Chinese Entertainment's Shining Star

"It's you?"

Nie Wei looked at the person sitting next to him with a surprised look on his face. The other person's expression was similar. The next second, even he couldn't help laughing. Who would have thought that he would meet an acquaintance so coincidentally, and sit together.

It turned out that the person sitting next to Nie Wei was Fan Binbin from the same company.

"Are you going to Hong Kong to report?" Seeing Nie Wei, Fan Binbin immediately thought of Cheng Long's new movie and confirmed curiously.

"Yes, you." Nie Wei nodded and asked Fan Binbin in return.

"I'm also going to make a movie." Fan Binbin smiled and replied.

"That's really a coincidence." Nie Wei also laughed. It was quite a coincidence that they sat together on the same plane without any agreement. I didn't expect that the purpose of the two people flying to Hong Kong was similar.

"There's something more coincidental. Aren't you making a movie with Cheng Long? Guess who I'm making a movie with?" Fan Binbin heard Nie Wei's words and suddenly thought of something. He immediately smiled and asked back.

"Guess?" Nie Wei was confused, thought for a while, and replied: "It can't be Brother Cheng Long."

"No." Fan Binbin shook his head.

"Then I really can't guess, how about sister give me a hint?" Nie Wei retreated to advance, and asked with a smile.

"Well, then okay, I'll give you a hint, it's related to Cheng Long." Fan Binbin looked at Nie Wei who deliberately made a pleading expression, was amused, and then gave a hint.

"It's related to Cheng Long? Relatives?" Nie Wei's mind turned immediately after hearing the hint, and soon he found a clue from a movie.

"Is it Fang Guming?"

"Eh!?"

Fan Binbin looked at Nie Wei in surprise, looking at him in disbelief, she didn't expect him to find the answer so quickly, you know Fang Guming is not famous at all now, only has a little popularity in Hong Kong, and it is mainly due to the influence of his father Cheng Long's superstar halo, and the key is that Fang Guming doesn't even have a formal work now, and the movie she participated in is the other party's debut.

How could Fan Binbin not be surprised when Nie Wei could call out his name like this?

"How did you guess it? Do you know Fang's name?" Fan Binbin asked back in confusion after being surprised.

"No, but Cheng Long and I are going to film a movie, and I have learned about him. I know that he has a son who will debut in a movie. You gave me that hint, which makes it really hard for me not to associate them together." Nie Wei spread his hands and made a helpless expression, and replied with a smile, as if it was too natural to say that he had thought of the answer.

"You are smart." Fan Binbin snorted and acquiesced to Nie Wei's statement.

The two chatted for a while, and then the plane took off and soon rose to the stratosphere. During the stable flight, Nie Wei opened the magazine he had just read and continued to read it with interest.

However, Nie Wei's actions made Fan Binbin on the side feel a little complaining. You said that a big beauty was sitting next to you, why are you still staring at the magazine in your hand? Is the model on it as pretty as me?

Of course, the origin of this little complaint is mainly due to Fan Binbin's attention to Nie Wei.

You should know that Nie Wei's status is rising rapidly now. He is no longer the unknown young man who needed to rely on her to make scandals to enhance his fame. With the change of identity, in just two years, he has become a person who must look up to her. The most important thing is that Nie Wei's popularity and status are not only higher than hers, but also very strong. Looking back at herself, after leaving "My Fair Princess", her development is simply a pit step by step. After a few years, she is not as good as she was at the beginning.

Thinking of this, Fan Binbin couldn't help but sigh with self-pity.

"Nie Wei, why are you interested in women's clothing?" Fan Binbin quickly adjusted his mentality and took the initiative to talk to Nie Wei. Although it was an accidental encounter, Fan Binbin was still very happy to restore the familiar relationship before.

The beauty took the initiative to talk, and Nie Wei also put down the magazine in his hand and replied: "It's not about women's clothing, but I am a little interested in fashion."

"What do you mean?" Nie Wei's words made Fan Binbin startled, and then asked curiously.

"Armani spent two million to do product placement in Cheng Long's new movie, and asked me to wear only the clothes they provided in the new movie." Nie Wei explained, in exchange for Fan Binbin's exclamation.

