China Entertainment 1997

"I'll ask people from the company to check it later."

Regarding the tailor brother, Cao Xuan didn't say too much and dealt with it in a low-key manner. After all, he himself was not upright. If he blamed him too much, he always felt that he was mocking himself.

Cao Xuan sang a total of ten songs and caught up with a concert.

At this time, the number of people online on Douyin's live broadcast has exceeded 8.5 million, and the data is still rising.

Since Cao Xuan started the live broadcast suddenly this time and did not promote any related activities with Douyin, this data should be relatively normal.

But even so, based on Douyin’s current daily activity data, it is estimated that the traffic of other live broadcast rooms will be very shabby.

There are so many people in the live broadcast room that the barrage can no longer be viewed. The refresh speed is very fast. At a glance, it looks like a data waterfall.

Later, Douyin officially intervened and turned on the selected barrage mode to maintain the normal speed of real-time barrage refresh in the live broadcast room, thus restoring the interactivity of the live broadcast room.

After finishing chatting and singing, Cao Xuan felt that there was nothing else to do and his energy was somewhat exhausted, so he planned to turn off the live broadcast.

As a result, the crowd in the live broadcast room was so excited that the person in charge of Douyin even sent a private message on WeChat, hoping that his live broadcast debut would be more "satisfactory".

Cao Xuan hesitated for a moment, and at the request of the audience in the live broadcast room, he turned on the connection mode with other anchors.

The correct way to play is to PK with gifts, but this is not necessary. With more than 8 million people and Cao Xuan's popularity, everyone will lose.

However, based on the urinary behavior of this group of netizens, Cao Xuan felt that there was a higher probability that these people would trick him into making a bet that would make him look embarrassed, and then go to the other side to trick him with gifts.

Boss Cao would never put himself in danger, so he just got in touch and had a chat.

You can choose who you want to connect with. Most of the Internet celebrity Cao Xuan has never been seen before. Basically, pass. The main thing is to see if there are any artists you know.

Due to the special period, there should not be many drama crews and program crews in China currently working. Most people are idle at home, and many are doing live broadcasts to relieve their boredom or doing side jobs.

Cao Xuan was the first to see Fan Xiaopang. Needless to say, the popularity of the latter was not to be overstated. If he hadn't been here for a short time, it would not have been Dili's turn to rule the roost.

I called for a connection invitation and was connected shortly after.

Fan Xiaopang is dressed casually, wearing pajamas and a semi-makeup-free face. It is said that he is teaching fans about skin care and makeup.

"Big boss, don't come here to grab food for us. Normally, there are hundreds of thousands of people in my live broadcast room. Today, when you start the live broadcast, there are only 10,000 people."

Fan Xiaopang's relationship with Cao Xuan was still very close and casual, and he dared to make some jokes.

"Where are you now?"

Cao Xuan gave him a look of disdain and chatted for a few words before talking about the main topic. In fact, there was no serious topic. He talked about whatever came to mind, mostly because of the family's petty differences.

"I'm still in the capital, at my parents' house."

"Bring it to your uncle and aunt. We need food at home. If it's convenient, you can come to my house to pick it up. Zhuangzi just sent another batch of vegetables and meat."

"That's enough, let go. I haven't finished what you asked me to take."

Under the Forty-Nine City, the management is stricter, and some supplies are inevitably in short supply, making it inconvenient to purchase.

It happened that Cao Xuan's family had a farm, and there was no shortage of fresh vegetables and some meat, eggs, and milk. After the initial release, he sent someone to the farm to collect a batch.

I definitely couldn't finish it, so I contacted my friends and subordinates in Beijing, and each family sent some as a gift, and the rest was also given to the relevant staff.

Fan Xiaopang was scared the year before and didn't do much activity last year. This year he was just about to come back and do some action, but he ran into the current situation. He was so depressed that he could only do live broadcasts at home, and even planned to do e-commerce.

