China Entertainment's performance is king

When Shen Lang started with the system and made a behavior similar to that of fans to boost sales in later generations, this kind of straightforward behavior that can see the rewards with his own eyes became popular.

After all, they are all top-notch, and just bragging and producing data is not enough. Shen Lang can directly bring goods, so you guys can't be too bad.

Of course, the top players are not stupid. Even if they are stupid, the capital behind them is not stupid. This is actually an act of directly cutting leeks. It is not impossible to do it, but you can't just take advantage without suffering losses.

Fans can boost sales, but the treatment you give me should be similar. At the very least, the treatment should be comparable to that of Shen Lang. As for how to control fans and let them boost sales, isn't that what the fan club does?

But capital also has concerns. Shen Lang has proven himself. We are at least willing to give him this reward, but you haven't proven yourself yet. If you want to be like him, it's a bit embarrassing.

The top players also know the concerns of capital, but they can't guarantee sales. If that's the case, why not build their own brand and reap the rewards themselves, and also endorse it for the rest of the world.

However, endorsements are inherently successful in this way. It is difficult for Xiao Tao to talk about Shen Lang's endorsements. But Shen Lang himself doesn't care about this. He only needs to read the contract and sign it. He can't be detail-oriented. All done.

Speaking of which, this is what he did when he started out. When he first started a business, he bought dolls, packaged and shipped them, and did everything.

He didn't miss working. He worked a lot in his previous life, so there was nothing worth missing.

Talking about endorsements, in the past year, in addition to Shen Lang, Lu Han has also achieved this achievement, but the specific sales volume has not been disclosed. Of course, Shen Lang, who is also concerned about the capital, has calculated it based on various platforms.

Fans of Lu Han saw a surge in sales on major online shopping platforms on the day his Puma endorsement was announced in May.

This is the fan's special focus on promoting sales. Of course, I don't know if there will be returns in the future. After all, returns on online shopping platforms will not affect sales. Returning after buying is also data. Of course, Shen Lang's endorsement uses the power of the system. , there is no such thing as a return.

Of course, only his fans have achieved this achievement for the time being. I heard that Lu Han’s endorsements have also increased since then, but it is impossible to reach Shen Lang’s current endorsement fee.

After all, Shen Lang doesn't have a special need for the number of endorsements. It's different for other people. They want to go by the volume. If your endorsement fee is too high, they won't think it's worthwhile.

Braun has basically given up on renewing the contract with Shen Lang. Last year, it was less than 20 million after tax. After all, it was the first endorsement.

But after a year of endorsement, they felt that although Shen Lang was helpful to the brand's sales, after all, the data was obvious, but after one year, his fan base should have bought everything they could buy, so it was normal to switch to top-notch leeks.

This is what brands do, especially for top-tier brands. After all, their fans really spend money, but they are non-traffic celebrities. Other brands do not require their ability to carry goods. All they require is that they are in line with the brand's tone. .

Shen Lang can be regarded as the pioneer of the delivery model. In fact, the brand also hoped for this before, but did not dare to ask for it. Shen Lang did it.

Braun feels that spending 20 million yuan after tax is actually paying more than 30 million yuan to hire a star for a year. It is not appropriate. You are not a sports star, and you have been promoting it for a year, and the effect is not great.

Yes, the remuneration of 20 million after tax is quite high in the entertainment industry, but in the sports circle, it seems to be nothing. Of course, it is only for the group of people with high remuneration. After all, Shen Lang still has a lot of remuneration in domestic entertainment advertising. Exquisite.

Of course, apart from the price, there was another very important reason why they couldn't agree on it. Shen Lang didn't want to be the spokesperson for the Braun shaver series in Greater China. He wanted to be the spokesperson directly.

Braun definitely disagrees. In the past, Braun's spokesperson was a car god. Shen Lang was quite popular in domestic entertainment, but he was not well-known internationally. This is a reality and it is impossible to give a reputation to the spokesperson.

Then there is no choice but to get together and break up. You can't give me money or treatment, so let's do it. Braun has already contacted a new top player, Fanfan.

To be honest, the signing is probably because of the nationality, is it Canadian? The treatment for these international big names is a little easier than for ordinary stars in domestic entertainment.

This is what these international brands do intentionally. They want to make money from you, but they don’t give local celebrities good treatment.

Braun was particularly optimistic that Fanfan could replace Shen Lang. They were also confused by Shen Lang's operations this year. They believed that if Shen Lang lost female fans, he would lose the purchasing power of the brand. After all, Shen Lang has not received any new endorsements for nearly half a year. .

Under normal circumstances, it is true that girls are more impulsive when it comes to fans chasing sales, so it is not a big problem if people think so.

At this moment, some Braun executives are also paying attention to the sales volume of the Shen Lang brand, but after all, the sales volume on the surface has been hidden, and they can only look at the follow-up.

Shen Lang was very excited in his heart. It could be seen from the surface that more than 1.5 billion in net income would be made immediately. Although he might just go around and build an amusement park, it was still an industry.

This kind of income is not something that most listed companies can achieve. For celebrities, even top celebrities, they may earn money in a lifetime. They may earn the total amount, but you still have to pay taxes. How can it be like sinking money? Wave like this.

His happiness seems normal to everyone. After all, the box office is quite good. Others will only be happier.

Thank you for your support. After Shen Lang said the polite words, he squeezed out of the crowd, and the driver took him straight to the airport to go to Shanghai to promote.

Liu Tianxian and the others had already been there, but Shen Lang had to go there again. He just wanted to visit a few first-tier cities.

His road show ended quite late today. It was past nine o'clock in the evening. Maybe the road show was just one sentence in the press release, Shen Lang BJ road show, but in person, it started at 11:30 in the morning and had a meal at noon. , running in all major BJ movie theaters.

By the time we flew to Shanghai and settled down, it was already past midnight, but it didn't stop everyone from continuing the video. It was obvious how happy everyone was.

Of course, this is normal. Weekend breaks are always the most important two days in the first week of a movie. However, with the current results and everyone acting normal, that is really abnormal.

I've settled down, and you guys haven't arrived yet? Shen Lang looked at the opposite side of the video, seeing a dark scene and the sound of wind blowing. This was outdoors.

Yes, everyone is hungry on the road. Let's find a place to eat. Chen Zhixi said with a smile, and she also followed the road show.

You've made me very embarrassed. I'm a bit unprofessional when co-writing. Shen Lang said with a smile.