Chinese entertainment for engineering students

"Harper's Bazaar" attaches great importance to Wang Fei, as shown in the next issue which not only has a set of photos, but also an exclusive interview.

This kind of interview is completely different from the street photography analysis in "Vogue". It is the kind where a reporter interviews and records the interview, and an editor writes an article about the interviewer.

Fashion magazines don't pay attention to celebrity gossip. They focus on the taste of clothing and the interest in life, so they rarely do exclusive interviews with big stars. Most of her interviews are with designers or fashionistas.

"Harper's Bazaar" paid attention to Wang Fei not only because of "Vogue"'s street photos, but because of Wang Fei's daily outfits dug up by Xiangjiang Magazine. "Bazaar" editor-in-chief Barbara's comments on this series I admire the outfits very much, so I have this unprecedented exclusive interview with a Hong Kong star.

Many Hong Kong celebrities have appeared on the cover of Harper's Bazaar, but Wang Fei is the only one doing the exclusive interview this time.

The reporter was very professional. Instead of talking face to face with two chairs like traditional newspaper interviews, he chose to sit on the sofa, and the two women were holding coffee and chatting as if they were homely.

Wang Fei liked the atmosphere created by this reporter, so when the reporter asked her about her outfit when going out, she was as excited as a little girl to show the reporter her difference.

She told everyone how she chose and why she chose it. Finally, she ran to the back room and put on her own outfit to show the effect to reporters.

In Wang Fei's outfit, all the clothes are popular products that can be purchased on the market. There are no limited styles of big brands, and there are no fixed combinations of big brands. What we purchase are the market styles of major brands.

Wang Fei had already purchased several outfits by herself, some time ago when she was not so famous, and after hearing Wang Xu's encouragement.

She showed her unique taste and style to reporters from Harper's Bazaar. Several outfits came from different brands, and even some small brands she had never heard of.

Just because Wang Fei liked its color, its pattern, its tassels, and its unique design in some aspects, she bought it. Paired with other brands of clothing, they complement each other and have a unique charm.

This is an act, not all of it. Wang Fei does have the idea of ​​sharing her outfits. Just like Wang Xu told her, she can make a column dedicated to outfits, but it has become popular recently. , so she has no time to run it.

But Chen Jiaying has also begun to contact Xiangjiang TV to see if they can cooperate in producing a fashion show. Of course, Harper's Bazaar in front of her is also one of the links. Chen Jiaying has already revealed the idea to "Harper's Bazaar" and the three-party cooperation. possible.

Barbara, the Asia editor-in-chief of Harper's Bazaar, is a woman with a very unique personality. Her concept of fashion taste is advanced, and her concept of fashion is also advanced. She feels that this column is dedicated to dressing. It may enhance the influence of "Harper's Bazaar".

After all, it is just a magazine, and its influence is limited after all. Everyone knows that TV programs have a wider audience, but there are very few things about fashion in TV programs. There has never been a fashion program that can have sufficient influence.

Wang Fei's team's ideas about outfits and columns made Barbara so excited that she even took the initiative to attract the NHK TV station from her childhood and signed a four-party cooperation agreement.

In this cooperation, Wang Fei is actually at a disadvantage, because as an individual cooperating with three institutions, even Wang Fei, who is now at the peak of his power, cannot take advantage. The main purpose of the column is to introduce professional fashion designers, a new designer concept.

The copyright of the column belongs to three organizations, but the first outfit combination launched by the column was led by Wang Fei. Similarly, the clothing brand "Fei Mainstream" also belongs to Wang Fei.

In this cooperation, in addition to the appearance fee, Wang Fei's biggest benefit is to maintain the independence of the "Fei Mainstream" brand.

That's why this time, an exclusive interview about outfits, is the first stop of the column and the beginning of the exploration of a new business model.

Making outfits has always been the job of designers and stylists, but it is the first time that someone like Wang Fei specifically uses outfits as a selling point and forms a sales brand.

In Wang Xu's vision, it is not easy to implement this model in this era, but it can still be tried.

For example, opening a special store for sales requires prior communication with major brands. Many major brands do not allow sales in department stores and only allow exclusive sales. If you purchase from stores and then sell, then the profit will not be able to ensure.

In the future, fashion bloggers will be able to achieve profitability at a moderate premium only after significantly reducing display costs through online platforms. However, if it is sold in stores, it is impossible to achieve profitability without a 100% premium. This is also the reason why Wang Xu has been hesitant.

However, the compensation is only for one store. What Wang Fei needs now is not the profit of that store. The fame brought by street photography is unstable, because the fashion label brought by a report is also unclear. of.

Wang Fei needs to consolidate this kind of personality. Yes, fashion personality is higher than entertainment personality. This is the consensus of the entire entertainment industry.

And such a fashion store can solidify Wang Fei's status as a fashionista, fashion pioneer, and even fashion godmother. Designers are not actually the definers of fashion because they lack channels to speak out.

But once combined with the media, especially with overseas media, fashion experts like Wang Fei can become the definer of fashion.

This is very good, this can be a protective umbrella around Wang Fei, a singer, which is much more useful than knowing a few backers.

The so-called celebrities and the definers of fashion actually complement each other. Touting each other can increase each other's worth, but stepping on each other will only result in more losses than gains. Therefore, so-called celebrities always respect fashion figures.

Many celebrity artists in Xiangjiang actually do not have a high status in the overall social stratification. You rarely see real senior executives praising a certain star, but you can see many gossips about celebrities becoming playboys.

The entertainment industry, three words, can already explain everything, that is, it exists for entertainment, and entertainment can never be on the stage.

However, fashion is different. Wang Xu doesn't want his woman to wallow in the entertainment industry. Only by jumping out early and becoming the darling of the fashion industry can Wang Fei truly sing as she wants.

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(Thanks to the reader "嗷wooyo" for providing the conveying brand name)