China Entertainment: Director’s happiness is so simple

On November 6, the book version of "Hero" was released in advance. The book version of "Hero" written by Li Feng, the screenwriter of the film "Hero", hit the market in advance.

On November 7, many scenes from the film "Hero" appeared in CCTV's advertisements.

This is the first time in China that a film has been intensively promoted through a purely commercial form such as a TV commercial.

Even American blockbusters do not use this kind of hype when they are released in China.

Of course, this happens often abroad.

But now in China, the effect can only be said to be a complete mess.

At that time, Lu Ping'an's "Source Code" was only a TV show that took up light, while "Hero" was directly broadcast on CCTV.

This effect will naturally be much higher.

The popularity of "Heroes" is already high, and the expectations are also ridiculously high.

At this time, the news of "Source Code" with 200 million yuan was quickly drowned out as soon as it caused a shock.

Most people are thinking, "Source Code" can have 200 million, how high is "Heroes"?

And the new picture Zhang Weiping is also very good at taking advantage of such expectations.

Within a few days, he negotiated with the theater chain about the movie ticket price and revenue sharing.

The average price of movie tickets in first-tier cities has increased from 25 to 30. If you actually buy it, it will definitely be higher. Just like the ticket price of "Source Code", theaters are not fools and they will definitely make money if they can.

The increase in ticket prices has caused great controversy in the industry, but it has also further raised expectations for "Heroes".

On November 15th, pre-sales for "Heroes" began, and on the first day, the pre-sales box office exceeded 10 million!

At the same time, the film schedule of "Origin" has been expanded again, and the popularity of "Source Code" has officially come to an end.

On the 27th, "Source Code" was officially launched in China.

The box office was fixed at the auspicious figure of 220 million, and the creators held a celebration party again.

"Source Code" has a box office of 220 million, making the producers extremely happy.

Of course, even when you are happy, you will also have greedy thoughts.

I only have 220 million now. Without "Hero", how high would I be?

Is it 300 million?

So Zhang Weiping, you old Biden deserve to die!

Stealing so much of my heat!

And the reason why he did this, everyone has already guessed, it is most likely that "Hero" is not good! In other words, he couldn't do much.

Otherwise, why rush to stop it?

So everyone is waiting to watch the show.

The celebration is over.

The domestic journey of "Source Code" is basically over.

Since the splitting of accounts has nothing to do with the other producers, everyone raised their glasses and drank, which was regarded as the completion of this successful cooperation.

Before the show ended, Han Sanpin asked: "It will be released overseas soon. Are you confident?"

Lu Ping'an smiled and said: "Uncle Han, even if it doesn't work this time, I will be sure next time."

After hearing this, Han Sanpin patted Lu Ping'an on the shoulder to encourage him, and at the same time to encourage himself.

When it comes to overseas distribution, China Film did not choose to quit but followed the gamble. Han Sanpin was also under a lot of pressure.

Of course, he would definitely not blame Lu Ping An, and it was not too late to thank him.

In the past two years, Lu Ping'an has added a lot of political achievements to him. It would be an exaggeration to say that the two of them are in the same boat now, but the relationship is no longer a simple cooperative relationship.

"Get some rest and sleep well!"

"You too, Uncle Han."

The next day news broke about the mainland ending of "Source Code".

The mainland box office was NT$220 million, the Hong Kong box office was HK$46 million, and the Bay Area box office was NT$82 million.

The total amount is about 280 million yuan.

Among them, the box office accounts were broken down. Everyone saw the profits and the outstanding results made everyone envious.

But what followed was a not-so-good report:

"In the blockbuster feast at the end of 2002, Lu Ping An may become the biggest loser!"

The article details every aspect of the two blockbusters and compares them one by one.

Marketing gap, copyright deal gap, box office gap, etc.

Come up with two reasons to be the biggest loser.

First, Lu Ping An insisted on choosing overseas distribution and gave up millions of dollars in copyright income. In the end, although it obtained more shares, it also paid back the copyright fees to the producer. However, because Chinese science fiction is not popular in the West, Lu Ping An finally lost As a screenwriter and director, Ping An may lose all of its copyright income.

Secondly, "Source Code" is a good film and the box office was amazing, but it was born at the wrong time and no one will remember it as the runner-up.

