coriander in front of him, poured some vinegar and chili, took a sip of the soup with a spoon, and ate two more wontons.

Frankly speaking, the taste is average.

Wontons are the specialty of Empress Xigong. The soup is high quality, the noodles are good noodles, and the fillings are carefully selected. All the ingredients are of the highest quality. The recipe and seasoning proportions were specially consulted by the master chef, and then they were determined according to the taste of the family. adjustment.

Cao Xuan's taste has long been cultivated, and it is difficult for him to be satisfied with the wontons outside.

But the fried skewers made him nod his head, not because it tasted so delicious, but mainly because he hadn't eaten this kind of snack for a long time.

Because of his fitness, he usually avoids high-fat and high-salt foods, and rarely eats out. Even when he eats out, he usually eats in high-end restaurants and private restaurants. Sometimes he can only eat at such small shops and stalls a few times a year.

So when I eat it suddenly, the taste of the food comes second. The lively and chaotic atmosphere brings more fireworks than anything else.

He clicked a skewer of fish tofu, nibbled on a skewer of bone and meat, then lowered his head and took a sip of wonton soup. Cao Xuan ate so deliciously that he didn't stop talking, and the driver on the opposite side was stunned.

I ate another wonton with doubts and smacked the taste carefully. It was nothing special. It was not as delicious as the community downstairs in his house. It is so easy to support a billionaire.

Is it possible that you are hungry because you didn't eat last night?

Zhang Chong is very calm. He has followed Cao Xuan for more than ten years, and sometimes he doesn't even understand Cao Xuan in the East and West Palaces. Cao Xuan has no airs about eating. He likes to eat in high-end restaurants and is happy to eat at snack stalls.

It's just that sometimes every thought comes up and tortures him.

For example, today I have an inexplicable craving for wontons. Last time, when they attended a party in the United States, Cao Xuan didn’t know what illness he had. He had no appetite for the desserts and delicacies from the banquet. Elbow.

Good guys, after the party, they drove around Los Angeles several times, found a German restaurant, and ordered a pork knuckle to get through it.

Zhang Chong is now thinking about stopping Cao Xuan's "A Bite of China".

Otherwise, if Cao Xuan wants to eat some authentic stinky tofu or some yellow steamed buns when he returns to the United States, he will not be able to get it even if he torments himself to death...

Zhang Chong lamented that it was not easy to be a worker. Cao Xuan, who had eaten and drank enough, was in a good mood and posted the photos he had just taken to Weibo with great interest.

[Wontons and fried skewers, fish tofu and enoki mushrooms on the tip of your tongue YYDS! 】

Today, Boss Cao has more than 50 million fans on Weibo. If you squeeze out the water, he is estimated to have tens of millions of active fans. If you include some passers-by, the number of real users is likely to be more than half, making him the most influential Weibo. One of the powerful accounts.

This is the reason why Cao Xuan plays his own account.

He is more willful. He posts on Weibo whenever he wants. If he doesn't want to, he disappears for months or even longer. He rarely posts hot topics and mainly shares his daily life.

The company team can only perform simple maintenance operations and cannot interfere with Cao Xuan's freedom at all.

Fanxing, the person in charge of this aspect, sighed, feeling that this was a waste of Cao Xuan's huge popularity and popularity.

If the account is managed by a company, is stable and active, supplemented by various operating methods, cooperates with the platform in various ways, and adds more hot spots, it can be completely built into the number one social account on Weibo or even the entire Internet.

It is no exaggeration to say that at that time, this account was likely to be worth hundreds of millions of yuan.

This is not an exaggeration. For example, Fan Xiaopang, the Weibo queen created by Fanxing, has nearly 80 million Penguin Weibo fans.

She posts an average of 25 to 40 Weibo posts per month, about one-third of which are commercial Weibo posts for advertising endorsements, and the number of these Weibo posts is directly written into the contract.

A relevant boss once said that the huge popularity and exposure brought by the nearly 80 million Weibo fans at least increased Fan Xiaopang's commercial value by 30~50%.

Not even considering in-person endorsements, Fan Xiaopang can easily earn six figures every month just from Weibo advertising and traffic income.

You must know that it is only 2012, and the commercial potential of Internet self-media has not yet been fully tapped.

If this trend can be maintained, other channels can be developed in the future, and the energy of the account can be used as much as possible, then it is not a lie to be worth hundreds of millions or even billions.

The top stars of later generations opened accounts on major platforms not only to gain exposure and attract fans, but more importantly, these accounts can bring intuitive benefits.

Fan Xiaopang has made a lot of money in the past few years in Fanxing, not to mention other achievements and resumes, just by having this Weibo Queen account.

If this account wasn't tied too deeply to her personally, and Fanxing had shares in the studio, Fanxing might have turned into an "account seizing madman" and taught Fan Xiaopang a lesson.

