Chinese Entertainment's Shining Star

"Are there any deluxe editions left? I'll take as many as you can get."

"Sorry, the deluxe edition is really gone. There are only 5,000 copies in total, and they have been pre-ordered a long time ago." At Xu Canglong's signal, the staff told the truth.

It is true that the deluxe edition sells well, which is also what makes Xu Canglong very happy. However, the sales of a game cannot be judged by the deluxe edition alone. After all, even if the deluxe edition is converted into five ordinary editions, it will only be 20,000 copies if all are sold out. Therefore, the real main sales volume still depends on the sales of ordinary and digital editions.

The dealer did not think Xu Canglong was lying. He sighed and continued to ask: "Then there must be ordinary editions. Give me another 2,000 copies."

"Yes, yes, please leave your address and phone number, and we will immediately arrange for the local warehouse to deliver the goods to you as soon as possible."

"Then you must hurry up, we still have people waiting here." The dealer gave some instructions before hanging up the phone.

The employee who answered the phone looked at Xu Canglong immediately after the call was hung up, and found that the boss was also looking at him excitedly.

Without words, both of them understood each other's meaning. From the words of this distributor, it can be heard that "New Wulin Qunxia Zhuan" must be selling very well! ! !

"Someone may call again in a while. Record all the data and give it to me before leaving get off work. In addition, notify all employees that there will be a dinner party at Zuomen BBQ Restaurant in the evening. All employees must participate unless there are special circumstances." Xu Canglong said with an uncontrollable excitement.

"Boss, got it!" The staff member agreed excitedly.

Time passed unknowingly, and the day was over. Before leaving get off work, Xu Canglong also received the sales statistics report up to now. In addition to the tens of thousands of games that were pre-ordered, nearly 30,000 sets were sold in stock that day, and all orders came from the mainland.

This made Xu Canglong a little surprised while excited.

When he was making stand-alone games in the past few years, the main force of sales was actually the fans of the game in Taiwan, while the sales in the mainland were not good. There were D versions there, squeezing out the legitimate ones and leaving no room for survival.

But after a few years, there were so many players willing to buy legitimate games in the mainland without knowing it.

For example, among the tens of thousands of sets pre-ordered, 4,500 sets were pre-ordered by game companies in the mainland, and 80% of the regular and digital versions were also sold in the mainland. On the contrary, the game players in Taiwan were not very interested in this re-made game. According to the survey, it is estimated that only 2,000 sets were sold in Taiwan today, which is a far cry from the sales of more than 50,000 sets in the mainland.

Is the depression of the mainland's stand-alone market just an illusion? Xu Canglong was not only thinking about it.

If this question was given to Nie Wei, he would definitely tell Xu Canglong that it was not an illusion. The stand-alone game market in the mainland was indeed very depressed. Otherwise, why would so many stand-alone game companies either switch to online games or go bankrupt?

It's not the market. After all, no matter how good the game is, if no one buys it, it will lose money. If the company can't collect funds, it will naturally go bankrupt. In addition, the income of online games is much higher than that of stand-alone games, which has forced many game companies to transform. Even the mainland's stand-alone representative 'Beishanju' has gone to make online games.

And there are reasons why "New Wulin Qunxia Zhuan" sells so well.

The most important one is sentiment. Heluo Studio is of high standard. The games it makes are of high quality and playability. It has cultivated many loyal game fans. The group of people in the mainland who first came into contact with this game have also become more purchasing power after these years. In addition, the game studio was disbanded due to poor sales, which also added a lot of sympathy points to Heluo, so many of the original Heluo fans are willing to spend a share of money to buy it.

In their words, that is, they owe Heluo a genuine copy.

This topic was popular on the blog for a while. In addition to the spontaneous fans, Nie Wei also played a role in fueling the flames behind the scenes. This is also the second reason, that is, publicity.

If a star recommends a game, it may only affect his fans, but when hundreds of stars recommend the same game, it affects all netizens.

On the third day of the game sales, when sales began to decline rapidly, Nie Wei suddenly updated a blog.

"Recommend a very fun stand-alone game, "New Wulin Qunxia Zhuan", a very interesting game, which fulfilled my childhood dream of becoming a hero!"

