China Entertainment: Director’s happiness is so simple

"Are you coming to Laomei?"

"yes."

"Oh, do you need help?"

"Of course, I'm here to find you."

"Find me?"

"yes."

Dong Xuan on the other end of the phone asked with a smile, "Have you forgotten what you have done?"

"What did I do? What didn't I do to you?"

"You still don't admit it, but Producer Li told me that you said I was your girlfriend!"

"...Maybe this is a misunderstanding?"

"I don't care. I have already applied for my visa and bought my tickets. I have spent all my savings. You can do whatever you want!"

"Your ticket will be refunded."

"No, if you dare to do it, I'll make the decision. I want you to tell me face to face!"

"You should think about it again."

"My flight is XXX, I'll text you later!"

What's wrong with being so cool?

She is indeed a Northeastern girl!

Hey, this misunderstanding is a bit big.

Lu Pingan shook his head.

But he soon felt relieved.

Just come.

After a long journey, can I still let you go back on an empty stomach?

Arrange the big steak!

After hanging up the phone, Lu Pingping and Watts ran across another city.

On March 14, Lu Ping'an went to New York to pick up Dong Xuan.

The plane was not delayed. As soon as the time arrived, Dong Xuan came out with long legs.

As expected, he came alone.

"here!"

Lu Ping'an waved and shouted.

As soon as Dong Xuan saw Lu Ping'an, she ran up and stood in front of him.

"I do what I say, should you do the same?"

"Big steak, I understand."

"I want more than just a big steak."

Dong Xuan smiled, locked eyes with him, and stopped avoiding.

Lu Ping'an smiled and took her luggage and said, "We'll talk about the rest after we have a big steak."

"That's what you said."

"Yes, I said so."

The two had a brief chat and set off for Los Angeles.

Today is the day when he and Hu Qingquan will meet.

The final deadline for Oscar voting is just 3 days away.

These past few days have been the most intense public relations period for Hu Qingquan.

At the same time, this is also the period when the creative team of the work has the highest public relations intensity.

According to common sense, Lu Ping'an should have passed away long ago.

But fortunately, "Chainsaw" became a big hit.

At present, "Chainsaw" has grossed more than 70 million US dollars at the box office in North America.

A horror film with a cost of 1 million has achieved such amazing results.

This is a super exposure.

Lu Pingan has appeared on so many programs these days, and every time he talks about his Oscar short film.

So anyone who has watched the TV show now knows that Lu Pingan is not only the director of "Chainsaw", but also a shortlisted for this year's Oscar short animation.

With this light, "Memories", which currently cost 100,000 US dollars to be re-released, has become known to more people.

In addition, Hu Qingquan began to focus on spending money on public relations.

Hu Qingquan said that Lu Ping An has now become the most favorable contender for the award.

No. 1 seed!

In the next few days, Lu Pingan's mission is to have dinner, chat, and try to gain favor with some hidden academy members who have been persuaded by the AD team.

As for the results, they are still not guaranteed.

But for Lu Ping'an, if he really doesn't give it to him, he will accept his fate. Anyway, based on the current amount of expenses, including Hu Qingquan's various expenses and living expenses, he has only spent less than 300 yuan in total in half a year. About ten thousand US dollars.

The money is not much, so if there is really no prize, just learn from experience and understand the rules. This is enough.

Of course, if you can get it, you still have to get it. After all, it is 300,000.

"I'll be very busy in the next few days. How about we talk about things in a few days?"

After getting on the plane, Lu Pingan and Dong Xuan explained.

Dong Xuan took Lu Pingan's arm, rested her head on his shoulder, closed her eyes and whispered softly: "I know you want to do something, don't worry about me."

"Why are you so sleepy? Didn't you sleep along the way?"

"Yeah, excited."

"Silly girl, you don't even know what my attitude is and you just come here?"

Dong Xuan didn't reply and fell asleep. It seemed that he was really tired.

Lu Pingan adjusted her position to make her sleep more comfortable, while Dong Xuan quietly raised the corners of her mouth.

When we landed in Los Angeles, we were picked up by David.

"Lu!"

David was extremely enthusiastic and hugged him as soon as he came up.

"Chainsaw" became a hit, and as a leg-sawing doctor, he also gained a lot of fame.

Although this fame may soon dissipate in the future, at least it is now the peak of his life.

After a brief chat, David didn't express any thoughts about Dong Xuan who was beside Lu Ping'an.

Lu is so handsome. Isn't it normal to have a woman? It would be abnormal not to have one.

Soon everyone checked into the hotel, and Lu Pingan directly arranged Dong Xuan in his room.

To save money, yes!

Dong Xuan smiled and did not express any opinion.

"It's noon now, do you want to take a nap first?"

"No, the jet lag is gone, I can hold on."

"Okay, this is Tina, the bodyguard I hired for you. I'm going to be busy soon and won't be back until tonight. You can hang around and listen to her in everything."

"Know it."

