China Entertainment: Director’s happiness is so simple

Soon, John Woo came to the TV.

At this time, a special report on the Spring Festival is being broadcast on TV.

In the report just now, the reporter has interviewed the audience after watching the movie.

The answer I got was "It looks good!"

And now when John Woo comes over, what he sees happens to be the issue of "difficulty in buying tickets".

The reporter was interviewing an eighteen or nineteen-year-old girl in a movie theater: "Have you bought the ticket?"

The little girl was very cute and replied in a small voice: "I bought it. I waited in line for half an hour to buy it. It's just like the Spring Festival."

“Why not buy online?”

"You can't buy it online, and there are too few movie theaters in Jingzhou. I almost want to go back to the Magic City."

"Which movie are you going to watch?"

"I plan to watch them all, but today I will only watch "Crazy Racing"."

"Why are you only watching this one today?"

"Because there are no suitable seats for the other two films today, I plan to watch them tomorrow."

Then the scene changed, and the location was changed to a city in Zhejiang Province. The reporter interviewed a boy in his twenties who had just bought a ticket.

"Did you get your tickets?"

The boy seemed to be able to say: "I just bought it. I went to three theaters and the first two were not open. When I got here, I just bought the first ticket for the new opening. Look, it has the best seats." "

The boy said and took out the movie tickets. There were four seats in five rows, which was indeed an excellent location.

But the time is 11pm.

The boy laughed and said, "Watching a movie is better than playing cards and mahjong at home."

The interview continues on TV.

John Woo frowned.

He feels that the support Lu Ping An has received this time is really strong enough!

There are special reports on the Six Princesses during the Spring Festival!

But even so, it's just a promotion for the movie at most, and it can't change the situation he just said.

On TV.

The interview session is over.

The scene returns to the studio.

The host began to introduce the Spring Festival battle report.

It's the second day of the Lunar New Year.

On the first day of the Lunar New Year that has just passed, the box office of the entire Spring Festival has completed a historic surpass, reaching 210 million! Compared with last year, it increased by 187%.

Among them, "Wonderful Night 2" set a box office record during the Spring Festival with a single-day score of 80 million.

The three films brought by Lu Ping An demonstrated market appeal far beyond expectations. The market generally encountered a situation where it was difficult to get a ticket. The reason was mainly due to the Spring Festival holiday in many movie theaters.

gab!

John Woo scoffed.

210 million includes the pre-sale box office.

The results came quickly, and the assistant around him reported: "It's true, the real-time box office is 210 million."

"Real-time box office 210 million? Three movies? One day?"

"Yes, in terms of pre-sale, Maoyan tickets now show that it has reached 240 million?"

"The New Year's Day has passed, why are there still so many?!" John Woo was shocked. He remembered that the pre-sale box office on New Year's Eve was more than 260 million.

The assistant muttered softly: "He is Lu Ping'an after all."

John Woo took a deep breath, feeling a little sore.

Then he asked: "Where is Chibi?"

The assistant's voice became even softer: "5.6 million on New Year's Day."

Now John Woo’s teeth are sore!

But he still insists on that view.

If it doesn't change the business model of all theaters, it won't be a complete win.

But obviously, John Woo underestimated the popularity of the Spring Festival show, and even more underestimated the Chinese people’s desire for money.

After the report about the Sixth Princess came out.

Lu Ping'an admitted that this was indeed a matter of "support".

But in the end, we have to rely on movies to survive.

Therefore, under the high reputation and various publicity offensives from Xingchen’s omni-channel.

"The three Spring Festival movies have very high reputation"

“It’s hard to get a ticket for Spring Festival movies in many places”

The keywords have already spread all over the country.

"Take the whole family to watch movies and celebrate the New Year happily" has also been burned into the hearts of countless people.

At this time, New Year's Eve and New Year's Day, the busiest and least time to go out, have passed.

It's the second day of the Lunar New Year, and it's time to go back to your parents' home, go out to pay New Year greetings, and have free time.

The demand for movie viewing is naturally not comparable to that on New Year’s Day.

So many people today choose to take their families to watch a movie for the first time in their lives.

In this way, a "vicious circle" is formed.

Everyone is planning to take their families to watch movies when they have free time.

But many theaters are not open, and the theaters that are open have tight ticket sales. What should I do?

The great movie theater owners stepped forward at this time.

"Temporary adjustment during the holiday, come back soon!"

Employees of countless theaters that were closed during the Spring Festival sat up in shock and were called back to the theater by their bosses.

Soon, China Film received calls from many theaters in third- and fourth-tier cities.

"Give me a copy quickly. My theaters opened two days early and we need to use them today. Hurry, hurry, hurry!"

China Film Group immediately took action and sent out the spare copies that had been prepared.

At this point, Han Sanpin once again praised Lu Ping'an. He felt that while his prediction was accurate, his ideas for dealing with this kind of problem were also wonderful.

Lu Ping An actually set up storage points in various provinces across the country in advance to seal various quantities of spare copies in advance.

And now that the demand in various places has increased significantly, various places are directly transporting it, which greatly improves efficiency.

So much so that by the evening of the second day of the Lunar New Year, nearly 40% of the theaters across the country that had been closed during the Spring Festival were half open.

Of this half, 80% of theaters got copies immediately.

Maoyan Piaopiao has also received numerous applications to enable the pre-order function.

Ping An has already taken countermeasures.

As soon as the copy arrives, the film schedule is uploaded, and pre-orders start instantly.

Reflect the situation on the Maoyan ticket.

Countless people discovered that when they clicked on the website to pre-order on the second day of the Lunar New Year, almost all of the gray "Sold Out" turned into red "Tickets Available!"

The news also intervened immediately.

“The Spring Festival movie market has exceeded expectations, and theaters have opened early to welcome moviegoers.”

""Wonderful Night 2" reaches 100 million a day, aiming for a new box office record"

""Crazy Racing" 150 million in two days"

"The box office of "On the Road" exceeded 100 million, and may create the highest return rate for a low-cost film in domestic film history."

Things depend on shouting.

Never mind whether the data includes pre-orders.

As long as it works.

Besides, the data is not exaggerated too much.

It’s the morning of the third grade of junior high school.

Maoyan Ticketing directly announced that the total box office for Spring Festival pre-orders exceeded 400 million!

This data is quite scary.

In one day, pre-order box office sales surged by 160 million!

This is still the result of being limited to only opening pre-orders for 7 days.

Everyone in the industry was shocked.

Lu Ping An’s appeal is simply terrifying!

Of course, the reference of this data is not very high.

It's a pre-order after all.

But various theaters that opened early have already stated this.

The Spring Festival stall was completely opened by Lu Ping An, which is already unstoppable.

John Woo sighed slightly.

At this time, the assistant came to report and bought tickets for three movies.

John Woo got up and went out. He wanted to see what the charm of these three movies was (End of Chapter)