China Entertainment: Director’s happiness is so simple

Walking the red carpet again.

This time, the suit sponsor was still the same company as in Cannes. Lu Pingan knew some French this time, and the other party was very surprised. The sponsorship increased by 50,000 euros.

The order of walking on the red carpet also changed. Lu Ping'an was the last in the short film section. The organizer gave him and Shangmei an extra 10 seconds. This was another sign of goodwill.

There are not many Asian faces on the red carpet this year, and there are even less domestic movie stars. The only Miaomiao Lu Ping'an has become the only Miaomiao.

So all the domestic media came to take pictures of him, and Lu Ping'an was dressed very handsome. In other words, as long as he dressed well and had his hair styled, he would look handsome. He has the kind of handsomeness that transcends Chinese and Western aesthetics, so Foreign reporters are also confused.

At that scene, others who didn't know it once again thought it was a certain Asian superstar.

After walking all the way, it was time to take pictures in the studio again, and it was still the same photographer.

Brother Kraven's attitude remains the same.

"marvelous."

"Pull the collar down a little, yes."

"The coat is open and the breasts are great. That's it."

"Okay, not bad..."

Lu Ping'an is 80% sure that this guy is a "cover".

Entering the venue, you are still in the same position. After sitting down, you continue to be in a daze.

Everyone in Shangmei Factory looked around, Bao Qingqing looked like an announcer.

"That's Russell? He looks just like that."

"Cate Blanchett, wow, so beautiful..."

She was very calm and a little disgusted when she saw the male actors, but she was very excited when she saw the actresses.

Lu Ping'an couldn't help but wonder if she was like the photographer.

Soon the award ceremony begins.

The short film category will still be awarded first.

When a "Special Mention" and a "Silver Bear" are over, the creative team of "Hired Life" has not yet been named.

Already excited.

Soon, following the host’s introduction, the award presenter revealed the final result:

"The winner of the best short film is PINGAN LU, "Life for Hire", congratulations!"

Finally, I’m no longer a pianerlu!

Lu Pingan stood up with fists clenched.

The main creators also got up excitedly.

The audience burst into applause.

"I am very happy to stand on the podium again. I would like to thank my motherland, BJ Film Academy, and the organizing committee for their support...I would like to thank the team at Shangmei Factory, Master Hao...Finally, I would like to thank my teacher Hu Qingquan, Hu Qingquan is my teacher, I have never said thank you to him all this time, now, Lao Hu, thank you, love you (Chinese)!"

The speech was in German, with the middle part in Chinese. It was also very playful, and it made Lao Hu giggle.

Amid applause, Lu Pingan walked off the stage. This time he did not pick cotton.

Returning to his seat, Lu Pingan immediately handed the Golden Bear medal to Hu Qingquan.

Hu Qingquan held the cards with a smile on his face and his eyes were slightly moist.

Hu Qingquan really tried his best to help Lu Ping'an this year without asking for anything in return. Lu Ping'an naturally saw it.

Sometimes I really can’t express my gratitude, but now I say it on stage, and it touches people so much.

Lu Ping'an felt that it would be better to take practical actions in the future.

Lu Ping'an patted him on the shoulder: "Lao Hu, next time I come to Berlin I won't make a short film. I'll try to get you an authentic bear to hug you. But first, don't blame me if you can't get it back."

"well!"

Lao Hu smiled and nodded repeatedly, keeping his eyes on the cards, feeling speechless.

After touching the cards for a long time, he seemed to be in a calm mood. Then Lao Hu handed the cards to everyone in the Shangmei Factory, and then everyone touched them again, one by one.

At the same time, domestic news about Lu Ping An was also reported immediately.

"Ping An Lu wins the Golden Bear Award!"

"Lu Ping An's short film is once again the king of Europe!"

“Europe’s top three have won two cities, can Ping An achieve a Grand Slam?”

"To create history again, Lu Pingan's new work will soon meet the domestic audience."

“The most handsome Asian face at the Berlin Film Festival”

"..."

What kind of treatment is it for being alone?

China Film didn’t even need to put in much effort, and Lu Ping An took over the domestic Internet overnight.

Next is the promotion of "Comet". With this trend, I think "Comet" will dominate the entire March in terms of attention.

. . . . . .

After the award ceremony, Lu Pingan and the main creators were interviewed and took photos.

Later, we took photos with all the directors and stars who had won various awards.