"You mean Armani took the initiative to pay you to wear the clothes they provided in the movie?" After exclaiming, Fan Binbin thought he had heard it wrong, and asked again to confirm.

"Maybe it was because of the pleasant cooperation last time at the Golden Horse Awards." Nie Wei smiled, not caring about Fan Binbin's skeptical attitude. In fact, he was also surprised when he got the news.

But at that time, Nie Wei quickly figured it out. Now is not six or seven years later. International brands have established brand concepts in the hearts of Chinese people. Now that major European and American brands are officially competing to enter the mainland market, every opportunity cannot be missed. With the good cooperation between the Golden Horse Awards and Nie Wei, the other party naturally wants to take a step further, which led to this cooperation.

However, this is huge news for Fan Binbin. Nowadays, for female stars or all stars, endorsements are also divided into grades. The best are naturally international brands, followed by cars, jewelry and other luxury items, and then cosmetics and shampoos. As for snacks, drinks and the like, they are ranked last.

This level of stratification is not based on the endorsement fee, but on the quality of the endorsement. After all, when a star who endorses spicy noodles stands next to a star who endorses cars, the level is instantly clear.

Therefore, the number of high-quality endorsements by stars is often an important data for identifying the quality of stars.

"I really envy you. This is considered to be bringing money into the group. Brother Cheng Long must give you more roles." With an envious look, Fan Binbin said jokingly.

"Are you thinking that I am not busy enough?" Nie Wei also replied with a smile, but Fan Binbin was right. Bringing money into the group, but this money not only includes Armani, but also something more important to Nie Wei, that is, the first product of the mineral water factory he planned to set up with Zhou Aiguo has finally come out.

Although Zhou Aiguo is in charge of production, Nie Wei is involved in everything from bottle design to packaging, even content and final pricing. The bottle of this mineral water comes from Nie Wei's design.

Nie Wei's design concept is very simple, that is, to distinguish himself from most of the mineral water bottles on the market, so that he can appear special, more classy, ​​and sell at a higher price, and be favored by the public.

Therefore, Nie Wei did not use the old-fashioned mineral water bottles that are common in the market today, but changed to straight bottles without patterns. Only an arc was designed at the mouth of the bottle for easy drinking, which is more like the straight water cups sold online in the future.

As for the article on the trademark, Nie Wei's work is also different from the current water factory. The mainstream concept nowadays is to stick a circle of footprints on the bottle body, and then print the big words of their own brand on it. This approach is not wrong. At the beginning, it did quickly promote its own brand, but now everyone does this, it is nothing more than changing the background pattern and the factory name, this approach is a bit indistinguishable from the masses.

So Nie Wei went the other way. The bottle is minimalist, so the brand logo is also minimalist. Unlike the current market practice of wrapping a circle of plastic around the bottle, Nie Wei chose a sticker, and a translucent sticker, a long and thin strip that just fits the length of the bottle.

Then there is no need for any fancy pictures. Just engrave the trademark of the mineral water factory and the name of the product, and then the rest is some water quality content and brief shelf life, etc. The style is quite concise.

When Nie Wei proposed this suggestion, many people strongly opposed it, especially the deputy manager sent by the government, who directly shouted the six words "children are fooling around" in the conference room.

In his opinion, which water factory nowadays does not post its product name advertisements in large numbers, for fear that others will not see it. How can it be like Nie Wei, who simply engraved a trademark and product name, and the rest are all necessary signs, without any patterns, how can it attract people?

Unfortunately, although he didn't want to approve Nie Wei's proposal, Zhou Aiguo and Nie Wei's combined shares had absolute say, so Nie Wei's proposal was eventually passed by force.

However, many people were dissatisfied, especially the deputy manager, who even secretly reported to the government, hoping that they could take back the agency rights of the mineral spring and not let Nie Wei and his son use the resources to "make trouble".

But whether it is nonsense or not can only be determined by the results.

Soon, the first batch of mineral water named "Bingquan" was launched at major retail outlets. The sales volume was average in the first few days, but as time went on, everyone found that the sales volume of this mineral water actually increased steadily. Although the increase was not large, the sales volume was indeed increasing every day, which surprised everyone.

