Chong Sheng 1977Nian Cong Zhi Qing Kai Shi

"Colleagues were also surprised by Sun Yuefeng's choice. They didn't understand. They all said what happened to Sun Yuefeng? He didn't want to do a good job, gave up his public office, and lost his iron job.

The leader first persuades, but if the persuasion is not listened to, it will be delayed.

The leaders were probably out of good intentions, thinking that Sun Yuefeng was fascinated by ghosts for a while, and they would thank them when he woke up in a few days.

But Sun Yuefeng was very determined. In the end, he left Wujinjiaodian Company, threw away a good job, and started to walk his own path of struggle.

Sun Yuefeng only had a small amount of money in his hands, which he had accumulated over the years. With this amount, he was not even able to pay the rent at the counter, so he had to ask others to borrow some money. Only by borrowing from here and there did he have the capital of 4,000 yuan. .

You don't have to worry about manpower, you have a lot of units in Fengtian, and there are also a lot of unemployed young people. Sun Yuefeng selected five young people from the applicants, and they all seemed capable of doing things. That's it, he assembled the first group of people.

With several thousand dollars and five helpers, Sun Yuefeng plucked up his courage and started to work. To do business, you have to have a place and a reputation. A few thousand yuan is not enough to put up a shop sign, so he had to learn from others and rent a counter.

The first two counters were rented from a glass shop on Taiyuan Street. At the beginning, it was a small glass-related business. In a less lively area, the business was not too hot.

After a year, I earned a few thousand, which seemed good, but it was still far from getting rich.

At that time, Sun Yuefeng just saw that the individual was an unpopular person, and he could change his stable life, but he couldn't say that he had figured out the way to make a lot of money.

He needs to wait for the opportunity, that is, the opportunity to make a lot of money.

At that time, in the process of transforming from a planned economy to a market economy, there were many opportunities of all kinds. It depended on whether you had the vision to see the opportunities and whether you had the courage to make up your mind to do it after seeing the opportunities. The most critical factor for a successful entrepreneur.

An excellent entrepreneur is often able to judge the situation, seize the opportunity, not panic in the face of danger, respond at any time, strategize, and remain invincible forever.

At that time, Sun Yuefeng already possessed these qualities, I mean seemingly. "

Nanyi stopped and took another sip of tea, "In the first period of time, Sun Yuefeng just lacked the most favorable opportunity. He was calm and calm, believing that this kind of opportunity is like the rapids hidden under the calm river surface, it will not be so Obviously eye-catching, you need to find ways to catch it yourself. Like a well-trained hound, he is waiting for a critical blow anytime, anywhere.

He waited for a long time, and the wind came late.

It was the beginning of 1987. The factories in Yangcheng and Shenzheng produced a large number of tape recorders. The overproduction could not be sold, and they were all piled up in the warehouse. Many manufacturers had a huge backlog of funds for this, making it difficult to maintain production.

The reason for this situation is that, firstly, it was shoddy. In 1985 and 1986, the tape recorders were sold very well. As long as they were in stock, they would not worry about selling them. This attracted many people to invest in building factories. Many businessmen at that time had the courage, But the professional knowledge is very poor, and I don’t know the knowledge of production management. It can be said that I just close my eyes and work blindly. It’s strange to make good things.

Second, at the end of 1986, someone opened up a good smuggling channel. A large number of tape recorders from Japan and South Korea were shipped to the country. A tape recorder is several hundred, which is not cheap. Many people would rather buy more imported ones. This will naturally impact the tape recorder market.

There is a backlog of tape recorders in the south, but in the northeast there are only a few outdated types of state-owned factories, and no one cares about them. Young people will ask someone or go to the south to buy tape recorders and tapes by themselves.

The scheming Sun Yuefeng saw this contrasting scene and knew that this was the opportunity he was waiting for. When others didn't know the truth, he first saw the business opportunity, and thus he had the idea of ​​doing big business. .

He was keenly aware that he could take advantage of this god-given opportunity to make an earth-shattering feat.

Sun Tzu's art of war has a saying that soldiers are expensive and fast. Sun Yuefeng, who has been a soldier, naturally understands this truth. He must firmly grasp the eye-catching business opportunities and take this opportunity to occupy the commanding heights of the market.