Dong Xuan is obedient and obedient, and Lu Ping'an does whatever he says. Listening to him makes her very happy.

Lu Ping'an got her some more money: "Play whatever you want!"

"Is this what it feels like to be taken care of?"

Dong Xuan's face was full of mischief.

"Yes, how can I do it? Do you regret it?"

"Of course I don't regret it, I never regret it!"

"Okay, then you have fun, I'll leave first."

After the explanation was completed, Lu Ping'an and Hu Qingquan met.

When they arrived at the place, Hu Qingquan formally talked to Dell, the head of the public relations team, about the current progress.

There are several hurdles to overcome in order to win the Oscars.

The first step is to build momentum for the show and stimulate the interest of the jury members.

This step is particularly relevant to non-Hollywood films, and can even be generalized to non-American films.

Public relations will arrange for the drama to go to the three major European film festivals (Golden Lion, Golden Bear, and Palme d'Or) as well as the Critics' Choice Awards, which is the so-called outpost.

It's best to win awards. If you don't win awards, go to major film festivals to build your reputation and gain some recognition.

Then the public relations began to work like crazy:

Arrange releases from authoritative film media and magazines, and spend a lot of money to buy hard advertising space; if the crew is willing to spend money, the public relations will also arrange well-known TV programs.

The purpose of this large-scale propaganda bombing is very clear.

That is to try to make the jury members aware of and interested in the film before lobbying.

But this is a feature film, so it doesn’t have to be so troublesome for a short film, but the process is similar.

And Lu Ping'an's "Memories" has done very well up to this point.

"Memories" has currently won 23 awards, large and small, all of which were won by Hu Qingquan.

The key is that Lu Pingan itself has won two of the top three short film awards in Europe, so it makes sense that "Memories" did not win the European award.

The second step is lobbying.

The lobbying link is the most distinctive and irreplaceable step of the Hollywood public relations team.

Because these publicists know exactly who the 5,307 jury members are this year? What type of movies do you like? and how to approach them.

This is a "difficult problem" that no drama party can solve on its own.

The Guardian once jokingly said that starting from mid-to-late October every year, members of the jury will appear in high-end Western restaurants to eat free lunch and dinner.

Hollywood PRs have everything they need to know about the business at the wine table. They will explain every detail and sublimation point in the movie to the judges in detail.

After finishing a meal, you may not be able to successfully "cheat" votes, but you can effectively interfere with the judges' final selection.

At this point, Hu Qingquan specifically followed Dell's strategy and produced 10,000 DVDs of "Memories" and gave them out as gifts along with small gifts.

I have eaten with countless people in the past few months.

In addition, taking advantage of the opportunity to play "Memories" in theaters again, these items cost close to 200,000 US dollars.

Finally, Lu Pingan relied on the big exposure of "Chainsaw" in the final stage. As mentioned above, "Memories" became the popular number one seed.

Gilded, lobbying, big exposure.

What should be done has been done, and the next step is to hope that nothing will happen.

Because there is another thing that cannot be ignored in the journey to win Oscars, and that is to discredit your opponents.

In the history of the Oscars, there are too many classic cases of smearing.

In the history of the Oscars, similar cases of "black public relations" affecting the award results can be traced back to 1941: The then media tycoon Horst was angry at the insinuations of "Citizen Kane" on him, and not only mobilized all his propaganda machines to block the film. , after spending money on the studio in an unsuccessful attempt to destroy the film, he even personally attacked director Orson Welles, even arranging naked underage girls in the latter's hotel room in an attempt to discredit the director.

Thanks to the kind-hearted police who informed him in advance, Wells was able to escape unscathed.

However, "Citizen Kane" ultimately lost the Oscar that year.

The more recent one is that "Shawwain" defeated "Saving Private Ryan" in 1999.

At that time, "Saving Private Ryan" was the most popular film for the Oscars.

But at the critical moment before the voting deadline, there was a lot of negative news about the latter. For example, British World War II veterans questioned the unrealistic depiction of the Omaha Beach scene in the opening of the film.

In the end, "Sawain" unexpectedly won the best picture, but later became the object of ridicule in the test of time.

This has also become the biggest "unjust case" and black history in the entire Oscar history.

Even Gwyneth Paltrow, who relied on Harvey's public relations to defeat Meryl Streep and Cate Blanchett to win the Best Actress crown, was also criticized as the first Oscar queen.

The most criticized thing about Weinstein is that he went to all lengths to "shame" "A Beautiful Mind" last year. At one time, he said that the film deliberately concealed the homosexuality of the protagonist Nash, and at another time, he said that Nash was "anti-Semitic" at the time. .

Considering the strong influence of Jews in Hollywood and the United States as a whole, the latter's "distortion of facts" can be described as particularly vicious.

However, "A Beautiful Mind" withstood the test and ultimately won best picture.

Weinstein had to call Universal Pictures, the producer of "A Beautiful Mind," to apologize.

This also became Weinstein's only confirmed "black public relations".