A simple blog with a few pictures of the game below, in less than half a minute, this blog was forwarded by Shu Chang, and a few seconds after Shu Chang forwarded it, Lin Yifei also forwarded this blog, and then Lin Shishi, Huang Xiaoming, Cheng Kun, Hu Ge, Yuan Hong, Zhou Xun, Li Binbin, Fan Binbin, Jiang Xin, Dong Xuan...

Nie Wei's suspected advertising Weibo was forwarded and recommended by hundreds of stars in just half a day, and the name "New Wulin Qunxia Zhuan" instantly appeared on the blog's hot search list, directly landing in the top three.

"What kind of game is this? Why are so many celebrities recommending it!"

"It seems to be a remastered version of an old game. I've played it before. It's quite interesting."

"The game platform launched by the blog can also download the digital version to play, which is much cheaper than buying the game disc."

"This game platform actually has an achievement system. Collect enough achievement points and redeem blog membership!? Interesting!"

From the third day of the game's sale, the digital version, which had been selling mediocrely, gradually caught up. The reason was naturally due to a series of activities launched by Nie Wei.

Facts have proved that the most important thing for many players is time. If there is a lottery-type activity, many players will probably not be interested. However, collecting achievements while playing games can be redeemed for membership, which undoubtedly makes many players invest in this activity. In the embrace of this game.

But Nie Wei also left some small traps here. For example, he has to collect enough achievement points and play through the level at least twice before he can get enough achievement points. Generally, new players cannot get enough achievement points without having a guide. Next, you need to play through it three times or more.

The duration of this event is one month. Many players who want to get blog membership through this event will actually be unable to get membership due to more or less reasons.

To put it bluntly, the members of this blog are virtual items with no actual cost. Through this, they promoted the digital version of "New Wulin Heroes" at no cost. This is completely a matter of killing two birds with one stone.

A week later, a game magazine released a sales list of stand-alone games last week. "New Legend of Martial Arts" ranked first with a sales volume of 260,000 sets. Its total sales volume was even greater than the sum of the following nine stand-alone games. More.

This result also surprised Nie Wei. In his estimation, if this game could sell 200,000 units, it would be an excellent result.

And when "New Legend of Martial Arts" sold 260,000 units in a week, it also achieved a new achievement, that is, in addition to the "Sword of Immortal" series, it can sell more than 200,000 units in a single week. The game is finally going to have another name, and this name is "New Martial Arts Heroes".

Xu Canglong, who was far away in Treasure Island, even shed tears of excitement when the sales of the game exceeded 200,000, because this sales volume had told him that his stand-alone dream could still continue.

After the sales came out in the first week, Nie Wei also took the initiative to make a call to Xu Canglong.

"Teacher Xu, congratulations." After the call was connected, Nie Wei's first sentence was to congratulate Xu Canglong.

"Same joy. If it hadn't been for Mr. Nie's support, this game wouldn't have been possible. All of this actually depends on Mr. Nie." Xu Canglong replied.

"Don't put your hat on me. You made the game, and the credit is naturally yours." Nie Wei concluded the credit, and then said: "This game is very successful, but we cannot be satisfied with it. The head office It has been decided to raise the level of Heluo Studio by one level, and the head office has also decided to share 5% of the profit from the sale of the game as a reward for Teacher Xu.”

The five percent dividend seems to be a small proportion, but with the huge sales profits, it is actually millions. However, this is not what excites Xu Canglong the most. What excites him the most is his game work. room-level improvements.

You must know that the studios under Fanxing Game Company are also divided into five levels: A, B, C, D, and E. The treatment enjoyed by each level is also different.

For example, in terms of funding, E-level game studios can only get 500,000 in development funds, while A-level game studios can get guaranteed development funds of tens of millions, and possibly more.

In addition, in terms of publicity, good resources are also available to high-level game studios.

Previously, Xu Canglong's Heluo Studio became a C-level game studio under the evaluation of the head office. The advantage is that it has produced many good games, which is a bonus. The disadvantage is because of the scale of the studio. Restricted the rating of Heluo Company.

