China Entertainment 1997

A certain interview-like room was decorated in an exquisite and festive manner, and the background of the room behind it was the poster of "The Wandering Earth".

The beautiful female host sat on a high stool by herself, and there was a row of sofas on the opposite side. Cao Xuan, the director of "The Wandering Earth" Guo Fan, and the main creator An Ze, Duan Long, Zhao Jinmai, and Da Shu sat in rows. good.

The director team behind the photographer gave everyone a signal, and the female host immediately showed her standard sweet smile.

"Welcome everyone to the official Douyin live broadcast room. This is the interview site for the main creative team of "The Wandering Earth". Let us welcome all the teachers."

Cao Xuan and others stood up and gestured to the camera, and introduced their names and roles in the movie one by one under the arrangement of the host.

The other people were somewhat reserved, and they all sat upright. Cao Xuan, who had experienced many storms, was naturally not nervous. His personal emotion was more of curiosity.

Online live streaming is nothing new. Last year, e-commerce live streaming became an emerging term.

Li Jiaqi's Double 11 and Jack Ma's "PK sales" allowed him to successfully break out of the circle and also made live streaming e-commerce a new track.

However, in the field of short video live broadcast to promote movies, everyone is still in the experimental stage. This is the first time for Douyin to hold such a large-scale event, and even Cao Xuan has been invited.

Although this room is not big, the person in charge of Douyin is actually watching the scene, and even several executives from the Toutiao Department are also paying attention.

If this thing is tried and feasible, it will be a good thing for Douyin and the entertainment industry.

The entertainment industry will have one more key publicity channel, not to mention Douyin. Traffic + popularity + money will make a lot of money.

There are many connections behind this live broadcast, and Cao Xuan himself is not particularly worried. Anyway, he wins whoever takes advantage of both parties, so he is more curious about the live broadcast itself.

"Is anyone watching the live broadcast now? How many people are there?"

"Teacher, did you see the number above? That is the number of people in the live broadcast room."

There is a large display screen at the scene, so that people in the live broadcast room can see some barrages and adjust their posture in the camera.

It's just that Cao Xuan didn't watch the live broadcast very much and didn't know much about these things. He found the right place after the host's introduction.

"50,000+, are there so many people?"

Cao Xuan expressed doubts. Although he doesn't watch live broadcasts very much, he also knows that the popularity of these live broadcast rooms likes to inject water.

However, Anze, who was next to him, explained to him that the number of people displayed in the Douyin live broadcast room was relatively accurate, at least the water content was not too high.

It can also be seen from the barrage that there are almost residual images in the live broadcast room, and the number of people in the live broadcast room is still rising, and it became 70,000+ after a while.

Cao Xuan didn't know much about live broadcasting, but he could make some judgments. However, Duan Long and Uncle Da had almost never been exposed to this aspect before, and were very surprised by the number of people.

In fact, the knowledgeable Anze people were also surprised. Anze had come to Douyin to live broadcast before. As a top streamer, Anze's peak popularity that day was nearly 200,000.

But that 200,000 was only an hour after the live broadcast. Now within a few minutes of the start, it’s already over 100,000?

But looking at Cao Xuan, who is still studying the Douyin live broadcast, a few people think it is not incomprehensible. Boss Cao’s popularity and nationality are not guaranteed, and the so-called top players are a joke when compared with him.

The curiosity and confusion that first arrived in the live broadcast room became normal after a few minutes, and the host also started to follow the process.

“Have any of the teachers used our Douyin APP?”

Except for Uncle Da and Duan Long, everyone else nodded. The host's eyes lit up when he looked at Cao Xuan.

Anze and Zhao Jinmai's accounts have been officially recognized. She has done her homework. To be honest, Guo Fan doesn't care about any director. Only Cao Xuan is the real drama.

"When did Teacher Cao use Douyin?"

"I got in touch with it relatively early, but if I started playing on a regular basis, I started playing it last year."

Douyin was launched in 2016, and it began to be promoted on a large scale during the Spring Festival of 2017. It was only in 2018 that it truly broke out on a large scale and became a national-level APP with a sharp increase in users.

Before that, short videos were actually more popular than Kuaishou, but starting from 2018, it became a watershed between the two platforms. Douyin gradually gained the upper hand and has been the largest short video platform for several years.

It was also at this time that Douyin really started to become fun. Cao Xuan also downloaded one and played with it in his spare time.

“If you don’t mind, could you share which Douyin author you personally prefer.”

"The cat named Er Dou, the black-faced V, and Xiao Ye in the office, I often see them."

