China Entertainment: I really don’t want to live with the queen

"Separation of production and broadcasting" is a hot topic in TV station reform, that is, the main body of TV programs and the main body of TV broadcasting are separated. TV stations no longer "cover the bottom line" and are only responsible for the production of news, current affairs and other programs.

Peking TV station has a special geographical location, and the separation of production and broadcasting was slower than that of local stations. In the middle of the year, some news leaked out.

Based on his more than ten years of media experience, Wang Changtian judged that with the vigorous development of my country's economy, the current "old-fashioned" TV programs cannot satisfy residents' growing consumption levels.

TV program production is a new trend. Rebus, a child genius, said: "If you stand on the trend, pigs will fly."

Now the two pigs on the hot topic exchange their "experiences".

Xu Chen sharpened his knife to "Light", this big fat pig of China's entertainment industry was tender and delicious. At its peak, it controlled more than half of the "entertainment throats" in the country.

Now~

Mr. Xu smiled faintly: "That's right, comrade, I was instructed by Chief Ye to come to Peking TV Station to apply for a program..."

"Chief Ye, the host committee of the party?"

Xu Chen smiled and said nothing.

Wang Changtian was not a newbie in the workplace, but he was still frightened.

Chief Ye is not the leader in charge of the "Beiping TV Station", but his uncle is the boss in charge of the propaganda outlet.

Peking TV Station's first attempt at "separating production and broadcasting" was very small, with only two spots available.

Wang Changtian is a member of "Beiping TV Station" and is well-informed. Xu Chen, an outsider, can successfully go through the interview process...

There are relationships outside people, and there are gods outside heaven!

Wang Changtian was in awe and said enthusiastically: "Welcome, welcome, hello Comrade Xu, I am Wang Changtian, and I am currently the program director of Beiping TV Station."

"Are you Comrade Wang Changtian?" Xu Chen pretended and praised: "Beiping Express is an epoch-making program. This time, Chief Ye asked me to come and said that I would like to learn more from Comrade Wang Changtian of Peking TV Station if I have the opportunity!"

Xu Chen said "Chief Ye" on the left and "Chief Ye" on the right. In this era, he believed in power.

They are both adults and soon became "brothers and brothers".

After chatting for a while, Xu Chen asked casually, "Lao Wang, what show are you planning to do?"

Xu Chen talks like an old king. The more he puts on airs, the more people respect him.

"Brother Xu, to be honest, I don't have any particularly good ideas right now." Wang Changtian looked embarrassed: "Taili's system reform has just been implemented for half a month, and the person in charge is Director Yu. He is my old leader. Isn't this right? , I’m about to report some immature ideas to Director Yu.”

"Light" has not yet determined the "entertainment" production route.

Mr. Xu did not presume to give any advice. The most taboo thing in life is to talk briefly and talk deeply.

…………

I sat at the door for a while.

Xu Chen and Wang Changtian met Director Yu of "Beiping TV Station".

Director Yu is young and strong, a leader of the "Young Strong Faction", and is called "Tiger Yu" in Peking circles.

"Beiping TV Station" is in a special position. It is suppressed by CCTV. It "does a lot of things and makes a lot of mistakes." If the program produces results, CCTV will give it a beating. If the program does not produce results, it is a waste of station resources.

After more than ten years, "Beiping TV Station" has become what is jokingly called "CCTV Peiping Branch" in the circle.

"Tiger Yu" is not afraid. He dares to do the programs that CCTV dares to do. He rushes to do the programs that CCTV dares to do. He is rebellious, and then he is exiled and "separated from production and broadcasting" by the person in charge.

It was the first time that Peiping TV Station tried to "separate production and broadcasting", but it didn't expect to achieve any results. It was just fine.

Xu Chen and Wang Changtian took their seats.

"Yu Laohu" had a livid face and gave him a show of authority. He raised his hand to stop the two of them from introducing themselves and said in a deep voice: "Don't tell me your names yet. The ugly words will come first. I don't care whose relatives you are or what background you have." , I only watch the program. If you think your program is good, you can talk about the program. If you want to fish in troubled waters, please get out now."

Xu Chen and Wang Changtian looked at each other, "Yu Huhu" was indeed a tiger.

"Director Yu, my program is called "China in Classics"." Xu Chen took the lead in talking about the project and took out the plan for "China in Classics" from his briefcase.

This thing is very rare now. It is a thick book, with dragons and phoenixes in small seal script of the Qin Dynasty: "China in the classics."

There was no PPT at this time, so Xu Chen opened his notebook and wrote down: "Looking for the sage's secrets and exploring the dialogue between ancient and modern times."

He kept talking: "Director Yu, please look at the V... plan. I have reviewed the program background, program status, program features, investment promotion, and program IP development..."

Xu Chen went straight to the topic. "Yu Laohu" had a good impression. If he told the background, it would be hurtful to refuse.

Don’t talk about the background, just talk about the program. It’s not okay to reject it as a “program”. It has nothing to do with the background. It won’t offend people and it can select good projects.

