Chinese Entertainment's Shining Star

The release date of "Captain of China" was chosen after February 28th, and "囧 Series" followed closely and set its release date on March 12th.

This date is two weeks after the release of "Captain of China", the purpose is to stagger the other party's hot period, so as to avoid a serious impact on the box office of "囧 Series".

On this point, Xu Guangtou and Huanxi basically have the same attitude. With the difference in box office pre-sales before, they are not confident about releasing their own movies at the same time as "Captain of China".

And those Hollywood blockbusters are basically released at least one week after "Captain of China", which also leads to a rather weird and funny blank period within a week after the release of "Captain of China".

Nie Wei is happy to see this happen.

Originally, the cinema chain thought that these movies would be screened in late February, so the screening rate planned for "The Captain" was only slightly higher than 30%. However, in order to avoid the sharp edge of "The Captain", these cowards all fled to early or even mid-March.

This also led to the fact that in the week from the end of February to the beginning of March, except for the big production "The Captain", there were no works that could be shown off.

Naturally, the cinema chain also had to increase the screening rate for "The Captain".

As the big productions were scheduled one after another, the screening rate of "The Captain" also rose step by step. Three days before February 28, the screening rate of "The Captain" was finally determined, as high as 56%.

This number is definitely a peak start for the flourishing Chinese film industry.

Seeing this result, some people said behind the scenes that this was the result of some film companies being too cowardly, but there were many people who said this, but there was no big production that really chose to compete with "The Captain of China".

After all, anyone with a discerning eye can see that "The Captain of China" is definitely unique among the current big productions, and too many viewers have high expectations for this movie.

The simplest and most straightforward example is that "The Captain of China" sold 100 million box office tickets in less than an hour after the box office pre-sale was reopened, and the 24-hour pre-sale box office exceeded 300 million. When the pre-sale box office closed on February 27, the pre-sale box office of this movie reached an astonishing 650 million.

Many people in the industry said that this group of audiences were crazy.

Just relying on three trailers, this group of crazy fans contributed 650 million box office data. Is it because the trailers are too good, or is Nie Wei's appeal really so strong, or is the flu driving everyone crazy?

Maybe it's all three. In short, the pre-sale box office of 650 million has become a new record, which has also made countless peers jealous and sad.

But the popularity of "Captain China" is unstoppable. This popularity has also begun to spread from the Internet to reality. People not only discuss this movie online, but also mention it from time to time in casual chats with classmates, colleagues, friends, lovers, etc. in reality.

A portal website made a list of all the movies released from the end of February to the end of March, and the audience voted for which movie they wanted to watch the most. This survey report attracted 100,000 people to participate in the vote. "Captain China" was far ahead of other movies with more than 70% of the votes, ranking first.

You should know that this vote is not a multiple choice but a single choice, which shows how much the public is looking forward to this movie.

Under the expectation of everyone, at midnight on February 8, "Captain China" was also ready.

This time, Nie Wei did not hold any premiere ceremony, nor did he invite big-name stars to support him. It was just a very plain release on time in theaters across the country.

However, this is just an official move. On the Internet, hundreds of celebrities have spontaneously reposted the new poster of "The Captain of China" recently, covering more than 90% of Weibo users. Combined with the promotion of the variety show that has been recorded long ago, the release of "The Captain of China" on February 28 has long been deeply rooted in the hearts of countless people.

The midnight show has always been a treatment that only big productions can enjoy. After all, only highly anticipated works can make the public willingly give up sleeping and come to the cinema to watch movies. Only big productions can make the cinema owners willingly pay overtime for their employees.

Nie Wei was originally planning to go to bed early and listen to the report tomorrow morning.

After all, the pre-sale box office of "The Captain of China" is so good, and the midnight show is almost booked out. How can the results be bad?

As for the audience's feedback, Nie Wei is also confident.

It's just that at 10 o'clock in the evening, after he accompanied Shu Chang to catch up with the latest TV series, he was about to go back to the room to sleep, but was pulled by Shu Chang.

Shu Chang pestered Nie Wei, she wanted to go to the movie.

"I've been stuck at home for almost a month. It's so boring. And this is Xixi's first movie after returning to China. I have to be the first to support it. Look, I've already bought the tickets." Shu Chang took out his mobile phone while talking. There was actually a movie ticket booking information for a movie theater on it.

And the seat location is not bad. The fourth row is close to the middle, which is considered the golden area of ​​the screening room.

"It took a lot of effort to book it. I got dark circles under my eyes to get this ticket. Look." Shu Chang pointed at his eye sockets and looked at Nie Wei aggrievedly.

It seemed that if Nie Wei said the word "no", he would be a heartless person who would not be tolerated by heaven and earth.

"But you have a baby now. Although the flu alert has been lifted, you still have to be careful." Nie Wei said with some concern.

Shu Chang, who is more than three months pregnant, has a slight curve in her belly. Although it is not particularly obvious, the doctor has also told Nie Wei that expectant mothers at this time need to pay the most attention.

However, Shu Chang herself is not so worried.

"I have a mask, so you can rest assured." Shu Chang said.

Nie Wei was pestered by Shu Chang and had no choice but to agree to her request, but also required her to wear a mask.

The two also disguised themselves. Wearing sunglasses at night is indeed a psychopathic behavior, but wearing frameless glasses or plain glasses, and a mask that can cover half of the face, as long as you don't stare closely, it is estimated that you can't recognize it.

Moreover, the light at night is not good, let alone the lights in the theater are turned off. As long as you pay attention, there will be no problem.

The theater that Shu Chang booked is located on Wuhuan Street, at the corner of a commercial building on the main road.

The location of this cinema is undoubtedly very good. After all, as the saying goes, "Golden Corner, Silver Edge, Straw Belly", this "Golden Corner" refers to shops like this one located on the main road, especially at the intersection.