Cao Xuan selected a few bloggers who could talk about it. As for those long-legged gossips, they must not be revealed.

His image is okay, he, Cao Daguan, has not been around for a day or two, but the key is that he is afraid that the East and West Palace will deal with him.

For the same reason, Cao Xuan insisted not to blow up the trumpet, but also said: "I have discussed it with the team and will join Douyin in the near future. I will share my daily life with everyone on this account."

After all, it was a movie promotion, and the follow-up was an interactive session, so the host didn't talk much and quickly changed the topic to the "Wandering Earth" movie itself.

As the main guest, Cao Xuan deserves to be the one who talks the most.

There was no other way. The host kept asking him questions, and the audience in the live broadcast room also wanted to watch him. Cao Xuan could only work harder if he could, and also praise others more.

"Anze is a very hard-working actor. Many people criticize this generation of actors for not being able to endure hardship. He is an exception.

This child has climbed up from the bottom. He has tenacity, conditions and talents. I am very optimistic about his future. If he works hard and polishes it, he will have a lot to do. "

"..."

"I grew up watching Da Ge's movies. He is older than my father. I can actually call him uncle, but Da Ge may think I am old, so I am honored to be his equal.

Da Ge is an actor that I have always wanted to work with. This time it is a small dream come true. Unfortunately, there are no opposite roles. I will look back and see if there are any projects and we can work together again. "

"..."

"Maimai is my daughter in the play, and she is pretty much the same in private. The little girl is very smart. I think she is the food for this bowl of rice."

"..."

Cao Xuan praised everyone, but the one who praised him the most was Guo Fan. His appreciation could be seen through the screen of the live broadcast room.

“Director Guo is very serious, and I admire his control and study of various details.

I was chatting with Ning Hao that day, and I said that one of the young directors I am most optimistic about in the past two years is Director Guo, and the other is Wen Muye of "I'm Not the God of Medicine".

Even relatively speaking, Director Guo holds more weight in my heart. He is not only a director, but also an excellent producer and manager. This is an advantage that many Chinese directors do not have.

Uncle Da once told me that he was very surprised at the professionalism of "The Wandering Earth" and could not even believe that it was a domestic film set.

In fact, I was surprised myself. Maybe many people think I am boasting, but the level of professionalism of "Traffic Earth" is unmatched by many crews even in Hollywood.

Frankly speaking, this movie is not my best work, but it is definitely the crew I am most proud of on set. "

Guo Fan was a little touched by what Cao Xuan said. Cao Xuan often praised him on the set, but this was the first time for him to be praised so highly, and he was very touched.

"I'm really grateful to Mr. Cao for giving me a lot of support this time. If it weren't for him, it would be difficult for this movie to be seen by everyone."

"I heard that "The Wandering Earth" did not finish telling the story of the original work. Are there any plans to make a second part?"

Guo Fan told the truth: "This depends on the profit of the movie. If it doesn't lose money, we will make it."

Upon hearing this, Cao Xuan interjected: "No, no matter whether this movie loses money or not, we will make "The Wandering Earth 2" or even "The Wandering Earth 3". You provide the budget and I will pay for it."

Several people at the scene applauded the boss with admiration, and the host asked: "Do you like this movie so much?"

"It's not that I like it, but that only when a movie like this is made will everyone know that our domestic films are making progress and there is still hope for our domestic films."

Cao Xuan's words can be said to have placed "The Wandering Earth" in a very high position, and also revealed his confidence in the film.

Then we talked about some plot tidbits of the movie and interesting stories about the crew, and then started to enter the audience interaction session in the live broadcast room.

Audiences in the live broadcast room post comments with designated guests + questions. They are randomly selected in the live broadcast room and the guests answer.

There was no surprise. The first question was directed to Cao Xuan. The question was also very interesting. He asked Cao Xuan whether he knew Li Jiaqi and whether he watched his live broadcast.

"I know him, but I haven't watched his live broadcast, but my family members have watched it and seem to have bought things from his live broadcast room."

The barrage immediately asked what he bought and the after-sales evaluation. Cao Xuan scratched his head: "It seems that I bought lipstick and cosmetics. I don't understand. I will ask later and post it on Weibo."

Now the second question is also related to e-commerce, asking Cao Xuan if he is buying anything in the live broadcast room.

Cao Xuan did not choose to lie for Douyin's business: "I shop online, but I rarely watch live broadcasts."