However, Fan Xiaopang’s net worth is not enough to bring goods to others. Her real purpose is to run her own cosmetics brand.

As I said before, one of Fan Xiaopang's goals in becoming independent is to maximize his personal business value. The film and television field is only one of the sectors, and the other sector is physical business.

Rihanna, the Queen of Shandong Province, used her influence to create and promote her own cosmetics and underwear brands, and earned a net worth far exceeding her income from her career as a singer.

It is already a very common business model in Europe and the United States for celebrities to create their own trendy brands/branded products and use their popularity to drive brands.

Domestically, others have followed suit, but they are all just making small fuss. It can even be said that most of them are leeks that cut off fans.

There are very few catering brands that look good, but the involvement behind them is also very complicated, and they can be regarded as a kind of abnormal product.

Fan Xiaopang is much smarter and far-sighted than others.

She really wants to make the brand bigger and form a healthy and mature brand, rather than just making a lot of money and leaving. For this reason, she chose to cooperate with a world-renowned cosmetics company. Currently, there are only three or five main products. , each has its own selling points.

Originally, she planned to operate it normally and not directly intervene, but this time because of the live broadcast, she discovered the convenience and huge popularity of e-commerce marketing.

If she personally delivers the goods, will it be of greater benefit to the brand?

She was a little unsure about this decision. One was that she was not sure whether this method would work.

In addition, many people think that the live broadcast of goods is done by Internet celebrities. Even because of individual anchors and the quality of goods, the overall public opinion environment is not very positive.

Fan Xiaopang is not a small star. Carrying the goods personally will lower his own grade.

Don't underestimate the word "grade", it is fatal to many celebrities. At least Fan Xiaopang is not at the point where he can completely ignore this word.

If her personal positioning and image are damaged, it will affect many of her business cooperations, and some high-end brands may even close the door to cooperation forever.

For a brand with an uncertain future, Fan Xiaopang didn’t know if it was worth taking the risk.

When I met Cao Xuan this time, I humbly asked him for advice. After all, in terms of business vision in China, there are really not many people who dare to compare with Cao Xuan.

Of course, during the questioning process, Fan Xiaopang's words were rather vague, but his meaning and concerns were still expressed very clearly.

"The live streaming e-commerce model is destined to be a new trend in the next few years. It will definitely be one of the mainstream sales methods for at least three to five years."

If talking about other things, Cao Xuan may not be sure yet, but when talking about e-commerce, he can still judge based on some examples.

“I think e-commerce delivery anchors will also be a popular profession in at least the next 2 to 3 years.

Considering the current situation, the film and television industry will face a huge test in the short term. As far as I know this year, it is still confirmed that the number of film and television projects started is less than one-third of the original plan.

All film and television practitioners must be prepared to face the cold winter in the industry.

It is conceivable that if the crew does not start work at that time, everyone will not be able to receive the drama. Considering the celebrity advantage of the artist, switching to the live broadcast field is the first choice of many people.

With the current structure of the live broadcast field, it will inevitably become the norm for celebrities to bring goods.

Once it becomes the norm and the public opinion environment is relaxed, the so-called lowering of standards will not have such a big impact. However, if you are carrying a business cooperation, I guess it will still be more troublesome.

Therefore, the proportion of popular first-line artists and top celebrities is expected to be relatively low.

If you are considering live streaming, I think it is a good choice. It is also a good opportunity to open up the market and popularity of your own brand.

If the brand works well, some of the costs of your live broadcast will be bearable.

But I want to remind you that the commercial costs suffered by artists may be offset by the success of the brand, but anchors and actors are two different industries, which may cause immeasurable damage to the actor profession. This is for you Carefully considered…”

Cao Xuan said a lot, and finally concluded his statement: "There is no problem in business, but considering other aspects and comprehensive evaluation, in principle, I don't recommend you to take risks."

It can be seen from the e-commerce environment of the original time and space that the artists who really bring goods for a long time are mostly second- and third-tier actors, veteran actors with low incomes, and outdated artists.