Xu Chen is not the first person he has ever met to "show", but he is indeed the first person to "obey the rules".

"China in the classics..."

The "plan" is very thick, with ten lines at a glance, and it simply clarifies the concept of "China in the classics".

Yu Laohu raised his eyebrows slightly...

This show is really good!

First impression: This program has a novel format and high intentions, which is in line with the status of "Beiping TV Station".

Compared with the previous "programmers" who had sorted out the messy creativity, such as beauty pageants, ballet, traffic jam competitions, variety shows...

"China in the Classics" can be called a breath of fresh air.

At least it's a cultural attribute.

Listening to Xu Chen's talk, Director Yu raised his hand, frowned and asked: "Comrade Xu, what do you mean by "IP" development?"

Xu Chen did not introduce himself, but his face was his "resume." Director Yu was not so out-of-date that he did not recognize the most popular young man from the mainland who was "the only young man from the mainland on stage at the party."

It is said that the two are still "love rivals", and his wife likes Xu Chen very much.

"Director Yu, "IP" is simply a project. A good project can develop a lot of resources..."

"For example, "China in the Classics", as long as we create it as a "cultural business card", then there will be subsequent books, TV series, movies, stage plays, musical radio plays, songs... all kinds of profit-generating models and income-generating ideas..."

Xu Chen kept talking and finally concluded: "I call this 'one fish eats more'."

Mr. Xu has his own ideas. In this era, TV dramas cannot be filmed just because they want to be filmed.

With the program building a platform, TV series are a natural progression.

Not only that, the current mainstream propaganda media are newspapers and television.

Xu Chen's base camp is Peiping. There are only advantages and no disadvantages in establishing a good relationship with Peking TV Station.

CCTV...

CCTV doesn't care about talking to Mr. Xu!

TV programs are the cheapest way to trial and error but have the best results!

…

mutual benefit.

"China in the Classics" has a novel format. As the first "IP" business card of culture + singing and dancing in China, the economic benefits are secondary, and the main thing is reputation.

to be honest.

As long as "China in the Classics" does a good job, who dares to say that Peking TV is not as good as CCTV and that its pedigree is purer than CCTV!

This hits a sore spot for "Beiping TV Station"!

Xu Chen observed Director Yu.

Obviously, Director Yu is moved, but the risk is not small.

"China in the Classics" inherits the traditional Chinese culture and explores the story of "Pilgrimage to Saints", which goes against the current mainstream of Western society.

Located in the important place of "Beiping", in addition to ratings and revenue, Peking TV Station also has to take into account social factors.

"China in the classics" may be heaven, or it may be hell.

Director Yu thought about it for a long time and firmly determined: "Comrade Xu, I have received your program idea. The staff will contact you for specific follow-up notifications."

"Old Wang, your resignation report has not been approved yet. You are still the editor and director of Peking TV Station. You will be responsible for the follow-up contact with Comrade Xiao Xu!"

Wang Changtian was temporarily detained as a young man. The boss of "Guangguang" was like an honest working boy. His back was straight and his voice was strong: "Copy that! Director Yu!"

…………

door.

Wang Changtian was less perfunctory and more sincere this time.

It's not that Xu Chen has any hope of cooperating with Peking TV Station.

It was purely an eye-opener for Lao Wang.

He was about to quit his job and start a business. He had thought of hundreds of program ideas. He scratched his head and couldn't imagine that the program could be like this!

"Brother Xu, your "China in the Classics" is really great. The format of the program is novel, the intention is lofty, and the income generation forms are rich and diverse." Wang Changtian looked at him with admiration: "Heroes come from young, Brother Xu, I didn't expect you to sing so well. Well, he is also a top-notch choreographer and director when it comes to programming.”

Wang Changtian felt itchy and couldn't help asking: "Brother Xu, I'm about to resign and start a business. Brother Xu has wild ideas. Can you give me some advice?"

Wang Changtian of "Light" asked me how to make "Light"?

The time to invest in "Guangguang" is not ripe now. Wang Changtian just has an idea and has not resigned to start a business.

Xu Chen considered and said: "Lao Wang, you used to be in the media, right? Now the entertainment circles in Xiangjiang and Baodao are so developed, and the fan economy is getting better and better. We in the mainland can't keep up with Xiangjiang and Baodao!"

Wang Changtian nodded: "The entertainment circles in Xiangjiang and Baodao are more developed than those in the mainland, but our mainland is getting better and better in recent years. Brother Xu's little mainland king has many fans..."

Wang Changtian paused, his eyes widened, and his face was filled with joy: "Brother Xu, your words reminded me, I think I know what the show is about..."

Wang Changtian stood in his thirties, looking like a young man, with a reckless figure. He ran a few steps, then withdrew and said: "Brother Xu, let's get in touch when we have time. "China in the Classics" is a good program. I I will do my best to make the program officially launched."

Wang Changtian has some background in Peking TV. He promised that if "China in the Classics" is really launched, it will definitely go very smoothly.

Xu Chen smiled: "Old Wang, maybe we will do something big in the future!"