Summary: Lu Ping'an, who was supposed to gain both fame and fortune, may suffer from both fame and fortune this time and become the biggest loser!

Wu Guohua talked about this in detail on the phone.

Lu Ping'an, who was in South Korea, calmly said he understood.

After hanging up the phone, he looked at the crazy fans in front of him, wondering in his heart, it didn't look like he was going to lose anything.

. . . . . . .

November 29th.

Seoul Samseongdong Convention and Exhibition Center.

Tonight, the place is crowded.

At a glance, girls account for at least 70%.

The closer the time is to 6 o'clock, the more people there are.

Everyone's destination is roughly the same.

That is the Megabox Cinema at the Convention Center.

At this time, a lot of people had gathered outside the cinema.

Everyone gathered around the red fence outside the gate of the cinema center, stretching their necks and waiting anxiously.

"The time is almost here, isn't it here yet?"

"It should be soon. They said the plane was not delayed and was already at the airport."

"That might cause traffic jams."

"It should be, today is Friday."

A group of girls held up Guorong's support materials and discussed.

After a while, the crowd began to commotion.

"Wow, it's Jun Ji-hyun!"

With a scream from the far entrance, everyone became excited.

This year "My Sassy Girl" became a hit in Asia.

Jun Ji-hyun has also become the top celebrity in South Korea and has become the dream girlfriend of countless men.

The lights on the scene click.

Jun Ji-hyun got out of the car gracefully, greeted everyone with a smile, and then walked onto the red carpet into the cinema.

After a while, the team screamed again.

"Song Hye Kyo!"

As soon as the words fell, Song Hye Kyo, who had just gotten off the car, smiled gracefully with everyone.

Then, one star after another, five or six queens came along the way.

Finally, today’s rightful owner has arrived.

A Mercedes Benz stopped.

Open the door.

Guorong stepped out of the car.

The decibel level at the scene directly exceeded the standard.

"Guorong!"

"Oppa!"

"elder brother!"

"ah"

Guorong got out of the car, smiled elegantly, and his eyes were so gentle that the two or three thousand girls present were almost dying.

Lu Pingan, who got off the car later, looked at this scene. Although he had known that Guorong was extremely popular in South Korea, he was still shocked when he saw this posture with his own eyes.

This is a good thing, it’s all money!

After Guorong finished greeting the fans on the red carpet, Lu Pingan and the film producers followed him into the cinema.

Then I saw Jun Ji-hyun, Song Hye-kyo, and a few unfamiliar South Korean celebrities in the lounge.

Several people were excited when they saw Guorong, and Oba Oba shouted particularly cordially.

The film producer next to Lu Ping'an said proudly: "It didn't cost any money, they came here themselves."

After listening to the translation, Lu Pingan shook his head and laughed.

With a mere US$600,000 in publicity and distribution fees, this South Korean film producer seems to have played it very clearly.

First of all, Guorong's visit to South Korea is a big deal for South Korean fans.

Guorong's popularity in South Korea is quite high.

He was the first Cantonese singer to break into the South Korean market. Later, many movies such as "A Better Tomorrow", "A Chinese Ghost Story", "Days of Being Wild" and "Across the World" were released, and quickly became popular in South Korea. He has been praised for many years. The most popular foreign star in South Korea.

Later, in many Korean variety shows, the song "Love of the Year" sung by Guo Rong often appeared. It seems that this song has become a fixed BGM of Korean variety shows.

The last time Guorong came to South Korea was many years ago.

South Korean film producers also recognized this, so they spent a lot of money to hold a South Korean premiere of "Source Code".

Most of the 600,000 US dollars went straight away.

Fortunately, it seems that the effect is good now.

Coming back this time directly excited countless fans.

When Lu Ping'an got off the plane, he saw thousands of people picking him up.

Of course, popularity and movies are still not directly related.

In June this year, Guorong's "Alien Space" was screened in South Korea and only attracted 100,000 viewers.

Whether the fan economy can grow depends on the quality of the film.

There are few good cases of exporting domestic commercial films to the outside world, and the same is true in South Korea, except for Lao Mouzi's films.