Very few of the truly popular first-line artists are involved in this industry, or they are just dabbling in it and making a temporary transition.

The reason is that the anchor industry is not stable, and it only makes short-term profits, which will also have some negative effects on the artist's career.

Those who are popular and top-notch people do not lack this money at all. They would rather run their own main business and achieve longer-term development than take risks easily.

If Fan Xiaopang hadn't had a reason to create her own brand, Cao Xuan would have told her to give up the idea.

"You can do a few live broadcasts in the short term or on a large scale in stages, and you can hire long-term anchors at other times."

This is Cao Xuan's suggestion. It is very practical and can meet Fan Xiaopang's needs without having too much impact on her. However, the specific effect is difficult to guarantee.

Cao Xuan analyzed a wave of live broadcast e-commerce, Fan Xiaopang studied hard, and there were countless celebrities, Internet celebrities, and even merchants and capital taking notes on the screen.

The popularity of live streaming e-commerce is obvious to all, and now it has the approval of Boss Cao.

As mentioned before, Boss Cao has great achievements in business vision and is more authoritative than the two horses and one king. He is even mythical by some big guys and elites. When he opens his mouth, he is like the God of Wealth in the eyes of many people. Sprinkle gold leaves.

Cao Xuan also saw the barrage in the live broadcast room, saying that he wanted to be a host, and gave him a cooling off and a warning.

"The water of live streaming e-commerce is very deep, and the competition is fierce and cruel. Most people can't grasp it. Think carefully and don't try it easily when your brain is hot, otherwise it will be easy to fail."

Fan Xiaopang also saw the barrage, but she paid more attention to Cao Xuan's advice and asked Cao Xuan how to do e-commerce.

"In this regard, I am just talking on paper. I will briefly talk based on some business experience. If you think it makes sense, just listen. If it doesn't, just ignore it.

I think there are several important points in doing live streaming e-commerce. First, product selection..."

After all, Cao Xuan is an old man who has been in business for decades. No matter how little he does, he has accumulated a lot of experience and is no longer the third-rate businessman he used to be.

What's more important is that he knows some of the more successful cases in the original time and space, and by extrapolating from the results, he can naturally get a lot of good ideas.

After some analysis, not only Fan Xiaopang, a newcomer, was enlightened, but many professional live broadcast e-commerce teams have benefited a lot.

Cao Xuan didn't accept gifts, so many big anchor teams went to Fan Xiaopang to buy gifts to express their gratitude to Cao Xuan.

It's hard to say whether there is any intention to gain popularity, but it does mean it is sincere.

"I've been talking for a long time, and I'm done spitting. I've made money for you together."

Cao Xuan was in pain, and Fan Xiaopang smiled brightly: "I'll give my niece and nephew a big red envelope later."

Too lazy to pay attention to this woman who was so obedient after getting an advantage, Cao Xuan chatted with Xie Nan, Shen Teng, Dong Xuan and other live broadcasters. When it was close to dinner time, he ignored the fact that there were already tens of millions of online viewers in the live broadcast room. And to persuade him to stay, he brazenly went live.

As a result, Cao Xuan had just left the study and before he could ask what was for dinner, he was stopped by his daughter.

"Dad, you can sell your classes."

Cao Xuan: "???"

"Seriously, I watched the live broadcast just now. Many people are very willing to listen to you talk about business. If we offer online courses, many people will definitely buy them. In addition to business courses, we can also offer music, acting, calligraphy, and fitness. .

Dad, let’s work together, you and I. Within a year, I guarantee you will earn over 100 million. "

"I won't do it, it's too much trouble."

Cao Li's eyes widened: "100 million a year, you still think it's troublesome?!"

Cao Xuan smiled, picked up the mobile phone that had just broadcast and shook it: "Do you know how much popularity my live broadcast just now can bring to Douyin, and the market value may even increase. You know this How many billions is it worth?”