Sun Yuefeng analyzed at the time: I am probably not the only one who knows about the current situation, and the purchasers and sales personnel in state-owned stores will also catch this information, so it depends on who seizes this market vacancy first.

Sun Yuefeng knows that the state-owned store has the advantage of wealth and the superior conditions of the main channel, but its Achilles heel makes it fail. The purchase and sale method of the state-owned store is too slow. to the customer.

This not only delays time, but also increases the price of wholesale and retail level by level.

After analyzing the Achilles heel of the state-run store, Sun Yuefeng had a countermeasure in his mind. He immediately went south to Yangcheng, Shenzheng and other places to find manufacturers of radio cassette players and directly negotiate with them on purchase and sale.

The bosses and managers of those tape recorder factories are anxious about their backlog of products. They are all happy to hear that someone is willing to buy and sell their backlog of products in large quantities.

They all expressed their willingness to cooperate with Sun Yuefeng's proposal to sell the accumulated products for them through consignment sales, joint sales, etc., and the more the better.

Sun Yuefeng signed consignment sales and joint sales contracts one after another without much effort, and then those manufacturers happily packed their long backlog of tape recorders, loaded them one by one on the train going north, and transported them to Fengtian. "

"Wait." Xu Lu interrupted Nanyi again, "Brother, I know what happened that year. I remember that Sun Yuefeng brought back a lot of tape recorders at once, at least three or four thousand, and the factory price of tape recorders was several hundred yuan. Bar?"

"In 1987, the ex-factory price of the tape recorder was at least 500. The backlog of products may be cheaper, but it's not much cheaper." Nanyi replied with a smile.

"It costs 2 million yuan for a shipment, how can Sun Yuefeng spend so much money that year?" Xu Lu was very suspicious.

"I probably can't get it out. I have a certain understanding of how he did it back then. I'll continue to talk about it. I'll analyze it for you after I finish."

The reason why Nanyi told Xu Lu the story of Sun Yuefeng was to make her think and understand.

"Okay." Xu Lu nodded.

"No one expected that almost overnight, many styles of radio cassette players appeared in Fengtian City. This news spread quickly among young people. Many young people who had always wanted to buy a radio cassette player but suffered from not having a good one heard the news. They rushed to the glass store on Taiyuan Street, where they saw all kinds of fashionable tape recorders, and a few people who looked like salesmen were introducing the characteristics, performance and price of each brand to everyone.

This is so fresh!

In state-run stores, high-end products such as tape recorders are usually placed on the counter, and customers are not allowed to touch them casually. But the salespersons here enthusiastically let you try it out to see if you don’t know how to do it. They also teach you how to press keys and play the sound...

There are many styles and good service, and a lot of tape recorders are sold at once. Standing between two small counters, Sun Yuefeng watched a group of young people happily walking out of the store with tape recorders in their arms. There was a smile on his face. Chess is right.

The first batch of tape recorders were quickly sold out, and then he went south again, signed contracts with those manufacturers again, and shipped a large number of tape recorders to Fengtian and put them on his two small counters.

He soon found that his two counters were too small. In the huge Fengtian City, there are too many young people who like music. There are many young workers in Gangxi District. They all have money. They go under their noses.

Sun Yuefeng seized the opportunity to open his radio recorder sales branches in other blocks of Fengtian. In less than a few months, more than a dozen distribution stores were established, and all of them had a booming business, selling many radio recorders every day.

The business was booming, and before he knew it, it was the end of the year. After finishing the accounts, he shocked himself. In this year, he actually made 40 million in sales, with a profit of 7 million. The real rich have achieved financial freedom. "

Nan Yi looked at Xu Lu and said, "At that time, Sun Yuefeng seemed to have a nickname, do you know what it is?"

"King of the tape recorder, the young man shouted it out."

"Heh." Nan Yi chuckled and continued to tell the story, "During the middle of the year, when he was called the 'King of Recorder' outside, Sun Yuefeng felt warm in his heart, dizzy and light-headed. After a few days, he quickly calmed down again, thinking about how to do business in the future.

Sun Yuefeng predicted that the sudden coldness of electrical appliances indicated that there would be a large-scale heat explosion, so he went to the south to purchase a large number of color TV refrigerators in advance, and it turned out that color TV refrigerators were selling well in summer.

