Chinese Entertainment's Shining Star

In Nie Wei's opinion, if the Wayne brothers had not had a scandal, the $600 million sale of Max Films would really be a fire sale.

The market value of this company itself is actually about 600 million, and it is doing well. Generally speaking, no boss would be willing to exchange such a well-known Hollywood company for 600 million yuan in cash of relatively similar value.

After all, cash is just cash, and the fame and power brought by a well-known Hollywood company cannot be achieved by pure cash.

What's more, this company is an industry that the Wayne brothers have been running for decades.

However, the "conscience price" offered by the Wayne brothers is simply black-hearted to the extreme in the eyes of capitalists. In their opinion, the Wayne brothers have already become a stinker, and their company naturally cannot be compared with the previous value.

So after the Wayne brothers quoted a price of 600 million yuan, no investor had any substantial contact with them for a while, and some of the trial quotations made the Wayne brothers smash countless cups in their office.

"Damn bastards, are you trying to beg for $200 million?"

"Brother, calm down, don't you see that those bastards just want to watch us die bit by bit, and then swallow us shamelessly?"

"But what should we do? Just wait for those people to laugh at us while trying to take advantage of us?"

"There will always be a way, let me think about it."

The Wayne brothers were also in a dilemma at this time. As the current public enemy of Hollywood, their reputation has long been stinking, especially since they were ordered to sell their company and leave Hollywood. This order pushed them to the edge of the cliff.

Now they are standing on the edge of the cliff, and there are still a group of wolves in front of them who are surrounding them but not eating them.

Either they turn around and jump off the cliff, smashing themselves to pieces so that the wolves in front of them can't eat their meat, but the Wayne brothers obviously don't have such a fierce personality.

Otherwise, they let the wolves wait until they are too weak to resist, and then be swallowed by them, which is also what the Wayne brothers don't want to see.

Then their only way out is to seek help while they still have some strength to help themselves escape from the wolf pack.

But how easy is this?

After all, this is not a transaction of a few hundred or tens of thousands of dollars, but a transaction of up to 600 million US dollars. Those who can help don't want to help, or have concerns. Even some friends are thinking about how to take advantage of their brothers behind their backs, let alone those who don't have the ability.

In just three days, the Wayne brothers seemed to have aged ten years and were completely trapped in pain and helplessness.

What the capitalists have been looking forward to has finally begun. The Wayne brothers once again announced the price of selling Max Films, 580 million US dollars.

Although it has only been reduced by 20 million US dollars, in the eyes of some onlookers, this is just the beginning of a signal.

Next, just wait for the Wayne brothers to refresh their bottom line little by little, and then wait for the right price, and then everyone will grab it based on their own abilities.

Moreover, those who were interested in Max Company also began to organize teams of psychological experts to figure out their ultimate psychological bottom line based on the situation, external reports and the recent situation of the Wayne brothers. In the eyes of these people, the next battle was not a capital war, but a psychological war.

But what these people could not have imagined was that there was a person who was not prepared to play any psychological war at all.

Just when the Wayne brothers lowered the company's price to 550 million for the second time, Nie Wei's investment company sent a negotiation team to contact the Wayne brothers.

When the Wayne brothers saw the negotiators sent by a certain investment company under Nie Wei in the office, they really felt like they saw an angel coming, especially the first sentence the negotiators said to them was "We come to negotiate with sincerity", and the word "sincerity" almost made the Wayne brothers cry on the spot.

In just over ten days, they seemed to have experienced a century, and this process was not beautiful at all, and they cried a lot.

They were desperate for a time, and even felt that their company might really not be sold. They brothers could only watch their company finally file for bankruptcy, and then be bought by a group of wolf-like people at the price of buying garbage.

When they thought about this scene, they both felt that their hearts were as painful as if they were being tightly grasped by someone.

Now, finally a "good-hearted person" appeared. Although the Wayne brothers did not understand why this investment company was unwilling to wait for them to further reduce the price or even go bankrupt like other capitalists, they could no longer think more. After all, so far, there was only one investment company that was willing to negotiate with them at a price of 550 million.

550 million was just a quotation. Of course, Nie Wei could not really spend so much money to buy this company. In Nie Wei's opinion, his mental price for Max Films was about 500 million US dollars.

This price should be acceptable to the Wayne brothers. Otherwise, if Max Films went bankrupt, I am afraid that it would not be sold at its normal value.

And Nie Wei could also accept the price of 500 million to buy Max Films. After all, if the boss had not been involved in a scandal and then boycotted by Hollywood, it would not have fallen to this price.

In fact, this incident did not have much impact on the company itself. Although the Wayne brothers have run Max Pictures for more than 30 years, the scandal is their personal matter after all, and has little to do with the company itself.

In Nie Wei's view, Max Pictures was worth the $500 million he spent to acquire it.

Even in Nie Wei's view, this is simply a piece of fat that is put in his mouth. If he doesn't eat it, he will feel sorry for himself. For Nie Wei, this company is not only his own company value, but also brings greater value to Nie Wei. The influence is worth the price Nie Wei paid.

Although the Wayne brothers are anxious to sell their company, they are afraid that the longer it takes, the more the company will depreciate.

But this is obviously not something that can be negotiated overnight, especially after knowing that they are about to lose their company, the Wayne brothers are eager to squeeze out the last bit of value from the company.

At the negotiating table, they even argued over the value of a table and chairs, obviously trying their best to get more dollars for themselves.