But even if it is C-level, the treatment Heluo Studio enjoys is unmatched by Zhiguan Company. Not only does it allow them to have more freedom in terms of funding, but they don’t need to worry about publicity. For a game producer, Absolutely the best news.

Xu Canglong only needs to focus on developing games, and the rest needs to be handled by the head office.

Now that the studio's rating has been raised, it also means that it can get more development funds. This is the best news for Xu Canglong, because it will mean that he can put more of his ideas into In the game.

"Mr. Nie, I do have an idea. Next, I want to develop a game similar to "The Legend of J Yong Heroes" that I made before, but it may involve copyright issues. I also hope that the head office can help coordinate ." Xu Canglong said.

"Is it a reset version again?" Nie Wei did not agree, but asked instead.

"Of course not." Xu Canglong quickly denied: "It's just a similar mode, but the content is completely different. The original game focuses on collecting the Fourteen Days Book, but the purpose of the new version I planned is not that. The new version I want It is made more like a complete Jianghu. The protagonist can be a single person, wandering around the world alone, acquiring some secret skills, or he can join a certain sect. With each task, he will gradually be paid attention to by the high-level sect, and then be trained to learn the sect. Advanced martial arts..."

Nie Wei listened very carefully and would ask a few questions from time to time. Xu Canglong could always answer them right away. From this, Nie Wei could tell that Xu Canglong had already had ideas for the new game. , and maybe a detailed plan has been made.

"Not only will the apprenticeship system and adventure system be added to the game, I also want to have some other ideas."

"Teacher Xu, I have roughly understood your idea." Nie Wei looked at the time and did not let Xu Canglong continue.

"Mr. Nie, do you think there is something wrong with my plan? You mention it, and I will try my best to modify it." Xu Canglong thought that Nie Wei was dissatisfied with his plan, and immediately said anxiously.

"Teacher Xu, I am not dissatisfied with anything. In fact, I am very interested in your plan, but due to time constraints, I can't continue to listen to you, but you can make a detailed plan for me."

"Okay, I already have a plan, I will transfer it to you immediately." Xu Canglong was immediately happy when he heard it, and said hurriedly.

Sure enough, there was a plan long ago, Nie Wei thought immediately when he heard Xu Canglong say this.

Xu Canglong quickly transferred the plan to Nie Wei's mailbox, but Nie Wei had work during the day and didn't have time to read it until he got home at night.

The plan, which is nearly 100,000 words long, depicts a vast and magnificent Jianghu. The content is much more than "New Wulin Qunxia Zhuan", and the game has a higher degree of freedom, and even has achieved a life mode without a fixed ending in a certain sense.

From this plan, Nie Wei can see Xu Canglong's ambition, and for such an ambitious person, Nie Wei will naturally support him vigorously.

Looking at the time, it was 9:30 in the evening. Nie Wei tried to call Xu Canglong, but he didn't expect that the call was connected after just two rings.

"Mr. Nie, have you finished reading the plan?" As soon as the phone was picked up, Xu Canglong's voice came over with a hint of anxiety.

"I took a rough look." Nie Wei flipped through the plan in his hand and asked directly: "How much development funds do you want?"

After Nie Wei said this, Xu Canglong on the other side suddenly fell silent. Just when Nie Wei thought the phone was disconnected, a quick breath came from the other side. Then Nie Wei heard Xu Canglong answering him with a hint of trepidation: "Ten million?"

In theory, the maximum amount of funds that a B-level studio can apply for is eight million, but if you think eight million is not enough, you can also apply for additional funds from the head office, the amount is two million, so Xu Canglong reported the figure of ten million, wanting to use all the rights he can use.

After saying this number, Xu Canglong was extremely nervous, fearing that Nie Wei would refuse.

However, his worry did not last for a minute, and Nie Wei's answer of agreement came from the other end of the phone.

The next morning, a hot topic appeared on the blog. Heluo Studio, which was selling "New Wulin Qunxia Zhuan", launched a new game and obtained tens of millions of development funds!

This news has not yet stimulated the majority of netizens, but has already stimulated the other studios under Fanxing Game Company.

Thanks to 0773 for the generous reward!