Chinese Entertainment's Shining Star

The songs sung in "Infinite Challenge Summer Festival" will be released in two ways.

One is a physical CD, which will come with a Blu-ray-level concert recording and a separate song MV. Only 10,000 copies of this physical record will be sold, and each physical record will be numbered. Among the 10,000 copies, 100 random copies will also come with signed greeting cards from the Infinite Challenge family and guests.

The other is to sell it on the online digital music platform. Any song can be downloaded for two yuan, and the entire digital album is sold for ten yuan, which is two yuan cheaper than buying it separately, and you can also get an achievement reward for the legitimate user of the Infinite Challenge Summer Festival.

At the same time, Fanxing Entertainment Company also announced that all the proceeds from the paid digital version will be donated to the charity fund to improve the quality of life of children in poor areas.

When this announcement came out, some people scolded Fanxing for being stupid. The income from the concert had been donated, and now even a large part of the income from the later songs had to be donated.

Of course, most of the audiences with normal values ​​think this is very positive energy, and Fanxing is a good company.

Nie Wei's strategy of building word-of-mouth originally planned can be said to have been completed in excess, mainly because few entertainment companies nowadays have done so many things for charity, and no one can be as generous as Nie Wei, who uses tens of millions of profits to do charity, and it is a fully transparent charity event.

Many people don't understand Nie Wei at all because of this incident. If you say he is stupid, then there is no one who can make money better than Nie Wei these days. But if you say Nie Wei is a pure businessman, but sometimes he turns a blind eye to some immediate interests. Is it true that he has made too much money and has become indifferent to money?

These people obviously think too much. Nie Wei is very vulgar, so he naturally likes good things like money.

In Nie Wei's view, those people only saw the immediate interests, but did not see the longer-term interests. Why is this issue of "Infinite Challenge Summer Festival" so popular?

First of all, it is because the planning this time is very interesting. It has never appeared in the history of Chinese variety shows. Variety show people join musicians to hold a music party. It's interesting to think about it.

Secondly, the lineup!

Nie Wei and Cheng Kun can be said to be the first and second most popular male actors in China. There are also Christine Fan, Yu Quan, etc. The influence of the Infinite Challenge team is also quite large. Together, such a strong lineup naturally attracts countless people's expectations.

Finally, it's the topic.

Charity is a topic that deserves attention. What's more, the charity done by "Infinite Challenge" this time is so special. Not only is the amount large enough, but it is also fully transparent. It's really hard for the media to ignore it.

So generous and bold, full of positive energy, no media would be stupid enough to pick on such charity. Pieces of praise articles were sent out, and the audience gradually talked about it.

Wang Lang was the one who went to "Infinite Challenge Summer Festival" at the beginning, but he didn't go there for charity at the beginning. He just liked the Infinite Challenge team.

Wang Lang's family is not short of money, so he bought the highest price 1888 VIP ticket. That night he spent an unforgettable night. He cried and laughed, and his investment in a variety show concert was deeper than watching the concerts of those big-name singers. Until the end of the show, he thought that the ticket was worth buying this time, and then wrote in the comment book that he hoped that the Infinite Challenge group would hold such a summer celebration every year.

This is probably the biggest voice of many Infinite Challenge fans.

After watching the concert, Wang Lang's life returned to his daily life. He went to the company on weekdays and watched "Infinite Challenge" as usual every Saturday, watching the six guys act crazy and make jokes, and occasionally being moved by their friendship, until one day, he suddenly received a text message.

"Mr. Wang, I am a staff member from Infinite Challenge. The XXXX yuan you spent on tickets and digital music albums has been donated to XX Mountain Primary School for the purchase of basketballs, footballs, and repairs to houses. Please check the official website for details. Thank you for your love. May good people live a peaceful life."

When Wang Lang saw this message, he was puzzled at first, and it took him a while to figure it out. This was the charity event mentioned when Infinite Challenge Summer Festival was launched. He didn't expect that they would send him a text message to tell him where the money he spent was donated. My God, this is the first time he has encountered such charity.

It's not that Wang Lang is not knowledgeable. His company donates a lot of money to charity funds of all sizes every year, but no charity foundation tells you clearly where the money is used, or even what is purchased.

This made Wang Lang interested in this charity event initiated by Infinite Challenge. He even went online to check it out and found that every donation of funds can be checked.

The names of the donors are hidden in Wangshan, but Wang Lang is sure that those people must have received text messages. He has already found out from his friends. He can also find out where the amount of money he donated was used and what was done on the website.

"My Infinite Challenge is awesome." Wang Lang praised it and posted it online. While it attracted praise, many charity funds were questioned why they were not open and transparent.

In the face of netizens' doubts, all charity funds remained silent.

At Nie Wei's house, Shu Chang was also curious and pulled Nie Wei to ask about the charity fund.

"Nie Wei, do you think those charitable foundations are hiding something when they don't respond?" Shu Chang guessed.

"Their silence doesn't mean they really have a problem. If they want to do transparent charity, small foundations or "Infinite Challenge" are fine, but those large charitable foundations involve too many projects and too many sources of funds. If they want to do transparent charity, how much manpower and material resources will be needed? It's better to do more with that money." Nie Wei replied.

"That's right." Shu Chang nodded and understood what Nie Wei said.

"Don't worry about them. I don't intend to compete with them in the market. But every time "Infinite Challenge" holds a similar celebration, it is indeed a good idea to do temporary charity. It will help the company and the program's reputation. I will accept my wife's suggestion." Nie Wei smiled and praised Shu Chang, and the little girl looked very proud, saying that she was smart enough.

Just now, Nie Wei and Shu Chang mentioned that many netizens on the Internet hope that "Infinite Challenge" will also open a charity fund, and then they will donate money and Fanxing Entertainment will operate it, but Nie Wei is very hesitant about this.