Grasping the wind once, Sun Yuefeng's way has been broken out. He plans to give up the original piecemeal work, and prepares to focus on big business. He has hundreds of millions of working capital in his hand, so he can completely let go.

It was just after the Spring Festival of 1988, and he didn't even have time to visit relatives and friends, and he was thinking about how to do big business.

Sun Yuefeng analyzed the market trends across the country and came to a conclusion: People's demand for home appliances is rising sharply. After a big upsurge, although the market has weakened, some people may think that the upsurge of electrical appliances is over, but he thinks this is just a big upsurge There will be a bigger climax in the future. "

When Nanyi said this, he stopped the story first and changed the topic, "I have to say that Sun Yuefeng was very lucky. He didn't foresee the price breakthrough at the time, but he bumped into the good opportunity.

Others are afraid, but he is crazy. While others are pessimistic about the electrical appliance business, he is already preparing for the next hot sale, mobilizing large funds to go south to stock up again, and stocking up in a planned way.

First, he thought about getting the supply of goods in place as early as possible, and going to the manufacturers in the south to contact the purchase and sale business and sign the supply contract.

After the Spring Festival, he went south to discuss business with new and old manufacturers, price, supply method, etc., and all were implemented.

Second, according to the shopping psychology of consumers at that time, he put all the models and brands together in response to the needs of consumers of different levels. Moreover, he not only did the business of radio recorders, but also other categories of home appliances, such as Color TVs, electric fans, refrigerators, etc. are all in stock, allowing consumers to walk into his store and buy all kinds of household appliances they need at the same time.

This move by Sun Yuefeng made him go right again. In the first half of 1988, the business of all the electrical appliances stores in Fengtian was not very good, and his store was probably the same, but Sun Yuefeng still went from the south to Fengtian shipped home appliances.

All kinds of tape recorders, color TVs, refrigerators, electric fans, etc. were delivered to the temporarily rented warehouse one by one.

A lot of money flowed out, and a large number of electrical appliances sat in the warehouse for ashes, which could not be sold for several months. The funds could not be turned over, and the business could not be carried out. The people under Sun Yuefeng persuaded him to sell some of the overstocked electrical appliances at a reduced price to save money. transfer funds.

Sun Yuefeng was not in a hurry at all, and did not agree to sell at a lower price, but only told his subordinates: Don't worry, as long as the goods are good, they will always be sold.

He waited indifferently, waiting for the opportunity he thought would definitely come. "

Nan Yi clapped his hands and said with a smile, "I don't need to say more about the rest of the story in 1988, right?"

Xu Lu shook her head, "That year, as long as you had the goods in hand, you could sell anything, and it was very expensive. Brother, did you also seize this opportunity at that time?"

"It can be said that I caught half of it. I stocked up the goods in advance, but I didn't increase the price. I didn't increase the price until the stock was sold out. I didn't increase the price until the panic buying wave passed and the wholesale price rose sharply."

"Why don't you raise the price for such a good opportunity?"

"That's my choice. Rather than making more profits through that opportunity, I prefer to leave a good impression and good reputation on consumers and make the company more socially responsible.

Moreover, real businessmen can only make limited profits, and huge profits cannot last long. It is a non-speculative business, so don't think about making huge profits that only appear occasionally.

In the future, in the business of Xianlu Capital, you should also follow the principle of integrity and only make reasonable profits. Don’t raise prices because of a temporary imbalance between supply and demand, and don’t feel unbalanced because your partners’ profits are higher.

For example, if you open a lottery shop to sell lottery tickets, and your price difference is 20 cents, then you can earn the 20 cents you deserve. You don’t have to be jealous of the buyers who have won the big prize. You must always remind yourself that what you are doing is to make a profit of 20 cents. Mao's business, don't think about earning fifty cents, or even five or fifty yuan. "

Xu Lu muttered, "The purpose of doing business is to make money, who doesn't want to make more money."

"You are right. The purpose of doing business is to make money. Everyone wants to make as much money as possible as soon as possible, but there is a standard." Nan Yi took out his pen from his pocket, "We assume this is An unusual pen, you can buy it for one yuan, and then sell it to someone else for 200 million and 1 yuan, and assuming that the difference of 200 million is your net profit, with 200 million, do you think it is enough for you to retire?"