Hayao Miyazaki won the Golden Bear Award for "Spirited Away", and the film was animated.

Lu Ping'an also took a group photo with him.

One old and one young, one big golden bear and one small golden bear. This Berlin belongs to animation.

""Hired Life" is great. It is a new style of painting that I have never seen before. Shanghai Fine Arts Factory is as strong as ever. Director Lu is a very talented young man. I look forward to seeing his feature film animation works. If you need help We can also communicate more.”

After taking the photo, Miyazaki said this to reporters.

Lu Pingan also responded politely: "I really like Mr. Hayao Miyazaki's works. I am very happy to be recognized by him. I will continue to work hard in the future..."

Hayao Miyazaki is a good and pure person. He publicly called on RB leaders to acknowledge the history of aggression against China and apologize to China. He is one of the few RB people recognized by Lu Ping An.

It can be seen that he was very happy to get the Golden Bear from Shangmei Factory.

In his opinion, the glory of Shangmei Factory may be coming back.

Everyone at Shangmei Factory cannot tell you how hard it is, but it is indeed worthwhile to be recognized by the master.

After a simple contact, everyone participated in the rest of the activities.

Compared with feature films, short films obviously don’t get as much spotlight.

But this time "Life for Hire" is a little different.

On the one hand, Lu Ping'an has won major awards in succession, and his personal reputation has been well established.

On the other hand, the short film "Life for Hire" is as popular as "The Tuner".

And the zzzq nature of the short film seems to be able to capture the attention of the media.

Hu Qingquan received invitations from 12 film festivals in Europe and America in one afternoon, hoping that "Life for Employment" could be screened there.

Lu Pingan was not surprised by this. The film Yuan Shikong seemed to have won hundreds of film festival awards.

That was in 0809, and it seemed that the zzzq issue would be more intense than it is now. In fact, it is still the same sentence. This kind of topic is a "classic that will be passed down forever" in Europe and the United States and will never go out of style.

The most intuitive manifestation of "Hired Life" winning the award is that the copyright transaction price of the film has skyrocketed.

On the next day, Lu Pingan was shocked when Xiang Guoqiang handed Lu Pingan the preliminary quotation negotiated by Hu Qingquan.

"800,000 euros, no way!"

The highest bid for the adaptation rights was 800,000, which came from a film producer in Great Britain, which increased by four times.

This price is higher than many award-winning feature films.

"The quotation for the screening rights is also good. Boss, please look down."

Xiang Guoqiang reminded him again, and Lu Pingan looked down after hearing this.

Good guys, 67 countries and regions, a total of 850,000!

This adds up to 1.65 million!

"This is higher than many feature films this year!"

"The current quotation for the distribution rights of "Spirited Away" has exceeded 20 million US dollars, but the other party should not choose to sell it outright, but split the account."

"..."

Lu Pingan's mentality immediately calmed down.

It’s hard to compare with such a great god.

"Spirited Away" has a global box office of close to 500 million U.S. dollars. The film has good prospects and the distribution power is normal.

So "Life for Hire" may have caught on to its success.

It’s the year of animation.

He asked again: "What about "Comet"?"

"The price of "Comet" has not increased much. The current total of distribution and adaptation is about 800,000 euros. I think it is ready to be sold."

sure!

This quotation is already very satisfactory to Lu Ping An.

800,000 euros, converted into RMB and deducting tax, it is about 4 million.

Compared with the cost of 350,000, it is already a huge profit.

Lu Ping'an thought about it, should he go back and shoot something with a lower cost?

This is really feasible.

Also with a small budget, short films can only achieve full economic value by winning awards, while feature films can directly enter theaters.

After the film producers get the movie, they can directly distribute it to make money at the box office without much effort.

And after "The Tuner" and "Comet", his personal director brand has been established.

With a personal brand and a group of loyal foreign film studio customers, as long as the quality of the film continues to be guaranteed, he can make huge profits from copyright.

Even if you can't sell it, it doesn't take much time and the cost is not much anyway. It doesn't matter if you lose money, just treat it as practice.

And it won’t delay movies that hit the domestic box office.

The more Lu Ping'an thought about it, the more feasible it became, and he decided to start it when he returned.

Anyway, he knows too much about this kind of low-budget film, and it would be a waste not to make it.

Lu Ping'an then asked: "Do you have a quotation from Dingfeng?"