You are Fan Xiaopang, but it does not mean that Fan Xiaopang’s Weibo belongs to you.

I know your name has been infringed upon!

In terms of popularity, status, and influence, Cao Xuan has more advantages than Fan Xiaopang, but he doesn't care about it, and the company can't do anything about it.

Now that Fan Xiaopang is about to leave the company, the next step is to transfer resources to Xianmi and Hu Ge. Zhao Xiaodao and Chen Yao, who have recently become popular, will also receive special care.

Nowadays, the influence of paper media is declining like an avalanche. In the future, those who have access to the Internet will win the world.

There is no need for media to build momentum, whoever has more fans is the real top...

Cao Xuan's more than 50 million fans are almost in the top five on Penguin Weibo, and may even be dangerous.

It seems that he is not as good as his status as the number one Chinese speaker, but no one dares to underestimate him. In terms of fan activity and online influence alone, he is even worse than the number one Fan Xiaopang.

The most important thing is that Cao Xuan not only has fans on Weibo, but also has about 20 million followers on Twitter, and his overall number of followers is stable in the top ten.

Those who have more Twitter followers than him are Fruit Sister, Ao Guanhai, Justin Bieber, Lady Gaga, Rihanna, Cristiano Ronaldo, etc.

Of course, because of the stock purchase, Cao Xuan only uses Twitter overseas. Others may use other online platforms such as Facebook and Instagram, and there may be some diversion.

It’s hard to say on Weibo, but the number of followers on Twitter is not enough even for a bunch of entertainment stars put together.

In fact, Liu Tianxian, who has the most Twitter followers among Star artists, only has 2.6 million, and most of them are domestic and Asian fans.

Damimi used to have about 1.2 million fans, and they were mainly Asian fans. After the popularity of "Now You See Me", the number of fans increased a lot, and now it is approaching 1.5 million.

These two are already the top players in the country except Cao Xuan.

Cheng Long, who is more famous in the older generation, doesn’t play social networking very much, nor does he operate it very well.

However, those who are well-known overseas, such as International Zhang and Li Bingbing, have not yet reached the point where they are popular in the industry, and their number of fans and popularity among the public are relatively low.

Even Xiao Zhou, who is influential in Asia, has not made any move to operate overseas accounts for the time being. Even if there are a few who intend to operate them, they are not as good as Xianmi, who is in full swing.

In a word, social networks have only been popular for a few years, and many celebrities have not yet realized their importance. There are even many that are purely public chat rooms, where they interact, curse, watch the fun, and express their opinions.

Even if a few are aware of it, it is difficult for them to have the professional operation and monetization capabilities of Fanxing.

Before they could react, the opportunity had already been snatched away, and there were new traffic coming like wolves and tigers behind them. Except for a few lucky ones, everyone else could only wait for the next opportunity.

Cao Xuan's Weibo has always been very popular. Each Weibo post has easily been read more than 5 million times. Each Weibo post has tens of thousands of comments on average, occasionally exceeding 100,000. Some particularly important Weibo comments can reach seven figures.

This is a very rare achievement in the absence of a collective fan campaign and relying solely on self-data.

As for the so-called "top celebrities" in later generations who have more than 100 million likes and comments on each Weibo post, just take a look.

Penguin Weibo was launched in 2008. After Cao Xuan led people to occupy the market first, and then Penguin was crazy about attracting traffic on various platforms, the average daily active users (number of active users in a single day) will now exceed 100 million.

In the original time and space, the average daily active users of Weibo at its peak was only 300 million+. After being reduced to a toilet, the average daily active users have dropped to 200 million, and occasionally even fell below 200 million.

This data is 20~30% of Douyin’s daily activity during the same period, and even this gap is slowly widening.

Even in the peak period of Weibo, based on the data of the "top streamers", on average, one of every three people who logged into Weibo would go and like the "top streamers".

If he really has such great influence and fan cohesion, then the commercial value of this person's brand can reach tens of billions. This is still an extremely conservative estimate.

So some people don’t even know how to make fake things in order to gain gimmicks...

Cao Xuan posted on Weibo, and before he even got in the car and left, there were hundreds of comments.

[Cao Zei also watched "A Bite of China", which almost made me starved to death last night]

[Late night... poisoning in broad daylight, no, I have to get something delicious]

[Big stars also go to small restaurants to eat, positive energy (thumbs up)]

[Your food is not good either. You are too stupid. You are not tall, rich or handsome at all. I thought you were pretending to be shark fin by eating abalone and lobster every day.]

