China Entertainment special effects started in 1997

Chapter 180 Oscar Awards Public Relations

In its original history, "Inception" received a total of eight nominations at the 83rd Academy Awards.

In the end, it won four awards: Best Cinematography, Best Sound Effects, Best Sound Effects Editing, and Best Visual Effects.

This time, the film was born six years in advance and was competing for the 77th Academy Awards.

According to data from "Super Micro Computer", the big winner of this Oscar is "Million Dollar Baby" starring Morgan Freeman and others, with a Douban score of 8.8 and a good reputation.

Then, this film was remade into "100 Yuan Love" in 2014, which tells the story of a 32-year-old "house squatter" who encountered a series of setbacks after moving out of the family due to conflicts with his sister, and finally changed himself through boxing. s story.

This Japanese film has a Douban score of 8.3 and has won many awards in Japan, including Best Picture, Best Director, and Best Actress.

And by 2024, Jia Ling invested 350 million to remake it into "Hot Hot", which earned 3.46 billion in box office during the Spring Festival, with a Douban score of 7.7, and the reputation...

Therefore, many things must be explained by metaphysics. This is true for box office and awards.

"Inception" was born six years in advance. It's hard to say how many Oscars it will win.

The best photography this year was "The Aviator", and the best visual effects was "Spider-Man 2". The competition is quite strong.

It is worth mentioning that "The Aviator" stars Leonardo DiCaprio, the original male protagonist of "Inception". The male protagonist in the film, Howard Hughes, is the soul of the Marvel Universe, "Steel". The prototype of "Xia".

This year’s Academy Awards are really worth looking forward to.

As for the selection mechanism for the awards, it is quite complicated.

The Academy Awards have no judges; all awards are voted on by the 6,000 members of the Academy of Motion Picture Arts and Sciences.

To become a member of the Academy, one must be the most outstanding person in a certain field of film.

Under normal circumstances, recommendations from two members in the same field are also required.

As for award nominations, it is relatively easy.

The film only needs to be screened in commercial theaters in Los Angeles County for a week, and then the relevant documents are sent to the academy, which costs nothing.

For special awards (such as best makeup, best visual effects, etc.), they are voted by experts from different branches within the academy, and the five films with the most votes are nominated.

After the film and filmmaker are nominated, all members of the Academy will vote to select the final winner.

The best picture requires the first place to get more than half of the votes, using a "preference voting system".

Other awards do not require a majority, and the winner is the one with the most votes.

Therefore, if the votes are spread out, some films may win with 25% of the votes.

Many Academy members would then find it strange that the vast majority did not vote for it.

Therefore, there is room for the Oscar awards to operate.

Miramax founder Harvey Weinstein is one of the masters. The films "My Left Foot" and "Cinema Paradiso" were Harvey's first tough battles in the "Oscar race".

He persuaded the director and producers of "My Left Foot" to move directly from Ireland to live in Los Angeles, took them to various Hollywood parties, and took great pains to promote his film.

At the same time, people were sent to keep an eye on every Oscar judge, desperate to let the judges see their movie.

Harvey had a screen erected in a movie nursing home, where many of the Oscar judges retired, even though some of them were too old to take care of themselves.

Harvey even set up a screen next to a beach in Hawaii, where many Oscar judges vacation during Christmas and New Year's holidays, and his lobbyists were always with the judges.

In the end, "My Left Foot" won the best actor award for its male protagonist, and "Cinema Paradiso" also won the best foreign language film award.

Because of the films he participated in the production and distribution of, he has been nominated for more than 300 Academy Awards and won more than 70 statuettes. Harvey is regarded by many filmmakers as the "Oscar God", and some domestic filmmakers are also somewhat superstitious about him.

In the original history, he was responsible for the North American distribution of "Infernal Affairs", "Shaolin Soccer", "House of Flying Daggers", "Heroes", "Martial Arts" and "The Grandmaster".

"The Grandmaster", "Farewell My Concubine" and "Hero" also received attention from international awards under his vigorous promotion, becoming the Chinese-language films closest to Oscars.

However, Harvey behaved badly and had a bad reputation. Feng Xiaogang once angrily denounced Harvey as a liar at a film festival.

His usual tactic is to buy the North American distribution rights of Chinese-language films. He initially offered 8 million, so that others would stop competing with him.

He gave me a deposit of US$200,000. When the filming was finally completed, he said I didn’t want the movie anymore and would return it. By then it would be too late to sell it to others. Then I go to you and offer you $1 million.

When "The Matrix" was released, Harvey also wanted to use this method to trick Jiang Heng, but he rejected it directly.

When he heard that "Inception" was going to compete for the Oscars, Harvey came to Jiang Heng like a dog-skin plaster and sold his public relations methods to Jiang Heng, saying that he would definitely make the film win.

Jiang Heng had never doubted Harvey's strength, but was disdainful of his character. After arriving in Los Angeles, he once again rejected Harvey's request for representation.

The latter became angry and threatened to make Jiang Heng lose everything at this Academy Awards.

How could Jiang Heng be frightened by him and directly retaliate, "If you let me get nothing, I will ruin your reputation."

Then Harvey stopped.

He has done too many bad things, and he is really afraid of being targeted by wealthy bosses.

Jiang Heng began to select another public relations team. After hearing the quotation, he felt a little headache.

In other film festivals, a few or a dozen judges usually select a certain award, and the public relations cost is relatively low.

In comparison, the Oscars have 6,000 members to vote, which looks more fair, but the actual result is increased public relations expenses.

Especially for independent films with a cost of less than 30 million, being nominated for an Oscar often means millions or even tens of millions of dollars in box office revenue. The final award can further boost the box office and subsequent disc sales. Too many film production companies are involved in public relations, and it has become a smooth business model.

When Jiang Heng arrived here, he had to follow the local customs.

After communicating with several specialized operation teams, I finally selected a relatively reliable one, paid the deposit, signed the contract, and the team started operations.

"Inception" is a commercial blockbuster and is expected to rank fourth at the annual box office in North America.

But these box office sales are basically contributed by young people, and many Academy members participating in the Oscar selection are elderly people, many of whom may not have watched "Inception" in the theater.

In order to win the votes of these people, the operations team specially sent people to places such as nursing homes, Hawaiian beaches, and ski resorts in winter to erect screens in places where Academy members frequently visit, in an effort to help "Inception" win the Oscar.

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