Chinese Entertainment's Shining Star

After joking, Nie Wei said seriously: "Hundreds of bands and singers from all over the world gathered together. The Starry Music Festival should be a very rare gathering for everyone, right?"

When Nie Wei asked this question, many people in the audience were deeply moved.

"That's right, Mr. Nie. Lao Liu and I haven't seen each other for more than three years. The last time was at a certain party. This time, thanks to the music festival you organized, I don't know how long it would take to see each other again."

"You are right. This is also a grand event in our Chinese music circle."

"That's right. Such an opportunity is too rare. Thank you Mr. Nie for giving everyone this opportunity. I will participate in the Starry Music Festival next year."

Nie Wei waited for a while, and when he saw that everyone had said almost everything, he pressed his hand to quiet the scene.

"This is a rare gathering, and for many bands, this is also a rare opportunity."

"The Chinese music market has been gradually declining since the year 2000. Records that once sold millions of copies have not been seen since 2010. There are many reasons, such as the impact of online music on physical music, and the problem of piracy that has always existed. Of course, it is also related to the fact that too many musicians with insufficient professional qualities have entered our circle."

"As for our Chinese music market, bands have always been in a weak position."

"The era of rock and roll such as Black Panther, Tang Dynasty, and Zero Point only stayed in the 1990s. The concert of the three masters of Magic Rock in Hung Hom seemed to be the beginning of the rise and fall. In the past 20 years, there are only a few bands that can enter the mainstream. The small circle of bands seems to have been forgotten by Chinese music, and can only play their own music."

Nie Wei's words made many band singers at the scene fall into deep thought.

Band culture has always been in a weak position in the Chinese music circle, which is only slightly better than singing rap. According to statistics of all bands in the country, more than 80% of them are underground.

They are like the Jianghu in ancient times, with their own territory and disciples, but they are different from the mainstream, unable to form a scale, and unable to be on the stage.

This can be seen from the fact that major variety shows almost never invite bands.

Just like the folk songs in China at the beginning, there was no attention, and they were all played in their own small circles.

However, folk songs became popular and popular because of the covers of some mainstream singers, and gradually accepted by the public, and even became a hot music category, loved by literary and artistic young people, but so far, most of the bands are still unknown to the public.

"I once talked about the development of the band with a certain entertainment company boss at a gathering of industry insiders. Guess what he said to me?" Nie Wei suddenly asked.

Someone in the audience immediately called out, "Mr. Nie, please stop keeping us in suspense."

"You told me to say this, so don't feel hurt after hearing it." Nie Wei gave everyone a shot of precaution, and then said, "He told me that it's better to raise a group than a band, because idol groups make money easily, and bands are all money-losing."

As soon as Nie Wei finished speaking, there was a round of boos from the audience.

This was not directed at Nie Wei, but at what Nie Wei had just said. It was obvious that all the band members present were very dissatisfied.

But anyone who is not naive actually knows that this statement makes sense.

In the current domestic market, as long as an idol group can reach the second-rate level, it is not a problem for the company to earn 10 million yuan a year. For example, those top girl groups, such as HELLO GIRLS, which is currently under Fanxing, can easily earn hundreds of millions of yuan for the company in a year.

And it is also easy to train idols, because there is already a mature system, and the most important thing is that idols are generally very obedient.

But bands are different, bands are uncontrollable.

It is impossible for a band to be trained into an idol like a trainee. That kind of standardized training model cannot train a truly good band.

Every excellent band is a group of like-minded partners who get together and move towards their ideal music style. It can be said that every excellent band has a distinct personality and cannot be cultivated by training.

And every band often has a soul figure.

Just like Baojia Street at the beginning, Wang Fuzi was the soul of this band, and when Black Panther was at its peak, it was because of Dou Wei and Da Zhang of Huaer. These are the core souls of the band.

They generally take charge of the band's creation and deeply influence the style of the entire band.