Nie Wei also issued an uncompromising order. Even though the Wayne brothers could only grasp at straws like Nie Wei, if Nie Wei really gave them hope, they would definitely have to push their limits. For these businessmen Nie Wei knows his face best. After all, he is also a businessman himself.

Negotiations are naturally left to the professional team, and Nie Wei also has things he wants to do professionally.

Such as trailers.

Editing a trailer is not an easy task. Since you try not to spoil the movie as much as possible and ensure it attracts the audience, editing the trailer is also a test of the director's mastery of his movie.

But for Nie Wei, it is something that has long been practiced and made perfect.

It only took Nie Wei a week to edit the two versions of the trailer, and then began to promote it in various countries and on the entire Internet.

This stage is pure money burning.

Advertising spaces in newspapers and magazines are the most basic, as well as subway billboards and LED giant screens in buildings on commercial streets. You can get as much as you can.

Of course, Nie Wei's theaters have also begun to cooperate with the theater chain in promotional activities.

But for now, the most influential thing is still online communication.

And this is exactly what Nie Wei is best at. His investment in the Internet over the years is not just for fun. The number of registered users of Weibo, a social platform alone, has exceeded one billion people around the world, including monthly active users. It can reach more than 300 million, and the combined personal Weibo fans of celebrities such as Nie Wei exceed 100 million.

This publicity alone is enough to let many people in China and even the world know that "The Martian" is about to be released.

What's more, the propaganda power in Nie Wei's hands goes beyond this.

In just one week, the world's Internet was flooded with news about "The Martian" and its first trailer. According to rough statistics, at least one billion Internet users have seen this news.

Especially in China, Nie Wei's home base, netizens are in a frenzy over the trailer of Nie Wei's new film.

"Every human being has an instinct to help each other out of trouble. If a hiker is lost in the mountains, people will start searching. If an earthquake destroys a city, people all over the world will lend a helping hand. This is This instinct exists in every culture without exception..."

The clips passed by one after another, and people with different skin colors and different clothes, but with the same eyes appeared in the picture. Along with the words of the narration, combined with the previously revealed news about this film, watch Everyone here understands that this film is actually a global rescue operation.

As the picture changes, the arc of black and light in space gradually reveals its true appearance. It is the Mars that humans are very familiar with.

Accompanied by a Martian storm, the protagonist is left on Mars, surviving, asking for help, then rescuing himself, and waiting for the last light. The three-minute trailer almost explains the entire story clearly, but The audience became even more curious after watching it.

"That storm was too scary!"

"What I'm more concerned about is that Nie Weidu said that the base's supplies can only last for thirty-one days, but the next spaceship operation will take four years. How did he persist?"

"And what problem did he solve with science?"

"After watching the trailer, I had the urge to rush into the cinema."

"When I saw the moment when the space agency received Nie Wei's message asking for help, I was so moved that I wanted to cry. I must watch this movie!"

"The burgundy hills of the Gobi Desert are so beautiful, it's like a mythical world."

Within a week of the release of the trailer, the number of views exceeded 10 million, and the number of comments exceeded one million. The Martian-related topics have also been on the hot search list for a full week.

Although there is help from Nie Wei, it is still more sought after by netizens.

After all, Nie Wei has brought them too many surprises over the years, so every time Nie Wei's new movie appears, they are looking forward to it more and more.

And this is reflected in the pre-sale box office.

Huaxia was the first to open a pre-sale window for "The Martian". As a result, the pre-sales on the first day overwhelmed the website's servers.

The network department had to step up maintenance, but it took nearly an afternoon to reopen the channel.

But even though so much time was wasted, the pre-sale box office results on the first day were still amazing. Everyone knew that "The Martian" had such a large investment, and it was directed, written and acted by Nie Wei, so the box office would definitely not be bad, but no one expected it to be so good.

The pre-sale box office results on the first day alone exceeded 50 million box office, and this was under the premise of a half-day delay.

In the following days, this momentum has not diminished at all. After a month, the pre-sale box office of "The Martian" in China has exceeded 500 million.

In the United States, the pre-sale box office results of "The Martian" are also good, exceeding 30 million US dollars.

This also made Paramount cheer and shout that their company made the right decision. With this pre-sale box office data, they think that the box office of 200 million for this film should not be a big problem, and it may even be more.

With such a hot pre-sale box office results, Huayi also struck while the iron was hot and released the second trailer of the movie.

It is also a three-minute short film, but this time it focuses more on the scenes in the movie, which can be described as epic and magnificent.

Some self-media also described that every frame of this trailer can be used as a computer wallpaper desktop, because it is so dreamy.

Many people know that the so-called filming location of this film is in the Moon Valley in Jordan, but when the picture is presented, it instantly brings the audience into the mysterious Mars. In the words of a netizen, this may be the charm of photography.

During this period, Nie Wei and other leading actors also interacted frequently with each other. While netizens watched the show, they also kept the popularity of the movie. Moreover, unlike simple advertising, this interactive promotion will not make netizens feel bored. Instead, they will gradually become more and more eager to watch this movie because of participating in such interactions.

The official blog of "The Martian" soon announced the release date, and the movie will be released globally on June 1.

This premiere will be unprecedentedly strong. In China and the United States alone, the combined number of screens on the first day will exceed 8,000.

As time approaches, more and more people are joining the team looking forward to the release of this film. Finally, under the anticipation of hundreds of millions of viewers around the world, June 1st has arrived, and The Martian has also arrived!

Thanks to Fantasy Park and 0773 for their generous rewards.