The barrage immediately asked what online shopping platform he used and what he usually bought. Cao Xuan didn't hide it: "I use Taobao, JD.com, and Pinduoduo. I can buy everything. For my recent online shopping, I bought a pair of badminton rackets online."

Cao Xuan discovered that these netizens are curious about everything, even asking about the brand of badminton. They are even more curious about why Cao Xuan uses Pinduoduo. This platform is obviously inconsistent with the style of Boss Cao.

"Because I want to chop my mother up."

Cao Xuan felt helpless when talking about this. He is more accustomed to using Taobao and JD.com. The former has everything, while the latter has relatively guaranteed quality.

The price really doesn't matter to him. Clearing the shopping cart is a daily operation.

However, his mother, Sun Lanlan, prefers Pinduoduo and feels that this platform is affordable and affordable, so the whole family has to help the old lady get a knife.

As time went by, Cao Xuan occasionally bought some things there. He said that although the overall quality was mixed, there were still good things in it.

This year, several questions were asked about Cao Xuan, and Douyin officials probably deliberately controlled it and left a few questions for others.

But even among these questions, many are related to Cao Xuan, which once again verified Cao Xuan's popularity.

The live broadcast lasted for more than three hours, with more than 500,000 people online at the same time, and the cumulative number of viewers exceeded 15 million.

You know, the current number of daily active users of Douyin is less than 200 million. Taking into account the diversion during the day, it is estimated that about 20% of the users who use Douyin tonight have watched the live broadcast.

This ratio is very scary.

After all, not everyone is interested in live broadcasts. Being able to take a look at the live broadcast room is already a sign of respect for the name "Cao Xuan".

As for the 300 million people watching the live broadcast room like Liu Tianwang in later generations, just listen to it. Now the Spring Festival Gala even dares not to say whether there are 300 million viewers watching the live broadcast...

This live broadcast is still very popular, especially on Douyin, which caused a viral spread, and also made Li Jiaqi and Pinduoduo popular.

The traffic in Li Jiaqi's live broadcast room exploded, and he himself expressed his gratitude to Yourong and thanked Cao Xuan for his help.

Many people who eat melons are also busy scanning Weibo. Among them, the Empress of the East Palace has been focused on, and she was found to have taken a selfie one day. The lipstick on her lips does look like the product of Li Jiaqi's live broadcast room, but Hu Jing did not respond.

#Even Cao Xuan can’t escape Pinduoduo’s chains#

This hot search has been on Weibo for two days. Cao Xuan’s reason for installing Pinduoduo also resonated with everyone, causing everyone to complain about Pinduoduo.

However, Pinduoduo showed no intention of getting angry at all and even officially @Cao Xuan Interactive. Cao Xuan saved Pinduoduo a lot of advertising fees.

But the one that has benefited the most is "The Wandering Earth". It may not be as popular as "Crazy Alien", but it has distanced itself from other movies of the same period.

On February 4th, Cao Xuan's family watched the Spring Festival Gala. The program was so overwhelming that he couldn't bear to watch it.

However, compared with the 2023 Spring Festival Gala, there are still some merits...

I don’t know when it started. After the Spring Festival Gala every year, Cao Xuan and Lao Zhao will be on the hot search, and they will be missed and praised by people all over the country. Coupled with the twenty-year-old "Gong Xi Fa Cai", Boss Cao can be called the top star of the Spring Festival. flow.

However, the popularity of Boss Cao's Spring Festival Gala did not last long. Starting from the third day of the Lunar New Year, "The Wandering Earth", which has a full reputation, took over the C position.

China's first true science fiction masterpiece!

With this evaluation, countless science fiction fans and movie lovers have praised it and cheered for it on major platforms.

Among all hit movies, some win with story, some win with setting, some win with actors, and some win with other elements, but "The Wandering Earth" is a rare one that uses hard bridges and hard horses. Shock all audiences.

People can't help but sigh, it turns out that China can also make such a movie!

Some people shouted that supporting "The Wandering Earth" means supporting Chinese movies. Such a slogan is not objective, but it can still give a taste of the quality.

As Cao Xuan said, only movies like this can let everyone see the solid progress of domestic movies and Chinese-language filmmakers.

Industry insiders, film critics and even audiences have high praise for "The Wandering Earth". In fact, it is not only the movie itself, but also contains expectations and gratification for the future of Chinese movies.

This kind of pride and satisfaction from breakthroughs in the industry cannot be brought about by many blockbuster movies with main themes or blockbuster comedies.

Sadly, "The Wandering Earth" is just an exception in Chinese-language movies. Fortunately, we still have "The Wandering Earth" and countless audiences who support it...