China Entertainment: Director’s happiness is so simple

As time enters 2009, the movie market is bustling with activity.

"If You Are the One" is singing all the way, and the dark horse of "Ip Man" is becoming more and more brave.

Two major blockbusters have given the entire Lunar New Year box office market a boost.

Then the rest of the second-tier films can be free to play.

Xu Laoguai + Zhou Gongzi's "Women Are Not Bad" and Liu Ye's "Tough Guy" achieved great success, plus the Hollywood blockbuster "Quantum of Solace".

A second echelon was formed to harvest topic popularity.

Among them, there are only two T0 echelons that are popular at the moment.

One is the upcoming "Under the Red Cliff".

John Woo encountered a crisis of word-of-mouth and critical reviews while working on "Red Cliff".

But this does not prevent the film crew from hyping up "Under the Red Cliff".

The other is the "Mainland's first Spring Festival stall" that Xingchen has been preheating since October.

Three comedy movies, three teams of people, after medium-intensity promotion in October, November and December, now they have also begun high-intensity promotion.

And these two topics also extend to a third topic.

That is whether Lu Ping'an is deliberately blocking Cheng Tian.

Sister Hua ran away from Chengtian again and formed a studio with Lu Pingan and Zhang Li.

Xingchen's three movies were released at the speed of light after "Under the Red Cliff" was released.

Coupled with various earlier rumors about "Japanese-owned Chengtian" secretly attacking Lu Ping'an.

Many people feel that the battle at the end of the Lunar New Year holiday may not be so pure.

Of course, it may be pure or impure.

Since it is a commercial movie.

Naturally, the outcome will be determined by business results.

On January 14, the day before "Under the Red Cliff" was released, Huayi officially announced that "If You Are the One 1" had successfully exceeded 400 million.

Feng Dapao was promoted to Director of 400 Million.

What surprised the industry was that Feng Dapao publicly expressed his gratitude to Lu Pingan and mentioned the plot reference of the "Inventor" at the beginning of the film.

Xingchen also released an announcement on its official website to congratulate Cannon Movie for achieving another great success.

From the perspective of their mainland colleagues, the awkward period between Xingchen and Huayi is over.

In the eyes of some people in Xiangjiang, this is obviously a sign that Beijing has put aside secondary conflicts and focused on the main ones.

Who is the main conflict is naturally the Hong Kong and Taiwan capital represented by Cheng Tian and John Woo.

In the original time and space, people in the original time and space dared to be angry and dare not speak out about the matter of "carrying a sedan chair", but now is not the original time and space. If someone doesn't like you, of course you have to learn a lesson.

But again, everything has to be determined by performance.

On the 15th, "Under the Red Cliff" was finally released to much attention.

Cinemas across the country have once again experienced peak customer flow after being bombarded by films such as "If You Are the One" and "Ip Man."

The Three Beauties of Sword and Sword, who have just finished filming "Sword and Sword 3", organized a group to go to the theater this time to see what this movie is like.

The results can be imagined.

Halfway through, Tang Yan was pushed awake, and Yang Mi came back ten minutes after going to the toilet. He was told that he still hadn't missed any plot points.

After leaving the theater, the three of them started to complain.

I spent a long time washing my hair and putting on makeup today, and it seemed like more than two hours were wasted.

It seems like he is complaining, but he is actually in a pretty good mood.

Although from their aesthetic point of view, the movie is actually pretty good-looking, with big scenes and good graphics.

But overall, as long as the movie is not particularly stunning, it does not pose much of a threat to Lu Ping An.

At this time, comments about "Under the Red Cliff" also appeared on the Internet.

There are good and bad, mixed reviews.

Among them, those who complained accounted for the majority.

"Sure enough, there are two types of bad movies, Red Cliff Part 1 and Red Cliff Part 2."

"I think Tong Dawei is very reliable in playing such a silly kid."

"John Woo still can't get rid of the stigma of gangster movies"

"Halfway through the movie, my eyelids started to tremble. I just fell asleep just thinking about it. I'm sorry for the movie tickets I got in exchange for the coupons."

"The legendary big scene is nothing more than this. It's not as good as the previous episode. Did the writing team of the next episode invite Zhang Jizhong?"

"The most hateful thing is misrepresenting history as innovation. It really makes me grind my teeth."

"Sun Shangxiang is really ahead of his time. He knows how to lurk, how to make maps, and how to love freely."

"Xiao Qiao went to Cao's camp alone, made tea, and even scolded Mr. Cao. It made Mr. Guan even worse when he went to the meeting alone."

"At the end of the movie, Zhuge Liang came out dancing the tango, and my heart was severely scratched again."

"."

Regarding these comments, the film crew did not feel at first that this was the true attitude of netizens.

They just think this is a malicious smear.

Who discredits?

Of course, local snakes have a safe road.

But data can’t fool anyone.

Next week.

Online reviews are still mixed, with mostly low scores.

The Douban score is 6.4, which is higher than "Red Cliff".

The evaluation is also quite objective.

Although there are many shining points such as big scenes, persuasion, actors' acting skills, and music.

However, topics such as tampering with history, excessive publicity, and raising sedan chairs are still flaws.

Word of mouth is here, it's a fact.

If the reputation is really good, with such high publicity, the box office will definitely not be too bad.

But what about the results.

"Under the Red Cliff" took in 146 million box office in one week.

This still includes pre-sales.

At this level, unless there is no movie next, let alone 500 million, even 300 million is enough.

And this is only when the film arrangement rate is sufficient.

Chengtian also wants to make a fuss about the squeeze of Planet Cinema's film schedule.

Lu Ping An turned out to be more impressive than anyone imagined.

The full film schedule of Planet Cinema's "Under the Red Cliff" is even 5 points higher than that of its competitors! Almost equal to one more show every day.

What's the meaning?

To put it bluntly, "I handed you the gun, but I gave you a chance and you didn't use it!"

The film schedule gives you more, and the time slot is not bad. The rest of the announcement does not cause any obstacles for you.

But you just can't.

Blame me?

Colleagues all praised Lu Ping An’s courage.

This kind of overwhelming confidence seemed to the producers of "Red Cliff" to be a naked contempt for them.

Under such circumstances, snitching is definitely out of the question. Lu Ping An wants to watch you in a dignified manner.

The film crew also temporarily returned to calmness, and began to objectively look at the reasons for the film's poor box office, and either corrected or encouraged the film.

As for the movie's poor box office, the market actually gave a more reasonable explanation.

In addition to film quality, market potential is also key.

The domestic release of "Red Cliff" will be on January 15th, which is already the end of the Lunar New Year schedule and is a low-season schedule.

At this time, several blockbusters during the Christmas and New Year's Day schedules have already consumed most of the market, because Chinese audiences are still high-consumption moviegoers, and it is impossible for me to spend a lot of money to watch movies in theaters every week.

There have been a lot of consumption of blockbusters such as "If You Are the One" and "Ip Man".

Later, there were various small films competing, and the large number of films diverted a lot of box office revenue.

Therefore, John Woo cannot be entirely blamed for the poor box office performance of "Under the Red Cliff".

This explanation has been recognized by many people.

The producers of "Red Cliff" were a little helpless, and then they also had some opinions on Han Sanpin. After all, he gave the schedule.

But fortunately, the schedule of Lu Ping An's movie is even cooler.