A pun!

…………

"China in the Classics" Xu Chen has tried his best, and it is not his place to worry about whether Peking TV Station will be there or not.

Xu Chen has an "alternative plan".

If "China in the Classics" Peking TV Station doesn't want it, "Time Pictures" will transform into an "advertising company".

"Suzhou River" Lou Ye was short of money when making movies, so he seamlessly transitioned into shooting commercials. He raised 20 million yuan in two years of filming.

Standing at the crossroads of the millennium. Xu Chen has many ways to make money.

For example, a book signing!

"Signing events" are very common in 2023, and "female Bodhisattvas" have come out to sign autographs.

But in 1997, the "signing event" was a very serious form of activity. Those who were eligible to sign were either literary giants or music kings and queens.

As of 1997, only the princess had held a book signing in the mainland.

At Sun Nan's signing event with Liu Huan and Naying, hundreds of copies of the album were signed out, but no fans bought into it, and newspapers didn't dare to publicize it.

At the end of the day…

There are so few young idol stars in China!

Xu Chen is currently the only "Youth Idol" in the Mainland, and Li Ruofan of the "Idol Sect" is still missing~

but.

He himself was not confident about how many albums he would be able to sign at the first signing event, so he only gave "Tsinghua Tongfang" a conservative estimate of 20,000.

"Tsinghua Tongfang" were speechless. For 20,000 albums, 6,000 people were guaranteed to participate in the signing.

What is the concept of 6,000 people...

"Beiping Cyber ​​Shopping Center" is currently the largest shopping mall in Peiping, claiming to be able to accommodate 3,500 people at the same time.

In other words, if there are 6,000 people, Beiping Cyber ​​Shopping Center will not only be overcrowded, but also the square in front of it will be overcrowded!

The current record holder for signings in mainland China, Princess Wang, has only signed 5,000 albums.

Is Xu Chen even more popular than the princess? ?

The quantity was so outrageous that the person in charge of the "Tsinghua Tongfang" book signing turned a deaf ear and secretly transferred 8,000 albums!

…………

July 16, 1997, 7:00 am.

Mr. Xu was very nervous for his first autograph signing. After working so hard for so long, he was about to meet a female fan!

Let me ask, who doesn’t want to have female fans who are enthusiastic and lively, don’t ask for anything in return, are selfless, and are willing to burn themselves to illuminate their idols?

certainly.

After all, it was his first autograph signing. Mr. Xu was afraid and asked his good sister Zhou Huiming for advice on her autograph signing experience.

Recently.

Mr. Xu had something to do, so he chatted with Zhou Huiming.

Zhou Huiming is soft-tempered, docile and gentle, and doesn't know how to refuse people at all. What's more, she asked Xu Chen for piano advice, and Xu Chen was a good friend of her good friend Zhang Guorong.

After being on guard for a day or two, he opened up and became good friends with Xu Chen. He cared about his younger brother very much: "Achen, you are so awesome. You are going to sign a book deal so soon. Hahaha, this is my first time signing a book." I didn’t even dare to go on stage during the sale, but my agent pushed me up.”

"My experience is to treat fans as your good friends. Don't be afraid, fans are all lovely."

Mr. Xu said in a cowardly manner: "I am also a fan of Sister Huiming."

"Do you want to say that you are cute? Hahaha, I want to complain to my sister, can you be more mature like me!!!" Zhou Huiming ruthlessly exposed Xu Chen: "You must be a fake fan, then you tell me What’s your favorite song?”

"It must be "Single Love Song", Sister Huiming, you won't hurt a poor person who is about to go on stage for the first time to sign a book."

"Hey, Achen, you are too thick-skinned. Okay~ I like your "Single Love Song" the most. Good luck signing the contract. Unfortunately, I am going to Canada. Otherwise, I will definitely treat you to a "cappuccino" when you come to Xiangjiang. !”

The corners of Xu Chen's mouth turned up: "Then I wish Sister Huiming a happy journey~"

When the conversation was getting interesting, the person in charge of the "Tsinghua Tongfang" who was in charge of the signing meeting came in. He was in a suit and leather shoes, his hair was combed meticulously, followed by a small attendant, and he spoke very coldly: "Comrade Xu, the signing meeting will start soon, you Why are you still playing with your phone here?"

"...???" Xu Chen was dumbfounded, stared at it, frowned and said, "Isn't it 8:00? It's just 7:30 now."

"Who would have thought that fans would come so early. Now there are more than 900 people outside, and the autograph session has been advanced." The person in charge was impatient and urged: "Comrade Xu, please hurry up."

Xu Chen suppressed his anger: "Yeah!"

"Brother Sun..." The little follower looked at Xu Chen's back and persuaded softly: "After all, it is Xu Chen who signed the book, let's do this..."

"What's this?" the person in charge snorted coldly: "We give him money and give him a share of the album signings. Do we still owe him something? It's easy for you. Go ahead and keep an eye on it. I know what's going on."

The little follower shrank his head and ran with his body hunched over.