However, when the market research report was placed in front of everyone, everyone looked at Nie Wei with admiration and amazement.

Because the survey report showed that the main reason for everyone's initial purchase intention was the design of the bottle.

"Very beautiful, I found it at first sight among a bunch of mineral water."

"Very refreshing design, without those fancy advertisements and background pictures, I immediately felt that the bottle of mineral water in my hand was of high quality."

"When I took this bottle of mineral water out of the refrigerator, the next second I was immediately conquered by a layer of mist floating on its bottle. This bottle of mineral water is really beautiful!"

These are the comments from passers-by and the Internet. Nie Wei's choice of minimalist style is undoubtedly correct. This batch of mineral water can stand out from a bunch of products. It must be said that most of the credit is in the "eye appeal", which can also be said to be Nie Wei's credit.

Then the evaluation of drinking water seems to be mixed, but the reputation is at two extremes. Those who like it like it very much, and those who don't like it don't even want to drink it a second time.

"What a cool taste, like drinking carbonated drinks, but it tastes like water, indescribable, and even more refreshing after being chilled!"

"It's a very strange feeling. I was not used to it at first. I put it in the refrigerator after two sips. The next morning, I was thirsty and forgot to chill the water. I loved to drink cold water, so I had to pick up the half bottle of water and drank the second sip despite the uncomfortable feeling. But I found that it was not as bad as I felt yesterday. I drank it sip by sip, and I gradually liked this taste. I even felt addicted to it in the end. This was really unexpected, but I have to say that I like it very much!"

"It feels very astringent. I don't want to try it again."

"It's a little expensive, but I heard it's good for the body. Is it true? I hope it's not a lie."

"My classmates all asked me where I bought this water. I instantly became the focus."

The evaluation was good, and the sales were even more gratifying. The first batch of mineral water named "Xibai" quickly became well-known in the local area and spread rapidly in the province. Similarly, Fanxing Water Plant also gradually became famous with the product.

The second step that Nie Wei prepared was to start advertising and prepare to open up the national market. However, there are also skills in advertising. Nie Wei thinks that the highest return is undoubtedly to do product placement in some popular movies.

National advertising must be done, but product placement must also be done. Only by taking two approaches can the sales of products be opened up faster. Just like this time, Nie Wei knew that the box office of "New Police Story" was very good, so he specially asked Zhou Aiguo to bring money to advertise.

In the end, the two parties signed a contract to give this batch of "Xibai" mineral water no less than three shots in the movie, and the screen time will not be less than eight seconds, and Zhou Aiguo only needs to pay 800,000 Chinese yuan.

800,000 looks like a lot, but in fact, compared with the advertising time slots on provincial TV stations, this advertising fee is estimated to last less than a week, but if used for product placement in movies, the effect will definitely be unexpected.

It has to be said that the price of product placement is cheap these days, and it cannot be compared with the hundreds of millions of yuan in the future. Nie Wei also believes that the 800,000 yuan will be worth it, and it is worth a lot.

Retracting his thoughts, he found that Fan Binbin was looking at him. Nie Wei smiled embarrassedly: "I was distracted, sorry."

"It's okay." Fan Binbin smiled, and then her face suddenly changed, leaning towards Nie Wei, a rose fragrance quickly and clearly passed into Nie Wei's nose, and soon her lips were almost close to Nie Wei's ears. The heat of her breath even penetrated every pore around Nie Wei's ears, making Nie Wei feel itchy and uncomfortable, but in his heart he felt reluctant to distance himself.

It has to be said that this is a very charming woman, but Nie Wei immediately got rid of the desire in the next second, turned his head, and kept a distance from the girl.

"Are you going to kiss me secretly? It's not a good influence." Nie Wei deliberately said in a joking tone.

"Nonsense." Fan Binbin blushed. She felt that the action just now was a bit too intimate. She immediately explained, "I just want to ask you an important question." After saying this, Fan Binbin looked serious for the first time and looked at Nie Wei with a serious look.

Oh? Nie Wei was curious now. What could make Fan Binbin take it so seriously?