Charity is undoubtedly a good business to build a good reputation. The popularity of "Infinite Challenge Summer Festival" this time is partly due to charity. But then again, charity is not an easy thing, and once it is officially done, it will definitely require a lot of manpower, material resources and energy.

However, just when Nie Wei felt that he had a dilemma, Shu Chang provided a good idea, that is, to do it only once during each program celebration event.

This can not only increase the influence of the program, but also do not need to support a large number of staff who specialize in charity, and at the same time will not be overly inserted into the charity circle. Even if the other charity funds are unhappy with themselves doing this kind of transparent charity, they will not say anything.

After all, what Nie Wei did can be said to be a temporary charity event. The key is that Nie Wei can be said to be the best customer in the eyes of those charity funds. How many charity galas want to invite Nie Wei to participate. As long as Nie Wei does not completely enter the charity industry, they will probably pinch their noses and accept it. After all, Infinite Challenge has only been doing charity for two months at most.

This is also the main reason why "Infinite Challenge" does transparent charity, which affects other charity funds, but has not encountered any obstacles. It can also be regarded as a tacit understanding between the two parties.

After telling Shu Chang about this, the girl couldn't help but sigh that it's really not easy to do any job.

The income from the concert is one of the main benefits of this Infinite Challenge charity event, and the other part of the income naturally comes from the sales of online digital songs and albums.

This part seems to be sold at a low price, but it can't stop the sales.

This semi-professional and semi-amateur album, just one day after it was released, made a group of singers feel like they could hit the wall.

The sales of 100,000 in a single day is simply a slap in the face of these professional musicians.

Even though countless music magazines and countless music critics commented on how funny this album is, it can't stop its sales from rising rapidly. The 10,000 physical copies were sold out in the first week of sale, and the digital version sold more than 300,000 copies a month later. Many first-line singers can't sell so many albums now.

This sales data also puts the "Summer Celebration Album" in the top ten of the annual Chinese album sales. It's possible that some large-scale award ceremonies at the end of the year will invite the Infinite Challenge group to participate. It's interesting to think about it.

With a rating of over 16, various explosive news, and the charity halo and super high sales of music albums, "Infinite Challenge" has finally ushered in another climax since its launch.

In the following episodes, even if the content returns to the usual rhythm, the average ratings have stabilized at more than 5. Such results can only be described as "terrifying" in the eyes and hearts of many people in the industry.

It can be said that among the current domestic variety shows, "Infinite Challenge" says that it is the second, and no other program dares to say that it is the first, not even the Spring Festival Gala.

The power of reality shows has once again been demonstrated in front of Chinese variety show people, and it has also urged many entertainment companies to speed up the preparation of reality shows.

And Fanxing Entertainment Company is not idle either. The news that it will launch two new programs has also spread in the industry.

Many agencies are crazy about recommending their own artists, and even the position of host assistant is scrambled by countless people, including some young actresses promoted by TV stations.

This kind of thing that makes satellite TV stations flock to it, I am afraid that only Fanxing Entertainment can do it in the whole country.

Especially the reality show with a love mode, if it were not for the age limit, it would have shocked the entire entertainment industry, but even so, more than half of the stars who meet the age requirements in the two sides of the Taiwan Strait and Hong Kong have signed up, and even some artists from South Korea and Japan want to participate.

The momentum of Fanxing Entertainment's prosperity is obviously unstoppable.

While Fanxing Entertainment is rapidly expanding its business and influence, another branch of the same company, Fanxing Cinema, is quietly expanding its influence in a low-key manner.

Ten cinemas started construction simultaneously in Kyoto, Mingzhu, Yangcheng and other places. At the same time, the Star Cinema Line is also actively screening cinemas that want to join. It is expected that after next year, with the completion of new cinemas and new joining cinemas, the number of screens in the Star Cinema Line will increase by more than 300.

With the support of Nie Wei, who has sufficient funds, this originally inconspicuous small cinema chain has finally ushered in a period of rapid development. It won't be long before the name of Fanxing will be among the top ten cinema chains in the mainland.

However, this will not satisfy Nie Wei. Having a cinema chain is equivalent to mastering the lifeline of the film industry, so Nie Wei will not be stingy with funds for this business. Even the first cinema chain in China is not his goal. His biggest wish is to be the world's number one.

And this is not just an illusory goal. Nie Wei has already planned his own plan. As long as it is realized step by step, the world's number one cinema chain operator is not an unattainable dream.

In addition, the game "Werewolf" has also brought millions of registered users to the Fanxing game platform, and the average number of online users of this game is also stable at around 50,000 per day, and even more than 100,000 during peak hours, and its influence is constantly expanding.

Nie Wei's career development is advancing in tandem, and his own acting career has also entered a new stage.

After the casting was completed, the film named "The Lone Agent" was finally officially launched. In order to avoid being disturbed by the curious media every day, Nie Wei took the crew directly to Taiwan to shoot this time, and directly implemented closed management.

However, even if the crew was taken to such a far place, there were still reporters who followed them to Taiwan, and then kept trying to find out the news inside the crew.

Nie Wei had no way to deal with these persistent guys. At most, he warned the crew members not to leak secrets and strengthen defense.

But there is no strong force in this world that is impenetrable. With their unremitting efforts and some tricks, the media reporters finally dug out some news about Nie Wei's new movie.

However, because the management of the crew was too strict and the defense was very high, the news that the reporters got was either unimportant or incomplete, and the articles reported made Nie Wei's movie more and more mysterious.

The public was particularly curious about the content of the movie, and the media also helped Nie Wei to advertise invisibly.

Thanks to Qiu Ye Liang Yue and 0773 for their reward support.