"I quoted 150,000, which is still the highest."

"Okay, let Lao Hu take action. We are all old friends. Let's make an appointment to have dinner together."

"good."

After Xiang Guoqiang left, Lu Pingping still couldn't believe it.

"Life for Hire" can actually sell for such a high price.

This is what he earns purely, and he doesn’t need to share it with others.

Thank you to the labor unions for their support of the working people!

Of course, there are still some restrictions that should be made. The contract must indicate that no harm will be done to our country. Otherwise, we will screw ourselves up and it will be really bad.

At this point, Lu Ping'an once again thanked Hu Qingquan. "Hired Life" has both black and white, and the layout is large. From the perspective of all mankind, no one can say anything. If you listen to the American factory, it is really amazing. It's too bad, I might peel off my skin if I go back. . .

The short film made a huge profit. "Comet" sold 800,000 yuan, of which 600,000 yuan was distributed, and China Film Group accounted for half. After Han Sanpin found out, did he have to have fun even when he was eating?

Sure enough, after the deal was concluded, Han Sanpin called:

"Peace, when will you come back?"

"I'll be back the day after tomorrow."

"Okay, I'll have tea here when you get back."

"no problem."

China Film has earned US$300,000 per ticket, and they haven’t invested a penny yet. After the movie is released in China, they will only need to make copies, and even if the copy is released nationwide, it will only cost over US$300,000, and If it is really released nationwide, it will make a lot of money at the box office.

Lu Ping'an felt a little painful.

But he also knows that these are the rules of the game. Within the rules of the game, it is not a big problem to suffer a slight loss. Who knows that the one who controls the rules of the game is a mountain eagle.

It's like being stabbed by a tax man, so I won't mention it anymore.

Of course, he will definitely have to be smarter next time, such as asking China Film to distribute the film after the copyright quotation is announced.

In this way, there is no need to share the foreign income, and the domestic share can be more.

Two days later, Lu Ping An and everyone returned home.

This time the profits came out. The final distribution and adaptation of "Comet" totaled 850,000, and several more countries and regions were brought over by "Life for Hire" to promote it.

The release and adaptation of "Life for Hire" grossed a total of $1.7 million.

A total of 2.55 million.

Lu Pingan received RMB 325,000 + RMB 200,000 for the distribution rights of "Comet" and RMB 1.7 million for "Life for Employment".

This time, the amount received after tax was less, because it was only retained in the company, and Lu Ping An was not prepared to take it out for the time being, so it only received 25%, which is about 13.7 million.

The cost of the two films was only 350,000+140,000.

Huge profits!

Plus a sponsorship of 150,000 euros, which is great.

After making money, Lu Ping An did not forget to reward the team.

Xiang Guoqiang and the people in the company have their own performance rules. Lu Ping An gave them an extra ten thousand per person. Hu Qingquan, as the producer of "Comet", received 5% of the copyright share according to the contract.

It wasn't until he got it that Hu Qingquan realized: "Is this in the contract?"

"Yes, I added it for you."

"You boy!"

Hu Qingquan still accepted it, there was no need to be coy about this kind of thing.

In the end, Lu Ping'an gave each of the five people a red envelope of 10,000 yuan, including Director Cao, who received 20,000 yuan.

This can shut your mouth.

The cooperation in this short film is a buyer-seller relationship. Lu Pingan hired people to draw, and there was no joint production.

And this time they came, even though Shangmei Factory reimbursed the travel expenses, it was actually paid by Lu Ping'an, otherwise at most one of the five people would come.

In the end, the Golden Bear Award was obtained, and Shangmei Factory also won a name. Although not all of them were won, Lu Ping An had done a good job.

It's just that the money is touching people's hearts. I won a prize and sold the copyright. Although the amount sold is a secret, if you really want to find out, you can still find out some.

In addition, he and Shanghai Film Studio still need to cooperate. The film in Venice has not been produced yet. It is very possible that Shanghai Film Studio proposes a different approach. Director Cao may be able to mediate.

Everyone was very happy after receiving the red envelopes. Traveling for free, getting honors, and red envelopes, there was nothing to complain about.

Before going back, Lu Pingan met with Wattsberg from Summit. The two made an appointment to discuss cooperation after "The Tuner" is released in North America and if it does well.

In the early morning of February 21st, Lu Ping An returned to China and landed in Beijing. . .