This has also created a very special situation, that is, when music companies sign people, they often prefer to sign these core figures alone, but have no interest in the band.

After all, the effort to train one person and train multiple people is different, and the rewards received are also different. There is an old saying that it is not the lack of people that is worrying, but the inequality. When the core figures are becoming more and more popular under the training of the music company, the mentality of other people in the band can really keep a balance, but obviously most of them can't.

By then, there will be many conflicts, which will easily affect the image of the core members.

However, if you only train the core members, these extra efforts and troubles will be gone, which is also the reason why many excellent bands suddenly disbanded.

"I know that many music company bosses look down on bands. Many people think that a band is just a core person and a group of unimportant friends. Without the unimportant friends, the core person can still be popular, so there is no need to bother to dig up an entire band."

"But is the band really like what they think? I don't think so."

The noisy voices in the audience stopped at some point. Everyone was listening to Nie Wei's speech seriously, especially the band members present. They frowned and thought deeply from time to time, and every heartbeat was accelerating.

In the eyes of many people, Nie Wei would not mention the band's survival status for no reason. He must have something to say, and it was probably about the band's problems.

"The core person is certainly important because he influences the style of the band, but are the other members unimportant?"

"Why is the band formed? In one word, like-minded."

"Because of the same aspirations, everyone came together. You are the most tacit partners. I think everyone here will definitely not think that it doesn't matter if you have a brain or lack arms and legs." Nie Wei smiled and made a little joke.

"I am the brain, who are the arms and who are the legs?"

"Tsk, no wonder people always say that our band doesn't look very smart."

"Let's fire Li Zi, he is the toe cap of our band."

Some band members started to joke with each other because of Nie Wei's words, but it was more like a way to have fun in misery.

"I have said so much nonsense and wasted a lot of everyone's time." Before Nie Wei finished speaking, there was a voice of support from the audience, "It's not nonsense" and "Thank you, Mr. Nie, for speaking up for justice."

The biggest difference between this group of band members and most people in the entertainment industry is that they have maintained their own personalities, that is, their true natures. Unlike most people in the entertainment industry, they live with masks, including Nie Wei himself. When he is outside, he will also give himself a disguise that the public likes.

This is not irony, but a professional survival skill. In fact, how many people who have entered the society can really live a special self?

Even some people who are high up can't do it, because the greater the ability, the more people you affect, the more you must pay attention to your words and deeds, because your one mistake may affect thousands or even tens of thousands of people, or even more.

This also naturally made the band members hear that Nie Wei really spoke for them, and they were naturally grateful.

"But I have to delay everyone for a while, because I have laid so much groundwork, not just to complain. What I am going to say next is related to many bands present." Nie Wei's words made the scene quiet instantly, and everyone's heart sounded a voice at the same time, and the main course was finally served.

"Since the mainstream media's promotion of bands is not in place, our Fanxing Group has decided to create a program specifically for band competitions. Our internal positioning of this program is also S-level promotion. We hope that this variety show will be like last year's "The Rap of China", leading those musics that are not well known to the public to the mainstream and providing these musicians with a broader platform."

As soon as the voice fell, the scene was filled with thunderous "Chang Sheng", accompanied by a few strange screams. Nie Wei stood on the stage and saw many band singers jumping up excitedly.

He understood the excitement of these people, because they had been waiting for this opportunity for too long.

As for a variety show for bands, there was actually a discussion when Fanxing Company was doing "The Rap of China". At the beginning, the choice between the two was between bands and hip-hop singers. However, because hip-hop was less popular, it became the target of Fanxing's challenge.

Now the success of "The Rap of China" is obvious to all, and it also proves that non-mainstream music can still become mainstream music through platform promotion, and good music is destined to be accepted by the public.

And taking advantage of this music festival boom, Fanxing is also preparing to launch a music competition program for bands at the same time.