Looking at his confused daughter, Cao Xuan settled the score with her with his fingers: "The current valuation of Douyin by the outside world is 100 billion U.S. dollars, which is almost 690 billion yuan. Even if the market value only fluctuates by 0.01, it will be enough for you to sell courses for several years." .”

"More importantly..."

Cao Xuan's smile became more and more kind: "Your dad is not only in Douyin, but also in other companies. If everything goes well, we can have dinner and I will make another 100 million."

Miss Cao is autistic!

Although she already knew that her family was rich, listening to her father settle accounts more intuitively made her feel even more frustrated. She probably would never be able to surpass her father in this life.

"I am your biological father, why do you always think about surpassing me?"

Cao Xuan rubbed his daughter's head and pointed at Cao Yang who was playing with his mobile phone in the restaurant: "Look at how good your brother is. He eats and drinks silly every day without hiding anything in his heart. If you think about so much every day, you will grow old quickly."

Miss Cao glanced at her younger brother with disdain: "You only have muscles but no brains. When you grow up, you will be defrauded of money and sex, and you will lose our old Cao family."

Cao Yang, who suffered an unreasonable disaster, was annoyed: "I don't have a brain. I don't know who invested in the hot pot restaurant and lost all the money. I have pimples on my face."

"you……"

Cao Li was hit hard and became furious on the spot. He rushed forward to deal with his brother. Although Cao Yang was short, he participated in daily sports training and was no longer the little loser who was beaten and beaten when he was a child.

However, due to years of bloodline suppression, he really didn't dare to fight back, but he could run away if he couldn't fight, and Cao Li couldn't catch him.

The two had a quarrel for a while, but the Nishigong Empress, who had returned home, came out to suppress the two children.

Cao Xuan comforted his son by giving him a piece of his favorite mutton chop, and then looked at his daughter who was still angry.

"How much did the hot pot restaurant lose?"

"The store can't be opened, but the raw materials and so on are fine. We have to pay for rent, water, electricity and labor. The minimum salary of the employees alone is tens of thousands per month. The bulk of it is rent. Our store is in a good location and has a large area. Hundreds of thousands per month..."

Speaking of this hot pot restaurant, Cao Li became frustrated. She invested nearly 2 million in this hot pot restaurant, which took up a considerable part of her net worth.

As a result, it opened on New Year's Day and even before the big opening party was over, it was forced to close. Now, she is almost annoyed to death because she can't make money every month.

Cao Xuan glanced at the Empress of the West Palace calmly. If he remembered correctly, the hot pot restaurant should be his own property.

When Zengli rented it to her daughter at a slightly lower market price, Miss Cao thought she had taken advantage of it. Little did she know that her mother was afraid that she would be bullied, so she made the special arrangement.

However, Cao Xuan did not expect that the Empress of the West Palace could be so ruthless. Her daughter almost cried because she was so stunned that she received a lot of rent for one cent.

Zeng Li felt Cao Xuan's gaze and softly mouthed: "Teach her a lesson."

Cao Xuan: "..."

Ignoring the fight between mother and daughter, he asked his daughter about another property: "How is your tutoring school going?"

"It's closed too."

Miss Cao almost cried this time. The hot pot restaurant is a partnership and she is a minority shareholder, accounting for 40% of the shares.

She was the majority shareholder of the tutoring school, accounting for 80% of the shares, and was responsible for all the investments. The rest of her savings were basically spent on it, and she seemed to have borrowed "usury" from the brothers Cao Yang and Cao Xian.

Nowadays, rent, salary, water and electricity are all lost every day, but fortunately, there has been some improvement recently, and tutoring classes are preparing to switch to online teaching, which can make up for some of the losses.

"You can stop eating hot pot, but students can't stop attending classes. Don't worry, I will make back the money I lost soon."

Cao Xuan: "..."

He couldn't bear it anymore, and he was wondering if he should remind his daughter to change her career quickly, otherwise next year, he was afraid that Miss Cao would really cry...