At night, Yuyuantan.

The evening breeze is as gentle as honey. On the balcony, grapevines climb the exterior wall, and the green grape leaves sway in the wind, bringing the coolness of summer.

The teapot on the tree stump was clattering and smoking. Xu Chen was from Shanghai in his previous life, but his ancestral home is Guangdong. Cantonese people love drinking tea, and they are lucky in life if they can drink tea leisurely.

Although he was happy to successfully win the "Pearl Return Gala", he was even more happy: "Time Pictures" came to work!

Xu Chen of "Time Pictures" plans to copy "Light", just in time to catch up with the "separation of production and broadcasting", launch a TV show, and cultivate his own team.

The idea is beautiful, but the reality is cruel.

The best business in this world is always the "humanity" business.

Wang Changtian of "Guangguang" was an employee of "Beiping TV" before founding Guangguang. The broadcast platform of "Huaxia Media Report" is "Beiping TV".

Yu Dong of "Bona" all said that "Bona" movies are awesome. Yu Dong is an employee of "Beiping Film Studio" and is highly regarded by "Zuo Shan Diao", who promoted him to become the youngest cadre of "Beiping Film Studio" .

Among the rising media giants and real estate tycoons in the country, except for "network technology", who can stand out in any industry without some background?

Let’s just say that in “Internet technology”, besides Dongzi, who else really started from scratch.

Competing with these powerful men in the shopping mall, Mr. Xu does not think that he is "gifted". Talent is nothing. Talents with top talents are all trying their best to get involved in the big 996 factories.

Besides, it’s not bad that he is the “Little King of the Mainland”.

However, the Chinese-speaking king Liu Defa is "controlled by others", let alone the "little king of the mainland"?

Xu Chen is very clear about his own advantages, and his "trial and error" cost is very low.

The first attempt of "Time Pictures" is also Xu Chen's attempt in business. If he is lucky enough to find a way out, he will "turn over and sing". If not, he will gather a team to welcome the blue ocean of "TV series" in 2000.

The first program.

Xu Chen wrote on a white paper: "Promote traditional culture!"

The reason why Mr. Xu chose this was not that he chose randomly. In addition to connecting with Leader Ye, he also had to deal with the Zhuan family and seek a "cultural" background.

This "cultured" person is very important. He is inferior in everything except reading. "Singer" is too low, and Di Potian is just an "actor".

…………

In 1997, there was no competition among domestic TV stations. CCTV was the leader in ratings, while local TV stations were in a corner.

As the "bed side" of CCTV, Peking TV Station is like a bullied little daughter-in-law, suffering in her heart and unable to speak out. There is not a single program on the station that can resist the ratings.

The biggest reason why viewers click on "Beiping Satellite TV" is to seamlessly switch to the next "CCTV."

Xu Chen thought hard. The program must be "interesting", popularize "traditional culture", and fit the background of the times.

finally.

He wrote the program on a piece of white paper: "China in the Classics."

"China in the Classics" is CCTV's flagship program. The program focuses on outstanding Chinese cultural classics. Through a new form of time and space dialogue and a "drama + film and television" program presentation, it tells the story of the origin and circulation of classics in the five thousand years of Chinese history. and the shining stories in the book.

The program premiered in 2021, and the ratings and "topics" remain high, refreshing the ratings history of the "CCTV Comprehensive Channel". In addition to "recommended to Peking University", the host Sa Beiling also said: "The Chinese classics are okay."

The biggest feature of this program is to restore historical figures in the form of "film and television clips" and have conversations across time and space, so that "people today can see the moon in ancient times, and people in ancient times can see the moon today."

The program team is a "small crew", including lighting, art, screenwriters, artists, directors...

"China in the Classics" also has the configuration that a TV drama crew or a movie crew should have.

The more Xu Chen thought about it, the more excited he became. Mr. Xu could not only get on the express train of "separating production and broadcasting", but he could also train a team painlessly. It can be said that "if you have a gun in your hand, follow me", it is available in TV and movies!

The rest is "ratings."

"China in the Classics" has achieved both good ratings and good reputation. The biggest factor is that the self-confidence of the Chinese people in 2021 is unprecedentedly strong. It is the consensus of the Chinese people that we have a China that stands at the top of the world's nations!

this era……

The moon was as cold as water, and the evening breeze made Xu Chen feel chilly. He hugged his clothes tightly, and Mr. Xu leaned back, dropped his pen, and smiled casually while resting his head on his head.

Go to the TV ratings!

There are many careers in the world that are perfect and have a 100% winning rate. If you are afraid of failure, then you will most likely achieve nothing.

"China in the Classics" can cultivate teams, connect leaders, and promote traditional Chinese culture. The current harvest alone is worth "trying"!

As for the ratings...

China has a population of tens of millions, Mr. Xu does not believe that 3% of the "hard core" cannot be screened out!

Just do it, Xu Chen's literary thoughts surged like a fountain.

The first "classic book" at the beginning of "China in Classics" is "Shangshu".

There are many ancient people involved, and there are 9 ancient people with names, including Fu Sheng played by Ni Dahong, Fu Chai played by Wu Yue...

There is a "scholar" Sa Beiling in the show. Now Sa Beiling is still a Peking University student. Mr. Xu is going to play this role by himself, and the label of "cultural person" depends on it.

For other roles, Xu Chen decided to contact the "Beiping People's Art Theater" or actors.

Actors are not valuable in this era. Zhou Xun's salary for filming "Suzhou River" was only 4,000 yuan. "People's Art Theater" was even lower, maybe a few hundred yuan. "Classics in China" only took one day to shoot, so there was no waste of time.

If the show becomes popular, Xu Chen snorts and sneers. Actors in this era don't have "variety shows" to show off their faces. What a great publicity opportunity!

Actors must be free and their acting skills are not up to standard...

Need more money!

Team...

This is easy to say. Nortel and China Theater Company recruit graduates or interns, with a salary of 500,996, and the "internship certificate" can be stamped.

"Beiping TV" program, many students probably work for free!

After all, "China in the Classics" is not a movie, so there is no need to be picky about the production level. Moreover, the resolution of TV series nowadays is low, so even if they are filmed well, they will still look blurry when viewed on TV!

The main reason is that the format is new. There is no such program in this era. It can be called a "dimensionality reduction attack". It may even become a recommended extracurricular "TV program" for primary and middle school students!

If so, Mr. Xu will be prosperous!

…………

"Du~du~..."

The phone rang continuously, and the mobile phone beside him flashed red.

Xu Chen was a little impatient when his thoughts were interrupted. He glanced at the phone and said, "I'm Xu Chen."

"I'm Zhou Xun." A slightly hoarse voice hummed with a smile: "Xu Chen, you are becoming more and more famous. Aren't you happy if I call you?"

The corners of Xu Chen's mouth turned up and he was lying on his side comfortably.

It has been almost a week since Zhou Xun went to the "Suzhou River" crew. In this era of underdeveloped communications, the crew even had no signal when they went to the old forests of Senshan Mountain.

Xu Chen didn't answer the question: "Old Zhou, is filming fun?"

"That's so funny~" Zhou Xun muttered, and the girl was very irritated: "Old Xu, I even doubt whether I can act. It wasn't so difficult to shoot some things before, but something is wrong now. Hey, Old Xu, you are coaxing me, I’m so upset.”

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