There was a similar program in the original time and space, and the initiator was Ma Dong, who is now the president of the entertainment department of Fanxing. This variety show for bands was basically adapted from that program.

Unlike the original version, Nie Wei was more meticulous and fair in the competition system.

In the original version of "Summer of the Band", the elimination process of 16 to 8 was to fight two by two. This might be more exciting and more conflicting, but in Nie Wei's opinion, it was unfair, and the elimination was too fast, causing the audience who had just become a little sticky to the program to unfollow the program because their favorite band was eliminated.

So except for the same rules in the initial selection, Nie Wei and the program team agreed to use the double competition system for singers in the subsequent elimination.

And the rules of the selection are also used. Under the premise of the double competition system, the scores of the two games are added together, and the one with the higher total ranking wins.

This can not only ensure that the competition system is as fair as possible, but also give these bands more opportunities to display their talents.

Singing once or twice is definitely different for these bands nowadays, especially for this kind of mainstream variety show that is likely to be broadcast on TV. They can sing one more song, which is an opportunity that they can't even wait for once a year.

Nie Wei stood on the stage for a full ten minutes. The excitement of the band members below was still not over, so he had to ask everyone to calm down first.

"I have one more thing to talk about, which is the reward for the final winner of this show."

As soon as they heard that there were rewards, everyone couldn't help but start talking quietly.

Amidst the buzz, Nie Wei smiled helplessly, raised his voice, and announced: "The final winner of this show will receive a dream fund of five million yuan jointly provided by Fanxing and Huayi. This five million The funds will be used for the album production and promotion of the champion band. In addition, I am increasing the rewards for this show. I promise that for the bands that win the championship... no, the top three, I will give them the millions on Stars Weibo. Level promotion, champion three times, runner-up twice, and third place once.”

"I'm done." Nie Wei concluded neatly.

After Nie Wei finished speaking, the scene was surprisingly quiet until Nie Wei walked off the stage a few seconds later and thunderous applause suddenly broke out.

Many band members clapped their hands excitedly, and some even had tears in their eyes.

Because the rewards of this show are really generous. Winning the championship is equivalent to receiving tens of millions of rewards. The key is that this reward can also realize their music dreams.

Nowadays, it is not easy for singers and idols to put together an album, let alone a band.

There are even many bands on the scene who have not even had a regular album until now. But now, as long as they can win the championship of this show, they will be able to release a new album for themselves. Just this head start, It was enough for 99% of the bands at the venue to actively participate.

Even those bands, no matter how individual, no matter how unsociable, no matter how withdrawn, will never be too stubborn to live up to their own musical dreams.

"Mr. Nie, when will the recording of the show start?"

"Brother Nie Wei, what is this show called and how do I sign up?"

"Mr. Nie, don't leave in a hurry. We still have many questions to ask."

Nie Wei was like an icebreaker when he came in, but when he left, it seemed like a black hole, sucking everyone into him.

Nie Wei had to stop and ask his assistant to get him a microphone.

"Everyone, be quiet and listen to me." Nie Wei waited until everyone quieted down before continuing: "Preparations for the show have been completed, and the recording will start in August as expected. As for registration, you can submit the band's information and When the works are sent to our Fanxing Company business department, we will have a dedicated person to count them, and we will also send people to inspect them.”

"If the bands here pass the inspection, there will naturally be staff from the program team to answer all your questions about the program. In addition, this program is not limited to mainland bands. All bands from the two sides of the Taiwan Strait and three places can come and participate. Anyone who is interested in Chinese music We welcome everyone who makes a contribution.”

"Thank you, Mr. Nie!" "We promise not to be absent." "Thank you, Mr. Nie!"

This time after Nie Wei finished speaking, no one stopped Nie Wei from leaving. Everyone thanked him and made way for Nie Wei.

But just when Nie Wei was about to walk out of the banquet hall, he was suddenly stopped.

Thanks to 0773 for the generous reward.