And this is actually one of the current franchise standards of Fanxing Cinema Line.

While seeking development, Fanxing Cinema Line has never given up on shaping brand standards. For example, all franchised cinemas, if not occupying a "golden corner", must at least be shops of the "silver edge" level on the main road.

On the one hand, shops in such a location are conspicuous enough to attract enough customer traffic. On the other hand, it is also a display of strength. Only those brands with no bottom line will only collect franchise fees and allow franchise stores to develop without any requirements. Fanxing Cinema Line must not only guarantee the quality of franchise stores, but also their interests.

It will not lower the standards again and again just for a little franchise fee, which will only damage its own brand.

Only by unifying the standards and raising the labels to a certain level can the real gold be left after the great waves.

The key is to do so to enhance the cohesion of franchisees.

When a cinema has implemented the standards of Fanxing for a period of time, even if it wants to withdraw, its customers will not agree, unless the standards you achieve after withdrawal are higher than those required by Fanxing. However, looking at the whole country, no cinema chain can reach the height of Fanxing Cinema.

You should know that the film industry under Fanxing Cinema is so small that even straws are implemented with unified specifications.

Moreover, the cinema is not only the first-class in the industry in terms of equipment updates and cinema environment, even snacks are specially developed and updated.

When Nie Wei drove Shu Chang to the cinema, it was half past eleven and the audience had just started to enter.

The two did not get off the car immediately, but waited in the parking lot for about twenty minutes before getting off the car, just to avoid the peak time when the audience entered.

The parking lot is less than fifty meters away from the cinema. The two can see from a distance that the thirty-second trailer of "Captain China" is playing on the LED screen above the door of the cinema.

Handsome men and beautiful women in uniforms kept passing by, especially the scene of the stewardesses lining up and pulling suitcases through the airport hall, which really attracted the eye.

"Is this the trailer you edited?" Shu Chang looked at Nie Wei with a smile and asked.

"No, I don't know which bastard edited it." Nie Wei avoided Shu Chang's eyes and answered.

The trailer was indeed not edited by him, but it was his suggestion. The editor only executed the idea of ​​the great director, and was at most a tool man accomplice.

Nie Wei edited it this way for a reason.

The combination of handsome men and beautiful women has always attracted the audience's attention, not to mention the handsome men and beautiful women in uniforms. If you don't use it as a selling point, it would be brainless, so Nie Wei specially edited such a section that has nothing to do with the content of the film. It is purely a cool trailer to attract those who like appearance to go to the cinema.

I just didn't expect that "Captain China" had five more trailers. I didn't expect that this one happened to be played when I and Shu Chang came today. It was also a coincidence.

Shu Chang just made a joke, and didn't ask the truth. There was no need. If even this little thing is going to be endless, then life will not last long.

The two walked into the cinema. At the entrance, Shu Chang took out his mobile phone and opened the Fanxing APP, and the automatic door opened directly.

The whole process does not require real people to check tickets, which not only saves manpower but also facilitates customers.

The same is true for the ticket issuance in the cinema. There is a machine next to it. After scanning the code and paying, the customer will automatically be given an electronic ticket. At that time, you can scan it with the Fanxing APP.

Of course, there is still a ticket window in the cinema to deal with users who do not have smartphones or do not know how to pay online.

"Xiao Wu, look at those two people, do they look familiar?" The ticket seller Xiao Li patted his companion and pointed at the backs of Nie Wei and Shu Chang and asked.

"What do you mean you look familiar? I haven't seen them." Xiao Wu looked up and answered perfunctorily.

Xiao Li also heard that. How could there be so many acquaintances in such a big Kyoto?

"But these two people came late enough. The movie has already started playing in the screening room, right?" Xiao Li said with a smile.

Nie Wei and Shu Chang actually deliberately rushed to enter at this time. At this time, the screening room was dark enough, and they were also the safest.

There were quite a lot of people in the screening room today. Although Nie Wei couldn't see clearly, he scanned the screen light for a few times and estimated that the attendance rate in the screening room was at least 70%, especially the good seats bought by Shu Chang, which were already full of people.

Nie Wei and Shu Chang found a good seat and sat down, and did not attract the attention of others.

The film had just started not long ago, and several main actors appeared one after another. The seemingly casual openings had already explained the relationship and background of these protagonists.

The audience may not feel anything at this time, but as the plot unfolds later, they will suddenly find that the seemingly casual clips at the beginning actually have a certain meaning.

This is also the characteristic of Nie Wei's filming.

Nie Wei rarely uses meaningless clips to pile up the length. There is a meaning behind each shot, big or small, which will make the audience think about the previous clips while watching the movie, and connect them one by one with the subsequent plot, constantly deepening the audience's impression of the movie.

When Nie Wei and Shu Chang sat down, the film was playing a scene of discussing the weather. This explanation was actually a foreshadowing for the plane's problems later.

If some viewers speculated that the plane had problems because of the weather, they were wrong.

"The convective clouds are stronger than expected yesterday. They are currently moving toward the southwest of the plateau, and there is still a trend of strengthening. Between 7 and 9 o'clock today, this strong convective cloud will have a relatively large impact on the routes passing through this area..."

"So this is what the air traffic control center looks like." Nie Wei heard someone muttering beside him.

For many ordinary people, they may have never seen what the air traffic control center looks like, including Nie Wei. If it weren't for this film, he would not have been able to understand the air traffic control center in detail.

And this mysterious place is also attractive to the public.

In the subsequent story, the flight attendants and the captains conducted professional questions and answers respectively, and the professional terms and data one by one also gradually let the audience get into the play.

And behind these lines, it is not just for showing off. In the subsequent movies, the content of these words will also become a very important part of the whole film.