In addition, Hong Kong movies are in decline. There have been no good films in Hong Kong in the past five years. In addition, South Korean movies have also begun to rise, and the audience will not be very enthusiastic about watching foreign movies.

In fact, it is still unknown whether "Heroes" can achieve good results in South Korea.

Therefore, the copyright of "Hero" was sold to three South Korean film producers for US$2 million. Boss Choi, the South Korean film producer who signed a split contract with Lu Ping An, acted as a distributor for the next level. He then bought "Hero" for distribution at the next level. Quan spent 800,000 US dollars!

As time goes by, I don’t know how much money those three companies can make.

But now it seems that "Source Code" has fallen into his own hands, and Boss Cui feels that he may have just gotten lucky.

Since "Source Code" achieved astonishing box office success in mainland China, Hong Kong and Taiwan, South Korean film producer Choi has actually realized this.

So he gritted his teeth, took out a loan, spent a lot of money, and held a series of grand premieres.

I don’t know if it will work, but at least I have to take a gamble.

If it really works out, we can then bring in other publishers and he will be the middleman.

If the film is a big hit, maybe relying on this wave, he will become one of the top film producers in South Korea.

With this in mind, the premiere event begins.

Later, Guorong appeared in the largest thousand-person movie theater in the movie theater.

"Guorong!"

"elder brother!"

"..."

There were screams again and again, and the scene was quite lively.

Next is Guorong interacting with fans.

Guorong is already familiar with this aspect.

At this time, because of the great success in my career, my mental state seems to be very different from that of the same time and space.

So it's very easy to interact.

"Hello friends from South Korea!"

With a greeting in Mandarin and a little Korean, the crowd screamed.

“It’s been a long time since I’ve been here, nice to see you all.”

"I met Jun Ji-hyun once, when "Savage Girl" was released in Hong Kong this year."

Kaka interacted with each other for a long time, and the fans' enthusiasm continued.

But when it was Lu Ping'an's turn, everyone's enthusiasm didn't seem to diminish much.

"Director Ping An is so handsome!"

A girl shouted from the audience.

Lu Pingan suddenly had a good impression of South Korean girls!

The interaction lasted for more than half an hour, and then came the main course.

The movie will be released soon.

This is also the most stressful time.

Boss Choi, a South Korean film producer, is already sweating.

He is the one who took out the loan!

Although it won't lose much if it fails, it will still have to catch up with the profits of "Heroes" in the future.

The key is that we don’t know whether “Hero” is profitable.

If it fails too.

OK.

Lu Ping'an was also a little nervous.

Although he has great confidence in the results of "Source Code" overseas, especially in Asian cultural circles.

But these days, all I hear is that Chinese science fiction can’t go global.

If you talk too much, you will naturally think too much.

The later "The Wandering Earth 2" seemed to be like this. Let alone going out of the mainland, it didn't seem to work well even in Hong Kong.

Cultural barriers are invisible, but sometimes they are very tangible!

This makes him now somewhat doubtful that Chinese science fiction is really bad.

Fortunately, such worries are unnecessary.

After more than an hour, the premiere ended with thunderous applause!

The host asked loudly: "Is the movie good?"

"nice!"

"Great!"

"Brother is the best!"

"..."

The scene was very lively.

But Lu Pingan is still not completely relieved.

This has a lot to do with being tortured later.

Those fans say that my brother’s works are good, so does that mean they are really good?

The scene was basically full of fans.

Their judgment is not objective.

Fortunately, there were many film critics at the scene.

In the subsequent communication, film critics also gave extremely high evaluations.

This is not over yet. In the questionnaires for subsequent screenings, many audiences who came here also gave extremely high evaluations.

Only then did Lu Ping'an confirm that "Source Code" could be exploded in South Korea as he thought!

That night, Lu Ping'an, Guorong, Quan Zhixian and others had dinner together.

At the banquet, Lu Pingan had no time to pay attention to South Korean actresses such as Quan Zhixian.

It was all released after talking to Boss Cui.

Distribution is actually very simple.

If the effect is good, expand it.

This time, "Source Code" was initially released in only a few movie theaters in South Korea. After all, hundreds of thousands of dollars really can't do much.

But things are different now. Boss Cui has decided to really go big!

If the article does not match the title, there is no need to be surprised, because it has been corrected and does not affect reading.