There are many other cases. In short, the closer the voting deadline is, the more complicated it becomes. All kinds of messy and ridiculous black information can be exposed. But fortunately, these probably all appear in the feature film awards, and this year It's relatively mild.

This is only a feature film, short films are more modest. . .

Just as he was talking, Dale received a call. A few minutes later, he said with a serious face: "We may be in trouble."

"what's the situation?"

Hu Qingquan asked immediately.

More than an hour later.

Everyone was checking the current news about "Memories" in front of the computer.

"Memories" was smeared.

It is currently four days before the voting deadline.

Dell said that most of the 5,307 judges may have already sent in their ballots, and it is possible that the ballots will only be sent out in these few days.

Therefore, the opponent's current slander is probably because he has a general understanding of the situation, that is, now is a better time to smear, which can change the minds of most people, otherwise he would have been smeared long ago.

Dell also analyzed.

This is probably because Lu Ping'an is too popular.

It's true when you think about it.

It's just a short film, but you actually used the hit "Chainsaw" to gain exposure for yourself. It was said everywhere that you had a short film nominated for an Oscar.

This is acceptable in a feature film, but you can do this in a short film!

However, this is not the reason for your slander!

Listen to what the media says.

There are some academics who are skeptical, saying that "Memories" was not directed by Lu Ping'an at all.

How could a horror film maker make such a short film?

Others say that even if he directed it, the animation has little to do with the director. The production is all done by others and has nothing to do with him, Lu Pingan. Maybe it’s just in name. He even said that Lu Pingan doesn’t know how to draw at all. indefinite.

Others say that the screenwriter and director of "Memories" are all Lu Pingan, but at first glance, this work cannot be written by a 21-year-old.

"The means are quite low-level, and the reasons are also very childish."

Hu Qingquan wiped his glasses and looked unhappy.

He finally saw Oscar's urinary nature once again.

Dell said: "This is smear, not a debate. The question now is how to eliminate this impact in the shortest possible time. Ballots will be mailed out in the next few days. Today and tomorrow are prime time. After tomorrow, even if they are mailed out, Ballots may arrive late and be invalidated, so if we don't act in time, it will be too late."

Hu Qingquan put on his glasses and asked, "What can you do?"

"Right now we don't know who instigated it. Even if we have suspicions, we can't come forward openly. It's impossible to do a dedicated point-to-point smear campaign. Counterattacks against all smearing of the other four works will be very passive. We will respond to the smear campaign when we are smeared. , others can tell at a glance that we did it, and there is not enough time. My suggestion is to seize the weakest and most clarifying one, use various exposures, and conduct a wave of reverse public relations. ."

Hu Qingquan nodded directly. Now that he was short of time, he could only do this.

As for which one to clarify, it seems that neither one is easy to clarify now.

If you say it was not directed by you, can you provide a strong counterattack with the evidence? It takes a day or two to shoot a scene on location, including shooting, editing and broadcasting. How can you make it in time? The tickets have already been sent out!

I really want to clarify, only today and tomorrow!

If you say you are not a screenwriter, how can you fight back?

Give a speech and tell a story?

Produce evidence of script copyright?

Where can I get it in time?

And in terms of storytelling, Ping An Road has already said what should be said on the show. People still use this to talk about you, which proves that they are not afraid of your counterattack.

At this time, a female team member from the Dell team suggested: "We can focus on the second sentence. The other party said that production has little to do with Lu. We can focus on the last sentence. The other party said that Lu can't draw, so we will draw." Show it to everyone!”

"Can!"

As soon as he finished speaking, Lu Pingan agreed.

Because that's what he thinks.

I can't draw?

ha!

You can say that I don’t know how to make movies, edit, script, or compose. I don’t have such a high talent. All the skills I have are given by Golden Finger. I just copy the public and commit fraud.

But I really can only draw!

I drew this one by one myself!

I am an orphan, with no relatives or anyone to help me. I have dropped out of school several times. I have been helping in the school cafeteria since junior high school. In high school, I received subsidies to work in fried chicken restaurants and art studios to earn living expenses. I studied hard in order to enter college. Can get a chance to go to college!

For this opportunity, I studied art, sketching, sketching, gouache, and Chinese painting for 6 years. I picked up other people's pencils and charcoals, rubbed other people's paints, and other people's discarded brushes, and shamelessly borrowed drawing paper from others. Over the past few years, I polished the fingerprints of my thumb, index finger and ring finger. Step by step, I relied on this to get into the undergraduate program!

I once thought that I would never be involved in art again. Art was just a tool for college entrance exams.

But just because I don’t want to, doesn’t mean you can question it!

I'm not that good at painting, but I scored 96 in the joint art exam!

Come on, paint!

Thousands of words sent!

Regarding painting, there are exaggerations, but it is indeed my real experience, three fingers smoothing, a glorious period.

Don't say that the protagonist's character is subversive. I mentioned it several times at the beginning of the article that he is an art student and entered university through art. In addition, animation is different from basic painting such as sketching, so don't say why animation was not good at that time.