[Whether it tastes good or not is another matter, but it will take two years at most and the uric acid will develop]

[Haha, Cao Xuan and I eat the same food, I am equal to Cao Xuan (picture)]

[The person upstairs is too modest. You have one more Roujiamo. It’s not equal to, but greater than]

[I also like to eat enoki mushrooms, it’s best to fry them a little bit crispy and smear them with sauce, it’s amazing]

[See warning tomorrow]

[Nima, I’m eating]

【What is yyds? English abbreviations? 】

[Don’t ask me, I scored 32 in English in the college entrance examination. Do you have a CET-8 translator?]

[Y should be you or your, the other is yippee, pleasant and happy, D is delicious, delicious, S is sing, singing, together it means "you (referring to enoki mushrooms and fish tofu) delicious Makes people want to sing happily”]

[unclear]

[…it’s not very smooth]

[What a mess, the word usage is wrong, and it is used blindly]

[Is it possible, this is the Chinese Pinyin abbreviation, YYDS is...music master]

[I understand, Thief Cao is bragging, he is shameless]

【……】

The comment made Cao Xuan dumbfounded, but he still chose a reply, explained the meaning of yyds, and then filled the comment area with so-and-so yyds.

The word "turn back" was also trending on Weibo and was imitated by many people. It was even expected to become a new Internet buzzword.

Cao Xuan can be regarded as leading another wave of trends...

………

If "Avengers" is based on pure work efficiency, Cao Xuan will travel to Asia alone, while others will be responsible for Europe and the United States to maximize the publicity effect.

However, Marvel also has Marvel's considerations. If everyone separates the promotion, then what is the collective effect of the Avengers?

The movie "Avengers" was originally the first phase of Marvel's integrated movies. Thanks to the results of the previous individual movies, Marvel has already gained great popularity and influence around the world, and has even accumulated a large number of loyal fans. .

To this extent, there is no need to blindly pursue publicity efficiency.

Even in comparison, Marvel wants to build up the Avengers franchise and pave the way for the following movies.

Besides, with three big names like Robert Downey Jr., Cao Xuan, and Widow Sister coming together, plus the popular main creators such as Captain America, Thor, and Loki, even if the publicity efficiency is a bit poor, the effect will definitely be enough.

So, after Cao Xuan returned to the capital, he took a plane directly to the United States to join the "Avengers" crew.

In Los Angeles, Marvel held a grand premiere ceremony. All relevant Marvel creators were in place, and Stan Lee, one of the comic creators, was also invited.

Speaking of which, this was the first time Cao Xuan met him. The old man had made a guest appearance in "Eagle Eye" starring him, playing a passerby who cursed when he saw the villain's laser weapon.

Because it was a separate street scene shot, Cao Xuan and others went to another place to shoot at that time, so we never encountered it.

The old man was very happy to see Cao Xuan. He imitated an archery action and expressed it humorously.

"Cao, if I had known you were playing Hawkeye decades ago, I would have definitely given him the ability to sing."

“It’s cool to shoot an arrow while humming a song.”

Cao Xuan smiled politely. In fact, he knew that Stan Lee did not approve of him playing Hawkeye at first, and was even very dissatisfied with Marvel's magical transformation.

Now I don’t know whether it was the old man’s approval of the role or it was just a matter of social etiquette. Anyway, he was smiling and there was no way he would be cold-faced.

As for the rest, Cao Xuan didn't care. Although Stan Lee was one of the creators, he now had neither shares nor copyright, and was more of a mascot.

Marvel wanted him to be an easter egg or show some affection, and the old man was willing to support him, and get money for his reputation, but he had no say in the various arrangements of the project.

The old man is also very smart. He never publicly expresses negative opinions and praises them whenever he encounters them.

For example, although "Eagle Eye" was dissatisfied before, it only complained internally, and gave interviews outside to express support and expectations.

He gave me face, and Marvel was willing to support it. Everyone carried the sedan chair, and everyone benefited from each other.

Cao Xuan felt that this old man was truly a mature man, but it was a pity that he was too old and his descendants were not up to par. Otherwise, he would not dare to say that he still had the ability to get a share of the Marvel pie.

Not only Cao Xuan knew it, but the other creators also knew it, and they were intimate and laughing with the old man in front of the media.

Once the camera was gone, he left without a few words and focused his communication on those Hollywood bosses, directors, and producers.

After all, Cao Xuan and Stan Lee spent the longest time chatting.

It's not that he likes the old man very much, but that the old man is old and Cao Xuan can ask him a lot of fun things that he is willing to listen to.

For example, little boys, such as Melaleuca, such as Freemasonry...

This old man is a comic book author. Many storylines in Marvel are combined with historical events. He is very concerned about current events over the years, and also likes to tinker with some secrets. For example, the Hydra organization is actually adapted from some secret legends.

Putting aside everything else, chatting with an old man who is well-informed and good at weaving stories is sometimes a pleasure...