China Entertainment special effects started in 1997

As soon as Lenovo's GG was settled, several mobile phone manufacturers including Motorola, Nokia, and Sony Ericsson came to visit. Jiang Heng was too busy filming to have time, so he asked Li Xiaoping, vice president of iQiyi, Youku, and Tencent Pictures, to receive them.

Li Xiaoping had worked at CCTV for many years and had rich experience in media management and operations. In 1999, she joined Guangxian Media and was responsible for the company's daily operations.

She was recruited by Jiang Heng a few years ago and was busy participating in the preparations for "The Matrix" and crew management, which was also an important task.

Facing the world-renowned mobile phone manufacturers, Li Xiaoping was also nervous.

But thinking of the huge investment in the two sequels of "The Matrix" and the broad box office prospects, Li Xiaoping's mentality was calmed.

On the basis of the base price given by Jiang Heng, it was increased by 50%.

After a heated negotiation with representatives of the three mobile phone manufacturers, he finally signed a contract with Motorola at the price of 4.86 million US dollars (about 40 million RMB) for the GG implantation fee in the two films.

Afterwards, representatives from Pierre Cardin, Ford, Coca-Cola and other companies came to the door one after another. The price was slightly lower, but the number of companies was larger.

In the end, a total of thirteen brands signed contracts to implant GG, bringing the crew an additional income of 180 million yuan, almost 22 million US dollars.

Although this matter was not disclosed to the media, it had long been spread in the Chinese entertainment circle, causing quite a stir.

In a teahouse in Beijing, Feng Xiaogang was discussing the script of "Cell Phone" with Liu Zhenyun. When the phone rang, he picked up the phone and listened to a few words, and his eyes were straight.

"How much? Two hundred million? Damn, I can't make 200 million for a movie, and he can charge 200 million for GG fees. It's really unbearable...!"

Feng Xiaogang sighed, and Liu Zhenyun was very curious.

"What's going on, Gangzi, so excited?"

Feng Xiaogang put down his phone, "Jiang Heng's new film, The Matrix, earned 200 million yuan by implanting GG!"

"Fuck, is this true? It's too exaggerated, right? In the current Chinese-language film market, no one has made more than 200 million yuan at the box office except his film!"

"Yeah, I don't want to believe it, but Zhong Lei said that a buddy from iQiyi, Youku and Tencent said it, and it's absolutely true."

"Too exaggerated, too exaggerated!" Liu Zhenyun still sighed, "200 million yuan, at present, only Lao Mouzi's "Hero" has hope, right?"

Feng Xiaogang nodded, "Hero" should be able to, Lao Chen's "The Promise" should be similar, and Zhou Xingxing's new film may not be able to sell!"

Liu Zhenyun said: "After this "Cell Phone" is finished, let's make a big movie!"

Feng Xiaogang said: "It's time to make one!"

Originally in history, he should be considered a director in the mainland who is better at making commercial movies.

In this time and space, because of Jiang Heng, Feng Xiaogang's status has seriously declined.

He didn't have any international awards, which made him want to make a blockbuster movie.

The problem was that he didn't have much money, and he didn't dare to invest his own money, so he relied on Huayi Brothers to invest money.

He had to help them make more money, and Huayi would consider giving him money to make a blockbuster.

"By the way, can we also use GG implants in our film!" Feng Xiaogang suddenly said.

"Of course, let's contact them, maybe we can get tens of millions!"

...

Many filmmakers in Hong Kong were shocked and numb after hearing this news.

200 million income from implanting GG, I dare not even think about it!

How many movies do you have to make to earn this much, Jiang Heng actually got it easily just by implanting GG.

At the same time, I felt that Jiang Heng almost took root in the mainland and never returned to Hong Kong.

I lamented the decline of Hong Kong movies, and the decreasing funds, projects, and stars.

Since Jiang Heng is so rich, I still have to ask him for investment!

In a tea restaurant in Central, Hong Kong, Mai Zhaohui suggested showing the script to Jiang Heng.

The inspiration for the creation of "Infernal Affairs" came from John Woo's film "Face/Off", but Mai Zhaohui thought that the "face swapping" plot in "Face/Off" was almost impossible in reality. So he proposed whether it was possible to tell a story in which the two characters were swapped, but not through surgery, but only through the exchange of identity and inner heart.

Mai Zhaohui and Zhuang Wenqiang were always communicating with each other when they were creating the script for "Infernal Affairs". Mai wrote a complete script and sent it to Zhuang, who revised the script and sent it to Mai for revision.

In Mai Zhaohui's script conception, there was only a story line of police going undercover in the underworld. Later, Liu Weiqiang added a lot of elements to the original script and added another line of undercover people from the underworld going to the police station.

Even so, no one was optimistic about the script at the beginning, because there were too many police and gangster films in Hong Kong.

Every year, a large number of police and gangster films are shot and released, and most of them are not profitable.

In the original history, it was Wang Jing who recommended the script of "Infernal Affairs" to Huanya Company.

This time, because of the bad reputation of "Atlantic Rim", the box office failed to reach less than 10 million, which offended Lin Xiaoming of Huanya, and Wang Jing didn't know who to ask for investment.

Mai Zhaohui, Zhuang Wenqiang, and Liu Weiqiang were unwilling to give up. When they gathered together to discuss, they suddenly heard that Jiang Heng's GG product placement could make 200 million, and they thought that it would not be a problem to ask for an investment of 20 or 30 million.

Liu Weiqiang said: "I have attended the premiere of his new film before, and I have met Mr. Jiang a few times. Although I can't guarantee that he will invest, I want to send the script to him, there is still hope!"

Mai Zhaohui said: "Mr. Jiang's vision is ahead of his time. He is the most successful commercial film director in the country. If he doesn't like it, there is no need to look for other people to invest!"

Several people nodded, feeling that it made sense.

Previously, Xu Ke wanted to ask Jiang Heng for investment, but he was rejected even before the script was produced.

Old Monster Xu couldn't swallow this sigh of relief, so he begged his grandfather and grandma to finally get investment. It is currently in the post-production stage.

But I heard from some friends on the crew that the film seemed to be poorly shot, which can be considered a side proof of Jiang Heng’s vision!

The three of them discussed it and decided to go together and immediately called to book a flight.

After a while, we took a plane to the capital together.

Among the three, only Liu Weiqiang had Jiang Heng's number, and he was the one who had given it to his assistant. Fortunately, he finally made an appointment.

At noon that day, the three of them brought the script of "Infernal Affairs" to the temporary office next to the set of "The Matrix".

"Mr. Jiang, we are here because we have a script that we would like you to take a look at and give your feedback on!"

Liu Weiqiang said very politely, without any airs of seniority.

Jiang Heng said hurriedly: "Hey, you're welcome, you're welcome, we just want to discuss it together."

After flipping through the script, it turned out to be "Infernal Affairs", but the content was somewhat different from the finished film.

Jiang Heng didn't waste any time and said directly: "Well, it looks pretty good. How much investment do you plan to ask for?"

"Twenty million, Mr. Jiang, just 20 million!" Liu Weiqiang couldn't restrain his excitement.

Jiang Heng smiled, "No problem, but as for the actors, you go find them first. If I think they are inappropriate, I will replace them immediately!"